sears
selling property, clear & simple
BEST
BEST
ESTATE AGENT
ESTATE AGENT
in Bracknell
in South East
2017 for
CUSTOMER EXPERIENCE
selling with sears is clear and simple
2017 IN BRACKNELL
for
CUSTOMER EXPERIENCE
Thank you for considering Sears Property to sell your home. This booklet will give you a clear idea of who we are, the service we offer and the results you can expect. By choosing to sell with Sears Property you’re selecting a multi award winning Estate Agent – not only ‘Best in Bracknell’ for two years running, but now voted ‘Best Estate Agent in the South East’ – all from real customer reviews.* There’s simply no better agent to sell your home!
learn more about us, and see all our properties at: searsproperty.co.uk * Awarded for Customer Experience by allAgents, the UK’s largest review website for the property industry.
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a clearly different view on estate agency
Simply put, we believe the process of selling your home needn’t be complicated or daunting. By sticking to our simple philosophy of customer care first and foremost, our outcome is for you to have as easy a move as possible whilst selling for the best possible price. Our combination of property knowledge, people skills, smart thinking and good old fashioned customer service – plus utlising the very latest digital marketing tools available – has proved to be a clear formula for success.
I know that above all, our clients want a stress-free sale that will achieve the very best price for their property. That’s always been our goal at Sears Property. Daniel Sear Director
Sears Property are the only family-owned and run estate agency covering the Bracknell, Warfield & Binfield areas. We’re very proud of our reputation and have worked hard to become recognised for the exceptional service we offer. Our customers’ feedback featured throughout this booklet goes to show how the Sears Property approach has made a real difference to their moving experience... ...as it will for yours, too.
read on to learn more about selling your home with us... 3
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it’s all about location You’ll find Sears Property right at the heart of Bracknell on the High Street, with a bright, modern property shop. From this central location we connect geographically, and personally, with buyers, sellers and the local community. As Bracknell, Warfield and Binfield’s dedicated estate agent, what makes Sears Property so very special is that we’re locals too...
Who better to advise potential buyers on the local area: its schools, facilities, amenities – everything it has to offer – than people who’ve grown up in the area and still live here themselves? It’s this personal insight and family connection that helps us enthuse about the area’s selling points: from relocation potential to investment potential; education to recreation... Sears Property have their finger on the local pulse.
from our central , High Street location , we successfully sell homes of all types across the local areas
executive home
starter home
A4
M25 › Heathrow London
89
Twyford
M4 Hurst Warfield
Woodley
We received offers Winnersh A329Mpeople from who saw our home 10 in Lower Earley sears’ shop window and just walked in – Wokingham because their office is in the High Street, not Arborfield tucked away. ood
Finchampstead
N. Sutcliffe
Winkfield Row Binfield
A332
Bracknell
family home Ascot
Crowthorne
A322
A30
character cottage
3 Eversley
Sandhurst
M3
M25 › London
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3 a new kitchen?
our value-added valuations If you’re thinking of selling or simply want to see what your home is worth (or has the potential to be worth), Sears Property offer a free, noobligation market appraisal.
Perhaps you’re considering home improvements?...
An experienced member of our valuations team will provide you with an accurate valuation based on recent sold prices of comparable properties, your property’s condition, and current buyer demand.
Perhaps you’re considering remortgaging, or simply just curious about your property’s current value?
We’re not pushy, and there’s no obligation to put your house on the market. Simple.
We’ll happily tell you where you can add value to your property with insightful industry tips, from simple updating... to extending.
Our free, no-obligation valuation will let you know where you stand, property-wise, so you can see your options and choices more clearly.
we can also advise on adding value to your home
do you know how much your home is worth in today’s market?
We needed to move in a hurry because of my job, and we were worried we might have to accept less than what our house was worth. But sears got several offers within 2 weeks - for the full asking price! I can’t thank them enough for all their advice and for getting a sale so quickly. J. McQueen how much could a new bathroom add?
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moving... step by step We’ll take charge, and great care, at every stage of the process to give you the very best moving experience. From the initial valuation... to preparing bright, engaging marketing materials for your property... conducting informative, accompanied viewings... expertly handling negotiations... through to helping you organise the legals and logistics of your move, at Sears Property, we’re here with you every step of the way. Our end goal is to ensure you have as simple and stress-free a move as possible, with new keys in your hand and a smile on your face!
marketing...
managing your sale, from marketing to completion we’re with you at every step
viewings...
By far the most professional, friendly and expert of all the Bracknell estate agents I have used. Not the first time I have used sears, and it won’t be the last.
completion
J. Tomlinson
our job’s not done until the keys are handed over.
negotiations...
logistics... 9
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our marketing strategies Visibility is key. Your property’s buyer will likely first see it on the internet, but we never underestimate the power of local marketing given that over 60% of us move within a 5 mile radius.*
using QR-code technology on our boards and marketing materials, buyers can quickly hotlink to our website for full property details
database of registered applicants who we email, telephone and mailshot, we’ve got it covered.
From our High Street property shop’s window display; bright, smart boards with hotlinks direct to our website; prominent press
Our easy-to-use, mobilefriendly website showcases our current properties for sale, and we’re actively engaged in social media too: today’s buyers can follow us on Facebook and Twitter without needing to register, spreading the word
advertising; local canvassing, through to our ever-growing
faster and further about new properties to the market.
we work harder — on the ground... and online to find your property’s buyer! * consumer choice v
our marketing strategy includes: quality photographs clear, sharp property brochures – all with detailed floorplans Energy Performance Certificate (EPC) organised for you
digital marketing across website, over 30 property portals, Facebook and Twitter print marketing in the property press plus local canvassing smart ‘for sale’ boards, adding a website hotlink to your property.
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selling, viewings & negotiation Great people skills are as invaluable as property knowledge in estate agency. We’re experts at communicating the value and benefits a property has to offer. We love matching people with property, and whether from our database, marketing, canvassing or walk-ins at our High Street shop, all enquiries are handled with a commitment and enthusiasm to help sell your home. We’re more than happy to conduct viewings should you wish, or
friendly, knowledgeable... and expert negotiators too
advise you on the right way to show your home at its very best – as well as giving you tips and insights into what the buyer is looking for, and wants to see and hear. We’ll constantly feed back, review the marketing strategy, and when we find the right buyer, use our property expertise and calm, professional manner to negotiate the very best price and terms for you. Rest assured, when it’s time to talk money or mediate between parties, we mean business. This, above all, is where your agent’s experience and professionalism truly proves its worth.
I wasn’t looking forward to showing people around but our agent from sears took care of everything. He was happy to conduct viewings out of office hours, which of course is when most people wanted to come. I’d worried that I might have to put up with viewings for months but it all happened so quickly, we got our first offer before the board had even gone up!
selling your property’s benefits is crucial for a great viewing
P. J. Wright 13
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additional services
mortgages
conveyancing
At Sears Property, we have selected independent, fully-qualified financial advisors with years of experience in the marketplace who won’t charge you a fee for their help.
We can appoint a solicitor from our panel who will provide you with a fast, responsive no-sale, no-fee conveyancing service using electronically transferred documentation.
They are based locally and can help you find the best mortgage for your needs. They can provide guidance and advice on the following products: ✓✓ Mortgages ✓✓ Mortgage protection ✓✓ Life and critical illness protection ✓✓ Income protection (unemployment and sickness) ✓✓ Full financial reviews. Please note: Your home may be repossessed if you do not keep up repayments on your mortgage.
All our fees are fixed and agreed with you when you instruct us, so you can budget with confidence for your move right from the start. Our solicitors work to strict service standards and are highly experienced in providing a fast, efficient and professional service backed by the highest levels of customer care. ✓✓ We guarantee that our fees are fixed ✓✓ We provide case updates available over the internet ✓✓ We promise to use plain English at all times ✓✓ No legal fee payable should your move not proceed as planned.
I’d already tried a financial consultant at my bank, but the mortgage advisor that sears put me in touch with came up with the mortgage I wanted. It was all so painless and matter-of-fact. G. Strutton
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progress to completion We aim to make moving home as worryfree and easy as possible for our clients and are here to help and advise every step of the way.
Everyone should have a sears to hold their hand. They couldn’t do enough for me, but, best of all, was that they took the worry out of it for me. R. Bright
The same high standard of service and attention to detail given to your property’s marketing is also given to the progression of its sale. Understanding how important it is for you to know exactly what’s happening and the stage your sale is at, we maintain an open line of communication between you, us, and the solicitor to drive the process as seamlessly as possible towards the exchange of contracts, and onward to completion.
our job’s not done until the keys are handed over. 15
sell your property with sears and we’ll help you get a move on If you want to move home and wish for a quick and stress-free process, I hope you will entrust us with your sale. It really does mean as much to us as it does to you. Daniel Sear Director
Call us on 01344 481111 to book your free, no-
instruct
sears property The Best Estate Agent in Bracknell, in Berkshire and in the South East! From real customer feedback on allAgents.co.uk
-obligation valuation... and make your move!
Voted Best in Bracknell... Best in Berkshire... and Best in South East, 2017!
01344 481111 searsproperty.co.uk hello@searsproperty.co.uk 12 High Street, Bracknell, Berkshire RG12 1LL SearsPropertyLtd @searsproperty
IN BRACKNELL
BEST
BEST
BEST
ESTATE AGENT
ESTATE AGENT
ESTATE AGENT
in Bracknell
in Berkshire
in South East
2017
2017
2017
for
CUSTOMER EXPERIENCE
for
CUSTOMER EXPERIENCE
for
CUSTOMER EXPERIENCE