Every Human Has Something to Sell

Bv Ju.k Dionne

Every humqn hcs something to sell

Whether it bb mcrn or womcn, boy or gLl, child or grownup.

As we mcke our wcy through IiIe we crre constcmtly engcged in the gcrme oI "selling" to the rest of the world.

We crre crll trying to "sell ourselves" to those with whom we come in contcct, in the best possible wcy.

We cre trying to sell our stock on the mcrket o! humcn opinion in the most constructive mcrrurer.

We cll wcrnt the "other lellow" to cpprecicte our best points,. to grcsp the best possible opinion of us.

Therefore the lundcmentals oI sqlesmqnship cre of interest to AI.L oI us.

The cvercae m(m, and the <rvertrge womqn, crrbilious though they mcry be, cnd intensely interested in mcrking the best possible impression, whether it be oI cr business or personcl chcrrccter, does NOT cpprecicte the possibilities of the situqtion from c SELIJNG stcndpoint, qnd lecrves q whole lot to chance.

Whereas the wise mcrn lecrves NOTHING to chcmce thct he ccrn humqnly help. Chance mcry get you something, but it mcry not be whcrt you crre looking lor.

The mqn who tqkes the most prccticcl view of the thing does two primcry things: he tckes unbiqsed inventory to see whcrt he has to sell,. and he decides thoughtrully cnd intelligently whct impression he is going to try to creqte.

He checks up his cssets cnrd his licbilities.

H9 _lcrys his plcrns for bolstering up his discovered low spots, crnd intensilying on his hish lishts.

He decides whct he wcnts ihe world to think of HIM; whct impression he wcnts to CREAIE' cnd then he goes out with his selling ccmpcrign.

The womcrn whose lo-ily hcrs moved into c new town to reside, does the scrme thing. She cpprecicrtes the lcct thcrt she is going to be crpprcrised and inventoried-criticclly.

Her crppecrclnce genercrlly, her clothing, her manner, her mcnners-everything is go- ing to be weighed in the bcrlcnce.

Therefore, c "selling" ccmpcign is valucble to her crs it is to her husbcnd who invcdes c new business circle cnrd wcnts to do his best in it.

Remember the selling thought cll the time.

Secure ATTEMION.

Creqte INTEREST.

Sustcrin thqt interest by some qttrcctive thought, idecr or crct.

MAIE YOI'R SAI.E.

Whether you cre c new boy in <r new neighborhood, cpprocrching for the first time the'neighborhood "gcmg," or cr little girl who is invited to "iump rope'; lor the first time in the new school she slqrtrs <rtt*rding; the young Lgdy who is mcking her debut in society,. or her fcther or mother in whcrtever thing TIIEY crre trying to crccomplish, the 1undcrmentcrls qre the same.

We cll hcrve something to sell.

And the more intelligently _cnd impressively cnd interestingly cnd enthusicsticclty we hccrdle the efforL the grecter will be the rewqrd.

Attempts Cement Price Stabilization Foreign Trade Conference Protests lniury

The Monolith Portland Cement Co., Los Angeles, has sent a letter to the lumber dealers in Southern California for their acceptance, which represents the company's agreement to become effective December lO, 1937, regarding the resale of products bearing its trademark or name by the dealers.

The name and address of each dealer was placed at the head of the letter, and the prices listed under carload and less than carload lots were determined by the yard location. A minimum margin of. SZc per barrel is allowed for less than carload sales, and a minimum margin of 20c per barrel for cafload sales.

The dealers to agree not to resell any of the products named to those classifications reserved for dealer sale at less than the minimum prices set forth. The products listed are Standard Portland Cement; Plastic Waterproof Cement; Tufa Cement, and Velo Cement. The company reserves the right to add other products to this list, and to change prices, such additions and changes to be binding on the dealers.

It is understood that the dealers will not resell the company's products in combination with the sale of any other commodity, render or furnish to the purchaser of the company's products any services, which will result in the sale , of the product below the minimum price stated.

The agreement may be cancelled by either party on ten days' notice, and is subject to immediate cancellation upon any violation of its terms on the part of a dealer, in which event the company may at its option, by refunding the dealer the amount paid, take back any goods manufactured by it.

R. B. Soldini, sales manager of the Portland Cement Company, says that this is, without a doubt, the most constructive step taken in the resale of cement throughout California, and if properly supported, will establish cement sales on a sound merchandising basis.

BUYS PARTNER'S INTEREST

J. Walter Kelly has acquired the interest of Stuart C' Smith in the Kelly-Smith Company and will continue the business, operating under the same name. Smith-I(elly Company, lumber wholesalers, have offices at Outer Harbor. San Pedro.

to Lumber Industry

Washington, Nov. I7.-A resolution of protest at the harm being done to America's lumber interests industry by preferential tariffs was passed at the twenty-fourth National Foreign Trade Convention of the National Foreign Trade Council, Inc., held in Cleveland last week.

"IJnder the present program," runs the text, ttpreferential tariffs in foreign countries have reduced the world trade of American lumber by two-thirds, and its trading position from first to fifth rank, respectively.

"The reopening of overseas markets is essential to the recovery of this industry in production and employment and to the economic use of our forest lands.

"This is of special importance with reference to British Empire markets wherein the American proportion of imports of Pacific Coast lumber has dropped from 74 per cent in l9D, to 9 per cent in 1937.

"The convention fully endorses the recognition given to lumber by the Secretary of State as fundamentally an export industry and recommends that the Government grant to this basic industry earnest consideration in the negotiation of reciprocal agreements."

With- an eye on the general situation regarding interna' tional trade,.the Convention stressed the fact that national prosperity is dependent on world prosperity, noting that international trade since 1932 has recovered from 73 pet cent of the maximum l9D attainment to.92 pet cent in the first half of 1937, in spite of "tariffs, quotas, exchange controls, bilateral conventions and other barri6rs'"

This convention. strongly supports the Reciprocal Trade Agreements program based on the unconditional mostfavored-nation principle, saying: "Our foreign trade has grown from 4,330,000 in 1935 to 4,872,M in t936, in which increase this program has played an important part with benefit to American agriculture, American industry and American iabor. Our exports to trade agreement cogntries during 1936 gained 14 per cent over 1935 and in 1937 (first nine months) 44.5 per cent over 1936. The increase to nonagreement countries was 4 ,per cent over 1935 and 33 per cent over 1936. Imports from trade-agreement countrieS during 1936 gained 22 per cent over the preceding year, while imports from other countries were greater by 16 per cent."