Brand Standards Manual Revised February 2014
Color & Font Color Please reference the below colors when using the Camp Cho-Yeh logo. PMS coated(C) colors should be used when printed on coated paper, such as glossy, as well as when imprinting on items. PMS uncoated (U) colors should be used when printing on uncoated paper, such as matte.
PMS 364 C PMS 362 U
C: 80 R:56 M: 29 G:124 Y: 100 B: 43 K: 15
R: 65 C: 33 PMS 350 C G: 89 M: 4 PMS 349 U B: 104 Y: 0 K: 72
Font Futura Std Extra Bold
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Primary & Secondary Logos Primary Logo Primary Logo should appear without establishment date, and be no smaller than 1 inch high in order to retain the logo’s integrity.
1 inch - Minimum height
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Primary & Secondary Logos
(continued)
Secondary Logos Secondary logos may be used in place of primary logo at users discretion.
2 inch - Minimum height
1/2 inch - Minimum height
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Color Variations White / PMS 350 C
PMS 364 C / PMS 350 C
White / Black
PMS 364 C / Black
White / PMS 4625 C
PMS 364 C / PMS 4625 C
Black
PMS 350 C
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Improper Use
DO NOT change the spacing between letters
DO NOT alter the weight or form of the letters
DO NOT change the typeface
DO NOT distort the logo
DO NOT change colors outside of assigned colors
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Business Cards
Front
Back
2”
3.5”
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Stationery
11”
8.5” A-10
4.125”
9.5”
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Thank You Card
Front
Back
4.5”
6.25”
A-6
4.75”
6.5”
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Produced by Bullpen Marketing for Camp Cho-Yeh