Revised January 2014
Brand Standards Manual
Color & Font Color Please referenece the below colors when using the Bullpen logo. PMS coated(C) colors should be used when printed on coated paper, such as glossy, as well as when imprinting on items. PMS uncoated (U) colors should be used when printing on uncoated paper, such as matte. For embroidery use Madeira Classic Rayon or Madeira Polyester.
PMS 7408 C PMS 7406 U
C: 0 R: 255 M: 25 G: 194 Y: 95 B: 34 K: 0 Rayon 1171 Polyester 1771
R: 65 G: 89 B: 104
C: 33 PMS 7546 C M: 4 PMS 7546 U Y: 0 K: 72
Rayon 1364 Polyester 1960
Font Myriad Pro a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Myriad Pro Bold a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Primary & Secondary Logos Primary Logo Primary Logo should always be used with the registration mark. The only time that it is appropiate to use the logo with out the registration mark is when the imprint is smaller then .75 inch high.
.75 inch - Minium height
Secondary Logo Secondary logo should only be used when imprint is smaller then .75 inch high.
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Color Variations
Two Color Light Background
Two Color Dark Background
One Color
One Color Reversed
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Improper Use DO NOT change the spacing between letters
DO NOT alter the weight or form of the letters
DO NOT change the typeface
BULLPEN ma keting
DO NOT distort the logo
DO NOT change colors outside of assigned colors
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Self Promo Logos These logos are to be used for the purpose of self-promotion only. These logos should NEVER be used in place of the Primary Logos outside of self-promotion.
Heart Bullpen
Horizontal
Vertical
One Color
One Color Reversed
“R�
Two Color
One Color
One Color Reversed
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Promotional Product Examples PMS coated colors should always be used on all promo items. When using the Bullpen logo for promo items the primary logo with registration mark must be used when imprint is .75 inch high or larger.
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Stationary
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