Brand Standards Manual
created by bullpen marketing
full color logo english
one color logo english
full color logo spanish
one color logo spanish
- 2-
color scheme Blue: PMS 7687 C: 100 M: 90 Y: 10 K: 0 R: 37 G: 67 B: 135 Hex: 254387
Gold: PMS 7409 C: 3 M: 33 Y: 99 K: 0 R: 245 G: 178 B: 30 Hex: f5b2l4
typography gill sans
semibold italic
trajan pro bold
gill sans regular
gill sans
semibold italic
a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 trajan pro bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 gill sans regular
a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0
- 3-
minimum size requirements for print
the 2.5” width is the smallest this particular logo would be able to print to ensure legibility of the text . printing smaller increases the risk of characters closng in .
2.5 ” wide
for embroidery
the 4.5” width is the smallest this particular logo would be able to embroider to ensure legibility with the text . at this size , the approximate stitch count will be 8,000 - 10,000 .
4.5” wide
- 4-
in
clear space requirements order to maintain brand integrity , ensure that no other graphic elements enter the required clear space demonstrated bellow . the negative space around the logo should be equal to the “ o ” in “ schools ” on all sides .
secondary icon the secondary icon should only be used in situations where either the imprint area
doesn ’ t allow for the primary or secondrary logo to imprint properly , or if the brand is already established through other mediums or collateral in the same area or event . may be used on promotional products if packaged or presented with items bearing an approved variation the primary logo .
minimum size 0.5 ” wide
- 5-
unapproved alterations
the logo should never be stretch or distorted in any way . it should not appear in any colors , fonts , or variations not specific ally addressed in this document . do not attempt to recreate the logo .
do not change the spacing between letters
do not alter the weight or form of the letters
do not change the typeface
do not stretch or distort the logo
do not change colors outside of assigned colors
- 6-
revised june 2015