\(/hv Dealers Should Sell "Rigi d" Insulation

By Geo. E. Reom Geo. E. Ream Company, Los Angeles

Today's dealer of tomorrow is fully cognizant of the Jact that he must stock and sell many new building commodities that are being developed by the'manufactureiand required in modern day construction.

In order to sell the 2x4's of yesterday, it is necessary !o add many of the new building material items to his line in order to iompletely serve the demand of the territory in which he operates. They increase his volume of sales and enable him io continue piofitably. I-ack of foresight on the part of any dealer to do-this onfy invites competition that sooner or latlr will have a tendenqv to destroy his business.

One of the outstanding building products of modern .day construction is rigid insulation. In looking back over the short span of years sinie its introduction into the construction field no othei product hap made such rapid progress' - Skeptical dealers failed to recognize the possibilities it offered, and because of this, lost a nice volume of business; today, these same dealers are insulation enthusiasts.

Rigid insulation is a lumber dealer's product and should be sold iy him. Many other types of insulation require special applicition and are?nding their way into the hands of "appliciiors" with a loss of buiiness to the lumber dealer'

I-ookins into the future the development of the sales of rigid insuiation by the lumber dealer is only in keeping with the progress of the newer ideas to come, which will prolong and make living the value of his efiorts.

Research and testing go on constantly in the manufacturers' laboratories and in the field to find better solutions of insulation problems.

Today the lumber dealer should sell rigid insulation because he is selling comfort, and the buyer is really spending his money with this idea in mind.

We believe the time is not far distant when many homes of the nation will be heated electricaJly and the electrical engineers tell us the only way this can be made -possible----even wittr the reduced price of kilowat hours-is through insulation.

Air conditioning is with us, but only in its infancy. Air conditioning expeits say that proper results can -only lg q9tained by t6e use of iniulation. We predict the future holds the building of practically all homes with air conditioning features,

Further, lve would not be surprised to hear science announce the span of life may be lengthened for.those who live in air condiiioned homes--work in air conditioned offices and factories. Such a statement, plus the features of electric heating, will tend to promote thA building of many new homes and crEate a new building program throughout the entire nation.

Lost Talent

A great deal of talent is lost in the world for want of a little courage. Every day sends to their graves obscure men whom timidity prevented from making a first effort; whq if they could have been induced to begin, would in all probability have gone great lengths in the career of fame. The fact is, that to do anything in the world worth doing, we must not stand back shivering and thinking of the cold and danger, but jump in and scramble through as well as we can. It will not do to be perpetually calculating risks and adjusting nice chances; it did very well before the Flood, when a man would consult his friends upo,n an intended publication for a hundred an4 fifty years, and live to see his success afterwards; but at present, a man waits, and doubts, and consults his brother, and his particular friends, till one day he finds he is sixty years old and that he has lost so much time in consulting cousins and friends that he has no more time to folloryr their advice.-Sydney

Smith.

HE'S THE MAN

The failures of life sit around and complain

That the gods haven't treated them right; They've lost'their umbrellas whenever it rains, And haven't their lanterns at night. Men tire of the failures who fill with their sighs

The air of their neighborhoods, But the man who is treated with loveJighted eyesHe's the Man Who Delivers the Goods.

Wit consists in knowing the resemblance of things which differ, and the difference of things which are alike.

De Stael.

..OR EVER THE KNIGHTLY YEARS WERE GONE''

Or ever the knightly years were gone With the old world to the grave, f was a King in Babylon

And you were a Christian Slave.

I saw, f took, f cast you by, I bent and broke your pride. You loved me well, or I heard them lie, But your longing was denied. Surely I knew that by and by You cursed your gods and died.

And a myriad of suns have set and shone

Since then upon the grave

Decreed by the King in Babylon

To her that had been his Slave.

The pride I trampled is now my scathe, For it tramples me again. The old resentment lasts like death, For you love, yet you refrain. I break my heart on your hard unfaith, And I break my heart in vain.

Yet not for an hour do I wish undone

The deed beyond the grave, When f was a King in Babylon

And you were a Virgin Slave.

-William Ernest Henley.

How Poppa Knows Mamma

-Madame

Everything Modern

Mr. Newly-Rich was showing a friend over his elaborate new home.

"But what is thar round hole in the front door asked the puzzled, visitor.

for ?"

"That," said Mr. Newly-Rictr, proudly, ..is for circular letters."

Every man is a volume, if you know how to read him.

-Channing.

The club members were bidding farewell to one who was leaving for India. In the conversation a friend said: ..It gets pretty hot in India at times. Aren't you afraid the climate might disagree with your wife?',

The man looked at him reproachfully. ..It wouldn,t dare."

Patience is bitter, but its fruit sweet.-Rousseau.

A FISH STORY

"Are the fish biting?"

"I don't know," replied the weary angler. ..ff they are, they're biting each other."