Memrxtr,Ws#elsslumber! paduged'''' readY

The new way of selling lumberlarger profitquiclcer ttrrnover

pOR years the lumber bueiness has neede d a"tonidt I -somethiog to stimulate the publicts interest in lumbet-something that would build a new respect for lumber-something that would enable the retailer to merchandise lumber successfully ot a quality basis and sell it at a lr;sitfunalaprofia

Weyerhaeuser has developed that tonic.In addition to the regular line of unpackaged lumberWdyerhaeuEer now ofiers4,Squarelumben Lumber sold in packages with species and grade plainly printed on the label and guaranteed by Weyethaeuser. Lumber that has been trimmed perfecdy square at both ends. Lumberthat is seasonedrgraded and manulactured to precision stan& ards. Lumber that can be sold at a prof.t ao other packaged and easily recognized merchandise is sold.

(hly the batu grades of fircst manufacture

Edch pachage labcled and guaranteed

FINISHING LUMBBR

BE\ZEL SIDING

COLONIAL SIDING

DROP SIDING

SOFTTyOOD FLOORING

CEILING and PARTITION

SHELVING

STEPPING

CASING. BASB. MOULDINGS t

Nowavailable under the 4.Square label in mixed cara with standard itemr of ordinary yard etock.

{,Square Lumbet thus strikes at the very roots of the ailments that have threatened the lumber business for years.It effectively counteracts price,cutting and cubstitution. It sets up a definite standard of lumber quality that architects, contraqtors and the public have long been seeking.

The full importance of 4,gqsare Lumber to retailers cannot be set forth here. It is now being introdrrced in certain sections of the sountry. Other territories will be opened just as rapidly as possible. Dealers who get the 4,Square franchise will be in an advantageous position. Thereforerwe suggest that you register your interest byaddressing our nearest branch ofrce for fur. ther information or by inquiry to the Weyerhaeuser representative who calls on you.