BRAND STANDARDS
COLORS Using a distinctive shades of color will, over time, make the Texas Conquest visual identity more memorable. The colors below should be used for all printed and on-screen uses.
PRIMARY COLORS
PMS Black C:0 M:0 Y:0 K:100 R:0 G:0 B:0
PMS 1805 C PMS 180 U C:28 M:96 Y:100 K:11 R:169 G:45 B:40
SECONDARY COLORS
When printing please use a Pantone Matching System (PMS) swatch for accurate color matching. Coated PMS color (C) is used when printing on coated paper such as glossy. Coated should also be used when imprinting on items. Uncoated PMS color (U) is used when printing on uncoated paper such as matte.
PMS 4535 C PMS 4535 U C:23 M:19 Y:52 K:11 R:201 G:191 B:139
PMS 541 C PMS 2945 U C:100 M:90 Y:59 K:0 R:45 G:66 B:97
PMS 5395 C PMS 5395 U C:81 M:70 Y:56 K:64 R:31 G:38 B:48
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PMS 1235 C PMS 109 U C:0 M:30 Y:94 K:0 R:253 G:185 B:39
LOGO & FONT PRIMARY LOGO
The Primary logo should be used in most cases. The Minium height for the primary logo is .5 in.
SECONDARY LOGO
When the space calls for a more vertical logo the secondary logo may be used. The Minium height for the primary logo is 1 in.
SHIELD
The text should always be accompanied by the shield but the shield can be used on it’s own for a graphic element only in designs.
FONT
The main font used in the logo is Tiza.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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PROPER USE OF LOGO Please follow these rules for proper use of the Texas Conquest Logo.
DO NOT change the spacing between the letters.
DO NOT change the typeface
TEXAS
Do NOT distort the logo
Do NOT use colors that are not approved on the following page
CONQUEST
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COLOR VARIATIONS The Texas Conquest logo may be used in these color variations only.
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