his R.putation -rneAns your prof,ts

ln aloy field of selling, the product with an unqucstionable reputation is thc product thar brings big profits.

So in the field of flooriog materials, the man who handlcs Northcrn Hard Maplc and Birch is the man who carns big profits. For these fine floorings havc acquired enviablc feputations, have created endless good will in thc public's mind.

Architects and buildcrs know that Maplc has no superior as a flooring material for factorics, mills, ofice srructures, schools, hospitals, and public buildings in which both comfort and durability are demanded.

And now Maplc Floors in Color are the ncw vogue in homes of today. Birch, too, makes a bcautiful, durable residcntial floor. It has a plcasing uniformity of color. And therc is always a liberal supply. Another big ficld for salcst Whynot take advantage of thc rcpu.tation Maple and Birch havc establishcd, of the evcr incrcasing dcmfrd for thcir use in all typcs of buildings? It mcans biggcr profirs for iou.

Membqs o-f the Mrple Floorinr Menufrcture$ -ssociation hrve conqibqted olqy thousrads of dollrrs rnd years of work to statrdar{ize lnd ipprove qhe rlanufecture rod ggldeuifor.mig of !{qp!e. Beech rad Blrch doorins, .lso to siveAeden. tlchitscts. builders and consumers comDlete iofornrtioo oo the rdventrrei of these floorings, CoopemtCwith these mrnufrcfirrers bv fair- ing Maple, Beecb tnd Birch floorings. tndemrrked i|FfA. This trede-mark protects the buyer. Tf,e followins is e comolete Iist of nember nraufecnuers who ere liccared to use ilF-tlA: Cobbs & Mltoho[, Ino. Northw6tm Cmwe & Lum- gi8dluro, Mtch. - bqcoepsny, Gladstono, Mtch. (.;umeDlggt[g CoEDuy Ovaf Wood DIsb CorDomtlon Cadlllao, Mloh, _ TuDp!trIake, N. y. 1**- **yBbokller, wts. loo*_*"*"d.".t*i??, *n. FGterlatles Lubor Co. Eawyer Goodnu Coi "ffi"1]i"'#*"".'Ygtl *" ff,j*#ffi#3a'ffiI, vn".

Eou Esrdw@d."-g?"\T"j:' Bt"Dhensn, t. "". ffii]'

Mttoh€ll Brothers co-pgo!; wts' wud Brcthers wour' MlGh' Ntohors & "o* "usBs"%3. tt*' *",". r. *. r,Rt F4Si,Xl"o' NortbBroogHl$#18;.**' wrscond' ranrvl€no'h&i-Mloh' Chlogq IU. Eomu6vtUo. Mloh. Mepr.r Fr,oonrr.ro Mer.rUrecrun rns AssocrATrON tzaS McCrrmick Building, Cbhago

..NOTHING TOO MUCH''

"There's nothing too much for the boys to give," Those were the words we said; "Nothing too much to give or do

When peacc from the world has fed." So they offered all when their country called, And gave till their young hearts bled; "Nothing too much" their lips replied, Though the dreams of youth lay dead.

"Nothing too much" and so thry gave The joy and gleam of life, Their strong young hands and their agile feet The love of sweetheart or wife; The peace of home, and the long, long dreams, Of years that were not to be, A mother's smile and her tender arms

That the world might indeed be free.

They carried the world in their brave young hearts, With its burden of hate and greed, And into their untried hands we gave Its infinite pain and need.

Boys they were when they marched away But men when we called them back, For the brain and the heart are seared and scarred That follotv the war God's track.

"Nothing too much" and they freely gave To the ultimate gift of life"Going west !" through a roaring Hell

In the bitterest hour of strife. Day after day as the mad years passed They follou'ed where duty led, And many the dear familiar name In the list of those called "dead."

Oh, they gave, they gave, but some came back, And now in the marts of trade, We pass them by with a heedless word, Forgetting the price they paid; And they think sometimes as in waking dreams

They see wat's red flames dance, "How peaceful and safe are those who sleep In their Low, green graves in France."

(By Adeline Conner, Sacramento, Calif.)

HE HADN'T DONE THAT

Mose was a natural fislyfiman, and often he shirked his household dutie, helpin/'the "ole 'oman" with the washing that made most of. lheir living, there in their cabin on the river bank.

One morning os/ got into his boat and shoved ofr, when the voice of\I\ffndy came shrill and clear:

"Mose, you ain't\y'ut me no fiah wood."

"Whut youall kic[<in'bout 'oman?" answsed Mose. "Ah ain't cay'ed off de axe."

Hint For Knockers

A peasant with a troubled conscience.went to a Monlc for advice, saying he had circulated a vile story about another, only to find it was not true.

"If you want to make peagl with your conscience," said the Monk, "you must fill a lag with chicken dovtrn, go to every dooryard in the villf,e and drop into each of them one fuffy feather."

the Monk and annoulVed that he

The peasant did a\he 'as told. Then he came back to had done penance for his folly.

"Not yet," replied the Monk. "You must now return and gather up every feathe you have dropt."

"But the wind must have blown them all away," said the peasant.

"Yes, my son," said the Monk, "and so it is with gossip. Words are easily dropt, but no matter how hard you may try you can nevef, get them back again."

Ennodling You

"Where you are is of ryf,moment, but only what you are doing there. It is n\fhe place that ennobles you, but you the place; and this only by doing that which is great and noble."

-Petrarch.

Room For A College Man

A recent college C{^au r" went to a certain business office, looking for afob, serrt his card in, and while he waited to be called. *id to the office bov:

"Is there ""y \t[" around here for i college man, do you think?" \

"Sure," was the lad's cheerful response. t'If the boss doesn't raise me to ten doLlars a week by next Saturday night, there will be."

Attendance Records Smashed by East Bay Hoo Hoo

Two attendance records were broken at the regular monthly dinner meeting of East Bay Hoo Hoo Club No. 39, held at the Athens Athletic Club, Oakland, on Monday evening, November 18, when the total attendance reached 88, and when 14 members of one organization, the Sunset Lumber Company, headed by general manager Gerald G. "Jerry" Pearce, attended in a body.

President Bert Bryan presided, and in his opening remarks expressed his pleasure at the big gathering, and announced that the Xmas Jinks will be held on Saturday, December 21, at 12:30 p. m., when 50 orphan children will be entertained. Mr. Bryan appealed for the support of the members for this Christmas party, reminding them that the purchase of each ticket provides the means for entertaining one orphan

B. J. Boorman, Boorman Lumber Co., was chairman of the evening.

Ray B. Cox, Built-In-Fixture Co., Berkeley, moved that a committee be appointed to draft a resolution to be sent to President Hoover endorsing his action in calling conferences for the purpose of working out a comprehensive Nation-wide plan for the promotion of business progress. The motion was carried and President Bryan appointed a committee consisting of Ray Cox, Chas. Lamb, R. S, Grant and R. O. Wilson to draft the resolution.

Vicegerent Snark H. S. Morton checked up on the pledges made by members at the last meeting to bring one or more to this meeting, and announced that the attendance was only three short of Secretary Carl Moor's optimistic forecast of 91-

Winfield Scott, of the California Protective Association, speaker of the evening, was then introduced by Mr. Boorman. Mr. Scott took as his subject, "Literary Trails and Tracks of California," and spoke for more than an hour, holding his hearers enthralled with his reminiscences of Jack London, Joaquin Miller, John Muir, Edwin Markham, Mark Twain and Bret Harte. His talk was illustrated bv pictures of the Mother Lode country, and other places intimately connected with the writers mentioned.

"You Can Make It" Contest

The National Committee on Wood Utilization. United States Department of Commerce, now have complete details for the boys' wood handicraft contest. Complete information concerning this contest, also the booklet "You Can Make It" may be secured from the following Pacific Coast District offices :

District Manager, (James H. Smiley), Bureau of Foreign & Domestic Commerce, 1163 S. Broadway, Los Angeles, Calif.

District Manager, (W. O. Ash), Btireau of Foreign & Domestic Commerce, 310 Custom House, San Francisco, Calif.

District Manager, (James E. Peebles), Bureau of Foreign & Domestic Commerce, 215 New Post Office Bldg., Portland, Ore.

District Manager, (Shirl H. Blalock), Bureau of Foreign & Domestic Commerce, 820 Skinner Bldg., Seattle, Wash.

The contest officially opened October I, lgD, and will close February 8, 1930. Entries will not-be received before February ,2, L93O, nor after 5:00 o'clock P. M. February 5, 1930.

Material For Aromatic Cedar Chests

TENNESSEE RED GEIDAR -

l" Rough Stock l3/16" S2S and Sanded (Chest Sizes)

13/16" 5 Ply Veneer (Chest Sizes)

ONE SIDE WALNUTREVERSE SIDE TENN. RED CEDAR

Sold by Retail Lumber, Building Material and Hardware Stores. STRABTE HAruDn7OOID

WHOLESATE LI.'MBER FIR and REDlilOOD

SOUTHERN CALIFORNIA SAI.ES

AGENN' FOR

Itie Tittti River

REDIYOOD CO.

CRANNELL, HUMBOLDT CO.

OPERATING STEA}IERII:

W. R. Chanbcrliq Jr.

Stanwood

Phvllir

Bertue C

OFFICES:

Bld3.