NEW JEDDAH DOWNTOWN

Year: 2021-2022

Area: 6 Mil sqm

Location: Jeddah, Saudi Arabia

Services Masterplan, Architecture

Role Architecture lead designer, Concept Development

Project Brief

Jeddah Central Development master plan is characterized by the Hijazi vernacular urban fabric of the historic city of Jeddah, envisioned in a contemporary interpretation to create an environment with world-class standards, employing the latest trend in smart technology, modern mobility, and sustainability framework. The master plan is in line with the objectives of Vision 2030 and shall contribute to building a vibrant economy while offering a unique lifestyle and quality experience for residents and visitors.

HAK and WATG head the JCD Concept Master Plan consortium team as lead master planner and architect, supported by a multidisciplinary team of technical specialists and architects that includes Mobility-In-Chain (MIC), Cracknell, Buro Happold (BH), HR Wallingford (HRW), Verform Design Studio, and MIMAR Hamaouie Workshop. The consortium team worked closely with the client, Jeddah Central Development Company (JCDC), from the entire journey of pre-concept master plan refinement, through the various stages of its design evolution, until completing the final concept master plan.

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Barahat Formations

Creation Of Authentic Spatial Journey

This wood model illustrates a cluster of a built form that creates a series of Barahaat which are the public spaces that are not intentional, rather they appear as a result of how the built form organizes itself, therefore a series of journeys organically created where it promotes the sense of discovery in a never ending urban experience inspired from the historic old jeddah.

Authentic Retail Spatial Experience

Provides an authentic spatial experience inspired by al balad with diverse experience of retail, commercial, entertainment and mixed use. Featuring a full fledged mixed active ground floor realm as it promotes a sense of discovery in a never ending urban experience unique to jeddah.

COMPETITION:

CLIENT FAVORITE PROPOSAL