CONTEXT FOR QUESTROM 2030 While Questrom has engaged in a variety of strategy exercises over the past 15 years, Questrom 2030 marks the first holistic strategic plan produced by the school, and the first strategic exercise that engaged all stakeholders in the development process, including defining our mission and vision. This process has helped in developing a plan for navigating the future with buy-in from across the school.
unable to afford a private college education without significant aid. A change in the demographics of the college-age population, including international students, also looms.
Business schools face these same challenges, as well as others. Increased competition for MBA enrollments has put a strain on school scholarship resources. With declining external dollars available for business research, In April 2020, Boston University finalized the supporting faculty research pursuits has pushed business schools to find alternative funding BU 2030 strategic plan. Upon completion, each sources, often through increasing enrollments of the schools were asked to develop plans that would advance both the school’s goals, as well as in academic programs and executive education. the university’s. These steps were implemented Business schools are also facing pressures to to provide focus on the challenges facing higher expand the impact of their research. There is education. In addition to navigating a postalso a growing public narrative that business has pandemic world, several long-term questions negatively impacted society. Business schools re-emerged for institutions of higher education. are working to carve out their role in helping current and future business leaders understand These include the future of digital and online the role business does play in society as an technologies and the role of residential engine for growth and innovation. education. The public continues to question whether colleges and universities deliver enough With the context of these external forces, value to students to warrant the increasing cost Questrom 2030 sets forward a path to navigate of attendance, especially as more families are these challenges.
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BOSTON UNIVERSITY QUESTROM SCHOOL OF BUSINESS STRATEGIC PLAN 2030
QUESTROM2030.BU.EDU
