'The Diarnond Match Company

Bought Seven Tilden Yards Making Forty Seven TotalMerchandising Methods and Equipment Above Par.

- A_deal of great importance has just been consummated in Northern California.

_W. B. Dean, of Chico, General Nlanager of the Diamond Match Company, announces that his concern has bought, taken over, and rvill continue to opelate seven very lmportant retail yards from the Tilden Lumber & Mill Company of Oaklald. These yards are located at Sacramento, Stocktop, Galt, Oakdale, Concord, Martinez and Suisun.

This is particularly' important because it marks the spreading of Diamond Match Company affairs to new districts of the State they have never before entered. Just a month ago, it will b! rernembered, they "nttour,.dd th. building and opening of a new warehouse and distributing department in Los Angeles for their Bee Supply Depart-

De]mq R. Travis; Marysville, Oscar J. Odegaard; Maxwell, Peter Henrichs; Meridian, John R. Johnion; Orland, Fd, N. Thode; Oroville, James -M. Bingham; Red Bluff, Ralf Severns; Redding, Axel W. Erickson ; Richvale, Herg_an L. Weitz; Robbins, A. Logan Given; Roseville, H. Al Massey; Sutter, J. Walter Robey; Vacaville, Claude B. Qlawson; Vina, Ray L. Mohler; Wheatland, Ira Rowland; Williams, M. H. Getz; Willows, Ralph L. Hupp; Winters, !l* W. Jones ; Woodland, Coy E. Toof ; Yolo, Leslie R. Mason; Yuba City, Fred N. Benton.

_The Company operates a big millwork factory at Chico, .which is under the management of S. Hassel. '

The Apiary Departmen-t is under the management of W. B. Dickenson.

-The big white and sugar pine sawmill of the company is located in the mountains above Chico, at Sterling City. Frank A. Compton is Superintendent.

At Chico, George T. Shaw is Credit Manager and chief assistant to Mr. Dean. Chas. G. Wolohen is Purchasing Agent and Sales Manager. Ira E. Brink is Superintendent of Branch Yards. Sam Benton is box shook Sales Manager.

Manager

ment, long a big end of their Chico business. Norv comes the purchase of the seven Tilden yards in the lower Sacramento and Oakland districts. The new yards were taken over by the new owners on September 10.

This gives the Diamond Match Company a total of 47 retail lumber yards in California. Their other yards, and their managers, are as follows: Anderson, Vernon Parsons; ,{rbuckle, Carl E. Brown ; Artois, Paul Weber; Biggs, Walter Kohl; Chico, Lervie J. Ewton; Colusa, Geo. W. Palmer; Corning, Clarence A. Gray; Cottonrvood, Wm. H. McCune; Dunnigan, W-. J. Davis; Dunsmuir, Gus E. Schlosser, Jr.; Durham, Chas. Schab; Esparto, Riley A. Woods; Gerber, Guy Bordner; Grass Valley, David McFarlane; Gridley, John J. Miller; Hamilton City, Fred C. Heggie; Lincoln,. D. Earl Willis; Live Oak, Loyal C. Tipton; Los Molinos,

The Diamond Match Company are modern lumber ind building material merchants, and they practice the best theories and methods of modern merchandising at all of their points. They call their lumber yards "Lumber and building material stores". Their offices are all very attractive and neat, inside and out. Their interiors are decorated with woodwork from their own factory, and they are thus able to point to their own buildings as examples of the millwork they are in position to sell, for each of their retail stores are agencies for their millwork plant.

Their sheds are kept spic and span, and always are neatly painted on the outside, and whitewashed inside.

During the last few years they are following the plan of putting their store department, which carries builders' hardware, paint, nails and other materials, in the front part of their office building, and their lumber and building offices in the rear, so that visitors and custom,ers must go through the store to the rear, and the partitions are generally of glass so that they can see the customer coming, and so that the customer can look their other lines over as he comes back to the office.

They believe in small trucks and quick deliveries, and 90 per cent of their deliveries is in small loads.

(Continued on Page 28)