Andy Gump Says

By IACK DI0NNE

.

..TRYING TO RUN A BUSINESS WITHOUT ADERTISING IS LIKE RUNNING A CAR WITHOUT OII.-IT MAY START ALL RIGHT BUT N WN.I START TO SQUEAK BEFORE YOU FINISH THE TRIP.''

We like that thought of Andy's. It applies to the lurnber business like ham applies to eggs on the breakfast table.

And the beauty o.f it is that there are Eo many lumbermen who realize that fact.

Right in front of our eyeE as we write this there is a fine letter from a fine lumberiran, asking us to co-" to the scratch righ! quick with sorne -suggestions to help him create'and alrange some'distinctive-advertising for his frrm and he makes this statement in his letter:

"All we have to sell is SERVICE and our frien& appreciate this f,49t."THAT'S the kind of fellow who gets results out of adverticing, because he .realizes that when several competitor- all handle, to all practical putposes, the SAME raw materials, that the difference in their business muct be founded upon tihree Ihing8-ADERTISING-SALESMANSHIP and SERVICE.

And when a lumbetman becomes sold on that tnrthful i&a, he wastes neither time nor money on the old farhioned idea of advertising -hic-1=I9"'-qY! geta busy to hand oui sonrething to his trade that will genuinely ATTRACT ind INTEREST them in HIM and HIS BUSINE$S.

Of course, lots of folkc DO.try to run their busineas without advertiaing, and because thly have no cornpetition to force them to come-tolt-f:r-f4lecauEe natural conditions cauae theirs townspeople to come and DEMAND building materials of them,'they may get awaywithit.

But that doesn't dsprove Andy Gump's theory in the t9*!. The business will "start to squeakr" without a doubt, bul the chances are he is so deep in the rut he has dug for himcelf, that he doesn't even hear it.

The chances are he is co deep in the rut tihat he doe$ttt even hear his trade crnng for something better tha; "iust building materials."

Take Andyts adviae, and use the "oil of advertising.t'

It will smooth over the rough spots of business; help the old bus taLe the grades without laboring-to droi down the hill without danger; it not on[ itak"" the busineg ride safer ind mo:e efficient, but more interesting and enticing.

TAKE ANDY'S ADVICE!

Mean Something Practical HERE

Chas. R. McCormick I II A LDr. LO.