BI,UE DIAMOND CORPORATION

National Retailers Annual Meeting

S. Lamar Forrest, Forrest I-umber Company, Lubbock, Texas, was elected president of tl-re National Retail Lumber Dealers Association at the annual meeting held at the Mayflower IIotel. Akron, Ohio, on October 27-28. Other officers elected were: Norman P. Nlason, Wm. P. Proctor Co., North Chelmsford, Mass., vice president; G. W. LaPointe,J..,O&NLumber Company, Menomonie, Wis., treasurer; and H. R. Northup, Washington, D. C., secretary.

The board of directors also elected to adopt a promotional program consisting of the Home Planners' Institute which originated at Portland, Oregon, spreading to some 55 cities, and which program is designed to prepare material for dealer and building industry use in aiding prospective home owners to better understand the materials and services which go into their homes; in the dealer aid portion of the program it was voted to prornote the re-establishment of HOME Magazine provided dealer interest was evidenced by the securing of five hundred thousand subscriptions; further mechanical aid to dealer advertising and promotion was adopted in the form of a "c17t" and mat service designed for dealer use in local newspapers, the object of which lvould be to allow dealers to select prepared ads or prepared illustrations particularly applicable to the lumbet dealer field.

Speakers at the meeting included Leonard Lampert, Jr', president of the National Retail Lumber Dealers Association; Frederick A. Babcock, former Assistant Administrator of the FHA; Peter A. Stone, price executive, Lumber Division, OPA; H. Vernon Scott, vice president o{ the National Tax Equality Association of Chicago; Don A. Campbell, deputy chief, Marketing Control Branch, Lumber and Lumber Produ,cts Division, War Production Board, and J. Philip Boyd, director of I-umber and Lumber Products Division, War Production Board.

600 lumber dealers attended the meeting.

S/Sqt. Iohn Tietien One oI First Americcrns to Enter Pcrris

S/Sgt. John Tietjen, son of Ed Tietjen, Sudden & Christenson, Inc., and formerly with McElroy Lumber Co., Palo Alto, was one of the first American soldiers to enter Paris. This fact rvas mentioned in an article in the October 14 issue of the Saturday Evening Post by Captain William J. Buenzle, entitled "I Lead the Tanks Through No Man's Land."

S/Sgt. Tietjen was put in charge of one of the small patrols consisting of 10 men, two jeeps and an armored car that made the entry into the French capital. He is with the 38th Cavalry Mechanized Reconnaissance Squadron.