1 minute read
Le Magasin Du Chaînon
This one may ruffe some feathers; however, as bonafde thrift cultural-commentators (see previous Bull & Bear print issue!) we feel that Le Magasin Du Chaînon wholly deserves its place on this list, despite its unabashed omission of various bells and whistles and general air of early-aughts anachronistic anarchy. The ethos of both the thrift store and the makeover is fundamentally one of change—thus consequence— and, in all honesty, we see no better place to take a risk on the latter than the former. You deserve a neon green imitation-mink coat. You deserve that pair of vintage Docs peering out at you from between intergenerational footwear. You deserve a refreshed bookshelf (i.e, a makeover for the soul) dotted with inexpensive and manifestly chic French and English books. You nearly require a whole host of other obscurities and textile detritus—because if you’re not labouring for that diamond in the rough (although, we might say, this isn’t exactly the ever-formidable bins), are you really trying at all? It’s true that the ethos of a thrift store is change, but “change” proves a relatively low entry-point—any marked-up, half-stained Bart Simpson tee from ‘93 in a well-lit, galleryesque space on Saint Laurent can make a claim to “change’’ or “trendsetting” or whatever. What one might imbibe stepping across the threshold of Le Magasin du Chaînon is authenticity. And this, my friends, is the hallmark of a new you in used clothes.
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