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Millwork Institute Holds Sixth
Will Spend $25,000 in Next A. 'W'. Bernhauer
Discussion of the Trade Promotion program. embarked upon a few months ago and now well under way, occupied much of the time both of the directors and members of the Millwork Institute of California at their sixth annual convention held at the Hotel Oakland, Oakland, November 2I and 22.
Decision to increase the btrdget for trade promotion work to $2100 a month showed that the Institute is awake to the necessity of going after business in an up-to-date manner, substituting salesmanship for price-cutting.
of Millwork, properly illustrated, and of other schedules covering frames, finish, casework, etc.; the extension of the Trade Promotion program, an industrial research department, assisting local associations and increase of membership.
After a short analysis of the problems of the industry, and the suggestion of some remedial measures, Mr. Bernhauer concluded by thanking members and directors of the Institute for their loyal support in the past year.
Managing Director H. T. Didesch announced in his re-
Other features were the exposition and discussion of the changes made in the revised edition of Standard Sash & Door Schedules No. I29. and, a review of the Accredited Standards.
Arthur W. Bernhauer, Fresno Planing Mill, Fresno, was re-elected president of the Institute for the coming year, Howard Coor-Pender, Frank Graves Sash, Door & Mill Co., Los Angeles, and C. W. Lannom, Lannom Bros. Mfg. Co., Oakland, were elected vice-presidents, and E. A. Nicholson, Pacific Door & Sash Co., Los Angeles, was re-elected treasurer.
Thursday Session
The Board of Directors held an all-day session on Thursday, preceding the general meeting held on Friday.
Friday Morning
President Arthur W. Bernhauer called the meeting to order at 10 a.m., and in his speech referred to the accomplishments of the year, expressing the satisfaction he felt at the completion and adoption of the Plant Certification plan, the financing and setting up of a trade promotion branch of the Institute, the compilation and publishing of a set of manufacturing standards, the extending of the use of Standard Schedules No. I28, and the compilation of Schedules No. 129.
He then referred briefly to the Institute's plans for the future which include the compilation of a complete Manual port of the director's meeting held on the previous day that the book of Accredited Standards will be out in two weeks. This will contain 50 pages and will include a copy of the License Agreement, and all information relative to the Label, Certification Plan, etc. Three thousand copies will be printed, according to the decision of the board of di-, i rectors, and each member in good standing will receive.i one copy, and certified members will get 10 copies.
The board decided that the first list of plants certified under the Certification Program, 37 in number, will be sent out with the Accredited Standards.
Mr. Didesch also announced the decision of the board to have the Managing Director spend a week in Texas to assist a millwork group in that state to form a millwork institute on similar lines to the Millwork Institute of California. Rights to use the Accredited Standards, Label, Cer. tification Plan, etc., will be granted at a figure that will be of considerable assistance to the Institute's treasury.
The Trade Promotion program occupied most of the board's time, Mr. Didesch said. A budget of $2100 a month, made up by voluntary subscriptions, was adopted for carrying on this work. There are now 46 subscribers to the program, subscribing $1100 a month.
Mr. Didesch suggested to the board the appointment of a standing legislative committee, in order that the interests of their industry may be properly guarded. He also suggested that the institute sponior -annually in various