Brand Standards Manual Revised February 2014
Color & Font Color
Please reference the below colors when using the Calvary Episcopal Preparatory’s logo. PMS coated(C) colors should be used when printed on coated paper, such as glossy, as well as when imprinting on items. PMS uncoated (U) colors should be used when printing on uncoated paper, such as matte.
PMS 280 C PMS Reflex Blue U
C:100 M: 93 Y: 28 K: 23
R:0 G:73 B: 144
R: 255 C: 3 G: 212 M: 17 Y: 87 B: 87 K: 0
PMS 129 C PMS 114 U
Font
Clarendon LT Std Bold
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Primary Logo
Primary Logo should appear without establishment date, and be no smaller than 1 inch wide in order to retain the logo’s integrity.
Two Color
One Color
1 inch - Minimum Width
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Secondary Logos Official Logo Official logo should be used for official documents including letterheads and business cards. The Official logo should appear with the establishment date, and be no less than 1 inch wide.
1 inch - Minimum Width
Uniform Logo Uniform logo should be used for the purpose of decorating school uniforms only. This logo should be printed no less than 1 inch wide, and embroidered no less than 3.5 inches wide.
1 inch - Minimum Print Width
3.5 inches - Minimum Embroidery Width
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Horizontal Logos
Official Logo Horizontal Official logo should be used for official documents including letterheads and business cards. The Official logo should appear with the establishment date, and be no less than 2.5 inches wide. 2.5 inch - Minimum Width
Primary Logo Horizontal Primary Logo should appear without establishment date, and be no smaller than 2.5 inches wide in order to retain the logo’s integrity. 2.5 inch - Minimum Width
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Athletic Logos Stacked Logo The stacked logo should be no less than 1 inch wide.
1 inch - Minimum Width
Horizontal Logo The horizontal logo should be no less than 2.5 inches wide.
2.5 inch - Minimum Width
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Color Variations White / PMS 280 C
PMS 280 C
PMS 280 C / PMS 129 C
PMS 129 C
White / Black
Black
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Improper Use
DO NOT change the spacing between letters
DO NOT alter the weight or form of the letters
DO NOT change the typeface
DO NOT distort the logo
DO NOT change colors outside of assigned colors
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Produced by Bullpen Marketing for Calvary Episcopal Preparatory