2009 PBR World Finals

STAY HUNGRY OR GO HUNGRY.

GUILHERME MARCHI, 2008 PBR WORLD CHAMPION.

WRANGLER.COM

LONG LIVE COWBOYS.

TM

hard rock cafe

welcomes pbr and abbi

las vegas

3771 las vegas blvd.

las vegas at hard rock hotel 4475 paradise rd.

702-733-rock • hardrock.com the official food of rock.

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Table of

conTenTs 2009

on the coVer: Kody Lostroh, Guilherme Marchi and J.B. Mauney. Photos by Mark Scott. All In

by Andy Watson, Bones by Matt Breneman and Troubadour by Allen Glanville.

4... greetings 8... schedules 22... season in reVieW 38... best chance nance?

100... cody’s all stars

“These are always in no particular order, because the best bull will be chosen the last day of the Finals - so it depends on what they do there to finish things up. If I was a bull rider, these are the bulls I’d be considering for PBR World Champion Bull.”

—cody lambert

“...when it comes to the draft I’ll pick the bull I can get the highest score on because there isn’t a bull anywhere that I don’t think I can ride.” —cody nance

42... star PoWer

“From the time I went to my first PBR event I just caught the fever and fell in love with the sport, the intensity and the competition.” —chad Pennington, Quarterback of the Miami dolphins

48... tWo in a roW?

Marchi can make history by becoming the first back-to-back Champion.

114... Who’s Who

114... dickies durabullfighters 116... Pbr funnyMan flint rasMussen 118... tV announcers 120... arena announcers 122... Medical teaM 124... judges 126... Pbr staff 128... creW

56... the Warriors

130... Pbr 101

64... the contenders 84... ring of honor

132... Pbr archiVes 140... Pbr official sPonsors 160... dedication

“This is a sport where if you do not know what you are doing, you can get killed.” —guilherme Marchi

The Ring of Honor recognizes those who have had the most profound impact on bull riding—the true ambassadors of the sport.

132... scoring the World finals

92... scouting rePort

Experts Weigh In On 15 Of The World’s Best

Publisher Christopher Burkhardt VP of Publications/fancorP editor Susan Bedford Pbr editor-in-chief Jeff Johnstone contributing editor Keith Ryan Cartwright graPhics Wrangler Cedric Maniquiz director of oPerations Jeannie Kaiser national director of Marketing Lisa Marie Swearingen PhotograPhers Allen Glanville, Andy Watson, Matt Breneman and Mark Scott 4

Table of conTenTs

P B R WO R L D F I N AL S 2 0 0 9

JACK DANIEL’S and OLD NO. 7 are registered trademarks. ©2006 Jack Daniel’s. Come visit us at www.jackdaniels.com

GReeTInGs

RanDY beRnaRD

2009

Pbr ceo Welcome to the 2009 Built Ford Tough World Finals – it promises to be one of the closest finishes in our 16 years in Las Vegas.

Kody, Guilherme and J.B. have absolutely dominated this year, and I salute them for an outstanding season. I salute all our great riders for what has been our most competitive year ever.

The PBR is not for all bull riders, only the best – the ones who have the heart to excel. Through a system based on fairness, integrity and competition, the PBR continues to develop great talent. It makes our entire organization proud to see the level of ability and the professionalism in the PBR bull rider today.

It seems like every season, all of our athletes – two-legged and four-legged – get better and better. So when you consider that the World Finals brings the very best of both together, it hits you – these two weeks in Las Vegas are going to be the best bull riding event in history.

It’s because of the amazing talent of our athletes that we continue to grow, and that we can offer new formats to more fans. We’re heading back to New York next season for the fourth time. We’re staging a one-day, tournament-style event in the brand-new Cowboys Stadium in Arlington, Texas. We’re taking the World Cup to new levels, and I’m excited to announce its new

6

GReeTInGs

location while we’re here in Las Vegas.

We’ve been blessed with great success, and believe me, I know that the number one reason is you. The fans continue to astound me with their passion for this sport.

And of course, none of this would be possible without our sponsors. Like you, our sponsors have come through for us in good times and bad, and we are eternally grateful. Every dollar spent on our sponsors’ goods and services is a dollar invested in the future of bull riding. Thank you for your support.

Finally, as another season closes, I would like to thank the PBR staff and crew. They continue to amaze me with their devotion and hard work.

Once again, welcome. Now settle back – or perhaps I should say move to the edge of your seat - and enjoy our closest title race ever!

Very best regards,

P BR W ORL D F I N AL S 2 0 0 9

P BR WO R L D F I N AL S 2 0 0 9

GReeTInGs

TY MuRRaY Pbr co-founder 9-time World champion

2009

Welcome to the 2009 PBR World Finals- what an exciting year it has been! This is the closest World Champion race we have ever seen in our 16-year history. It really made it a fun season to be a fan of the sport-watching these guys slug it out and continue to trade and jockey for position right up until the start of Las Vegas.

We have three very different guys who are the top contenders to be the 2009 PBR World Champion. All are riding at the very top of their game.

Kody Lostroh’s form is as near text-book perfection as you can get. J.B. Mauney has a “never say die” attitude and can be a little wild or crazy-but that is when he makes some of his best rides. He doesn’t quit trying until his head hits the ground. And if you look at Guilherme Marchi, you have to call him Mr. Consistency. Just look at what he has done the last several years; there is no one who has been as consistent as Guilherme. He is the defending World Champion and on the verge of being the first guy to go back-to-back in PBR world history.

What makes the World Finals so exciting to watch, and be a part of, is that it is the ultimate test for a bull rider. It is the ultimate test to become a World Champion-you are getting on more bulls and you are getting on the rankest bulls. The pressure is the highest and the media attention is the most intense.

Kody, J.B. and Guilherme are all very, very capable. Whichever one winds up being the World Champion, I won’t be surprised.

8

GReeTInGs

It is a very evenly matched race. When youth and experience intersect, you are at your best. All three of these guys have that element. I’ve seen all three do well in Las Vegas before. They can all handle the bright lights and the pressure.

The bull draft can play an important part in their success.

The guys will need to make good rides to get themselves as high up in the bull draft as possible. The World Champion race will also be dramatic for the bulls. One of the things I really like about the PBR is that to be the World Champion Bucking Bull, you have to prove yourself in Las Vegas. It isn’t a popularity contest, it is an earned title. The bulls have to do well all season long to be in the running for World Champion Bucking Bull and then they have to close the deal in Las Vegas-just like the guys do.

I feel like the PBR has the most passionate fans in the sport.

Your enthusiasm and electricity really fills the Thomas & Mack Arena and it really fuels the riders. I can tell you from experience that it is your support that makes a difference to each and every rider. So let’s all sit back and relax-or stand up and cheer- and enjoy the experience. It is going to be a memorable World Finals!

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DaIlY acTIvITY scheDule 2009

tiMe

function

location

thursday, october 29 1 PM

abbi Wild card

thomas & Mack arena

5:30 - 8:30 PM

VIP And Media Reception

Golden Nugget At Golddiggers

7 - 10 PM

1st Round Draft And Kick Off Party

Fremont Street Experience Stage Golden Nugget

friday, october 30

tiMe

function

location

3:30 PM

abbi bull sale

south Point casino – showroom

9PM

RRF Black Jack Tournament

Silverton Hotel & Casino

thursday, noVeMber 5 2 PM

2nd Round RRF Calcutta

South Point Casino

10 AM - 5 PM

Fan Zone & Marketplace

Mandalay Bay

10:30 AM

4th Round Draft For Thurs Perf

Fan Zone & Marketplace

10 AM - 5 PM

Fan Zone & Marketplace

Mandalay Bay

4 PM - 6 PM

Thomas & Mack Fan Zone

Thomas & Mack Arena

2 PM

1st Round RRF Calcutta

South Point Hotel & Casino

4 PM - 6 PM

Thomas & Mack Fan Zone

Thomas & Mack Arena

3:30 PM 5 PM

VIP Pre Party

Hard Rock Hotel @ The Pool

4:30 PM

Doors Open

Thomas & Mack Arena

4:30 PM 6 PM

Doors - Open

Thomas & Mack Arena

6 PM

1st Round Of Competition Live On Versus

Thomas & Mack Arena

9 PM

2nd Round Draft And After Party

Hard Rock Hotel @ The Joint

6 PM

saturday, october 31 (haloWeen)

4th Round Of Competition Live On Versus

Thomas & Mack Arena

abbi classic short go 5th Round Draft For Fri Perf And After Party

Hard Rock Hotel @ The Joint

10 AM - 5 PM

Fan Zone & Marketplace

Mandalay Bay

9 PM

8 AM - 10 AM

Team PBR Meet & Greet

Fan Zone & Marketplace

friday, noVeMber 6

9 aM – 11 aM

abbi breeder’s seminar

south Point hotel

10 AM - 5 PM

Fan Zone & Marketplace

Mandalay Bay

4 PM - 6 PM

Thomas & Mack Fan Zone

Thomas & Mack Arena

4 PM - 6 PM

Thomas & Mack Fan Zone

Thomas & Mack Arena

4:30 PM 6 PM

Doors Open

Thomas & Mack Arena

3:30 PM 5 PM

VIP Pre Party

6 PM

2nd Round Of Competition Live On Versus

Hard Rock Hotel @ The Pool

Thomas & Mack Arena

4:30 PM 6 PM

Doors - Open

Thomas & Mack Arena

9:30 PM

3rd Round Draft & Night Club PBR After Party

TBA

6 PM

5th Round Of Competition Live On Versus

Thomas & Mack Arena

9 PM

Night Club PBR

House Of Blues @ Mandalay Bay

sunday, noVeMber 1 9 AM

Outreach Church Service

Enterprise Main Stage @ MB FZ

10 AM - 3 PM

Fan Zone & Marketplace

Mandalay Bay

10 AM - 5 PM

Fan Zone & Marketplace

Mandalay Bay

Noon - 1 PM

Cowboys For Conservation Luncheon With RMEF

Silverton Hotel & Casino

8 AM - 10 AM

Team PBR Meet & Greet

Fan Zone & Marketplace

Thomas & Mack Fan Zone

Thomas & Mack Arena

10:30 AM

1 PM - 3 PM

6th Round Draft

Fan Zone & Marketplace

1:30 PM 3 PM

11:30 AM

PBR Press Conference

Fan Zone & Marketplace

Doors Open

Thomas & Mack Arena

4 PM - 6 PM

Thomas & Mack Fan Zone

Thomas & Mack Arena

3:30 PM 5 PM

VIP Pre Party

Hard Rock Hotel @ The Pool

4:30 PM 6 PM

Doors – Open

Thomas & Mack Arena

6 PM

6th Round Of Competition Live On Versus

Thomas & Mack Arena

9:30 PM

7th Round Draft & Night Club PBR With Justin Mcbride

Silverton Hotel & Casino

3 PM

3rd Round Of Competition Live On Versus

Thomas & Mack Arena

abbi classic long go 7 PM

Trophy Bull Challenge Award Presentation (Presented By RMEF & Silverton Hotel & Casino Silverton Hotel & Casino)

Monday, noVeMber 2

saturday, noVeMber 7

Noon - 5 PM

Fan Zone & Marketplace

Mandalay Bay

sunday, noVeMber 8

10 aM

abbi futurity long go

Wrangler university

8 AM

Outreach Church Service

Enterprise Main Stage At MB FZ

10 - Noon

Thomas & Mack Fan Zone

Thomas & Mack Arena

10 AM 11:30 AM

Doors – Open

Thomas & Mack Arena

11:30 AM

7th Round Of Competition Live On NBC

Thomas & Mack Arena

tuesday, noVeMber 3 Noon- 5 PM

Fan Zone & Marketplace

Mandalay Bay

Wednesday, noVeMber 4 10 aM

abbi futurity short go

Wrangler university

10 AM - 5 PM

Fan Zone & Marketplace

Mandalay Bay

1 PM - 3

stock contractors banquet

south Point casino showroom

6 PM

World Champions Circle Awards Show & Dinner

Mandalay Bay – Islander Room

$70 - For Tickets Call

10 scheDules

P BR W ORL D F I N AL S 2 0 0 9

*times and activities subject to change.

P BR WO R L D F I N AL S 2 0 0 9

matt breneman

T N I O P E H T O GET T A n d y Wa t s o n P h o t o

2009 ABBI World Finals Bucking Bull Sale

SOUTH POINT HOTEL & CASINO NOVEMBER 4, 2009 3:00 P.M.

CHAD DENTON

ON

STINGER

Offering:

LFRIOMVPBRESUPERSTARS:

BREEDINGS

BONES

I’M A GANGSTER

Futurity Prospects Classic Prospects Future PBR Bull Superstars

DEJA BLUE CROSSWIRED

BLACK PEARL

matt breneman

fan zone & MaRkeTplace scheDule tiMe

fan Zone & MarketPlace

location

tiMe

friday, october 30

fan Zone & MarketPlace

location

thursday, noVeMber 5

10 aM - 5 PM

fan Zone & MarketPlace

10:30 AM - 11 AM

Open Registration for Mutton Bustin

Mandalay bay Wrangler University

11 AM - 11:30 AM

Mutton Bustin

Wrangler University

10 aM - 5 PM

fan Zone & MarketPlace

Mandalay bay

10:30 AM - 11 AM

Open Registration for Mutton Bustin

Wrangler University

11 AM - 11:30 AM

Mutton Bustin

Wrangler University

11:30 AM - 12 PM

Sheep Scramble

Wrangler University

12 PM - 1 PM

Flint Rasmussen "Outside the Barrel"

Enterprise Main Stage

12 PM - 1 PM

Flint Rasmussen "Outside the Barrel"

Enterprise Main Stage

1 PM - 1:30 PM

Future PBR Jr Bull Riders

Wrangler University

1 PM - 1:30 PM

Future PBR Jr Bull Riders

Wrangler University

1:30 PM - 2:15 PM

Exclusive Genetics

Wrangler University

11 AM - 12 PM

Live Entertainment-

Enterprise Main Stage

1:45 PM - 2:15 PM

Mutton Bustin

Wrangler University

2:15 PM - 2:30 PM

Sheep Scramble

Wrangler University

2:30 PM - 3:15 PM

Exclusive Genetics

Wrangler University

10 aM - 5 PM

fan Zone & MarketPlace

1:30 PM - 3:30 PM

Live Entertainment--

Enterprise Main Stage

2:15 PM - 2:45 PM

Mutton Bustin

Wrangler University

2:30 PM - 3:30 PM

Chris Cox Horsemanship Demonstration

Wrangler University

10 aM - 5 PM

fan Zone & MarketPlace

Mandalay bay

10:30 AM - 11 AM

Open Registration for Mutton Bustin

MANDALAY BAY

friday, noVeMber 6

saturday, october 31 Mandalay bay

Open Registration for Mutton Bustin

Wrangler University

11 AM - 11:30 AM

Mutton Bustin

Wrangler University

12 PM - 1 PM

Flint Rasmussen "Outside the Barrel"

Enterprise Main Stage

1 PM - 1:30 PM

Future PBR Jr Bull Riders

Wrangler University

10:30 AM - 11 AM

11 AM - 11:30 AM

Mutton Bustin

Wrangler University

11:30 AM - 12 PM

Sheep Scramble

Wrangler University

12 PM - 1 PM

Flint Rasmussen "Outside the Barrel"

Enterprise Main Stage

1:30 PM - 2:15 PM

Exclusive Genetics

Wrangler University

1 PM - 1:30 PM

Future PBR Jr Bull Riders

Wrangler University

10 AM - 11 AM

Live Entertainment-

Enterprise Main Stage

1:30 PM - 3:30 PM

Live Entertainment--

Enterprise Main Stage

1:45 PM - 2:15 PM

Mutton Bustin

Wrangler University

1:30 PM - 2:15 PM

Exclusive Genetics

Wrangler University

2:15 PM - 2:45 PM

Mutton Bustin

Wrangler University

2:30 PM - 3:30 PM

Chris Cox Horsemanship Demonstration

Wrangler University

1:30 PM - 2:30 PM

Cripple Creek / Boot Barn Fashion Show

Enterprise Main Stage

10 aM - 5 PM

fan Zone & MarketPlace

Mandalay bay

10 AM - 11 AM

Round 6 Draft with 40 Contestants

Enterprise Main Stage

11 AM - 12 PM

PBR PRESS CONFERENCE

Enterprise Main Stage

12 PM - 1 PM

Flint Rasmussen "Outside the Barrel"

Enterprise Main Stage

12:30 PM - 1 PM

Open Registration for Mutton Bustin

Wrangler University

2:15 PM - 2:30 PM

Sheep Scramble

Wrangler University

2:30 PM - 3:15 PM

Exclusive Genetics

Wrangler University

sunday, noVeMber 1 10 aM - 5 PM

fan Zone & MarketPlace

Mandalay bay

9 AM - 10 AM

Outreach Cowboy Church Service

Enterprise Main Stage

10:30 AM - 11 AM

Open Registration for Mutton Bustin

Wrangler University

11 AM - 11:30 AM

Mutton Bustin

Wrangler University

11:45 AM 12:15 PM

Future PBR Jr Bull Riders

Wrangler University

12:30 PM - 1 PM

Mutton Bustin

Wrangler University

1 PM - 1:45 PM

Exclusive Genetics

Wrangler University

12 PM - 1 PM

Live Entertainment-

Enterprise Main Stage

Monday, noVeMber 2 10 aM - 5 PM

fan Zone & MarketPlace

Mandalay bay

9 AM - 1 PM

ABBI Futurity Long Go

Wrangler University

11 AM - 12 PM

Live Entertainment

Enterprise Main Stage

tuesday, noVeMber 3 noon - 5 PM

fan Zone & MarketPlace

Mandalay bay

Wednesday, noVeMber 4 10 aM - 5 PM

fan Zone & MarketPlace

9 AM - 12 PM

ABBI Futurity Short Go

10:30 AM - 12 PM

Live Entertainment--

16 scheDules

saturday, noVeMber 7

1 PM - 1:30 PM

Mutton Bustin

Wrangler University

1:30 PM - 2 PM

Future PBR Jr Bull Riders

Wrangler University

1:30 PM - 2:30 PM

Cripple Creek / Boot Barn Fashion Show

Enterprise Main Stage

3 PM - 4:30 PM

Live Entertainment

Enterprise Main Stage

2 PM - 3 PM

Exclusive Genetics

Wrangler University

2:30 PM - 3:30 PM

Chris Cox Horsemanship Demonstration

Wrangler University

9 aM - 3 PM

fan Zone & MarketPlace

Mandalay bay

8 AM - 9 AM

Outreach Cowboy Church Service

Enterprise Main Stage

Mandalay bay Enterprise Main Stage

sunday, noVeMber 8

P BR W ORL D F I N AL S 2 0 0 9

*times and activities subject to change.

date

city

Venue

aPr 9-10

naMPa, id

idaho center

jan 2-3

baltiMore, Md

1st Mariner arena

aPr 16-18

billings, Mt

the nile

jan 8-10

neW york, ny

Madison sQuare garden

aPr 23-24

oMaha, ne

QWest center

May 1-2

des Moines

Wells fargo arena

May 7-8

Wichita, ks

intrust bank center

May 14-16

Pueblo, co

eVents center

jul 16-18

tulsa, ok

bok center

jul 30-aug 1

san antonio, tX

at&t center

aug 14-15

nashVille, tn

soMMet center

seP 10-11

tbd

seP 17-19

sPringfield, Mo

jQh arena

seP 24-25

charlottesVille, Va

john Paul jones arena

oct 1-2

tbd

oct 9-10

coluMbus, oh

nationWide arena

oct 15-17

uncasVille, ct

Mohegan sun

oct 29-31

las Vegas, nV

thoMas and Mack

noV 4-7

las Vegas, nV

thoMas and Mack

jan 15-16

sacraMento, ca

arco arena

jan 22-24

anaheiM, ca

honda center

jan 29-30

tbd

feb 5-6

Winston-saleM, nc

laWrence joel coliseuM

feb 12-14

oklahoMa city, ok

ford center

feb 20

dallas, tX

coWboys stadiuM

feb 26-28

st louis, Mo

scottrade center

Mar 5-7

kansas city, Mo

sPrint center

Mar 13-14

glendale, aZ

jobing.coM arena

Mar 19-20

fresno, ca

saVe Mart center

Mar 26-28

albuQuerQue, nM

the Pit

aPr 2-3

neW orleans, la

neW orleans arena

**Dates and locations are subject to change.

18

scheDules

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photo by matt breneman

2010 bfTs scheDule

The greatest fans in the world deserve the best hats in the world. That’s why the PBR chose Greeley Hat Works to produce its official line of licensed western hats. These hats are available at better western retailers nationwide as well as at PBR events. Stop by our booth and get fit for a hat as well as customize the shape of your new hat at the PBR Fan Zone & Marketplace at the Mandalay Bay Hotel & Casino and at Thomas & Mack Center.

matt breneman

matt breneman

DOWNTOWN IS COWBOY TOWN! Saddle up for this country all star roster performing in the intimate 600-seat showroom.

LONESTAR

CLAY WALKER

JOHN MICHAEL MONTGOMERY

RODNEY ATKINS

December 3

December 10

December 4 & 5

December 11 & 12

Tickets start at $39, plus tax and service fee, and VIP packages including meet & greets are also available. For tickets and more information please call 1-866-946-5336 or book online at goldennugget.com.

goldennugget.com

Kody Lostroh rides Julio Moreno’s Troubadour for 94.5 points during the championship round of the 2009 Fresno Built Ford Tough PBR event.

JanuaRY 17: losTRoh seTs The baR fresno, calif. - it was one for the ages.

He made it look effortless, but Kody Lostroh said afterward his 94.5-point matchup with Troubadour in the short go of the Table Mountain Casino Invitational in Fresno was a constant battle.

“On that bull you’re not supposed to be able to make a mistake and get away with it,” said Lostroh, who takes home a $60,960 check for winning both rounds and the event.

“He was kicking hard and getting it on. My hips kept getting shifted out there and I had to keep putting them back where they needed to be.”

“It looked like he was in total control,” said Clint Adkins, a PBR in-arena announcer. “Was he having to work? Absolutely. You’re not just going to sit up there on a bull like that and say, ‘OK, I’m here. Let’s go for a ride.’ He may have been working, but it was a flawless effort.”

The trip was not unlike the one Lostroh had a year ago in Portland when he scored 93.50 points. This time out, however, the 23-year-old from Colorado acknowledged it took second, third and fourth efforts to win out over Troubadour.

JanuaRY 20: The haMMeR coMes Down

24

season In RevIew

P BR WO R L D F I N AL S 2 0 0 9

photos by andy watson

sacraMento, calif. - Strong words, tempered only by acknowledgment of his youthful naiveté, seem to be the overwhelming reaction to Kasey Hayes’ throwing his face mask Sunday afternoon.

In Round 2 of the Sacramento Classic, the 23-year-old drew Blind Date. It was a bull he was expected to ride, but instead Hayes was bucked off in just 2.6 seconds, and reacted by throwing his facemask at the 2,000-pound bull.

“There’s a big difference between someone who’s 20 or 21 and me, who’s 60, and been in the business for 40 years,” said Steve Katich, whose family-operated ranch in Washington

owns the bull. “I don’t disrespect Kasey. I disrespect the lack of judgment that he showed.”

That lack of judgment took everyone by surprise.

As a direct result of his actions, which were broadcast on national television, the Conduct Committee decided that Hayes will be fined $7,500 and will make a public apology during the PBR’s next VERSUS broadcast.

Furthermore, he will have to enroll in an anger management program, and if he does not complete the program, he will be suspended for three Built Ford Tough Series events.

“That’s justifiable,” Katich said. “I wanted something done and, like I say, you ain’t going to hurt that 2,000-pound bull, but the point is the lack of professionalism.”

Hayes, who is in fourth season on the Built Ford Tough Series, was “remorseful about it and apologetic.”

Kasey Hayes attempts to ride Red Knection K’s Blind Date during the second round of the 2009 Sacramento Built Ford Tough PBR event.

JanuaRY 31: GaMe on

JB Mauney and Tom Teague at the 2009 Winston-Salem Built Ford Tough PBR event.

Winston-saleM, n.c. - J.B. Mauney made no bones about it earlier this week when he said he wanted an opportunity to ride the reigning 2008 PBR World Champion Bull.

In two weeks he’ll get his chance in Oklahoma City.

The North Carolina native, who brought nearly 50 family members with him to Winston-Salem, was disappointed last week when Tom Teague said that he felt no one could ride his prized bull Bones, and challenged Marchi on NBC. Marchi had already been bucked off Bones twice, and Mauney thought that his current status as the No. 1 bull rider in the world coupled with the hometown crowd should have been enough to earn a shot.

The Brazilian lasted only three jumps as the third time didn’t prove a charm for Marchi, who hit the dirt well before the 8-second whistle.

Moments later Teague was interviewed on NBC and asked about Mauney’s comments from earlier in the week. When asked if he would challenge him to ride Bones, he said, “I’ll leave that to J.B., but I don’t think he can ride him.”

Mauney, who was standing to Teague’s left, responded by saying, “That sounds like a challenge.”

P BR W ORL D F I N AL S 2 0 0 9

season In RevIew 25

feb. 14: noRTh caRolInIan conqueRs woRlD chaMpIon bull

J.B. Mauney celebrates after conquering Bones.

JB Mauney before attempting Bones during the first round of the 2009 Oklahoma City Built Ford Tough PBR event.

26 season In RevIew

P BR WO R L D F I N AL S 2 0 0 9

photos by andy watson

JB Mauney becomes the first man to conquer Teague’s Bones for 92.5 points during the first round of the 2009 Oklahoma City Built Ford Tough PBR event.

OKLAHOMA CITY - It was a marquee heavyweight bout between a determined bull and one confident rider.

In one corner, there was Bones, the undefeated Professional Bull Riders 2008 Bull of the Year. In the other corner, there was J.B. Mauney, the 2009 world title race leader who was out to shatter Bones’ perfect record.

For the past two weeks, the showdown between Bones and Mauney has been one of the most highly touted matches in the PBR’s 16 seasons of pitting the world’s top riders against the toughest bulls on hooves.

It created a buzz among fans when Bones’ owner, Tom Teague, claimed that no cowboy wearing spurs could stay on his star bull for the 8-second count.

Mauney said he could conquer the beast, and Teague agreed to pay the superstar $20,000 if he could top Bones at this weekend’s PBR tour stop Oklahoma City.

The match capped Friday’s performance of a Built Ford Tough Series show at the Ford Center where the NBC cameras were rolling, and the crowd was popping.

After Mauney called for the gate to be opened, Bones exploded from the chutes and began spinning furiously to the right. But Mauney had taken a deep seat early in the ride and wasn’t about to let go.

Bones was strong-willed. He spun faster than a nitrousfueled carnival ride, and made his usual toward-the-roof kicks.

Mauney made precision moves and handled the centrifugal force. And Bones eventually threw the North Carolina cowboy, but it was a split second after the 8-second buzzer had began to sound.

“It’s a dogfight from the word go,” Mauney said.

R RICHER ROUGHER OUTDOOR RODEO r The Calgary Stampede is the premier invitational rodeo in North America. With the largest regularseason payouts. And top-rated PBR competitors.

It’s 10 days of wild pro rodeo wrapped in a western celebration full of live music, thrilling rides, our world-famous chuckwagon races and a nightly stage show to top it all off. It’s no wonder it’s known as The Greatest Outdoor Show on Earth.

Visit calgarystampede.com or call 1.800.661.1260

P BR WO R L D F I N AL S 2 0 0 9

febRuaRY 9: poTTeR hanGs IT up Queensland, australia - “I’m going to hang my spurs up and call it quits.”

Those were the words of Greg Potter, who, after 19 years of riding professionally, finds it difficult to say the word “retirement.”

“It still puts a lump in my throat,” he said, “and fills up a tear in my eye when I think about it.”

The popular rider was injured in Sacramento when he landed on his head after being bucked off his second round bull. Dr. Tandy Freeman had listed Potter on the PBR injury report as being out for an undetermined length of time.

However, after the two spoke on Friday, Potter talked it over with his wife Jodie and the two decided it was better for the Australian native to err on the side of caution.

Shorty Gorham works to save Greg Potter from Flying U/ Cindy Rosser’s Hawaiian Ivory during the second round of the 2009 Sacramento Built Ford Tough PBR event.

kenansVille, fla. - It was New York Yankee legend Yogi Berra who once proclaimed, “It’s a déjà vu all over again.”

PBR fan favorite Tater Porter is traveling abroad for the second year in a row to visit the troops in Afghanistan.

Porter’s trip is being coordinated through a group called M.V.P. Sports. He will be gone a total of 11 days.

“I always said if they needed me to go back for any reason I’d sure enough go back,” said Porter, who noted that to the surprise of many it’s mid-winter and the weather will fairly cold. “Last year, me and (Michael Gaffney were) looking out the window one night in the barracks and there was all this snow. It looked like Russia.”

MaRch 9: TY Takes To The Dance flooR hollyWood, calif. - “Now it’s time to go see how far we can go.”

Those were the words of Ty Murray after more than three weeks of preparing for his debut on ABC’s “Dancing with the Stars.”

Noting that all the celebrities had worked hard practicing, Murray said, “I’m just going to give it all I have and try to have fun.”

In recent days, Murray spoke about the focus and emphasis his professional partner, Chelsie Hightower, has placed on the importance of smiling and having fun.

While he’s enjoyed the experience, especially the process of working with a coach, the nine-time World Champion is used to the intensity of performing at a high level. Because of his focus on perfection and his determination to do his best, Murray admits maintaining that smile isn’t always as easy as it seems.

In any case, the 39-year-old King of the Cowboys is hoping that all the years of having one chance to “step up” for 8 seconds at a time will benefit him tonight, and that America takes notice of his effort.

28 season In RevIew

P BR WO R L D F I N AL S 2 0 0 9

andy watson (greg potter in sacramento); tater porter (tater porter and michael gaffney in afghanistan); courtesy of ABC (ty murray and chelsie hightower)

feb. 19: poRTeR heaDs ‘oveR TheRe,’ aGaIn

P BR WO R L D F I N AL S 2 0 0 9

MaRch 16: beRGeR coMes up bIG In bIRMInGhaM birMinghaM, ala. - It was a big weekend for Chad Berger.

After four weeks of suspense and two previous postponements, the South Dakota stock contractor was outwardly relieved when the scores came in and he knew Big Tex had defeated Bones in the highly anticipated bull-versusbull challenge during the championship round of the Pike Electric Invitational.

“I can’t hardly talk,” said Berger afterward. “I’m elated.”

Both bulls were available in the draft for the short go, and it was Mike Lee who stepped up and selected Bones.

Zack Brown immediately followed the former World Champion by taking Big Tex. After Lee took Bones, PBR Livestock Director Cody Lambert said, “He’s a World Champion and he wants to win the event.”

Unfortunately for Lee, he only lasted 2.5 seconds, which didn’t give Bones much of an opportunity to showcase his talent.

J.W. Hart, who was in the Versus broadcast booth along with McBride, said he thought Bones was “good around the first corner,” which may well have been what helped the reigning World Champion Bull score 45.5 points.

Immediately following Lee and Bones were Brown and Big Tex. Brown fared only slightly better than Lee, lasting all of 4.7 seconds, but it was enough for Big Tex to score slightly better than Bones. Big Tex scored 45.75 points, giving him the edge by a quarter of a point.

An obviously disappointed Teague later said, “The bull bucked. What can I say?”

Leah Garcia interviews Tom Teague and Chad Berger about the bet on Big Tex and Bones during the second round of the 2009 Birmingham Built Ford Tough PBR event.

apRIl 13: flInT’s back

30 season In RevIew

P BR WO R L D F I N AL S 2 0 0 9

andy watson (tom teague and chad berger); matt breneman (flint)

billings, Mont. - Calling every day a gift, PBR entertainer Flint Rasmussen is just glad that he’s able to go back to work.

The Montana native, who suffered a heart attack on March 11, is returning to his job of entertaining the capacity crowd after missing four events on the Built Ford Tough Series. Rasmussen, who noted the irony of the timing, will perform at The NILE Invitational in Billings, Mont., not far from his home in Choteau.

News of Rasmussen’s heart attack was stunning.

Not only was it emotionally taxing for members of the “PBR family” and his fan base, but Rasmussen himself is one of the healthiest people associated with the organization.

Rasmussen, who can be heard in a new PBR podcast posted at www.pbr.tv, said that doctors recently told him that it’s a good thing he was in “such good shape. That heart attack I had would have killed most people.”

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apRIl 28: losTRoh’s season In DoubT

Kody Lostroh attempts to ride Bryan Smith’s Neon Ghost during the first round of the Omaha Built Ford Tough PBR event.

oMaha, neb. – Kody Lostroh, who broke his nose in Round 1 of the Bass Pro Shops Shootout when he was struck in the face Friday night by a bull horn, also hyperextended his arm, which in turn may have torn ligaments on the outside portion of the elbow.

The 23-year-old Lostroh had a Monday afternoon appointment with a doctor in the Denver area. Instead of answers about his immediate future, the Colorado cowboy left with more questions about his left riding elbow.

“Actually, they found a fracture in my elbow they really didn’t think would be there,” said Lostroh when contacted late Monday night.

X-rays indicate that one of the ligaments that attaches the upper and lower part of his arm across the inside of the elbow, “actually pulled a piece of the bone off from the rest of the bone.”

A disappointed Lostroh added, “But the outside of my elbow is the problem.”

MaY 5: losTRoh: GaMe on

Kody Lostroh attempts to ride Dakota/Rosen’s Big Tease during the second round of the Des Moines Built Ford Tough PBR event.

longMont, colo. - Kody Lostroh has notified the PBR that he will compete this weekend at the Genuity Invitational in Des Moines, Iowa.

The current points leader in the world standings will don a brace in order to stabilize his injured left riding elbow. This new development follows a week’s worth of concerns that led to a failed attempt at switching riding hands.

MaY 17: The fellowshIp of The RInG

32 season In RevIew

chapter” in each of their distinguished careers.

Throughout the two-hour long ceremony held at the Pueblo Convention Center, it was readily apparent these three men – all of whom have the distinction of statistically being among the greatest of all time – not only love the sport they devoted their lives to, but their character is as honorable outside the arena as it was inside.

P BR WO R L D F I N AL S 2 0 0 9

photos by andy watson

Pueblo, colo. - Devotion. Love. Character. Distinction.

Those are four qualities that define a fellowship of men that numbered only 27 until this weekend.

At a ceremony that took place Saturday afternoon in Pueblo, Colo., three more men – J.W. Hart, Justin McBride and Adriano Moraes – received induction into the Ring of Honor, being recognized as instrumental to the past, present and future of professional bull riding.

Calling them “the greatest role models” you can have, Cody Lambert credited all three for making a “big impact” not only in the arena, but outside of it as well.

Randy Bernard recognized Hart, McBride and Moraes for taking what “was their dream” and “accomplishing greatness.”

The CEO of the PBR also said the ceremony served as “the final

MaY 20: back To The booTs stePhenVille, texas - Ty Murray will be the first to admit that he’s not a great dancer.

But the nine-time World Champion learned a thing or two during the past 11 weeks.

One, he correctly predicted prior to the season that Shawn Johnson would win Season 8 of the hit Learning to dance isn’t nearly as easy it seems.

“To my cowboy buddies out there thinking about it,” he joked, during Tuesday night’s finale, “don’t do it.”

Wednesday night millions of viewers tuned into the two-hour live finale to see who among the final three celebrities – Gilles Marini, Melissa Rycroft and Johnson – would win the shiniest trophy in all of television.

“Chelsie and I had fun tonight and that was our last dance,” he said, “so I’m officially retired!”

MaY 25: J-Dub’s lasT RIDe decatur, texas - It was the last ride J.W. Hart’s illustrious career, but the notorious bull Cat Man Do made short work of the popular cowboy.

After Hart asked for the chute gate to be opened at a Professional Bull Riders show that bears his name on Saturday night in Decatur, Texas, Cat Man Do spun to the left and had Hart on the ground in about two or three seconds.

“We filled the stands, but it was really to give the people a goodbye,” Hart said. “The last time that I rode was at Cheyenne, and I got bucked off there and I didn’t realize at the time that I wasn’t going anywhere again. I didn’t know at the time that it would be my last ride (in competition). But I got really busy and Versus came to me to be a commentator and all that fell together. So, I just decided that it wasn’t worth risking life or limb and it was better to stand behind a mic.”

photo by mark scott

JulY 13: MauneY Takes sTaMpeDe TITle calgary, alberta - J.B. Mauney’s wallet is $100,000 heavier today.

The North Carolina native became the fourth PBR rider in four years to claim the top bull riding prize at the annual Calgary Stampede.

“I guess it worked out,” said Mauney in what may well be the understatement of the summer.

Mauney said he wasn’t at all happy with his results from a year ago. When he was invited back again, the 22-year-old had a chance to prove how good he can be on an international stage … and what a difference a year makes.

Mauney competed as one of 10 riders in Pool A of the tournament-style event. He opened the first three of four qualifying rounds with scores of 81, 80 and 89 before failing to make the whistle in the fourth round.

In spite of low scores in the opening two rounds, Mauney had positioned himself on the third day to take a lead he would not relinquish.

“This is the only [event] I go to that’s like this,” said Mauney of the tournament format. “It’s pretty fun mixing it up like that.”

P BR W ORL D F I N AL S 2 0 0 9

season In RevIew 33

auGusT 3: Move oveR, MaRchI san antonio - It took Muhammad Ali three fights with Joe Frazier to solidify his status in what is arguably the greatest heavyweight boxing trilogy of all time.

Fifty years earlier, Jack Dempsey relentlessly knocked Luis Firpo to the canvas 11 times in just the first round alone, in what has since been called the greatest slugfest of all time.

But it was a daunting 49-round fight between Joe Jeannette and Sam McVey at the turn of the 20th Century that most closely parallels the season-long battle going on between the top bull riders in the world on the Built Ford Tough Series.

This past weekend, 22-year-old J.B. Mauney put together a combination of rides that gave him his third event win of the season, propelled him to second in the world and – just a week after Kody Lostroh won his fourth event of 2009 – set up what is fast becoming a classic bull riding battle for the ages.

Mauney was less than pleased with his effort in Tulsa, especially coming off the $100,000 pay day he had in Calgary in mid-July, and responded by riding all three of his bulls at the Bud Light Invitational in San Antonio.

Mauney has qualified for the championship round more times (17) than any other rider on the BFTS. However, both Lostroh and Guilherme Marchi, the defending World Champion, have been more successful in the final round than Mauney.

Initially it looked as though Mauney was going to come up short yet again, but a controversial call gave the North Carolinian the option of a re-ride. One of the judges threw a flag indicating the bull had caused a foul when it caught a horn in the chute gate.

Mauney not only took the option, but he called for the same bull to be reloaded in the chute.

With L.J. Jenkins looking on from the shark cage, Mauney made it look easy in his second attempt by making the 8-second whistle, earning a mark of 89 points from the judges and claiming the event win.

34

season In RevIew

P BR WO R L D F I N AL S 2 0 0 9

andy watson

JB Mauney rides 4C’s/James Sills’s Carrillo Cartel for 89 points during the championship round of the San Antonio Built Ford Tough PBR event.

auG. 31: MIssIon accoMplIsheD barretos, sao Paulo, brazil - Do you believe in miracles?

It’s been nearly 30 years since Al Michaels first asked that question when an undersized, less talented U.S. hockey team stunned the world by winning gold at the 1980 Winter Olympic Games in Lake Placid, New York.

It would have been a fitting question Sunday evening in Barretos, Sao Paulo, Brazil, when the United States came from behind by one full score to defeat the heavily favored Brazilians in the 2009 PBR World Cup. “Their mothers aren’t as proud of ‘em as I am right now,” said an obviously elated U.S. captain J.W. Hart.

“These guys did it and did it with class, they did it with heart and they simply amazed everybody that was watching.”

J.B. Mauney was the lone American with any Cup experience.

There was Ryan Dirteater, 20, and Ryan McConnel, 22 – two elative newcomers – who this time last year were just emerging as professionals and trying to establish themselves as legitimate Top 40 riders on the Built Ford Tough Series.

Only this year has 22-year-old Austin Meier shed more than 20 pounds, began working out vigorously and taken advantage of the enormous potential he displayed in 2006 when he was runner-up for the Daisy Rookie of the Year title.

And, of course, there’s Zack Brown, who returned to bull riding less than two years ago after he retired from the sport following a near-death wreck in Billings, Mont., in 2005.

“This has got to be as big as (winning) a World Championship,” said McConnel, soon after hoisting the World Cup trophy with his teammates. “I guarantee you that it means everything to us.”

sepT. 25: pRofessIonal bull RIDeRs To InvaDe The bRanD-new cowboYs sTaDIuM In 2010

36 season In RevIew

P BR WO R L D F I N AL S 2 0 0 9

photos by andre silva

new york, ny - The PBR has announced that the elite Built Ford Tough Series tour will invade the brand-new, world-class Cowboys Stadium in Arlington, Texas in 2010. Top PBR superstars will ride in the largest, most technologically advanced entertainment venue in the world on Saturday, February 20 for the Dickies 2010 Iron Cowboy Invitational presented by WinStar World Casino.

In a one-of-a-kind format created exclusively for Cowboys Stadium, the Dickies 2010 Iron Cowboy Invitational will be the first true, head-to-head competition in the history of the PBR. A total of twenty-four riders will qualify to ride at Cowboys Stadium – eight riders will qualify based off of the 2009 World Finals standings after Las Vegas and will receive a bye in the first round; fourteen additional riders will qualify based off of the 2009 BFTS standings as of January 31; and the PBR Competition Board will award exemptions to two riders. The riders will be paired up and then will each take on the exact same bull with the winner moving on to the next level. The winning rider will be determined by who obtains the highest score. If both riders buck off, the rider who stayed on the longest will move on. In the end, the rider who rides their fourth and final bull for the highest total points will be declared the winner and will take home the largest payout for a one-day event in the history of the PBR.

pbR Releases fIRsT MaJoR book In neaRlY a DecaDe The PBR proudly unveils its latest offering: PBR – The Official Guide to the Toughest Sport on Dirt, published by Triumph books. The richly illustrated 176-page book, written

by PBR Editor Jeff Johnstone and Senior Writer Keith Ryan Cartwright, features 211 fullcolor photographs, as well as an introduction by nine-time World Champion Ty Murray.

the book is available online through: • • • •

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P BR W ORL D F I N AL S 2 0 0 9

season In RevIew 37

• • • • • •

Please Drink Responsibly.

besT chance

nance?

by Susan Bedford

Cody Nance on Live Wire during round 3 of the Copenhagen invitational in Reno, NV.

“...when it comes to the draft i’ll pick the bull i can get the highest score on because there isn’t a bull anywhere that i don’t think i can ride.”

—Cody Nance Leader for Daisy Rookie of the Year

P BR W OR LD F I N AL S 2 0 0 9

besT chance Two Innance? a Row? 41

photo by matt breneman

Sixteen rookies made it onto the Built Ford Tough Series in 2009. Five made it to Las Vegas. One will be crowned Daisy Rookie of the Year.

The man leading a pack of hungry talent is Cody Nance. The Paris, Tenn. cowboy has won two Built Ford Tough Series events and over $125,000 on his freshman year on tour.

“After my first three events on tour, I walked away with one win and was leading the rookie race,” recounted Nance. “So it has been a good season so far – unless Skeeter [Kingsolver} catches up to me.”

“Cody is riding really good. But if I ride to my capability then it shouldn’t be a problem (to win the title),” said Kingsolver. “It is going to be a really good race. I grew up watching the PBR Finals on TV and just to be here is a dream come true for me, but my goal is to be Rookie of the Year.”

Kansan Kingsolver trails Nance by $55,000- a sum easily made up when you consider the Finals event winner can leave with $300,000. Kissimmee, Florida’s Caleb Sanderson has $60,000. Aussie Pete Farley has won over $57,000. Elliott Jacoby has a little over $51,000.

Nance, Kingsolver, Sanderson and Farley all easily qualified for their first PBR World Finals and Jacoby just made the cut.

That means a full 12.5 percent of the Top 40 bull riders in the world are rookies. These men may be green, but it is also green that got them to Las Vegas. The amount of money these men have won is proof that they do indeed deserve to be here competing against the sport’s best.

But despite Nance’s monetary lead heading into the Finals, there is so much cash to be won in Vegas that any rookie has a shot at taking the prestigious Daisy Rookie of the Year title and the bonus that comes along with it. There is absolutely nothing that Nance can take for granted.

besT chance nance?

Cody Nance gets help from reigning World Champion, Guilherme Marchi.

Kingsolver has yet to win a Built Ford Tough Series event, but he did put together a string of 10 consecutive rides this season – a consistency that is crucial to succeed in Las Vegas.

Sanderson has a riding percentage of nearly 46 percent. Farley’s average score is above 86 but he has had injuries this season.

Jacoby has the talent but possibly not the experience. In other words, any of these rookies could win enough money in Vegas to steal the title but the Rookie of the Year title really is Nance’s to lose.

Kingsolver’s plan is to pick the bulls he can ride who will give him the most points. “I’m going in there to win,” stated Kingsolver, “so I’ll pick the bulls I can win on. It has to be a business decision.

There are so many bulls to ride and so many rounds that I have to think like a businessman. Put it this way – I won’t be picking Uncle Buck.”

“It will come down to what happens at the Final,” affirmed Nance of the battle to be the No. 1 newcomer.” My plan is to just ride as many bulls as I can.” That plan has worked for him so far. He has a 42 percent riding average, but when he makes the whistle he averages a big 87 points. He has already made it to 8 seconds aboard Super Duty (twice – for a 90 and a 91.5) and The Game (for a 91).

Winning one of the last events of the regular season in Columbus, Ohio, not only added to Nance’s confidence- it added to his wallet. That win boosted him to 10th in the qualifier standings.

After riding in just 11 Built Ford Tough Series events, the young cowboy who was born in Kentucky cracked the Top 10 in money won for the season. Nance’s plan to win is also turning into a wise financial plan. But that plan does not include playing it safe at the bull draft.

“It isn’t an ego thing for me (picking the rankest bulls). I have always enjoyed riding the rankest bulls- those they call unrideable.

I believe there is no such thing. I do it for me- I know I can do it. So when it comes to the draft I’ll pick the bull I can get the highest score on because there isn’t a bull anywhere that I don’t think I can ride.”

That belief in himself will be crucial for Nance. He has won big events on big bulls but he hasn’t come up against that many of the true greats yet – but not for a lack of trying. “I always wanted to get on The Game, but Brandon (Gasper) told me I had to wait until I was on tour and then pick him in the draft.” Nance did exactly that in Columbus. The bull is kept just 10 miles from Nance’s home and he’d been wanting to try to ride him for years.

Nance comes off as confident but not cocky. And that unshakeable confidence may be key to winning the race. He’s never been to Las Vegas, but the 21-year-old is confident he can conquer the big city. “I know what I have to do. I’m not focusing on anyone else. I’m focused on what I’m doing,” he shared, “but if other people want to focus on me and what I’m doing- that’s fine.”

42 besT chance nance?

P B R WO R L D F I N AL S 2 0 0 9

photos by matt breneman

Skeeter Kingsolver during round one of the Copenhagen invitational in Reno, NV.

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LAS VEGAS

—Chad Pennington

Quarterback of the Miami Dolphins

photo courtesy of dave cross/miami dolphins

“From the time I went to my first PBR event I just caught the fever and fell in love with the sport, the intensity and the competition.”

celebRITIes GeT InTo The bull busIness

Tommy Lasorda, Baseball Hall of Famer and co-owner of Deja Blu with Tom Teague.

sT T R q poweR

by Keith Ryan Cartwright

Tommy Lasorda admits there was a time when he wasn’t even aware of professional bull riding.

But the Hall of Fame manager of the Los Angeles Dodgers said that all changed after a photo opportunity with several riders, and a chance meeting with Bo Derek.

The 81-year-old ambassador of baseball didn’t say whether it was the toughness of the athletes or the sex appeal of the movie star, but what he thought would be a quick trip to an arena in Anaheim, Calif., turned into an experience that has since become a passion.

“That is when I began to like professional bull (riding),” Lasorda said.

Lasorda – who paid Justin McBride the highest compliment he knows by calling the two-time World Champion the Sandy Koufax of bull riding – has not only attended several events in the years since, but last year he invested in Deja Blu, a bull he coowns with Tom Teague.

Lasorda is but one among a growing list of celebrities to have invested in bucking bulls, including athlete Chad Pennington, and horse trainer Carl Nafzger, comedians Larry the Cable Guy, Bill Engvall and Ron White, and musicians Bernie Taupin and Moe Bandy, among others.

“From the time I went to my first PBR event I just caught the fever and fell in love with the sport, the intensity and the competition.” said Pennington, who attended that event with several former teammates from the New York Jets.

What separated the 33-year-old athlete from the others was that in the ensuing weeks and months following the Uniondale, N.Y., event, Pennington began researching how to get “involved in the bull business.”

He subscribed to both Pro Bull Rider and Bull Pen magazine, began researching the sport via the Internet, and read everything related to the cattle industry and the cowboy lifestyle.

“Now I’m really deeply involved in it,” said Pennington, who for the past two seasons has quarterbacked the Miami Dolphins, “and I love it.”

Cody Lambert eventually introduced Pennington to J.W. Hart, who now handles all of his bucking bulls. His calves and cows are kept by Red Edmonds in El Campo, Texas.

Pennington continues to immerse himself in the breeding side of the industry while still competing in the NFL, and said that following his football career he looks forward to purchasing a ranch of his own and taking a more hands-on day-to-day role.

He did say that initially he’ll continue to use Hart and Ed-

P BR WO R L D F I N AL S 2 0 0 9

sTaR poweR

45

sTaR poweR

41 Deja Blu (Teague Bucking Bulls/Tommy Lasorda)

46 sTaR poweR

P BR W O R L D F I N AL S 2 0 0 9

allen glanville (deja blu)

monds while he makes the transition.

Pennington, a self-described outdoorsman, relates to the cowboy culture. Larry the Cable Guy relates too, but for a very different reason.

“I grew up a fan,” Larry explained. “My whole life existence from the time I was 5 years old until I was 15 was spent loading and unloading cattle trucks at the cattle barn next door.

“But, yeah, I probably would not have gotten into the PBR without Tater (Porter), because Tater brought me in. Me being able to sponsor Tater, I learned the ins and outs of what was going on.

“If it wasn’t for Tater,” he continued, “I probably wouldn’t be involved as much as I am now.”

One is a famous comedian and the other remains one of the more popular professional bull riders.

Together the longtime friends come by their friendship honestly.

It started years ago, well before Dan Whitney created his now-famous character Larry the Cable Guy or anyone even recognized Tater Porter as one of the top bull riders in the world.

Porter, a Florida native, was living outside of Orlando and Larry, a Nebraska native, was a radio personality for a morning show on a local Orlando station – WDIZ – and was hosting a remote special at Club Rodeo, a Central Florida country bar, when the two first met.

“We kind of hit it off,” Larry said, “and we remained friends.”

Larry and Tater even teamed up in 2008 to co-sponsor the Git-R-Done Invitational in Orlando.

Meanwhile, Later that year, Lasorda was in Las Vegas when

Deja Blu made his Finals debut, and he told a story of asking Teague if he could talk with the bull beforehand.

He said he wanted to tell the bull not to worry about all the fans, and that he thought he’d be better than Bodacious. Lasorda, long known for his motivational personality, said the bull seemed to nod his head.

“So I said, ‘I’m reaching him,’” he said, “he’s understanding me, so I told him, ‘Your job is to throw that bull rider off, and your job is just beginning, but I got a good feeling about you. I believe, in my mind, you’re going to be better than Bodacious.’ And his eyes opened wider when I said that. Of course, he went out and threw the rider in two seconds.”

While most celebrities are involved only from afar, Pennington is one of the few whose investment is on a daily basis. He plans a PBR career after his NFL run.

But he noted that he’s a family man with three sons and wife to look after, and bucking bulls can be dangerous, so he’ll likely focus his attention more toward his breeding business.

“I am over-analytical sometimes,” he said, “but that’s one of my strengths. I can retain a lot of information and remember a lot of different things, and then try to apply those things.

“I ask a lot of questions because I want to know. I like to know why. I don’t want to just know an answer. I want to know the why about the answer because I’m trying to learn.”

“I think it’s intriguing, for me as an athlete, to learn more about these other athletes, these bovine athletes,” he continued.

“Learn about their nutrition, learn about how you take care of them, and learn about the breeding process – the different types of breeding programs – and there’s so much information out there for me to learn. I haven’t been able to even apply that in the field yet.”

His pen is highlighted by the likes of Cat Man Do and newcomers Red Ranger and Space Cowboy, and he said he’s also learning about when and how much to buck his bulls, especially when it comes to Built Ford Tough Series events.

While he admits to pursuing a few bulls that didn’t turn out as well as he hoped, he’s already had a good deal of success, which he attributes to the first bull he invested in: Cat Man Do. It would strain the imagination to claim that bull breeding is just like acting, or playing football, or managing a baseball team.

It’s not.

But there is, ultimately, one bottom-line feature familiar to all of these successful celebrities.

“Winning,” Lasorda said. “Winning. That’s what it is. That’s what it’s all about.”

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P BR WO R L D F I N AL S 2 0 0 9

andy watson

MaRchI can Make hIsToRY bY becoMInG The fIRsT back-To-back chaMpIon.

Two

“Ah,” groaned Ty Murray into the phone. After a long pause, he finally said, “I don’t really know what to say. I’m probably the wrong guy to ask.”

The question: Why has it been so difficult for any reigning World Champion in the PBR to win back-to-back titles?

Jerome Robinson, who was inducted into the Ring of Honor in 1999, smirked when he was asked the same question at a Built Ford Tough Series event in Reno, Nevada.

“What’s so difficult about it?” he quickly responded, with a question of his own.

“It’s not easy, and it probably takes a little bit of mental toll, but a lot of it’s having to concentrate and dedicate yourself.”

In 15 previous seasons, no rider has ever managed to win the title in consecutive years.

Adriano Moraes won three, but the first two were spread out by seven years (1994, 2001) and then he won again five years later in 2006. Chris Shivers won in 2000 and again in 2003, while Justin McBride won his first in 2005 and needed two years to claim his second title in 2007.

“It’s a big relief that I don’t think (anybody) understands about winning the world in bull riding unless you’ve experi-

50 Two In a Row?

enced it,” Shivers said. “You just let a big breath of air out and kind of relax a bit.

“I don’t know why, but there’s not many people who put the effort out every single time and stay healthy that many years.

It’s a hard way of life as far as you have to ante it up every time and do whatever it takes every single time. There’s very few guys willing to sacrifice everything, every ride.”

Seven other greats of the sport – Tuff Hedeman (1995), Owen Washburn (1996), Michael Gaffney (1997), Troy Dunn (1998), Cody Hart (1999), Ednei Caminhas (2002) and Mike Lee (2004) – were not even able to win a second title, much less contend for back-to-back gold buckles, which begs the question of whether or not last year’s winner Guilherme Marchi has what it takes to become the first.

Murray and Cody Lambert both said they think he’s capable of it. Shivers and Gaffney think so.

“If there is a guy, it’s him,” Gaffney said. In fact, Gaffney went on the record in late September with his prediction that Marchi would become the first to accomplish the feat.

As of press time, Marchi had just surpassed J.B. Mauney by 11 points for second place in the World Standings, but still

P BR WO R L D F I N AL S 2 0 0 9

Row trailed Kody Lostroh by 1,107.5 points with three BFTS events and the World Finals still to come.

“Guilherme’s the type of guy that should be able to do that,” Shivers said. “He never really gets hurt. I don’t know what his technique is for staying out from under bulls, but I’ve never seen him get mucked out. I’ve never seen him get hurt in a bad way. “That’s one thing that will show in the long run, whether he gets his egg broke and really totaled out—how’s he going to recover? How’s he going to come back? How’s he going to react to the next step?”

In 2008, after three consecutive years of finishing second in the standings, Marchi cruised relatively unchallenged to his first title when he won five events by riding 74.75 percent of his bulls, collected 16,841.5 points (including 3,572.5 at the Finals) and earned more than $1.5 million.

During the past five seasons, he has been the most consistent rider in the world.

Now in his fifth full season on the Built Ford Tough Series, only one year has Marchi ridden under 60 percent, and even then – 2006 – he covered 57.14 percent of his bulls.

“Guilherme can put a bunch of good rides together in a

?

by Keith Ryan Cartwright

“guilherme can put a bunch of good rides together in a row, and that’s what it takes to succeed...”

P BR WO R L D F I N AL S 2 0 0 9

— Chris Shivers

Two In a Row? 51

photos by mark scott

in a

Two In a Row? GReeTInGs Guilherme Marchi celebrates during the second round of the Worcester Built Ford Tough PBR.

as Gaffney pointed out, “Over the past couple of years he’s just been phenomenal…and if you see him falter you’re aghast.”

“Again, it’s our expectations,” he continued, “from a spectator’s or a fan’s point of view. … When you see Guilherme ride that many years in a row and that well, of course we’re going to put him on a pedestal and we’re going to expect great things.”

“I do think it is ridiculous,” said Shivers, with regards to Marchi having an off-year. “I’ve been through that myself. You ride 20 in a row and then you buck off four, five and then you’re in a slump and you need to retire and you’re never going to be worth a (crap) for nothing and all that good stuff.”

However, earlier this year, Moraes remarked that he didn’t

“over the past couple of years he’s just been phenomenal…and if you see him falter you’re aghast.”

— Michael Gaffney Americans, who made it two Cup wins in a row. The Reno event came two weeks later, and afterward Marchi admitted that he felt fatigued.

The admission probably explains why he had such a poor showing in the middle of two second-place finishes and an event win in Springfield, Mo. Robinson said that “He’s been a little hit and miss.”

But as Murray said, “It’s not like he’s come back in his bid to repeat and has had an off year or a bad year.”

It’s been quite the contrary. For any other rider, Lambert said, gaudy numbers like Marchi’s would be a “career year,” but

52 Two In a Row?

think Marchi thought about bull riding during the week, and that although the 27-year-old from Leme, Sao Paulo, Brazil has an opportunity to become the greatest bull rider the PBR has ever seen, he could be that much better if he had a coach.

Murray agrees. Well, sort of.

What the nine-time World Champion means is that to win back-to-back titles, it’s going to take someone “who wants more than one, and I don’t mean more than one later.

“The guys who have won it up this point never said, ‘I want to be the greatest bull rider who ever lived.’ They said, ‘I want to be a World Champion.’”

P BR W O R L D F I N AL S 2 0 0 9

andy watson

row, and that’s what it takes to succeed,” Shivers said.

This year he’s ridden in all 28 BFTS events and covered 48 of 80 bulls for a 60 percent riding average. He’s won two events – down three from a year ago with three events remaining – but he has 16 Top 10 finishes, including 12 in the Top 5.

Only once this season has he gone two consecutive events without making the Championship Round. However, in Reno he went 0-for-3 in three long rounds for the first time in more than two years.

To this point, his only disappointment came in Brazil when the heavily favored Brazilians lost the World Cup to the

P BR WO R L D F I N AL S 2 0 0 9

Two In a Row? 53

Two In a Row?

reservations 1-877-4-WOLFGANG

54

Two In a Row?

WP_PBRProgram09_AD_final.indd 2

“For me,” Murray continued, “my goal wasn’t to win a World Championship. My goal was to win more than anybody had ever won. … … I just remember that when I won my first world title…it just felt like one down and six to go.”

Murray added that it’s about mentally conditioning yourself for the challenge of winning multiple titles in successive years, as opposed to merely being a Champion. In other words, “if they’re prepared for it” a professional athlete can make the mental adjustment to achieve “what they want to do.”

Bull riders often talk about try and guts, but, at some point, as Shivers said, it’s about “desire and determination” to overcome a series of obstacles over an extended period of time.

But there are those who talk of injuries, the mental toll, a shift in personal priorities and the fact that once a rider wins a title and the $1 million bonus that comes with it, chances are they’re no longer driven by the need to feed their family—it’s just not the issue it once was.

Some even say that although in past eras riders had to compete more and spend longer stretches of time traveling from one dusty rodeo to another, the bull pen is deeper these days than in years gone by.

Robinson, who qualified for the NFR 11 times, only partially agreed. He added that it’s probably more so a “coincidence” that no one has done it.

“You can make up all those excuses and whine all you want,” Murray said, “but nobody cares. … It’s something that is going to happen. I can guarantee you it’s going to happen.”

8/28/09 10:02:59 AM

P B R WO R L D F I N AL S 2 0 0 9

andy watson

Guilherme Marchi rides Mark Reed’s Bloody Sunday for 83.5 points during the first round of the Worcester Built Ford Tough PBR.

56

PBR W OR LD FINA LS 20 0 9

matt breneman

THE

WARRIORS

58 The waRRIoRs

The value of pRepaRaTIon foR baTTle:

It is a matter of life and death, a road either to safety or to ruin.Hence it is a subject of inquiry which can on no account be neglected. -Sun Tzu Bull riding is one of the most dangerous sports on earth.

Lack of physical or mental preparation can equal disaster. And the 2009 season has been particularly brutal - taking its toll in broken jaws, femurs and ribs - lacerating scalps, ears, hands and faces. The men of the PBR are true athletes who train relentlessly. Those in the top physical condition can recover faster or ride through injuries that would defeat a lesser man.

Lostroh has been doing everything he can to recover, but he has had a nagging shoulder injury that may make the non-stop toll of riding the toughest bulls difficult to handle. Marchi and Mauney are healthier, but a misplaced hoof or face-crushing horn could quickly change things. Injury not only sidelined Brown in the past, it also played into his decision to retire from the sport. He overcame his physical and mental obstacles and is now riding like a man ready to be king, but his final charge may have come too late in the season.

Proof that Lostroh, Marchi and Mauney have been training

P BR W ORL D F I N AL S 2 0 0 9

actions photos by andy watson chap shots by mark scott

It is the briefest of battles, but for the combatants it is grueling. Victory can only be claimed at 8 seconds. To be 7.9 seconds is to leave the arena defeated with no rewards or glory.

With seven days of competition, the winner of the PBR World Finals will be the man best prepared for battle.The amount of points available in Las Vegas means that statistically there is a field of 10 bull riders who could win the title 2009 PBR World Champion.But odds are in favor of Kody Lostroh, Guilherme Marchi or J.B. Mauney - the men who have battled the most valiantly all season long.However, Valdiron de Oliveira, Zack Brown, Sean Willingham, Ryan McConnel, Renato Nunes, Robson Palermo and Wiley Petersen are also prepared to fight for every point.

The greats of the sport will tell you that talent will only get you so far. A big part of this sport is mental preparation, planning, practice and strategy. All the men in the Top 10 have already proven they have the talent; the question now is who has what else it takes to endure eight of the rankest bulls in the world - and fellow competitors who are among the toughest men on the planet.

The Chinese military strategist Sun Tzu’s classic “Art of War” has been used by men looking to win battles for over 2,000 years. The top gladiators of the PBR would be wise to heed some of the advice of the great strategist if they want to be the last man standings-rewarded with gold, accolades and a treasure of a million dollars.

by Susan Bedford

for this final battle all season is in the numbers, they have the top three riding percentages of all the men- 62, 61 and 58 percent, respectively.

The value of expeRIence: It is only one who is thoroughly acquainted with the evils of war that can thoroughly understand the profitable way of carrying it on -Sun Tzu

“this is a sport where if you do not know what you are doing, you can get killed” —Marchi Experience counts on the battlefield and the PBR’s biggest battle occurs in the Thomas & Mack Arena. This gives the advantage to the top three men: Marchi, Mauney and Lostroh. They have all already proven they can handle the pressure of Las Vegas.

Marchi is the reigning champion and did exactly what he needed to do last season to accrue enough points in Las Vegas to clench the title to claim the title.

But it was Palermo who was able to rise to the occasion and become the Finals Event Champion last fall. Petersen was also able to capture the World Finals Event title in 2007. Of the top men, McConnel has the least experience while Willingham is now one of the tour veterans. Brazilian power houses Nunes and Oliviera have enough years of competing at an elite level that neither man can ever be disregarded

The value of sTRaTeGY: Now the general who wins a battle makes many calculations in his temple ere the battle is fought. The general who loses a battle makes but few calculations beforehand.Thus do many calculations lead to victory and few calculations to defeat: how much more no calculation at all!It is by attention to this point that I can foresee who is likely to win or lose. –Sun Tzu Ty Murray has said many times that to be a great bull rider you have a countermove for every move the bull makes. When it comes down to be a text-book perfect bull rider, no man is as good as Lostroh.

But the cowboys must not only be able to make split-second calculations, they also must have an idea of where they stand P BR WO R L D F I N AL S 2 0 0 9

The waRRIoRs 59

The waRRIoRs “i want to be first back-to-back champion. i’m trying to do what no one has been able to achieve. it is my dream and what i’m going for.”

—Marchi

in the points race at all times. A re-ride taken or denied could literally cost a cowboy a million dollars at this stage of the game. Marchi has proven that he understands the importance of strategy. After finishing runner-up year after year, by 2008 Marchi fully understood what he needed to do to win. Every bull he chose last year at the Finals was deliberate; every reride taken or denied was part of his master plan. Not only did he win the gold buckle, he almost won the Finals event.

The value of knowInG YouR eneMY: If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.

-Sun Tzu

“i’m going to do my jobride bulls. both kody and guilherme are rank riders and it is going to take a lot to beat them. but last year i was second; third the year before that. i’m ready for first.”

When the bull draft was introduced into the World Finals last year it changed the playing field.

No longer was a cowboy’s opponent a random draw.

Now a man could substantially increase his chance of victory by knowing his opponents strengths and weaknesses and choosing a bull that best fit his own riding style.

“i know what i need to do in las vegas to win”

—Mauney

The top men know they have to have a plan of attack going into the draft and they will have needed to familiarize themselves with each and every bull that has been hand-selected by PBR Livestock Director Cody Lambert. In order to win, a cowboy must choose the bull that he has the potential to receive the highest possible score on. But he must also choose a bull he believes he can ride.

Having two rounds of Classic bulls adds to the drama. These animals, the top 3 and 4-year-old

60 The waRRIoRs

P BR W ORL D F I N AL S 2 0 0 9

—Mauney

The he wa waRRIoRs bulls from ABBI (American Bucking Bull, Inc.) competition are all formidable opponents. What makes them difficult to conquer is that they are not bulls the top cowboys have seen as much of this season. Look for the top gladiators to choose the Classic bulls that have already proven themselves this season and who they know score big points- animals like Black Pearl, Crosswired and Top Notch.

The value of knowInG whaT can anD cannoT be conTRolleD: “i battle the bulls, that is who i compete against” —Lostroh To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.

Thus the good fighter is able to secure himself against defeat, but cannot make certain of defeating the enemy. -Sun Tzu Bull riding doesn’t directly pit rider against rider. Each man can only make sure that he is physically and mentally prepared for the grueling seven days of competition. But there are things that can shake a weaker man’s mind and another rider’s success or failure can get inside the head of his opponents.

As the regular season wound down, Lostroh, Marchi and Mauney battled to get into the short go at each of the final events. Uncharacteristically in Portland, none of the three could do it.The pressure may have finally gotten to them, but by the next weekend in Columbus they had returned to form with both Marci and Lostroh making it into the short go.

There is no bigger treasure to a bull rider than the title PBR World Champion. The march toward Las Vegas has been soaked with blood and sweat. What may ultimately decide who next ascends the sport’s throne could be the most important attribute of any warrior-heart.

“i focus on the process, not on the outcome. there are a lot of points at the finals, and the finals will determine who wins. i can only control what i do. regardless of if i win or lose, i am honored to compete against men of this caliber” —Lostroh

62 The waRRIoRs

P BR W ORL D F I N AL S 2 0 0 9

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P BR WO R L D F I N AL S 2 0 0 9

conTenDeRs

1

Personal

Longmont, CO 9/18/1985 5' 6" 155

2009

Points Money rides attempted scored rides riding % short-go % +45 bulls % event Wins event top 5’s event top 10’s Qualifier Place

11941 $357,625 83 52 62.07 72.41 53.85 5 11 17 2

90 Point rides average ride score buck outs scored rides riding % +45 riding % event Wins earnings consecutive events

27 86.71 392 199 51.28 27.45 8 $1,407,450 32

peRfecT

Kody Lostroh is as close as you can get to perfection on the back of a bull.

His technique is unmatched and he could be the text book example of how to make the whistle. The downside? Lostroh is so good, he can make the world’s rankest bulls look too easy to ride.

66 conTenDeRs

P BR W ORL D F I N AL S 2 0 0 9

stats as of 10/20

andy watson (kody lostroh action); mark scott (kody lostroh chap)

origin dob height Weight

career

koDY losTRoh

Personal

origin dob height Weight

Leme, SP, Brazil 7/22/1982 5' 10" 180

2009

GuIlheRMe MaRchI

Points Money rides attempted scored rides riding % short-go % +45 bulls % event Wins event top 5’s event top 10’s Qualifier Place

11646.25 $258,528 85 52 62.92 63.33% 50% 2 14 18 3

career

andy watson (guilherme marchi action); mark scott (guilherme marchi chap)

2

90 Point rides average ride score buck outs scored rides riding % +45 riding % event Wins earnings consecutive events

38 85.96 471 297 63.91 35.85 13 $3,179,501 62

consIsTenT No man in the history of the PBR has ever been as consistent, year after year, as Guilherme Marchi. Statistics don’t lie, and Marchi is always at or near the top in every important category. But the record books will also confim this fact - no man has ever won back-to-back PBR World Champion titles.

P BR WO R L D F I N AL S 2 0 0 9

conTenDeRs

67

conTenDeRs

chec

Top 3

3

on w sITe

Personal

Mooresville, NC 1/9/1987 5' 10" 140

2009

Points Money rides attempted scored rides riding % short-go % +45 bulls % event Wins event top 5’s event top 10’s Qualifier Place

11156 $399,208 87 51 60.44 73.33 26.67 4 9 17 1

90 Point rides average ride score buck outs scored rides riding % +45 riding % event Wins earnings consecutive events

passIonaTe There may be no man in the PBR as passionate about what he does as J.B. Mauney. That drive means he doesn’t give up until the clock shows 8 - or he has a mouthful of dirt for his effort. He has the heart to be a champion, but needs a level-head to earn the gold buckle.

68 conTenDeRs

P BR W O R L D F I N AL S 2 0 0 9

25 86.55 323 183 57.89 33.33 9 $1,634,457 39

andy watson (jb mauney action); mark scott (jb mauney chap)

origin dob height Weight

career

J.b.

MauneY

YO U ’ L L N E V E R HAV E T O WO R RY A BO U T H U R RY I N G BA C K T O T H E O F F IC E .

T H E R E ISN ’ T O N E .

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conTenDeRs enDeRs

4. zack bRown

7. Robson paleRMo

Zack brown 7,443.50 $187,920 31 4 82 51.22 5 $807,276 99 8 253 45.85 12

origin

Santa Fe, TX

dob ht / Wt years Pro

2/17/79 5' 8" 155 9

70 conTenDeRs

olIveIRa

8. RenaTo nunes

Valdiron de oliveira 8020.50 $129,026 30 0 82 53.66 3 $485,177 73 2 211 59.72 7 Aparecida de Goiania, Goias Brazil 6/13/79 5' 9" 165 3

ryan Mcconnel 7833.50 $123,773 31 1 84 53.57 2 $237,734 47 1 125 48 2 Colgate, TX 1/27/87 5' 11" 160 4

robson Palermo 7569.50 $129,993 28 0 77 49.35 5 $930,936 96 4 269 47.58 18 Rio Branco, Acre, Brazil 11/8/83 5' 6" 120 4

P BR W ORL D F I N AL S 2 0 0 9

6. RYan

Mcconnel

9. wIleY

peTeRsen renato nunes 7412.50 $141,340 30 0 82 50 3 $704,815 91 3 263 52.09 17 Buritama, Sao Paulo, Brazil 6/30/81 5' 7" 135 5

Wiley Petersen 7254.25 $122,662 31 1 84 53.57 1 $1,389,325 242 12 635 49.92 21 Fort Hall, ID 3/10/79 5' 11" 170 10

matt breneman (brown, mcconnel); mark scott (oliveira, palermo, nunes); andy watson (petersen)

bfts 2009 Points 2009 earnings 2009 eVents 2009 Wins 2009 outs 2009 riding % 2009 90-Pt. rides career earnings career eVents career Wins career outs career riding % career 90-Pt. rides

5. valDIRon De

conTenDeRs

10. sean

11. chRIs

12. ausTIn

14. DusTIn

15. TRavIs

wIllInGhaM

13. l.J.

JenkIns sean Willingham 6890.50 $91,811 31 0 86 47.67 1 $917,268 188 5 510 46.47 11 Summerville, GA 5/18/81 5' 10" 140 10

72 conTenDeRs

ellIoTT

chris shivers 6192.50 $112,020 27 1 72 44.44 4 $3,650,053 267 20 703 48.51 82 Jonesville, LA 12/30/78 5' 5" 145 12

austin Meier 5991 $130,443 29 0 77 50.65 0 $432,973 100 1 268 42.16 1 Kinta, OK 1/5/87 5' 11" 165 4

l.j. jenkins 5744.50 $117,795 26 0 66 50 2 $977,777 100 3 279 46.24 13 Texico, NM 7/17/87 5' 10" 140 4

P BR W ORL D F I N AL S 2 0 0 9

MeIeR

bRIscoe

dustin elliott 5410.75 $91,540 31 0 80 43.75 1 $285.387 70 0 192 42.19 7 North Platte, NE 4/5/81 5' 10" 145 8

travis briscoe 5384.50 $123,676 30 1 78 35.90 2 $676,307 115 6 318 38.36 10 Edgewood, NM 4/27/87 5' 7" 130 4

matt breneman (elliott); mark scott (willingham, shivers, meier, jenkins, briscoe)

bfts 2009 Points 2009 earnings 2009 eVents 2009 Wins 2009 outs 2009 riding % 2009 90-Pt. rides career earnings career eVents career Wins career outs career riding % career 90-Pt. rides origin dob ht / Wt years Pro

shIveRs

matt breneman

conTenDeRs

16. bRIan

17. coDY

18. shane

19. Josh

20. Mckennon

21. Ross

canTeR

koschel

74

brian canter 5060.50 $201,247 23 3 62 41.94 4 $864,207 106 5 303 41.58 11 Randleman, NC 6/25/87 5' 3" 120 4

conTenDeRs

wIMbeRlY

cody ford 4874.75 $142,261 28 2 71 36.62 3 $225,336 40 2 97 27.84 3 Stanfield, OR 11/3/88 5' 8" 160 0

shane Proctor 4780.25 $109,694 30 1 76 40.79 1 $281,072 70 1 184 34.24 1 Grand Coulee, WA 3/24/85 5' 8" 165 4

josh koschel 4458 $65,623 31 0 83 39.76 0 $250,261 95 0 237 34.60 2 Greeley, CO 11/22/84 5' 8" 130 6

P BR W ORL D F I N AL S 2 0 0 9

pRocToR

coleMan Mckennon Wimberly 4279 $58,118 24 0 63 42.86 1 $213,843 69 0 186 40.32 2 Cool, TX 6/16/88 5' 9" 150 3

ross coleman 4175.50 $62,202 27 0 70 44.29 0 $1,347,835 293 6 734 50.27 41 Molalla, OR 3/8/79 6' 1" 175 11

matt breneman (canter, ford, coleman); andy watson (proctor, wimberly); mark scott (koschel)

bfts 2009 Points 2009 earnings 2009 eVents 2009 Wins 2009 outs 2009 riding % 2009 90-Pt. rides career earnings career eVents career Wins career outs career riding % career 90-Pt. rides origin dob ht / Wt years Pro

foRD

conTenDeRs

injured

22. luke

23. RYan

24. coDY

snYDeR

DIRTeaTeR

caMpbell

25. aaRon RoY

26. MIke lee

27. coDY

76

luke snyder 4056.75 $60,203 31 0 77 32.47 0 $1,033,475 266 4 648 33.49 19 Raymore, MO 10/6/82 5' 9" 150 9

conTenDeRs

ryan dirteater 4032.50 $120,411 23 1 54 40.74 2 $184,759 30 1 78 38.46 2 Hulbert, OK 4/14/89 5' 6" 125 0

cody campbell 3489 $69,514 29 0 69 34.78 1 $137,070 40 0 94 31.91 1 Summerville, OR 7/17/87 5' 8" 145 4

aaron roy 3345 $83,875 27 0 68 33.82 0 $246,990 46 0 122 36.07 1 Asquith, SK, Canada 7/2/87 5' 11" 165 3

P BR W ORL D F I N AL S 2 0 0 9

Mike lee 3285.75 $66,166 26 0 62 38.71 0 $2,629,534 196 8 530 53.58 16 Decatur, TX 6/11/83 5' 8" 140 8

cody nance 3258.50 $133,386 12 2 34 41.18 4 $173,861 12 2 34 41.18 4 Paris, TN 12/23/87 5' 8" 162 3

matt breneman (campbell, lee, nance); andy watson (roy); mark scott (dirteater)

bfts 2009 Points 2009 earnings 2009 eVents 2009 Wins 2009 outs 2009 riding % 2009 90-Pt. rides career earnings career eVents career Wins career outs career riding % career 90-Pt. rides origin dob ht / Wt years Pro

nance

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EVENT026 PBR WorldFinals

Visit your local Authorized Retailer today!

conTenDeRs

28. kaseY

29. skeeTeR

31. caleb

32. eDneI

haYes

kInGsolveR

caMInhas

sanDeRson kasey hayes 3190.50 $58,402 31 1 78 29.49 2 $545,477 95 4 2620 35 8

skeeter kingsolver 2917.75 $75,357 22 0 59 35.59 2 $93,350 22 0 59 35.59 2

rocky Mcdonald 2600 $62,682 19 0 51 39.22 0 $371,286 95 1 237 34.60 2

caleb sanderson 2465.75 $60,433 16 0 40 45 0 $62,016 16 0 40 45 0

origin

Liberal, KS

Mclouth, KS

Col. Juarez, Mexico

Kissimmee, FL

dob ht / Wt years Pro

8/16/85 5' 9" 140 5

8/29/89 5' 10" 165 0

11/1/79 5' 10" 150 9

6/23/09 6' 4" 170 1

78 conTenDeRs

P BR W ORL D F I N AL S 2 0 0 9

McDonalD

33. peTe faRleY

ednei caminhas 2281.25 $82,129 20 1 48 31.25 1 $1,110,187 249 6 637 44.74 20 P. Alves, Sao Paulo, Brazil 10/6/75 5' 8" 160 9

Pete farley 2267.75 $59,618 23 0 59 25.42 0 $82,311 23 0 59 25.42 0 Kempsey, Australia 11/22/88 5' 9" 140 3

mark scott (hayes, caminhas); andy watson (kingsolver); matt breneman (mcdonald, sanderson, farley)

bfts 2009 Points 2009 earnings 2009 eVents 2009 Wins 2009 outs 2009 riding % 2009 90-Pt. rides career earnings career eVents career Wins career outs career riding % career 90-Pt. rides

30. RockY

Photos by Allen GlAnville Gl • Ad creAtion AAtion by cr PublishinG, lPP

conTenDeRs

34. bRIan

35. coRD 36. beau hIll 37. MIchael

38. ellIoT

39. ben

heRMan

MccoY cco

JacobY bfts

brian herman

Jones

cord Mccoy

beau hill

Manes

40. bRYan

RIchaRDson Michael Manes

elliot jacoby

ben jones

41. ThIaGo paGuIoTo

bryan richardson

2061.75 $55,386 16 0 36 33.33 0 $824,690 281 4 654 31.80 11

1989.75 $57,525 15 0 35 34.29 0 $274,051 96 0 251 29.88 3

1820.50 $60,087 11 0 29 51.72 0 $229,944 67 0 183 42.08 2

1803 $69,112 11 1 29 34.48 1 $130,414 12 1 32 31.25 1

1065 $51,834 11 0 29 24.14 0 $57,366 11 0 29 24.14 0

960.25 $52,146 9 0 21 23.81 0 $130,395 23 0 50 26 0

846.75 $53,114 12 0 24 20.83 0 $309,779 48 0 122 27.87 1

origin

Victoria, TX

Tupelo, KS

West Glacier, MT

Conway ,AR

Fredericksburg, TX Sunset, TX

Dallas, TX

dob ht / Wt years Pro

9/12/70 5' 3" 150 15

8/19/80 5' 9" 150 8

2/7/79 6' 1" 190 10

12/31/79 5' 7" 135 3

4/26/91 5' 8" 140 1

8/22/81 5' 9" 145 10

80 conTenDeRs

P BR W ORL D F I N AL S 2 0 0 9

3/9/79 5' 11" 163 11

0 $69,408 N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A Itajobi, SP, Brazil 2/8/84 5' 7" 154 N/A

mark scott (herman, mccoy); andy watson (hill, richardson); matt breneman (manes, jacoby, jones); PBR Brazil (paguito

2009 Points 2009 earnings 2009 eVents 2009 Wins 2009 outs 2009 riding % 2009 90-Pt. rides career earnings career eVents career Wins career outs career riding % career 90-Pt. rides

thiago Paguioto

conTenDeRs (al conT con (alTeRnaTes)

bIllY RobInson

Reese caTes

mark scott (robinson, cates, white); matt breneman (baethge, ephrom)

MIke whITe bfts 2009 Points 2009 earnings 2009 eVents 2009 Wins 2009 outs 2009 riding % 2009 90-Pt. rides career earnings career eVents career Wins career outs career riding % career 90-Pt. rides origin dob ht / Wt years Pro

billy robinson 1486.75 $50,959 19 0 49 24.49 0 $398,430 123 1 287 32.40 6 Galax, VA 12/22/79 5' 8" 145 11

reese cates 1045 $48,314 18 0 45 22.22 0 $262,920 47 0 124 37.10 3 Carthage, TX 1/12/89 5' 8" 135 3

claYTon baeThGe

DusTY ephRoM clayton baethge 708.50 $45,275 9 0 25 24 0 $63,829 9 0 25 24 0 Johnson City, TX 4/27/89 5' 9" 145 0

Mike White 3304 $44,694 19 0 45 46.67 1 $1,464,290 217 12 543 43.83 40 De Kalb, TX 9/28/76 5' 6" 145 12

dusty ephrom 1344 $43,53 15 0 37 37.84 0 $99,278 21 0 53 32.08 0 Arcola, SK, Canada 10/8/80 5' 11" 160 6

coMpeTIToRs fRoM pbR’s InTeRnaTIonal TouRs: Zane laMbert

gustaVo Pedrero

ediMundo goMes

P BR WO R L D F I N AL S 2 0 0 9

daVid kennedy

conTenDeRs

81

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The RInG of honoR RecoGnIzes Those who have haD The MosT pRofounD IMpacT on bull RIDInG— The TRue aMbassaDoRs of The spoRT.

by Susan Bedford

86 RInG of honoR

P BR W ORL D F I N AL S 2 0 0 9

The Ring of Honor is more than just a physical ring. It is a fellowship.

The actual ring is handcrafted of diamonds and gold, and features the PBR logo, recipient’s name, and the year he was honored.

The concept behind the ring is even richer than the materials it is made from. The tradition began in 1996 by the PBR Board of Directors who wished to bestow laurels on its legends. They wanted a way to recognize the unique individuals who—through blood, sweat, heartache and handshakes—were instrumental to the past, present and future success of the sport. The PBR Ring of Honor Award is given annually to individuals who have made a significant and lasting contribution to the sport of professional bull riding, both in and out of the arena.

Deciding on each inductee is no easy task. There have been many great competitors in the sport, but talent alone doesn’t earn the Ring.

Some recipients hold multiple world titles while others have never known the weight of a world champion gold buckle. But in and out of the arena, all have devoted themselves tirelessly to the sport they love. They are all men of character and distinction—the rock upon which bull riding is built.

Adriano Moraes, Justin McBride and J.W. Hart are the newest inductees into the Professional Bull Riders Ring of Honor. They were honored in the PBR’s hometown of Pueblo, Colo. earlier this year and now share an unbreakable bond with 27 other remarkable men.

J.w. haRT

When the PBR was founded over 16 years ago, one of the first cowboys to make a name for himself was J.W. Hart. Over the next 13 years, The “Iron Man” Hart earned his nickname one bull at a time. In a sport where athletes are plagues by injuries, Hart was tough and talented enough to keep going. He competed at 197 consecutive events, setting a PBR record that stood until 2007.

Hart was just 18 when the PBR started but he was already wise beyond his years. Hart had a clear vision of what his sport could become and what a group of dedicated cowboys could accomplish. From the very beginning, Hart was an ambassador for the sport. Hart was always a PBR fan favorite, but he was also a cowboy’s cowboy. Seemingly cut from a cloth of an earlier era, Hart truly embodied the concepts of “heart” and “try” each time he entered the arena.

“J.W. always brought pure cowboy toughness to the sport, and that is something I think is essentially important to our sport,” related Ty Murray.

“You can have the greatest athlete in the world; you can have the besttrained guy in the world; you can have the guy who is the most technically correct—there are all these other attributes that someone can have. But I think the most important attribute is cowboy toughness—never say die, never quit. That never-ending determination is the single most important element. And to have a guy who embodies that, to help perpetuate our sport in each generation, is so important—and J.W. was one of those guys for his era.”

After having to take time off for a serious injury, Hart unofficially retired in 2008. Hart rode his last bull on May 23 at the PBR event in Decatur, Texas. Appropriately enough it was a superstar from his own breeding program- Cat Man Do. Hart again served as the

RInG of honoR

87

RInG of honoR American team captain for the 2009 PBR World Cup competition in Brazil. In 2008 under his leadership, the Americans were able to beat Team Brazil, Team Canada, Team Mexico and Team Australia. Despite the overwhelming odds against them, Hart led his team to victory again this season.

Hart’s talent helped him accomplish many impressive feats over the years—1994 Rookie of the Year; 2002 World Finals winner; thirty 90-point rides; six event wins; and 2004 U.S. Smokeless Tobacco Co. Challenger Finals event winner. But it was his no-nonsense attitude and straight talk that helped him this season as he transitioned into the TV broadcast booth.

Paired with his extensive knowledge of bucking bulls, due in part to his own success as a stock contractor, Hart continues to reach and educate fans about the sport he loves.

JusTIn McbRIDe

Two-time PBR World Champion Justin McBride has always been as American as apple pie. From a long line of cowboys and bull riders, his chosen profession came as no surprise, but his enormous success did. Despite roughstock events being in his blood, no one is born a great bull rider, and McBride excelled at the sport through hard work and gritty determination. He earned over $5 million during his 10-year career in the PBR., the most of any man in history.

“Justin is the kind of guy I wanted to put my gear bag next to in the locker room,” shared Murray, “because he didn’t whine or make excuses. He did things the cowboy way—being tough and laying it on the line each time.”

McBride’s talent was so immense that no one was surprised in 2005 when he won his first PBR World Champion title, and no one was surprised in 2007 when he shattered countless records.

He broke the single season event wins record with eight event wins—the previous record was six. McBride eclipsed his own record set in 2005 for the most money won during the regular season. In 2007 he earned $835,321 and then went to Las Vegas and earned a bonus $1,000,000 for being the World Champion. He also surpassed Adriano Moraes’ record of 28 career event wins by chalking up 30 event wins to his credit. Before he retired, he won another two events.

What did surprise many fans was his retirement last year at age 29. A bull rider as skilled and experienced as McBride could have had another decade in the spotlight. But McBride was ready to move

88 RInG of honoR

on—he had a country music career just taking off and a knack for being in the PBR broadcast booth. True to himself and his cowboy ideals, McBride would never just ride for the fame and fortune and knew it was his time to hang up his spurs.

aDRIano MoRaes

There is no bull rider as decorated as Adriano Moraes. The PBR’s only three-time World Champion (1994, 2001, 2006) Moraes is also the two-time Challenger Tour Champion and the second-highest money earner in PBR history with over $3.5 million won. But the real value of Moraes’ accomplishments can’t be measured in dollars or buckles.

“Adriano is a true legend and has rewritten the history books on professional bull riding,” said PBR CEO Randy Bernard. “He took a chance and flew over here from Brazil in the late 80’s not speaking any English, very poor, but with a passion for riding bulls.

His ability along with his passion helped him become one of the greatest, if not the greatest, bull riders of all time.”

Last year at 38 years of age, Moraes retired. He had been the oldest man competing on the elite Built Ford Tough Series and qualified for the PBR World Finals more than any man in history. Moraes paved the way not just for himself, but for every young man from Brazil who came to America with a dream.

Ednei Caminhas and Guilherme Marchi would not be PBR World Champions if not for their fellow countryman. Besides blazing the way, Moraes also served as mentor, friend and father-figure to dozens of Brazilian bull riders competing in the U.S. over the last 15 years.

1997 PBR World Champion Michael Gaffney (and fellow Ring of Honor member) reflected on Moraes, “He was a major player in building the PBR up to where it is today. His talent and charisma attracted so many fans to the sport. From the start he has been approachable and positive.

He has such a strength of character and strong moral conviction that people have always really looked up to him.”

“He’s won about everything you can win as far as a bull rider goes,” stated Cody Lambert, PBR Livestock Director, co-founder of the PBR and Ring of Honor member. “When we had the first PBR Finals he was there and he was our first PBR World Champion. In the couple of years that he competed in rodeos professionally, he went to the National Finals (Rodeo) twice and rode 19 out of 20 bulls; he was the National Finals Champion both times. When they talk about the all-time greats, he’s right up there at the top of the list.”

P BR W ORL D F I N AL S 2 0 0 9

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RInG of honoR pasT InDucTees cody laMbert 1996

clint branger 2000

ted nuce 1996

Wacey cathey 2001

PBR co-founder Lambert was not only an exceptional bull rider, but a top-tier saddle-bronc rider as well. He qualified for the NFR seven times in bull riding and three in bronc riding, and appeared in the PBR World Finals every year through 1996, when he retired.

Branger was the National Intercollegiate Rodeo Association bull riding titlist in 1985, and then turned pro. Despite that auspicious beginning, he retired in 2000 without a world title. His peers agree that he may be the greatest bull rider never to wear the crown.

Nuce qualified for the NFR 14 years in a row — an unmatched record. He was the 1985 PRCA World Champion bull rider, finished second in the world four times and won the 1994 PBR World Finals.

Cathey qualified for his first NFR in 1976 and his last in 1991. He qualified for the NFR 14 times, a record he shares with Ted Nuce.

daryl Mills 2002

jiM shoulders 1996

Mills’ bull riding career was relatively brief but undeniably brilliant. The 1994 PRCA World Champion bull rider was also the Canadian Professional Rodeo Association bull riding champion in 1990 and 1992.

Shoulders had 16 World Champion buckles to his credit — more than any other cowboy, ever.

His 15th World Championship title was earned in 1959, at the first NFR.

harry toMPkins 1996

ty Murray 2002

Over the course of a dozen years, Tompkins managed to win five bull riding titles, two bareback titles and two all-around world titles. His first win came in 1948 and his last in 1960, cementing his place in history.

Murray is the greatest all-around cowboy who has ever lived. His seven PRCA all-around titles, his two PRCA bull riding titles and his remarkable career in the PBR earned the PBR co-founder the appropriate moniker “King of the Cowboys.”

donnie gay 1997

denny flynn 2002

Gay holds eight World Champion bull riding titles, a record yet to be broken. His dynamic personality and enthusiasm for the sport endeared him to fans and fellow competitors.

Flynn qualified for nine straight NFRs, from 19741982, and he shares the record for most NFR bull riding average victories with three. Flynn earned a score of 98 points on Red Lightning in 1979, the second-highest score ever awarded.

larry Mahan 1998

cody custer 2003

Mahan won six all-around World Championships with the PRCA and took home the PRCA World Champion bull riding title in 1965 and 1967.

jeroMe daVis 1998

Davis was the 1995 PRCA World Champion bull rider and a top PBR athlete. He is now a top bucking bull breeder, and mentor to a new generation of PBR stars.

tuff hedeMan 1999

Hedeman, the 1995 PBR World Champion, won three PRCA World Champion bull riding crowns, and was the NFR average winner in 1987 and 1989.

lane frost 1999

Frost was the 1987 PRCA bull riding World Champion and made history in 1988 when he was matched up against legendary bull Red Rock. His untimely death at the 1989 Cheyenne Frontier Days Rodeo changed the face of bull riding.

jeroMe robinson 1999

After qualifying for the NFR an impressive 11 times, Robinson eventually became involved the business side of the sport. He realized that traditional rodeo was using archaic ideas and systems, and helped to modernize the sport.

90 RInG of honoR

As a World Champion, family man and spiritual leader, Custer is a true role model. In 1992, he won the PRCA World Champion bull rider title, and after a long and successful career, retired from the PBR in 2003.

Myrtis dightMan 2003

It’s hard to imagine that there was a time when skin color determined if a cowboy could enter an event. But Dightman persevered, and in 1957 got his PRCA card. He qualified for the NFR in 1964, and finished third at the event in 1968. He won both Cheyenne Frontier Days and the Calgary Stampede.

aaron seMas 2003

Semas is one of the founding fathers of the PBR and served on its board for over 10 years. When he retired in 2003, it was as one of the most consistent and toughest bull riders the sport has ever seen.

charlie saMPson 2004

Sampson was the first African-American ever to win the PRCA World Champion bull rider title. He qualified for the NFR in 1981 and won the gold buckle in 1982, 18 years after his mentor Dightman competed at the NFR for the first time.

P BR W ORL D F I N AL S 2 0 0 9

daVid fournier 2004

During his stellar career, Fournier qualified for the NFR seven times. In 1996, he was the PRCA Reserve World Champion, and competed in the PBR World Finals four times. Fournier has been a cornerstone of the PBR since its inception.

troy dunn 2005

Dunn is the only Australian to ever win the PBR World Champion title and the only man to ever win the PBR World Finals event twice. Dunn served on the PBR’s board and was instrumental in the eventual formation of PBR Australia.

Michael gaffney 2005

During his career, Gaffney amassed thirteen 90-points rides and successfully rode the legendary Little Yellow Jacket twice in 2004, for 93.75 and 96.5. Gaffney was the 1997 PBR World Champion and retired in 2005 to bring his expert analysis to the PBR’s television broadcasts.

bobby steiner 2005

Steiner is respected for the way he played the game. In 1973 he won the PRCA World Champion bull rider title — and then retired. He was passionate about bull riding, but he recognized that it was just a game and retired when he reached his goal.

cody snyder 2006

In 1983 Snyder made history by becoming the first Canadian to be crowned the PRCA’s World Champion bull rider. He qualified for the NFR three additional times, and was the Canadian Professional Rodeo Association’s champion in 1986.

bobby delVecchio 2006

DelVecchio is proof that being a cowboy starts in your heart, not your zip code. DelVecchio grew up in the Bronx, but developed a passion for riding bulls. He qualified for the NFR six times, and in 1981 and 1982, was runner-up to the PRCA World Champion bull rider.

Phil lyne 2007

Two-time World Champion All-Around Cowboy Phil Lyne of Cotulla, Texas, was more than just a great bull rider. Lyne has the distinction of being the only cowboy to win the NFR average titles in three events: Bull Riding, Calf Roping and Steer Roping.

carl nafZger 2007

Nafzger is one of only 18 horse trainers to have won the Kentucky Derby twice. What people may not know is that Nafzger was a world-class bull rider — qualifying for the NFR three times in a 12-year career.

andy watson

matt breneman

scouTInG RepoRT

by Keith Ryan Cartwright

MeeT The expeRTs

Ty Murray is a co-founder and former president of the PBR. His seven PRCA All-Around world titles and two bull riding World Championships, along with a stellar PBR career, earned him the nickname “King of the Cowboys.”

The most decorated cowboy in history now serves as a television commentator and board adviser. Earlier this year he gained mainstream prominence when he participated on the hit CBS series “Dancing with the Stars.”

1. koDY losTRoh

Cody Lambert has had as big an impact on the PBR as anyone. Aside from his distinguished riding career – he qualified for the NFR seven times in bull riding and three time as a saddlebronc rider – he played a significant role as co-founder of the PBR, a member of the Board of Directors, a former judge, and the architect of the protective vests worn by all bull riders. He is currently the livestock director for the PBR.

J.W. Hart was both a PBR Rookie of the Year (1995) and a World Finals Event winner (2002), and earlier this year was inducted into the PBR Ring of Honor. Hart is sixth on the list of all-time PBR money earners, and set the original record for most consecutive events attended (197 over 9 years). Known for his candid opinions and wry sense of humor, J-Dub now serves as a television commentator.

top 15 from World standings as of 9-21-2009.

Ty Murray: “Super talented. Flawless form. I think the injuries – the shoulder and the elbow – are going to be the big question mark for him.”

Cody Lambert: “Kody’s strong and fit, and has ridden well all year. He does things technically correct and doesn’t get too excited about a win or a loss. The only weakness I see is that he has an injured riding arm. It started out with a serious ligament injury to his elbow in Omaha and now it seems like it could be his shoulder and his elbow.”

94

scouTInG RepoRT

P BR WO R L D F I N AL S 2 0 0 9

andy watson photos

J.W. Hart: “I don’t feel sorry for him, because it’s the nature of the sport, but man I feel bad that he’s not 110 percent for the last leg of the season. He’s tough enough to pull it out, but what a tough time it is to have a limb going bad on you right now. He seems mentally strong enough and determined, above all, to make it work.”

2009

2. J.b. MauneY Ty Murray: “We know how talented he is and we’ve seen how aggressive he can be, and we’ve seen how on fire he can get in a World Finals situation.”

Cody Lambert: “A year ago I said he was undisciplined and undedicated, and at the same time, he was about as good as any bull rider we had. He was so talented and so physically and mentally tough, he was right up there at the top even though he did some things I didn’t think he should. This year I’ve seen J.B. really mature and he’s more focused on winning than he was in the past.”

J.W. Hart: “I wonder if he’s going to crack just a little bit under the pressure the way he has the last couple of years. Do I think he will? I think he’s got the best shot he’s ever had. Not just because it’s as close of a run as he’s ever had, but I think he’s more mentally prepared. It’s going to be real fun to see if he can hold it together when we get to Las Vegas.”

ex p e R T s w e I Gh In o n 15 of The woRlD’s besT 3. GuIlheRMe MaRchI

andy watson(guilherme on life sentence); matt breneman (j.b. mauney, guilherme marchi candid)

Ty Murray: “He’s Mr. Consistency. He’s hard to get on the ground, he’s the champ, he’s been knocking at the door and it’s going to be a great race.”

Cody Lambert: “Marchi can be as tough as anyone who has ever ridden bulls and he’s shown that for several years now, but after winning a World Championship it was like he was breathing a sigh of relief, relaxing a little bit and not focusing quite as (much) as he has the last two or three years. By his standards it hasn’t been that great of a year. By any other bull riders’ standards this would be a career year.

He’s a dangerous man to have following you if you’re trying to win the gold buckle.”

J.W. Hart: “He knows what it takes. He’s been there more than anybody.

He has more experience at it and he’s the only one in this race this year who has the experience and came out the winner. When it all boils down to it, I think, he may be the guy to beat, at the end of the day.”

P BR W ORL D F I N AL S 2 0 0 9

scouTInG RepoRT 95

scouTInG RepoRT 4. zack bRown J.W. Hart: “I wish he was a little closer to the race because I think he could make a good run at it. He’s a little too far out to really put the push on those other two guys, but it’ll be exciting seeing him at the World Finals because he’s done really well there in the past. He could be one to contend for a World Finals (event) title.”

5. valDIRon De olIveIRa Cody Lambert: “Valdiron can really ride and he’s tough. He’s had some injuries and he’s been banged up, but he just keeps coming back. He can ride every kind of bull, but it’s hard for guy to come over from Brazil and be a contender for a World Championship in the first year or two. … When they get by the language barrier, I think that’s when they thrive, and Valdiron is just getting there.”

6. sean wIllInGhaM

Ty Murray: “He’s a great talent, but he has to gain control of his upper body. He rides as good as anybody when he has control of it and as bad as anybody when he doesn’t.”

7. RYan Mcconnel

96 scouTInG RepoRT

P BR WO R L D F I N AL S 2 0 0 9

andy watson (action shots); matt breneman (candid shots)

J.W. Hart: “If he draws right – big, stout, up-and-down type bulls – I think in eight go rounds out there it would be nothing for this kid to become the first guy to ride all eight.

There are a lot of factors in that, but if luck would have it just right he could be the first guy to ride all eight.”

P BR W ORL D F I N AL S 2 0 0 9

scouTInG RepoRT

97

scouTInG RepoRT 8. RenaTo nunes

Ty Murray: “The number one thing that I’ve always said with Renato is he’s not short on guts and try. That’s such a huge element in bull riding.”

9. wIleY peTeRsen J.W. Hart: “I think he’ll be one of the guys to finish at the top of the pack in the Finals or he’ll be one of the bottom of the pack. I just don’t think he’s one of the guys you talk about being in the middle. He’ll either be up there in the Top 3 of the average all week or down there at the bottom where nobody notices him. It’s either diamonds or dust for him.”

10. chRIs shIveRs

11. Robson paleRMo Cody Lambert: “Robson is a lot like Valdiron.

He’s been through some injuries and took some time to get over the language barrier.

The Brazilians are great role models—and not just for bull riders. (He) works hard and is dedicated. Our top guys are so tough that any one of them could be a World Champion and Robson’s no different. He can ride any kind of bull and fight through pain.”

98 scouTInG RepoRT

P BR WO R L D F I N AL S 2 0 0 9

mark scott (renato nunes and robson palermo mugshot); andy watson (action shots); matt breneman (wiley petersen and chris shivers candid)

Cody Lambert: “Chris has done about everything a bull rider could ever want to do and can ride about as good as he could back when he first started. It’s just different when you have as many irons in the fire as he does. He can still make a great living riding bulls, but I don’t think he can keep up the desire for a championship for 12 months. But I will say he can keep up that kind of desire for eight go rounds at the Finals.”

2009

12. bRIan canTeR Ty Murray: “Brian has the potential to ride with anybody in the world, but he’s coming off of a nagging injury that he had surgery on so that’s a question. He’s refocused, and as long as that continues you’re going to see big things from him.”

13. l.J. JenkIns

J.W. Hart: “The way he’s been riding lately and showing confidence in himself as well as putting together a little bit of a hot streak, as of right now, he looks to be the guy out of the 40 guys who has the best chance of repeating a Las Vegas title. He’d be the second guy ever behind Troy Dunn.”

mark scott (lj jenkins mugshot); andy watson (action shots); matt breneman (brian canter and cody ford candid, travis briscoe mugshot)

14. coDY foRD Cody Lambert: “I’m pretty high on Cody Ford. I gave him a really hard time last year when he bucked off several bulls in a row – sometimes I just can’t help myself when I know those kids can do better. Even though he might not have liked what I had to say, I think he understood. At least, I hope he knows I was just teasing him, because I knew one day he would come up big. He won a couple of events this year and you could tell he wasn’t used to winning this kind of money, because he won $60,000 in one day and pissed it away in one week.”

15. TRavIs bRIscoe

Ty Murray: “We’ve seen him make great rides. If you could put the consistency of Guilherme Marchi on Travis Briscoe you could be putting a world buckle on him. It really depends on which guy shows up.”

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scouTInG RepoRT 99

andy watson

coDY’s

all sTaRs these are always in no particular order, because the best bull will be chosen the last day of the finals - so it depends on what they do there to finish things up. if i was a bull rider, these are the bulls i’d be considering for Pbr World champion bull.

bones I think that the reigning World Champion, Bones, is definitely in the running again.

J.B. Mauney is the only man in the PBR to ever ride Bones. He rode him at the match-up in Oklahoma City for 93.5. Bones was definitely the best bull last year.

2009

owner age Weight sire dam

Teague Bucking Bulls, LLC 5 1,525 lbs.

Bone Collector Whitewater Skoal Daughter buckoff % avg. Mark avg. score avg. buckoff time

93.33 46.18 93.5 4.40 seconds

2008 Pbr World chaMPion bucking bull

allen glanville (bones)

102

coDY’s all sTaRs

P BR WO R L D F I N AL S 2 0 0 9

chIcken on a chaIn

2007

There were a few days where we were wondering if Chicken might be losing it. Then we realized the problem was that the gateman wasn’t opening the gate fast enough for him.

He’s such a big bull and he had him bending so close to the chutes that he wouldn’t have time to spin. Since we’ve got him opening the gate faster, he gets out into the arena farther and hasn’t had an off day since.

He looks just as good as he has ever been.

2009

owner age Weight sire dam

Pbr World chaMPion bucking bull

Robinson/Tedesco/Larry The Cable Guy 7 1,850 lbs.

Scar Mark Hart cow

buckoff % avg. Mark avg. score avg. buckoff time

63.16 45.06 91.33 4.88 seconds

vooDoo chIlD

andy watson (dustin elliott on chicken on a chain; justin mcbride on voodoo child)

Voodoo Child is a two- time champion in the PRCA. This year he has bucked exclusively in the PBR and he’s as tough as they get. No one has ridden him this year, and the one time he was ridden in the PBR it was by Justin McBride. Everybody else has been bucked off. He still looks like he has what it takes and can get the job done, but I haven’t heard as many guys talking about him as I have some of these other bulls. But Voodoo Child is definitely as tough as any of them.

2009

owner age Weight sire dam

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Robinson/Broken N-N/Beutler/Hyland/Jennings 6 1,650 lbs.

Houdini BW51

buckoff % avg. Mark avg. score avg. buckoff time

100 45.38 N/A 3.33 seconds

coDY’s all sTaRs 103

coDe blue Code Blue looks like that kind of a bull [that could be a World Champion]. His owners think he’ll never be ridden. But they’re wrong and they’ll get their hearts broken, because it will happen. Eventually they all get ridden.

2009

owner age Weight sire dam

Walton & Wagoner/Berger & Struve 5 1,500 lbs.

Sky King JG 918

buckoff % avg. Mark avg. score avg. buckoff time t

100 45.38 N/A 4.09 seconds

bIG Tex

104

coDY’s all sTaRs

Dakota Rodeo/Clay Struve 5 1,500 lbs.

Broken Arrow 966 AG 33

P BR WO R L D F I N AL S 2 0 0 9

2009

owner age Weight sire dam

buckoff % avg. Mark avg. score avg. buckoff time

96.15 45.53 94 3.38 seconds

andy watson (jb mauney on big tex); allen glanville (mike lee on code blue)

Big Tex is a way better bull than I thought he was. I didn’t think there was a chance I’d be talking about Big Tex this way a year ago. He’s so good he could win the whole thing.

When they had the matchup between Bones and Big Tex, I think it could have gone either way - judging score wise. But Mike Lee got bucked off Bones so fast that you couldn’t see what he was going to do. But the shocking thing to me about that match was that they were matching Bones against Big Tex. Because, at the time, I didn’t think Big Tex deserved to be there. He was a relative unknown at the time and hadn’t proven himself. Bones was the World Champion and Big Tex hadn’t done anything. He was an unknown bull, but now he’s in the category of World Champion contender in my mind.

TRoubaDouR They’ve ridden him quite a few times, but he looks great. Troubadour probably doesn’t belong on this list of rank bulls, but as a great bull he deserves to be alongside the best of them. He does his job every time and always bucks harder at 8 seconds than he is at 4 - and he is plenty tough at 4 seconds. He has such perfect timing that the best bull riders in the world love to get on him.

2009

andy watson (brian canter on troubadour)

owner age Weight sire dam

Moreno/Flying U 5 1,500 lbs.

Whitewater Skoal Moreno 97-1

buckoff % avg. Mark avg. score avg. buckoff time

50 46.28 91.36 6.50 seconds

spIT fIRe

owner age Weight sire dam

Boyd-Floyd Bull Co. 6 1,650 Rimfire N/A

2009

Spit Fire is big and strong and the bull riders don’t really like to draw him.

They can win on him, but he is a little dangerous because of his bucking style. As big as he is, he has to swing his head back and forth to get momentum when he’s spinning. He’s not big like Chicken on a Chain where he is tall and has long legs; he’s a shorter, thicker bull. For as heavy as he, is he’s not that tall. To get around as fast as he wants to spin, he has to swing his head from left to right to gain momentum and get faster as he goes. He also hits with his front legs stiff and likes to back up when he’s spinning, and this tilts the rider forward. So when they come off, if they are in the wrong place, his horn will hit them and he’s got pretty big horns. He knocked out Matt Bohon in San Antonio breaking his jaw - and then he stepped on him and broke his shoulder blade when Matt was going down. He’s not trying to hurt people because he’s not that mean; it is his bucking style that makes him dangerous.

buckoff uckoff % vg. Mark avg. avg. score avg. buckoff time t

88.89 45.22 88.38 3.01 seconds

uncle buck

Uncle Buck is really strong. He’s not that big of a bull if you look at him in the pens, but watch him buck and you’ d think he was a giant. Sometimes he has problems clearing the chute. He wants to turn back to the right so fast that sometimes he doesn’t always leave himself the space to do it. When he clears the chute with enough room to spin to the right, he kicks so high that he has to take an extra step with his front feet to keep from tipping over. Add a hard corner to the right to that, and that makes him so hard to ride that only Guilherme Marchi has been able to do it.

Teague Bucking Bulls, LLC 4 1,425 lbs.

High 007 Yippy High Yea High X 23 Boo Hoo

buckoff % avg. Mark avg. score avg. buckoff time

106

94.44 45.35 90.75 2.72 seconds

coDY’s all sTaRs

andy watson (micahel manes on spitfire, uncle buck)

2009

owner age Weight sire dam

P BR WO R L D F I N AL S 2 0 0 9

P BR W O R L D F I N AL S 2 0 0 9

coDY’s all sTaRs 107

black peaRl Black Pearl is a 4-year-old who’s the No. 1 bull in the ABBI Classics. He never has an off day as far as bucking goes - but he doesn’t always get away from the chute clean. He kicks really high and likes to spin to the left. And when he does clear the cute without bumping his head or kicking the back of it, he’s as good as the veterans.

2009

owner age Weight sire dam

Ravenscroft/Boyd-Floyd 4 1,550 lbs.

Houdini 329 SJR 49

buckoff % avg. Mark avg. score avg. buckoff time

88.24 45.13 88.63 3.78 seconds

cRosswIReD Crosswired is the highest-winning Classic bull going right now. He was the ABBI Classic Champion last year as a 3-year-old, and he has a chance to do it again as a 4-year-old.

The only thing stopping him from being automatically added to this superstar list is the trip he had in Tulsa when he didn’t really spin.

No one can explain why, he just kind of took a day off and just circled around. But ever since then he’s been as good as anything going.

2009

D&H Cattle Co./Clifton Wiggins 4 1,500 lbs.

62 High Voltage Steels 102

buckoff % avg. Mark avg. score avg. buckoff time

108

andy watson (black pearl, dusty ephrom on crosswired

owner age Weight sire dam

87.5 44.71 93 4.03 seconds

coDY’s all sTaRs

P BR WO R L D F I N AL S 2 0 0 9

The top 40 cowboys vote on the bulls they think should be in the running for World Champion Bucking Bull. Of the top vote getters, the bull with the highest total score at the end of the Finals will earn the honor. PBR Fans also got to nominate one bull to be in the running.

bulls In The RunnInG foR

bull of The YeaR • • • • • •

bones chIcken on a chaIn vooDoo chIlD coDe blue bIG Tex TRoubaDouR

• • • • •

uncle buck black peaRl cRosswIReD MaJoR paYne apollo

P BR W O R L D F I N AL S 2 0 0 9

coDY’s all sTaRs

109

matt breneman

matt breneman

matt breneman

Open 7 Days 4 pm to 3 am

3900 Paradise Rd.

702-791-7011

P B R WO R L D F I N AL S 2 0 0 9

115

Brian Herman rides K&K’s Roll the Dice for 88 points and Frank Newsom tries to save him during the first round of the 2009 Glendale Built Ford Tough PBR event.

fRank newsoM

Jesse bYRne

Joe bauMGaRTneR

Paul’s Valley, ok 5' 9", 210 years fighting bulls: 16

Prince albert, sk, canada 5' 910", 145 years fighting bulls: 7

red bluff, ca 6', 190 years fighting bulls: 20

Injuries: Broken left leg (twice), broken left arm (twice), broken ribs (all), broken scapula, several concussions and a separated sternum and a shattered ankle.

Injuries: Injured Knee

Injuries: Torn up knees, broken legs several times, broken numerous fingers, broken jaw and nearly lost an eye.

116 who’s who

P BR W ORL D F I N AL S 2 0 0 9

The DIckIes DuRabullfIGhTeRs

The rider hits the dirt like a sack of wet concrete.

The bull feels it. Turns. Searches for The Man—the small, two-legged thing who insulted his dignity.

Sees him. The Man is hurt. Slow.

He charges.

From nowhere, two human streaks flash by his wild eyes.

Their names are Joe Baumgartner and Shorty Gorham, and this is their job. They’ve drawn his attention. He turns to chase them, forgetting about The Man on the ground. Frank Newsom comes in from another direction and the bull turns to him.

The rider is up. Limps to the gate. Survives.

The Dickies DuraBullfighters are the guardian angels of the PBR. They spend 6-9 hours every weekend keeping the top 45 bull riders in the world alive. On a good day, they’ll simply need to distract the bulls long enough to get the rider to safety. But when hang-ups happen, they’re leaping in to free the tangled hand. They’ve been known to shield

downed riders with their own bodies.

“I think the bullfighters save my butt more than I even realize,” says PBR rider Kody Lostroh.

“Bull riding would end pretty quickly without them,” adds Wiley Petersen.

The bullfighter’s uniform has changed over the years.

The oversized clothing which once lent itself to the “clown” role has evolved into a loose-fitting jersey and shorts, which allow for maximum movement. The size of the garments serves another purpose: it makes the bullfighter a bigger target. In the words of Frank Newsom, “The bull might think he’s got you, when he’s just got your shorts.”

The vest is notably different from those worn by the cowboys. For one thing, since the vest is worn under the outer clothing, fashion plays no part. Another difference is that the bullfighter’s vest features hard plastic outer shells on the front and back, while the rider’s does not. Both types of vests feature break-away construction in the event of a hooking.

shoRTY GoRhaM

kilkivan, Queensland, australia 5' 10", 170 years fighting bulls:15

cotulla, tX 5’ 10”, 180 years fighting bulls: 10

Injuries: Broken back, broken neck, broken pelvis, broken lower back, face reconstruction, broken leg, broken ankle, broken fingers, broken ribs and multiple concussions..

Injuries: Broken vertebra, shattered left shoulder, broken sternum, tore pectoral muscle off the sternum, broke both ankles, blew out left knee and other assorted minor injuries.

P BR WO R L D F I N AL S 2 0 0 9

who’s who

117

andy watson (jesse byrne, frank newsom saving brian herman); matt breneman (frank newsom, joe baumgartner, darrell diefenbach, shorty gorham mugshots)

alternate DaRRel DIefenbach

flInT RasMussen Fully recovered from an earlyseason heart attack, Rasmussen is better than ever.

flInT on The pbR:

Flint’s regular blog is available online at pbrnow.com

118

who’s who

P BR W ORL D F I N AL S 2 0 0 9

matt breneman (flint on bull, flint chap) andy watson (young fan)

“In my rodeo career, I went to some great places...I’d go to some big rodeos where they’d sell out every day, but at the end of the day I was “that” clown. It was a festival and nobody had ever heard of any of the cowboys. The thing about the PBR … it’s the recognition, the fan base. We’re not selling out every time, but we’re getting more and more people every year that know what the heck is going on.

“People used to say that the PBR is going to struggle when Jim Sharp and Ty Murray retire because they don’t have any new stars. Now you go to an event and instead of the crowd cheering really loud for three or four or five of the guys, they cheer really loud for 25 of them.”

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Tv announceRs veRsus bRoaDcasTeR

cRaIG huMMeR

on callInG The acTIon

“MY WHOLE JOB IS TO SET MY PARTNERS UP TO LET THEM BE AS KNOWLEDGEABLE as they are…I’ve got to be able to figure out the guys I’m working with and how best to set them up.

“That’s the whole point of our TV shows, right? It’s to keep people interested. The hard-core fans are going to watch no matter what, but that’s not what the show is about. It’s about drawing new fans. My partners do such a good job of this … explaining what the sport is about for people who might be tuning in for the first time. We can’t ever lose sight of that.

“I can’t say enough about how great Justin McKee is, because his whole line is the bulls and how great they are as athletes, and how important it is to know them. I always rely on him for great information about that. Then obviously depending on whether I’m working with Ty (Murray) and Michael (Gaffney), Justin McBride or J.W. (Hart) … those guys are obviously going to talk about their sport and why the ride itself is good. Primarily my job is to ferret the stories out of them and draw information out of them.”

Versus Announcers Justin McKee, Craig Hummer, Adriano Moraes and JW Hart, mock Ty Murray’s wardrobe from Dancing with the Stars during the third round of the Worcester Built Ford Tough PBR event.

120 who’s who

P BR W ORL D F I N AL S 2 0 0 9

photos by andy watson

Leah Garcia, an athlete herself, is a fixture behind the chutes.

aRena announceRs

bRanDon baTes Brandon Bates, 27, first picked up the microphone when he was 17. The affable Oklahoman is now announcing his sixth Built Ford Tough World Finals. If there’s any wild action going on – either in the arena or afterward at Night Club PBR – Bates is probably there.

photos by andy watson

clInT aDkIns Clint Adkins, a former pro bareback rider, has been calling in-arena action from his early 20s. Like the PBR itself, Adkins has focused exclusively on bull riding events… he announced Challenger Tour shows for years before making the jump to the Built Ford Tough Series. He lives in Trinity, Texas with his wife Jodi, children Riley and Emily, and storm-tested dog Hannah.

122

who’s who

Clint Adkins, left, actually gave bull riding a shortlived try earlier this season.

P BR W ORL D F I N AL S 2 0 0 9

matt breneman

MeDIcal TeaM

Quick to react and extremely knowledgeable, the PBR Sports Medicine Team is the best in the business.

Peter Wang

“Every time these guys (bull iders) go out there to ride, “says Dr. Tandy Freeman, “there is a realistic risk of being maimed or killed.”

Freeman is the PBR’s director of medical services, and he knows what he’s talking about. Every weekend, he and the dedicated members of the PBR Sports Medicine team - Rich Blyn, Tony Marek and Peter Wang – are on the scene to tape ankles, ice lumps and save the occasional life.

According to Freeman, the most frequent injury sustained on the PBR Built Ford Tough Series is a concussion.

124

who’s who

tony Marek

rich blyn

Shoulders and groins are the next most likely culprits of injury.

“There’s a difference between hurting and being hurt,” Freeman says. “Hurting is when you’re sore and have the usual lumps, bumps and bruises. Being hurt is when it adversely affects a rider’s ability to compete. My job is to help these guys figure out the difference between hurting and being hurt and then help determine the best method of treatment for their injuries.”

P BR W ORL D F I N AL S 2 0 0 9

matt breneman (medical staff mug shots) andy watson (medical staff assisting valdiron de oliveira)

dr. tandy freeman

JuDGes

how haRD Is The bull To RIDe? how hIGh Does he GeT In The aIR on The fRonT enD? Does he kIck eveRY JuMp? how hIGh?

Chuck Lambert

126 who’s who

P BR WO R L D F I NA L S 2 0 0 9

matt breneman

four judges - Bill Pacheco, Lane Foltyn, Jim Bob Custer and Chuck Lambert - have been chosen by the riders of the PBR to officiate the 2008 Built Ford Tough World Finals. It is not an easy job.

From four different perspectives, they’ll be asking: How hard is the bull to ride? How high does he get in the air on the front end?

Does he kick every jump? How high? How many revolutions does he spin? Does he have direction change? How well does the rider handle the bull? Is he in control? Does he spur the bull?

And they’ll have just 8 seconds to answer those questions.

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pbR sTaff pbR boaRD of DIRecToRs

randy bernard CEO

andy armstrong Vice Chairman

rick Patterson Chairman

david schaible

tom teague

clayton cullen

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Director

pbR execuTIve sTaff

sean gleason COO

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Manager Of Ticket Operations

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Manager, Facilities and Procurement

Manager, Team PBR

Marketing Manager

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arlene hamilton

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ABBI Registry Manager

128

Competition Coordinator

who’s who

Senior Staff Accountant

SVP Of Production

Zach allen-Palenske

SVP International Business

julie archer

Web Content Administrator

Corporate Sales Coordinator

sara brown

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ty Murray

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Marketing Manager

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Customer Service Rep

Sr. Manager, Corporate Services

P BR W ORL D F I N AL S 2 0 0 9

Payroll /Staff Accountant

Stock Director

General Counsel

brittney benz PR/Marketing Coordinator

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Senior Writer

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Controller

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Editor/Publisher

Marketing & Promotions Manager

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Licensing Manager

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VP, Special Events

blaine Marcoulier Sign Shop

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Event Operations Manager

jay Prestin

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RRF - Executive Director

bobby Medina

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lana niehans

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andee lamoreaux

nicole

edwin lay

josh Miller

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ABBI General Manager langlois-spengler Competition Supervisor Executive Assistant To COO

rylee Miller

Creative Designer

jennier ogden

Magazine Designer

danelle rice

Partnership Marketing Customer Service Rep Executive

tony Pacheco

arianne romero

Mike romero

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shaunna schmidt

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VP of Digital Media

brook trujillo Receptionist

bill uglow

VP of Licensing and Merchandising

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Legal Counsel

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IT Tech

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adam snell IT Tech

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Financial Planning & Analysis

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Merchandise Manager

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boyd Moon

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Partnership Marketing Sr. Manager, Executive Partnership Marketing

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brenda Pachino

slade long

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Web Developer

dustin Pratt

Ambassador PBR Brazil

Merch/Warehouse

robert romero

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Customer Service & Sales Rep (CSSR)

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VP of Corporate Partnerships

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Partnership Marketing Executive

Legal Assistant

lynn Wittenburg

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VP, Event Marketing

AP/AR Manager

staff members not pictured: Marie Passanante, Toby Montagu-Pollock, Betty Luxner, Brian Simpson, Davia Montoya and Dave Randell..

P BR WO R L D F I N AL S 2 0 0 9

who’s who 129

pbR cRew

Middle roW:

aaron White – special effects joe hales – arena crew danial semar – Video screens brady schwarz – Video screens clay Wiley – sponsor fulfillment andy frary – secretary/stats josh thanes – arena crew cory king – arena crew clint davis – arena crew delbert nuse – arena crew jinx clower – sponsor fulfillment jd reasoner – arena crew

chuck lopeman – Music director kc Messick – sponsor fulfillment adrian bryant – sound dan hickman – operations Manager james White – assistant Production Manager clayton cullen – senior VP Production billy smith – arena crew nelson Meeks – lighting director bob hamilton – sound jack gardner – special effects

bottoM roW: jeff coonce – Pyrotechnics kenny boerma – stage Manager

130

who’s who

P BR W ORL D F I N AL S 2 0 0 9

matt breneman (arena); andy watson (PBR crew)

toP roW:

foR The

heRoes of The DIRT now the seats are all empty let the roadies take the stage Pack it up and tear it down they’re the first to come and last to leave Working for that minimum wage they’ll set it up in another town tonight the people were so fine they waited there in line and when they got up on their feet they made the show and that was sweet… but i can hear the sound of slamming doors and folding chairs and that’s a sound they’ll never know now roll them cases out and lift them amps haul them trusses down and get ‘em up them ramps ‘cause when it comes to moving me you know you guys are the champs… but the band’s on the bus and they’re waiting to go We’ve got to drive all night and do a show in chicago or detroit, i don’t know We do so many shows in a row and these towns all look the same We just pass the time in our hotel rooms and wander round backstage till those lights come up and we hear that crowd and we remember why we came…

—Jackson Browne, “The Load Out”

P BR W OR LD F I N AL S 2 0 0 9

pbR 101

buck

kIck 8 seconDs = qualIfIeD RIDe

JuDGInG shoulders at the start of each jump. The higher the animal get his legs in the air, the more points the judges will award him.

Kick is the extension the hind legs at the peak of each jump. The higher the hind legs and the more vertical the body angle, the higher the score.

Spin is the speed at which a bull is rotating or moving laterally. A bull is judged not only on how quickly he spins, but the number of jumps it takes to make those rotations. A bull that can go 360 degrees in just two jumps will receive more points than a bull who needs four.

Intensity is a measurement of the effort of the animal athlete. Just as a champion cowboy must have heart, so must a champion bull.

A bull will have a high score for Degree of Difficulty automatically if he performs well in the buck, kick and spin categories. Other elements that may add to difficulty include drop, direction change and belly roll. Some bulls are harder to ride than others, and the judges award them with higher scores.

cowboY scoRe + bull scoRe = RIDe scoRe 132 pbR 101

P BR W ORL D F I N AL S 2 0 0 9

andy watson (action photos)

A cowboy is judged on his ability to match the bull’s moves, stay in control of the ride and his form. A bull rider typically wants his hips squared atop the bull and to remain as vertical as possible. A cowboy hangs on with his riding hand; his free hand must not touch anything or he will be disqualified. If he does everything perfectly he could score as high as 50 points. A cowboy will spur to show the judges the amount of control he has and to draw attention to his legwork.

A great cowboy can make a difficult bull look easy to ride, while a less-skilled athlete can make a lesser bull look very hard to ride. The judges understand the difference.

While it may be exciting to see a cowboy barely hanging onto a bull at a precarious angle at the 8-second mark, that lack of control is going to cost him points.

Half the score the cowboy receives is based on the bull’s performance. Judges score bulls on a scale on 1 to 50, with a 50 being a “perfect” bull. PBR judges are watching for several elements of a bull’s performance: Buck, Spin, Kick, Intensity and Degree of Difficulty.

Buck is the height a bull achieves with his front legs and

spIn

equIpMenT Invented by PBR Livestock Director Cody Lambert, the protective vest the cowboy wears absorbs shock and dissipates blows to the body, helping prevent injuries to the internal organs.

Made of leather and thick foam, the vest is surprisingly lightweight, and is built to tear away in the event of a hooking.

Leather chaps protect the cowboy’s legs from both the bull and the unforgiving steel chutes. Custom-made and worth up to several thousand dollars, each rider has chaps with his own unique colors, designs and sponsor logos on them. The fringe on the sides — a traditional decorative accent — helps the rider bring the judges’ attention his legwork.

PB R W OR LD FINA LS 2 0 09

pbR 101 equIpMenT (cont.)

The PBR leaves the choice of headwear up to the individual rider. Many choose to wear only a cowboy hat out of a sense of tradition, or because they feel helmets interfere with balance and vision.

Often, cowboys will wear a helmet and/ or mask after a particularly nasty face or head injury. The helmet is similar to those worn in hockey, with some adaptations.

Spurs help the rider maintain his balance by giving him added grip with his feet. Bull riding spurs have dull rowels (wheels) that are loosely locked into place — unlike a horse, a bull has loose skin that has a degree of “roll” to it. The spurs do not cut a bull’s hide, which is seven times thicker than human skin.

The bull rope is wrapped around the bull’s chest, directly behind his front legs. Custom-made from nylon or grass, the flat rope has a leather handle braided into it that the cowboy grips. The tail of the rope then passes through the palm, behind the hand, and back through the palm. The metal bell on the bottom of the rope serves as a weight which helps the rope to fall off once the rider has released it.

Rosin is a sticky substance that provides extra grip. It comes in powder and rock form. You’ll often see cowboys rubbing it into their ropes before riding.

A single glove protects the riding hand from the intense pressure and friction of the bull rope during the ride.

The flank strap is positioned around a bull’s flank, in front of his hips. It is designed to give him a sense of timing when he bucks. A bull without a flank strap could lose his rhythm, and his bucking will become very unorthodox.

The flank strap does not irritate the animal’s genitals in any way. Bulls, like people, aren’t very enthusiastic about moving around if their sex organs are in pain. And with breeders paying as much as $5,000 a straw (vial) for genetic material, it would make no sense for a stock contractor to risk the reproductive health of his animal.

scoRInG The woRlD fInals Points at the Finals are awarded just as they are at regular-season events: Riders receive a score for each ride, a bonus for placing in the Top 10 of each round, and another bonus for placing in the Top 10 of the event as a whole (the “average” or “aggregate”).

The difference is that there are more bonus points available in Las Vegas – a lot more.

Theoretically, a perfect performance could net 6,500 points. The closest to perfect anyone’s ever come was Mike Lee, who earned 4,821.75 at the 2004 World Finals.

bonus for Placing in each round First place Second place Third place Fourth place Fifth place Sixth place Seventh place Eighth place Ninth place Tenth place

134

pbR 101

Points 400 350 300 250 200 150 100 50 25 15

bonus for Placing in the oVerall eVent aVerage First place Second place Third place Fourth place Fifth place Sixth place Seventh place Eighth place Ninth place Tenth place

P BR W ORL D F I N AL S 2 0 0 9

Points 2500 2250 2000 1750 1500 1250 1000 750 500 250

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pbR aRchIves World chaMPions

World finals eVent chaMPions

1994

Adriano Moraes

1995

Tuff Hedeman

1996

Ronny Kitchens

$130,950

1996

Owen Washburn

1997

Troy Dunn

$158,711

1997

Michael Gaffney

1998

Reed Corder

$172,200

1998

Troy Dunn

1999

Cody Hart

2000

Chris Shiver

2001

Adriano Moraes

2002

Ednei Caminhas

1995

Troy Dunn

$56,975

stock contractor of the year

2009 bfts eVent Winners* Baltimore

Kasey Hayes

1995

Terry Williams

New York

J.B. Mauney

1996

Terry Williams

Fresno

Kody Lostorh

1997

Terry Williams

Sacramento

Zack Brown

1998

Terry Williams

Dallas

Ryan Dirteater

1999

Terry Williams

WinstonSalem

J.B. Mauney

1999

Ty Murray

$263,283

2000

Tater Porter

$274,738

2001

Luke Snyder

$264, 241

2000

Herrington Cattle Co.

Tampa

Zack Brown

2002

J.W. Hart

$281,500

2001

D&H Cattle Co.

Tallahassee

Brian Canter

2003

Jody Newberry

$265,567

2002

D&H Cattle Co.

2004

Mike Lee

$303,300

2003

D&H Cattle Co.

Oklahoma City

Ednei Caminhas

2005

Guilherme Marchi

$298,017

2004

D&H Cattle Co.

Anaheim

Kody Lostroh

$288,567

2005

D&H Cattle Co.

Glendale

Cody Ford

2006

Page & Teague Bucking Bulls

St Louis

Wiley Petersen

Kansas City

Guilherme Marchi

2007

Chad Berger & Larry Ryken

Birmingham

Ryan McConnel

Chad Berger & Clay Struve

Tacoma

Brian Canter

Albuquerque

Zack Brown

Nampa

Guilherme Marchi

Billings

Michael Manes

Omaha

Brian Canter

Worcester

Chris Shivers

Des Moines

Travis Briscoe

Pueblo

Cody Nance

Tulsa

Kody Lostroh

San Antonio

J.B. Mauney

Nashville

Cody Ford

Reno

J.B. Mauney

Springfield

Guilherme Marchi

Columbus

Cody Nance

Uncasville

Zack Brown

2003

Chris Shivers

2004

Mike Lee

2005

Justin McBride

2006

Adriano Moraes

2006

2007

Justin McBride

2007

Wiley Petersen

$278,450

2008

Guilherme Marchi

2008

Robson Palermo

$325,000

L.J. Jenkins

2008

toP 10 highest scores RIDER

BULL

EVENT

SCORE

Bubba Dunn

Promiseland

Tampa, 1999

96.5

Chris Shivers

Jim Jam

Tampa, 2000

96.5

Chris Shivers

Dillinger

PBR Finals, 2001

96.5

Michael Gaffney

Little Yellow Jacket

Nampa, 2004

96.5

Bubba Dunn

Red Wolf

Charlotte, 1999

96

Norman Curry

Hollywood

Ft. Worth, 1999

96

Chris Shivers

Trick or Treat

PBR Finals, 1999

96

coPenhagen bull riding challenger tour chaMPion 1994

Tuff Hedeman

1995

Tuff Hedeman

1996

Troy Dunn

1997

Chris Shivers

1998

Brian Herman

1999

Jason Bennett

Terry Don West

Promiseland

PBR Finals, 1999

96

2000

Chris Shivers

Gilbert Carrillo

Perfect Storm

St. Louis, 2001

96

2001

Paulo Crimber

Gilbert Carrillo

Blueberry Wine

Albuquerque, 2002

96

2002

Adriano Moraes

2003

Adriano Moraes

2004

Ross Johnson

2005

Edgard Oliveira

all-tiMe Money earners 1

Justin McBride

Elk City, OK

$5,124,418.42

2006

J.B. Mauney

2

Chris Shivers

Jonesville, LA

$3,650,053.10

2007

3

Adriano Moraes

Cachoeira Paulista SP, Brazil

$3,504,344.71

Clayton Williams

4

Guilherme Marchi

Leme, SP, Brazil

$3,179,501.19

2008

Clayton Williams

5

Mike Lee

Decatur, TX

$2,629,534.16

6

J B Mauney

Mooresville, NC

$1,634,456.67

7

Mike White

De Kalb, TX

$1,464,290.10

8

Kody Lostroh

Longmont, CO

$1,407,450.38

9

Wiley Petersen

Fort Hall, ID

$1,389,325.04

10

J. W. Hart

Overbrook, OK

$1,355,138.36

P BR W O R L D F I N AL S 2 0 0 9

Most 90-Point rides of all tiMe *As of Oct. 21, 2009 Chris Shivers

82

Justin McBride

72

Adriano Moraes

46

Ross Coleman

41

Mike White

40

pbR aRchIves 137

pbR aRchIves GReeTInGs daisy rookie of the year

lane frost/brent thurMan aWard

Mikel Moreno bull of the finals

1995

J.W. Hart

1996

Strawberry Wine

1996

Ronny Kitchens

1997

Troy Dunn on Red Wolf, 95

(Highest marked ride at World Finals)

1997

Nitro

1997

Keith Adams

1998

Cody Custer on Red Wolf, 95.5

1998

Copenhagen Cash

1998

Pete Hessman

1999

Chris Shivers on Trick or Treat, 96

1999

Cripple Creek Promiseland

1999

Mike White

Terry Don West on Promiseland, 96

2000

Cripple Creek Promiseland

Ednei Caminhas on Dillinger, 94.5

2001

Little Yellow Jacket

2000

Jason Bennett

2000

2001

Luke Snyder

2001

Chris Shivers on Dillinger, 96.5

2002

Ugly

2002

Dan Henricks

2002

Cory McFadden on Little Yellow Jacket, 95

2003

Neon Nights

2003

Jody Newberry

2003

Jody Newberry on Little Yellow Jacket, 94.5

2004

Crossfire Hurricane

2004

Zack Brown

2004

2005

Kody Lostroh

2006

J.B. Mauney

2005

2007

Clayton Williams

2006

2008

Reese Cates

high-Money bull of the year

Mike Lee on Mossy Oak Mudslinger, 93.75

2005

Pandora's Box

Michael Gaffney on Little Yellow Jacket, 93.75

2006

Scene of the Crash/Lucky Strike

Cody Whitney on Little Yellow Jacket, 94.75

2007

Troubadour/Chicken on a Chain

Dustin Hall on Here's Your Sign, 93

2008

Bones

Adriano Moraes on Here's Your Sign, 93 2007

J.B. Mauney on Copperhead Slinger, 92.75

2008

J.B. Mauney on Crosswired, 93.75

World chaMPion bull

glen keeley aWard

1995

Baby Face

1995

Bodacious

1996

High Voltage

1996

Baby Face

1997

Shotgun Red

1997

Panhandle Slim

2000

B.J. Kramps

Moody Blues

2001

B.J. Kramps

1999

Cripple Creek Promiseland

2002

Reuben Geleynse

2003

Rob Bell

2000

Dillinger

2004

Rob Bell

Dillinger

2005

Matt Roy

2006

Jesse Torkelson

2007

Scott Schiffner

2008

Aaron Roy

1998

Cripple Creek Promiseland

1999

Gusto

2000

Moody Blues

2001 2002

Cripple Creek Promiseland Cripple Creek Promiseland

1998

2001

2003

Maximus

2002

Little Yellow Jacket

2004

Bo Howdy

2003

Little Yellow Jacket

2005

Mossy Oak Mudslinger

2004

Little Yellow Jacket

2006

Chief

2005

Big Bucks

2007

Evil Forces

2006

Mossy Oak Mudslinger

2008

Cat Man Do

2007

Chicken on a Chain

2008

Bones

138

pbR aRchIves

(Most money earned by a Canadian rider)

P BR W O R L D F I N AL S 2 0 0 9

P BR WO R L D F I N AL S 2 0 0 9

matt breneman

offIcIal pbR sponsoRs The “Built Ford Tough” mentality goes beyond trucks into everything else we do.

That’s why Ford Trucks is especially proud to be Title Sponsor of the Built Ford Tough Series for the seventh straight year.

Our support of the PBR runs deep. The Ford Trucks Moment of Truth gives the top bull riders in the world an opportunity to win a $5,000 bonus at each Built Ford Tough Series event. The winners from the 2009 Built Ford Tough Series events are also given the chance to win a new Ford F-150 in the F-150 Challenge.

Ford Trucks knows that fans come first, and that’s why our “Invasion of the Bulls” Sweepstakes is providing three lucky PBR Fans with a VIP trip to the 2009 Built Ford Tough PBR World Finals. This includes a private lunch with a group of the PBR’s top riders, a chance to win a special-edition PBR 2009 F-150 King Ranch® and a shot at becoming an honorary stock contractor of the Ford-sponsored bull, Super Duty during the 2010 season.

Over the next two weeks, watch as the 40 toughest bull riders in the world compete in the Built Ford Tough PBR World

Finals. The top 15 riders will move on to the Built Ford Tough Championship Round to compete for a World Finals event title.

And witness the crowning achievement when the points leader in the Built Ford Tough Series becomes the 2009 Built Ford Tough Series World Champion and walks away with the Built Ford Tough World Champion Million Dollar Bonus.

Ford Trucks not only supports the success of riders, but we also care about the injured riders that have fallen on hard times.

During the past seven years, Ford Trucks has donated over $248,000 to the Resistol Rider Relief Fund by matching every dollar donated at Built Ford Tough Series Events. Ford Trucks is honored to continue contributing to this important cause and further support the “Toughest Riders on Earth” during their time of need.

During the Built Ford Tough PBR World Finals, don’t miss a chance to see the all-new 2011 Ford Super Duty in the Ford Truck displays at the PBR Fan Zones. This truck outdoes all others in every way and continues the Ford Trucks legacy of America’s best-selling truck for 32 years running. Payload, towing, torque, horsepower, even fuel economy, no other truck in its class does it better. Plus it features a new Ford Built 6.7L Powerstroke Diesel engine. And you can’t say “Ford Built” without saying “tough.” This is the truck you’ve got to see. The all-new 2011 Ford Super Duty.

pbR foRD f-150 challenGe Ford Trucks is proud to sponsor the 2009 PBR Ford F-150 Challenge, which gives the winners of the 31 Built Ford Tough Series regular-season events a chance to compete at the World Finals for a new Ford F-150. The rider with the highest average during World Finals wins the new truck.

1

Guilherme Marchi Kansas City, MO

$36,643

1

Ryan McConnel

$30,648

1

Brian Canter

Tacoma, WA

$41,620

1

Zack Brown

Albuquerque, NM

$34,470

1

Kody Lostroh

Nampa, ID

$38,830

Birmingham, AL

myspace.com/pbr_bfts

Twitter/te

Place rider

eVent

Winnings

1

Michael Manes

Billings, MT

1

Kasey Hayes

Baltimore, MD

$28,370

1

Brian Canter

Omaha, NE

1

J B Mauney

New York, NY

$30,245

1

Chris Shivers

Worcester, MA

$34,747

1

Kody Lostroh

Fresno, CA

$60,960

1

Travis Briscoe

Des Moines, IA

$35,317

1

Zack Brown

Sacramento, CA

$29,708

1

Cody Nance

Pueblo, CO

$30,258

1

Ryan Dirteater

Dallas, TX

$49,244

1

Kody Lostroh

Tulsa, OK

$38,025

1

J B Mauney

Winston-Salem, NC

$29,812

1

J B Mauney

San Antonio, TX

$44,514

1

Zack Brown

Tampa, FL

$29,032

1

Cody Ford

Nashville, TN

$38,932

1

Brian Canter

Tallahassee, FL

$30,596

1

J B Mauney

Reno, NV

$45,760

1

Ednei Caminhas

Oklahoma City, OK

$27,743

1

Guilherme Marchi Springfield, MO

$30,551

1

Kody Lostroh

Anaheim, CA

$29,240

1

Kody Lostroh

Ontario, CA

$41,373

1

Cody Ford

Glendale, AZ

$60,960

1

Shane Proctor

Portland, OR

$33,335

1

Wiley Petersen

St Louis, MO

$33,953

1

Cody Nance

Columbus, OH

$32,980

1

Zack Brown

Uncasville, CT

$34,163

142 Two offIcIal In a Row? pbR sponsoRs

P B R WO R L D F I N AL S 2 0 0 9

$32,183 $56,022

foRD TRuck MoMenT of TRuTh The average leader going into the Built Ford Tough Championship Round (short round) has a chance to win $5,000 in the Ford Truck Moment of Truth. The leading rider wins the bonus money if he goes on to win the event. If he doesn’t win, the prize money increases by $5,000 each event until someone is successful.

rider

eVent

results

bounty

Travis Briscoe

Baltimore, MD

Unsuccessful $5,000

Cody Campbell New York, NY

Unsuccessful $10,000

Kody Lostroh

Successful

Fresno, CA

$15,000

Ryan Dirteater Sacramento, CA

Unsuccessful $5,000

Ryan Dirteater Dallas, TX

Successful

$10,000

Austin Meier

Winston-Salem, NC Unsuccessful $5,000

J.B. Mauney

Tampa, FL

Unsuccessful $10,000

Cody Campbell Tallahassee, FL

Unsuccessful $15,000

Ryan Dirteater Oklahoma City, OK

Unsuccessful $20,000

Bryan Richardson

Anaheim, CA

Unsuccessful $25,000

Cody Ford

Glendale, AZ

Successful

$30,000

Wiley Petersen

St Louis, MO

Successful

$5,000

Guilherme Marchi

Kansas City, MO

Successful

$5,000

Renato Nunes

Birmingham, AL

Unsuccessful $5,000

Brian Canter

Tacoma, WA

Successful

Travis Briscoe

Albuquerque, NM

Unsuccessful $5,000

$10,000

Valdiron de Oliveira

Nampa, ID

Unsuccessful $10,000

Kody Lostroh

Billings, MT

Unsuccessful $15,000

Brian Canter

Omaha, NE

Successful

$20,000

Chris Shivers

Worcester, MA

Successful

$5,000

Travis Briscoe

Des Moines, IA

Successful

$5,000

Josh Koschel

Pueblo, CO

Unsuccessful $5,000

Dustin Elliott

Tulsa, OK

Unsuccessful $10,000

J.B. Mauney

San Antonio, TX

Successful

$15,000

Cody Ford

Nashville, TN

Successful

$5,000

J.B. Mauney

Reno, NV

Successful

$5,000

J.B. Mauney

Springfield, MO

Unsuccessful $5,000

Kody Lostroh

Ontario, CA

Successful

$10,000

Shane Proctor Portland, OR

Successful

$5,000

Cody Nance

Columbus, OH

Successful

$5,000

Zack Brown

Uncasville, CT

Successful

$5,000

Wrangler, since 1947, has been America’s leading manufacturer of Western and equine apparel. While Wrangler continues to maintain the heritage of the Old West, its product lines have diversified along with its consumers. Lines including Extreme jeans, Rock 47, 20X and the Women’s Ultimate Riding Jean – Q-baby and Cash bring Western and mainstream lifestyles together fashionably. Wrangler has shared a strong relationship with the PBR since its inception, with the partnership now entering its 17th year. Some of Wrangler’s most popular classic and contemporary styles display the PBR logo, enabling fans to proudly display their devotion to both the PBR and Wrangler. With comfort, style, and durability, every product is made to withstand the rigors of the Western lifestyle. Join the Wrangler brand in showing continued support for the Toughest Sport on Earth. Wrangler - Long Live Cowboys.

Las Vegas’ non-stop energy and excitement are fueled by the fantastic luxury resorts along the Strip and the glittering Downtown district. The entertainment scene is second to none, with the world’s top performers, concerts, musicians, Broadway shows and Vegas’ famous nightclubs and ultra lounges for those who come to party. But that’s not all—in addition to its legendary gaming and entertainment, Las Vegas has raised the bar with a new breed of shopping and dining that has captured the world’s attention. Las Vegas is also the playing field for the biggest names in professional and college sports and the stage for special entertainment events. Annually, the city hosts: the PGA TOUR’s Justin Timberlake Shriners Hospitals for Children Open, MAACO Bowl Las Vegas, Wrangler National Finals Rodeo, Big League Weekend and PBR World Finals.

ace.com/pbr_bfts

Twitter/teampbr

P BR W OR LD F I N AL S 2 0 0 9

www.visitlasVegas.com

facebook/p

offIcIal pbR sponsoRs

143

s

offIcIal pbR sponsoRs Whether it’s the thrill of bull riding or the taste of smooth Tennessee Whiskey, once you find something you love, never let it go. Jack Daniel’s has been an American tradition for over 140 years and the proud sponsor and official spirit of the PBR since 1995. Located in Lynchburg (Pop. 361), Tennessee, Jack Daniel’s is the maker of world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel and Jack Daniel’s Country Cocktails. Make your next go round a memorable one. Please drink responsibly. www.jackdaniels.com

For decades, one thing has been just as integral to Western lifestyle events as the dirt itself – the sponsorship of Copenhagen Bull Riding. Since 1996, the company has been involved as a national sponsor of the Professional Bull Riders. Copenhagen Bull Riding celebrates the cowboy way of life and the Western spirit with multiple PBR sponsorship components, including a title sponsorship of both the Copenhagen Bull Riding Challenger Tour and the 90-Point Club; sponsorship of official PBR After Party events, and sponsorship of bull riders J.B. Mauney and Chris Shivers. The Copenhagen Bull Riding Tour features rising PBR stars competing at 35 events held across the United States, culminating with a tour finals event Nov. 20-22 in Atlanta. The company annually contributes to the prize money for the Copenhagen Bull Riding Challenger Tour Finals — in 2008, that included half a million dollars for the winner alone.

Copenhagen Bull Riding is pleased to be a part of the continued growth of the PBR, and we look forward to bull riding’s bright future.

Twitter/teampbr

facebook/professional bull rid

copenhaGen bull RIDInG 90-poInT club

During the season, each PBR contestant who scores 90 points or more at a Built Ford Tough Series event will proportionately share $90,000 in bonus money. This bonus is distributed upon the conclusion of the PBR World Finals. The portion of the bonus money each contestant receives is based on the number of 90-point or higher rides he has for the year. In addition, for each 90-point ride that a stock contractor’s bull makes, the stock contractor receives $1,000 courtesy of two sponsors — $500 from Copenhagen and $500 from B&W Hitches.

k/professional bull riders Kody Lostroh

Troubadour

Julio Moreno Bucking Bulls

Guilherme Marchi

Big Tex

Brian Canter Brian Canter

pbrnow.com/worldfinals Fresno, CA

94.50

Chad Berger / Clay Struve

Nampa, ID

94.00

Troubadour

Julio Moreno Bucking Bulls

Tacoma, WA

93.25

Crosswired

D&H Cattle Co. / Clifton Wiggins

Omaha, NE

93.00

Cody Ford

Troubadour

Julio Moreno Bucking Bulls

Glendale, AZ

92.75

Kody Lostroh

SoulJa Boy

Priest Creek Ranch

Nampa, ID

92.50

Matt Bohon

Charlie Bullware

Julio Moreno / Chadwick

Fresno, CA

92.50

Zack Brown

Chicken on a Chain

Robinson/Tedesco /Larry the Cable Guy/Broken N-N

Albuquerque, NM 92.50

Chris Shivers

Say I Won’t Gunner

Chad Berger / Clay Struve

Glendale, AZ

92.25

Robson Palermo

Apollo

Box K Cattle

Worcester, MA

92.25

Guilherme Marchi

White Magic

Diamond G Rodeos, Inc.

Glendale, AZ

92.25

Kasey Hayes

El Presidente

Robinson / Broken N-N / Skyhawk Rugs

Baltimore, MD

92.00

Zack Brown

Chicken on a Chain

Jeff Robinson / Mike Tedesco / Larry the Cable Guy / Bar None

Nashville, TN

92.00

full list available at www.pbrnow.com/competition/90Pointclub/ 144 offIcIal pbR sponsoRs

P B R WO R L D F I N AL S 2 0 0 9

full list available at www.pbrnow.com/competition/90Pointclub/ J B Mauney

Chicken on a Chain

Robinson/Tedesco /Larry the Cable Guy /Broken N-N

New York, NY

91.75

Skeeter Kingsolver

All In

Berger / Naccarato / Struve

Anaheim, CA

91.75

J B Mauney

Apollo

Box K Cattle

Worcester, MA

91.75

Chris Shivers

Buckeye

Silverado Rodeo Company

Worcester, MA

91.75

Chris Shivers

Deja Blu

Teague Bucking Bulls, LLC

Nashville, TN

91.75

Kody Lostroh

Troubadour

Julio Moreno Bucking Bulls

Ontario, CA

91.75

Brian Canter

Chester

Mendell / Jaeger

Omaha, NE

91.50

J B Mauney

Ricky Bobby

HD Page / Bill & Betty Morrison

Omaha, NE

91.50

Guilherme Marchi

Big Iron

Diamond S Bucking Bulls

Oklahoma City, OK

91.50

Cody Nance

Super Duty

D&H Cattle Company

Pueblo, CO

91.50

Wiley Petersen

Say I Won’t Gunner

Dakota Rodeo / Clay Struve

Reno, NV

91.50

Mike White

Apollo

Box K Cattle

Columbus, OH

91.50

Ryan McConnel

Say I Won’t Gunner

Chad Berger / Clay Struve

Billings, MT

91.50

Michael Manes

SoulJa Boy

Priest Creek Ranch

Billings, MT

91.50

Sean Willingham

Hot Stuff

D&H Cattle Company

Nashville, TN

91.50

Dustin Elliott

Chicken on a Chain

Jeff Robinson / Mike Tedesco / Larry the Cable Guy / Bar None

Columbus, OH

91.25

Kody Lostroh

Chance

Teague Bucking Bulls, LLC

New York, NY

91.25

2009

Enterprise is proud to once again celebrate an exciting season as the Official Rent-A-Car of the PBR. Since the relationship began in 2003, Enterprise has been proud to support the PBR in a variety of ways including the Enterprise RIDE WITH THE BEST® challenge and title sponsorship of The Enterprise Tour. The 2009 edition of TEAM ENTERPRISE included some of the PBR’s best riders including Kody Lostroh, Renato Nunes and Brian Canter, three legends of the sport in Michael Gaffney, JW Hart and Tater Porter and one world renowned, entertaining barrelman in Flint Rasmussen. Today, Enterprise is the largest rental car company in the United States, with more than 6,000 locations. So the next time you need to rent a car, truck or van, please contact Enterprise, the Official Rent-ACar of the PBR. Visit us at enteprise.com or call 1-800 rent-a-car.

enTeRpRIse RIDe wITh The besT® For six years, the Enterprise RIDE WITH THE BEST® challenge has been an institution on the PBR’s Built Ford Tough Series. The rules are simple, but the ride won’t be. It’s bull rider versus bull in a fight to the finish. If the previous long-round winner can stay on the bull he’s drawn for 8 seconds, he wins $5,000. If he can’t, the bull takes home the prize. Be it man or beast, winner takes all.

pbrnow.com

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myspac

Baltimore, MD Rnd 1

Robson Palermo

$5,000

Full Throttle

Mike Solomon

$0

Baltimore, MD Rnd 2

Travis Briscoe

$5,000

The Iceman

Dakota Rodeo / Denny Hawks

$0

New York, NY Rnd 1

Brian Herman

$5,000

Cooper

Dakota Rodeo / Clay Struve / Julie Rosen

$0

New York, NY Rnd 2

Mike White

$0

Booker T

Teague Bucking Bulls, LLC

$5,000

New York, NY Rnd 3

Kody Lostroh

$5,000

Hootie

Jeff Robinson/Bar None/Sue Hagen/ SkyHawk Rugs/Cynthia Patterson

$0

Fresno, CA Rnd 1

Renato Nunes

$5,000

Benedict

Get A Grip Bucking Bulls

$0

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offIcIal pbR sponsoRs Sacramento, CA Rnd 1

Kody Lostroh

$5,000

Crab Man

Rod Thieman

$0

Sacramento, CA Rnd 2

Renato Nunes

$0

Funny Farm

Don Kish Bucking Bulls

$5,000

Dallas, TX Rnd 1

Ryan Dirteater

$5,000

Cat Man Do

#10 Bucking Bulls

$0

Dallas, TX Rnd 2

Ryan Dirteater

$5,000

Stiffler

Boyd / Floyd Bull Company

$0

Winston-Salem, NC Rnd 1

Brian Herman

$5,000

Booker T

Teague Bucking Bulls, LLC

$0

Winston-Salem, NC Rnd 2

Skeeter Kingsolver

$0

Mac-Nett’s El Jeff Robinson/Bar None/Skyhawk Presidente Rugs/Cathy & Jason McNeely

$5,000

Tampa, FL Rnd 1

Chris Shivers

$0

Big Jake

Roy Carter Bucking Bulls

$5,000

Tallahassee, FL Rnd 1

J B Mauney

$5,000

Rude Awakening

Dakota Rodeo Bucking Bulls

$0

Tallahassee, FL Rnd 2

Kasey Hayes

$0

Alligator Chomp

Frontier Rodeo Company

$5,000

Oklahoma City, OK Rnd 1

Cody Campbell

$0

Hot Pistol

Boyd / Floyd Bull Company

$5,000

Oklahoma City, OK Rnd 2

Guilherme Marchi

$5,000

Ozzy

Ricky Simmons

$0

Oklahoma City, OK Rnd 3

Ryan Dirteater

$5,000

Stiffler

Boyd / Floyd Bull Company

$0

Anaheim, CA Rnd 1

Ryan Dirteater

$0

Charmed I’m Sure

Diamond G Rodeos, Inc.

$5,000

Anaheim, CA Rnd 2

Bryan Richardson

$5,000

Encore

Jeff Robinson / Anchor Bull Company

$0

Glendale, AZ Rnd 1

Mike White

$5,000

Black Tornado

Dakota Rodeo / Clay Struve

$0

St. Louis, MO Rnd 1

Cody Ford

$0

Sleepy Cat

David Day

$5,000

St. Louis, MO Rnd 2

J B Mauney

$0

Bad Action

Dakota Rodeo / Clay Struve

$5,000

St. Louis, MO Rnd 3

Renato Nunes

$0

Party Time

Hebert Bucking Bulls / Georgia Akers

$5,000

Kansas City, MO Rnd 1

Bryan Richardson

$0

Diamond Heat

John & Karen Sirridge

$5,000

Kansas City, MO Rnd 2

Pete Farley

$0

Matt Dillon

Curtis Mendell

$5,000

Birmingham, AL Rnd 1

Ryan Dirteater

$0

Cruel Dude

4L & Diamond S Rodeo Company

$5,000

Birmingham, AL Rnd 2

Pete Farley

$0

Frank the Tank

Dakota Rodeo / John & Lacey Berger / Clay Struve

$5,000

Tacoma, WA Rnd 1

Renato Nunes

$5,000

West Coast Offense

Don Kish Bucking Bulls

$0

Tacoma, WA Rnd 2

Ryan McConnel

$5,000

Dirty Deal

Don Kish Bucking Bulls

$0

Albuquerque, NM Rnd 1

Brian Canter

$5,000

Carolina Cat

Walton & Wagoner Bucking Bulls

$0

Albuquerque, NM Rnd 2

Brian Canter

$5,000

Ft. Worth

Circle T Ranch & Rodeo

$0

Albuquerque, NM Rnd 3

Guilherme Marchi

$0

Standoff

Murphy Ranch and Rodeo

$5,000

Nampa, ID Rnd 1

Valdiron de Oliveira

$5,000

Little Bighorn Priest Creek Ranch

$0

Nampa, ID Rnd 2

Zack Brown

$0

Carolina Cat

Walton & Wagoner Bucking Bulls

$5,000

Nampa, ID Rnd 3

Kody Lostroh

$5,000

Cowboy Joe

Kaycee Simpson

$0

Billings, MT Rnd 1

Cody Campbell

$5,000

Mankind

Get A Grip Bucking Bulls

$0

Billings, MT Rnd 2

Kody Lostroh

$5,000

SoulJa Boy

Priest Creek Ranch

$0

Billings, MT Rnd 3

Kody Lostroh

$5,000

Denny Crane Dakota Rodeo / Clay Struve / Julie Rosen

$0

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P B R WO R L D F I N AL S 2 0 0 9

The U.S. Air Force is a proud sponsor of Professional Bull Riding. From exploring the globe to jobs that lead to careers, the Air Force has exciting opportunities in Air, Space, and Cyberspace. What will your adventure be?

Visit airforce.com and learn more.

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Big Tex provides the trailers that transport the Professional Bull Riders arena across North America. The PBR’s new aluminum trailers are 4,000 pounds lighter and much easier to load and unload. Big Tex has teamed up with its friends CM, Wells Cargo and Cimarron to give away four 24-foot aluminum “Cattle Baron” livestock trailers at the PBR World Finals. The trailer giveaways include those for World Champion Bull and Stock Contractor of the Year. For more information, please come visit us at www.bigtextrailers.com.

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Exclusive Genetics, a proud partner of the PBR, provides a variety of breeder services, including consignment, flushing, collection and storage. And beginning in 2011, EG will be presenting the world’s first million-dollar futurity, with a $500,000 prize going to the winning 2-year-old bull.

pbrnow.com/worldfin

It’s no bull—some of the hardest working athletes in the PBR are the Dickies DuraBullfighters. Charged with keeping bulls away from downed riders, they’re tough, no-nonsense and reliable—and so are Dickies. Dickies is the global leader in innovative work and lifestyle apparel at a great value. The Dickies portfolio of apparel includes men’s and women’s work pants, shorts, shirts, denim, outerwear, school wear and an extensive licensing program, all backed by a lifetime guarantee. Dickies—Wear With Purpose.

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offIcIal pbR sponsoRs The AAA Four Diamond Award-winning Mandalay Bay offers a world-class resort experience with contemporary accommodations, luxurious spas, unique retail venues, Disney’s The Lion King, tempting cuisine and high-energy nightlife.

Mandalay Bay is proud to be the Official Hotel for the 2009 PBR World Finals.

Enjoy the finals.

The Toughest Sport on Earth and its fans are protected by the U.S. Border Patrol. Following the attacks of September 11, 2001, our primary mission remains focused on keeping terrorists and terrorist weapons from reaching our homeland.

We are men and women who stand together to secure our nation’s borders against all who wish to do us harm. We are America’s frontline. If you want greater rewards and are willing to take on new challenges, consider a career with the Border Patrol. For more information, go to CBP.GOV.

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Cripple Creek outerwear, which has become one of the country’s best-known outerwear labels, is designed with today’s Western and mainstream fashion customers in mind. The Cripple Creek label, under the parent company of Sidran, Inc., offers a wide range of outerwear garments: men’s and ladies’ leather outerwear, distinctive ladies’ leatherwear, rugged outerwear, cloth outerwear and Western logo apparel. The Official Outerwear Sponsor of the PBR, Cripple Creek offers a wide variety of PBR outerwear selections, including the Official PBR World Finals jacket. www.sidraninc.com

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Jeffrey Scott® has combined fine jewelry with therapy; hence dual purpose since 1998. He has maintained uncompromising standards as both the leader and Sole Innovator of Fine Magnetic Jewelry. In 2006, Jeffrey Scott created his inaugural collection of PBR branded buckles and in 2009 became the Official Buckle of the PBR, custom-crafting extraordinary trophy and collectable buckles of the Toughest Sport on Earth. Look for the Jeffrey Scott PBR Buckle Collection and Jewelry Collection at the Fan Zone Marketplace and on the concourse at Thomas & Mack Arena. For additional information visit, www.pbrbuckles.com or call 1-800-350-0898.

ers

pbrnow.com/worldfinals/

Ariat was founded with one simple objective: to provide the most technologically advanced riding boots for the world’s top equestrian athletes. Today, Ariat is the leading performance footwear and apparel brand for equestrians around the world. Ariat boots provide the foundation upon which world-class athletes work, ride and compete. We’d like to invite you to become a part of the Ariat community and join our customers, retail partners, world-class athletes, recreational riders and equestrian enthusiasts from around the globe. Ariat, the official boot of the PBR!

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offIcIal pbR sponsoRs Priefert Ranch Equipment has provided the PBR with the world’s safest, most user-friendly and visually appealing bucking chutes since 2005. Tough challenges are nothing new for family-owned Priefert; the company has been meeting its customers’ needs for 45 years. As the only chute manufacturer good enough for the PBR, Priefert is proud to sponsor 1999 PRCA World Champion and fan favorite “Mighty” Mike White. For more information on equipment “By Ranchers For Ranchers,” check out priefert.com.

In 1971 young Johnny Morris, frustrated by the lack of tackle in local stores, rented a U-Haul trailer and took off across the country filling it with the newest premium fishing tackle he could find. By 1974 he printed and mailed his first Bass Pro Shops catalog. Today, outdoor enthusiasts around the world look forward to opening the mail and getting their favorite Bass Pro Shops catalog, while many enjoy visiting and shopping basspro.com. Bass Pro Shops today isn’t just fishing. It is an outdoor retail leader in hunting, camping, nature gifts, outdoor cooking, and much more. Bass Pro Shops has become one of America’s premier outdoor retailers with destination outdoor retail stores across America and Canada, serving over 75 million sportsmen a year.

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Express Employment Professionals and Express Ranches celebrate another successful season with the PBR. As the official staffing provider of the PBR, Express Employment Professionals provides solutions to your employment and HR challenges. Boasting nearly 600 franchises worldwide Express is your number one resource for staffing. Stop by the Express booth at the PBR Fan Zone to learn more and to see the Express Clydesdales. These beautiful horses travel to events across North America as Goodwill Ambassadors for Express. And keep your eye out for the Express Team Extreme bull riders Travis Briscoe, Mike White, Paulo Crimber, Ednei Caminhas, Corey Navarre, Chad Denton, and Ross Johnson.

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myspace.com/pbr_bfts U.S. Bank is the 6th largest bank in the United States, operating nearly 3,000 banking offices and over 5,000 ATMs in 24 states. We are also the proud issuer of the PBR Visa Credit Card which provides our cardholders with the spending power they need at over 28 million merchants worldwide.

This year, we have expanded our partnership with PBR by sponsoring The Official Fan Club Team PBR. This partnership brings PBR Visa Credit Cardholders new and improved benefits that no other PBR fan will receive. Some of the benefits include discounts on TeamPBR memberships, ticket purchases and VIP packages.

To learn more about the PBR Visa Credit Card, visit us at usbank.com/pbr70018 or by phone at 1-888-327-2265 ext 70018.

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P B R WO R L D F I N AL S 2 0 0 9

For 30-plus years, Salem has provided quality transportation services to its customers throughout the southeastern United States. As a recognized leader in the industry, Salem has attained tremendous growth through refined services, innovative management skills, high customer retention and overall company stability.

saleM naTIonalease hIGh MaRk bull bonus The Salem NationaLease High Mark Bull bonus $1,250 is paid to the stock contractor who owns the bull that receives the highest bull score at each regular-season Built Ford Tough Series event.

Uncasville, CT

All In

Dakota Rodeo / Naccarato / Struve

44.25

Columbus, OH

Big Tex

Dakota Rodeo / Clay Struve

47.25

Portland, OR

Copperhead Slinger

Dakota Rodeo / Clay Struve

45.75

Ontario, CA

Lone Star

Jeff Robinson Bucking Bulls / Bar None

46.00

Springfield, MO

Uncle Buck

Teague Bucking Bulls, LLC

46.75

Reno, NV

Big Tex

Dakota Rodeo / Clay Struve

46.75

Nashville, TN

Voodoo Child

Jeff Robinson/Beutler & Sons/Bar None/McNeely/Broken N-N

46.75

Nashville, TN

Bones

Teague Bucking Bulls, LLC

46.75

San Antonio, TX

Apollo

Box K Cattle

45.75

Tulsa, OK

Chicken on a Chain

Jeff Robinson / Mike Tedesco / Larry the Cable Guy / Bar None

47.00

Pueblo, CO

Spit Fire

Boyd / Floyd Bull Company

46.00

Pueblo, CO

Hot Stuff

D&H Cattle Company

46.00

Pueblo, CO

Black Pearl

Ravenscroft / Boyd-Floyd Bull Co.

46.00

Des Moines, IA

Big Tex

Dakota Rodeo / Clay Struve

45.50

Des Moines, IA

SkyHawk Cut-a-Rug

Jeff Robinson / Bar None / Cathy & Jason McNeely / Kenny Jack

45.50

Worcester, MA

Code Blue

Walton & Wagoner / Berger & Struve

46.50

Omaha, NE

Crosswired

D&H Cattle Co. / Clifton Wiggins

45.50

Billings, MT

Big Tex

Dakota Rodeo / Clay Struve

47.00

Nampa, ID

Chicken on a Chain

Jeff Robinson / Mike Tedesco / Larry the Cable Guy / Bar None

46.50

Nampa, ID

Voodoo Child

Jeff Robinson/Beutler & Sons/Bar None/McNeely/Broken N-N

46.50

Nampa, ID

Big Tex

Dakota Rodeo / Clay Struve

46.50

Albuquerque, NM

Apollo

Jones Rodeo Genetics

46.63

Tacoma, WA

Troubadour

Julio Moreno Bucking Bulls

46.25

Birmingham, AL

All In

Dakota Rodeo / Naccarato / Struve

46.50

Kansas City, MO

Crosswired

D&H Cattle Co. / Clifton Wiggins

46.75

St. Louis, MO

Chicken on a Chain

Jeff Robinson / Mike Tedesco / Larry the Cable Guy / Bar None

46.25

Glendale, AZ

All In

Dakota Rodeo / Naccarato / Struve

46.25

Anaheim, CA

Firebird

Big Bend / Flying 5 Rodeo Co.

46.13

Oklahoma City, OK

Show Time

D&H Cattle Company

46.25

Tallahassee, FL

Code Blue

Walton & Wagoner Bucking Bulls

46.50

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offIcIal pbR sponsoRs saleM naTIonalease hIGh MaRk bull bonus (cont.)

Tampa, FL

Big Tex

Dakota Rodeo / Clay Struve

45.25

Tampa, FL Winston-Salem, NC

SkyHawk Cut-a-Rug

Jeff Robinson / Bar None / Cathy & Jason McNeely / Kenny Jack

45.25

Chance

Teague Bucking Bulls, LLC

45.88

D&H Cattle Co. / Runyan

46.75

Julio Moreno Bucking Bulls

47.00

4C's / 3T Rodeo Ranch

47.00

Dallas, TX Jacob's Pet Genuity logo w/tag Sacramento, CA Troubadour Sacramento, CA

Tahonta's Shadow

Fresno, CA

All In

Naccarato Bucking Bulls

46.25

Fresno, CA

Troubadour

Julio Moreno Bucking Bulls

46.25

New York, NY

Bones

Teague Bucking Bulls, LLC

47.50

Baltimore, MD

Bones

Teague Bucking Bulls, LLC

46.75

The Genuity™ brand – Meeting the challenges of today and tomorrow By the year 2050, there will be 9 billion people on earth. As the needs of our planet grow, the importance of farming means more than ever.

With innovation like the Genuity™ brand, Monsanto’s family of breakthrough traits across corn, soybean, cotton and specialty crops, we’re revolutionizing trait technology to help farmers feed, fuel and clothe the world.

We’re committed to helping farmers do what they do best, even better. By working together, we can meet the challenges of today and tomorrow. Find out more at genuity.com.

2009

From America’s favorite small cities to world-class destinations, Allegiant Air makes leisure travel affordable and convenient. With low-low fares, nonstop, all-jet service and premier travel partners, Allegiant Air provides a complete travel experience with great value and without all the hassle. minimum size 3/4Ó

pbrnow.com/worldfinals/

DISH Network brings you all the exciting events of the Built Ford Tough Series. DISH Network is now the official satellite TV provider partner of PBR, and home to the best TV with the lowest prices. Call now at 1-888-538-8459 and mention the promo code PBR, or visit www.dishnetwork.com/pbr.

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offIcIal pbR sponsoRs Natural talent plays a big part when the chute gate swings open. But so does the right equipment, and so does practice…year after year after year.

Because a Daisy airgun is often a person’s introduction to shooting, it’s only appropriate that we support the PBR Rookies with the Daisy PBR Rookie of the Year Award. For over 120 years, Daisy has been making airguns. We like to think practice makes perfect. Take Pride. It’s a Daisy.

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With over 180 locations, Lumber Liquidators is the nation’s largest independent retailer of hardwood flooring. They carry a wide selection of brands and products, featuring Bellawood Pre-Finished Hardwood Flooring, the only floor with a 50 year finish warranty. For a location near you call 1-800-HARDWOOD or visitwww.lumberliquidators.com. Lumber Liquidators…..Hardwood Flooring for Less.

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The Toughest Sport on Earth has an equally tough tire partner.

Cooper Tires has taken center stage at every BFTS event this year, and will continue to be the Official Tire of the PBR next season. At Cooper, when a fraction of a second really matters, you can count on Cooper Tires to make a difference. When a fraction of a second really counts at PBR, bull riding is at its best.

Montana Tractors is proud to serve as the Official Tractor of the PBR. We look forward to our relationship with the PBR as a time to connect with people who have a passion for their lives, whether it is in the bull ring or riding one of our Montana Tractors. Montana Tractor owners are a special breed of people who have chosen a more rugged outdoor life, full of fresh air, hard work and the simple joys. We build our tractors with the quality craftsmanship our customers expect, and we combine that with a new breed of design our customers deserve.

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Pike is one of the largest providers of Energy Solutions in the U.S. We provide engineering, construction and maintenance for distribution and transmission powerlines and substations, or EPC for turnkey and renewable energy projects. If you’re tough enough for the most exciting career in powerline construction, the Pike team has many opportunities available. Contact us at www.pike.com or give us a call at 1-800-424-PIKE (7453).

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www.riderrelief.com

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DeDIcaTIon in time of daffodils (who know the goal of living is to grow) forgetting why, remember how in time of lilacs who proclaim the aim of waking is to dream, remember so (forgetting seem) in time of roses (who amaze our now and here with paradise) forgetting if, remember yes in time of all sweet things beyond whatever mind may comprehend, remember seek (forgetting find) and in a mystery to be (when time from time shall set us free) forgetting me, remember me

lane fRosT osT (1963-1989)

—e.e. cummings

bRenT ThuRMan (1969-1994)

Glen keeleY eele eeleY (1970-2000)

GReG cRabTRee (1974-2005)

162 DeDIcaTIon

P BR WO R L D F I NA L S 2 0 0 9