Hammond Lumber Company Puts on Big Follow-up Program After "Lile" Publishes Splendid Home Building Editun

The Hammond Lumber Company grew particularly enthusiastic at the home building edition of the magazine "Life" published under date of September 26th, and. under the direction of A. D. Bell, advertising and Eastern sales manager, created a follow-up campaign to help cash in on the "Life" article. No expense was spared. All Hammond salesmen were promptly equipped for this particular business. The handsome new book "Forty Exteriors in the Redwood Mode" is being distributed to the Hammond retail customers through the salesmen, likewise a window sticker tying up with the "Life" article, and, if desired, a window display. From the Hammond offices in San Fran-

Roy Fobes Points With Pride To Special Dipping Tank For Plywood

One of the innovations that Roy Fobes points to with pride down at the plant and warehouse of the Pacific Mutual Door Company, in Los Angeles, is an especially built and contrived dipping vat. So much plywood to be used for concrete forms nowadays is first dipped in oil, that this tank was created to enable them to make such immersion quickly, efficiently, and economically. The plywood is dipped on edge, and then piled on a rack above for draining and drying. Thorough immersion of all parts of the wood is thus obtained, and the surplus oil drains directly back into the tank as the material is stacked above.

FIRE DESTROYS OF'FICE AND STORE BUILDING

Fire destroyed the store and office building of the San Pedro Lumber Company at its Compton yard the night of September 19. The loss is estimated at $12,000. The' cause of the fire is unknown. A temporary office has been installed in one of the sheds and business is going on as usual. The office and store will be rebuilt at once.

cisco went a letter to the retail trade enclosing a handsome letter stuffer, and an urge that the dealers cooperate and help cash in on the big "Life" publicity edition for home building.

To make certain that every retail lumberman acquaints himself with the article in "Life" and is equipped to make an intelligent tie-up with same so that they gan help their customers to build such homes as are shown in the story, is the aim of the Hammond campaign. Mr. Bell put a whole lot of thought and "kick" back of their plan. The I{ammond advertisement in this issue tells the story.

AN ELOQUENT DIARY

July 3rd-Advertisement for lady

July Sth-Violets for new stenographer. . .60

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ADDS NE\I/ Hogan Lumber Company, new pneumatic Ross Lumber making a fleet of three Ross erate in their yard.

CARRIER

Oakland, recently added a Carrier to their equipment, machines that they now op-