Bunnies By The Bay Style Guide by Bunnies By The Bay

Bunnies by the Bay速 Bunnies By The Bay 速 Style Guide

Style Guide

updated 2/3/14

Bunnies By The Bay 速 Style Guide

contents about us

brand elements

character art

general art

3 4 6

19 20 21 22 23 24 25 26 27 28 33

41 42 50 56 66 70 81 84 87 92 95

102 104 106 107 108 110

the true story meet our family our Hareytale速

logos

updated 2/3/14

8 9 10 11 12 13 14 15 16 17

logo elements logo colors full logo variations international logos text logo with carrots text logo text logo variations logo carrots tagline Bunnies By The Bay速

art color palette fabric color palette paint color palette scallops purple borders green borders carrot row carrot print background washes background art marketing phrases

brand fonts 35 37 38 39

text 12 pt + text 11 pt Character fonts web fonts 11 pt -

characters Blossom Bloom Bud Elsie Attaberry Skipit Emmie Emmit Tadbit Lily Mae Leap Bao Bao

books card art holiday applications red thread collection arts misc. art patterns

legal 113 114 115 116

trademarks & copyrights packaging & legal lines approvals international distributors

Bunnies By The Bay ® Style Guide updated 2/3/14

the true story Founded in 1986, the world of Cricket Island was created for two little girls in response to events that unexpectedly propelled their family into navigating a wayward journey from loss to hopeful healing. Cricket Island was a safe haven for children. A place where the true heart of a bunny named Mrs. Elsie Attaberry could tend her children and mend two sisters. As these two families lived side by side, one in a green house still standing today and one a bunny hutch in the garden, the endearing results of this Hareytale®, eventually became known as Bunnies By The Bay®. Inspired by their “Gram”, who told them the only way to bring joy back into your life is to bring joy to others, sisters Krys and Suzanne started crafting One Of A Kind bunnies named after their friends and family. What started out as a healing hobby to keep hands and minds busy and to keep the memory of lost fishermen alive is known today as the best baby gift company in the world. Our products Give Glad Dreams. The lessons of these experiences instilled in us the belief that everything can be rescued and mended, even broken hearts. With engaging art and playful wit, Bunnies By The Bay® offers a story of charm depicted in detailed designs and lush materials in timeless products that promise parents and grandparents a cherished heirloom in the years to

come. Our high quality products have proven irresistible, adorning celebrities’ wee ones and capturing the media’s interest. Bunnies By The Bay® is now available around the world, delighting babies everywhere. Bunnies By The Bay® opened a “Store Within A Store” inside the famous 5th Avenue, FAO Schwarz. Thousands have visited this attraction every month from all corners of the globe. In addition to specialty gift shops and premier department stores, Bunnies’ online website caters to customers worldwide. Delivering to devoted fans across the nations, Bunnies By The Bay® has gained a wide spread reputation of designing delightfully endearing quality gifts for wee ones. We invite you, our friends, to visit Cricket Island where we sew the threads of our story into the soft fabrics that in turn sow the seeds of hope for all to share.

Give glad dreams!

Krystal & Suzanne

The girls’ fa

ther

Bunnies By The Bay ® Style Guide

Meet Our Family Bao Bao

Little Brother (Tony)

Jeanne-ming

Carlson Bugsie

Tadbit Lily Mae Leap

Skipit

Bud

Emmie

Bloom

Blossom

Emmit

Aunt Lin updated 2/3/14

Aunt Jan Mom (Nancy) Cousin Jeff

Dad (Captain Ron)

“Sam” Suzanne

“Sissy” Krys

Uncle George

Glory Bee

Bunnies By The Bay 速 Style Guide

ie. . . OurGr s l E t am e e M A wonderfully talented seamstress who could sew and mend anything... even our broken hearts.

Elsie Attaberry

updated 2/3/14

Gram (Elsa Atterberry)

Bunnies By The Bay ® Style Guide updated 2/3/14

our Hareytale® The Fishermen of Cricket Island Love to tell the tale, Of an ancient bunny charm Passed down in much detail.

Now Elsie and her children Best friends to us, indeed. Blossom is the oldest Who cares for those in need.

You say this charm aloud (three times), When troubles come your way Then leave at least three carrots For Bunnies By The Bay®.

Sister Bloom is next in line With adventures of delight. A dog, a duck and a frog, Agree she’s quite a sight.

Once we sisters spoke this charm When our father went to sea, And a bunny we call Elsie Came immediately.

But when Elsie had her latest babe, A bundle of sheer joy, We hopped and skipped all the way To behold this baby boy.

She taught us many useful things: How to sew and mend, But also showed us wonders Like how to sow and tend.

This tender family of Cricket Isle Keep our hopes and dreams afloat. We share our days together While we wait for Papa’s boat.

The Bunnies charm: “Bunnies are our best friends indeed, they do delight and give glad dreams”

Bunnies By The Bay 速 Style Guide updated 2/3/14

logos 8 9 10 11 12 13 14 15 16 17

logo elements logo colors full logo variations international logos text logo with carrots text logo text logo variations logo carrots tagline Bunnies By The Bay速

Bunnies By The Bay ® Style Guide

logo elements The full Bunnies By The Bay® logo is the essence of the Bunnies By The Bay® brand, from which all core brand elements are derived from. SCALLOPS: The scallops give the logo a stamp-like quality that softens the overall effect. NATURAL LINE: A sweet, carefree, hand-drawn natural line defines the logo. PURPLE BORDER: Soft, hand painted wash. CHARM: “Bunnies are our best friends indeed, they do delight and give glad dreams” - the central message behind the brand story. DOTTED GREEN BORDER: The green border with red dots is the signature border. SKY WASH: A cheery, sunny day, with yellow fading into blue, is the signature background. BUNNIES BY THE BAY ®: The text logo. THREE CARROTS: The core icon of the brand and central part of the brand story.

updated 2/3/14

GIVE GLAD DREAMS: The tagline, which is a shortened version of the charm and represents what Bunnies By The Bay® is all about.

Bunnies By The Bay 速 Style Guide updated 2/3/14

logo colors The Bunnies By The Bay速 logo is composed of vector artwork and watercolor illustration. The main colors sampled from the logo are shown to the left. PMS 522

PMS 523

PMS 277

PMS 7457

C: 36 M: 7 Y: 78

PMS 7492

PMS 585

C: 1 M: 1 Y: 10

PMS 485

PMS 7413

PMS 144

PMS 127

C: 40 M: 70 Y: 93 K: 45

C: 38 M: 66 Y: 93 K: 6

PMS 7407

PMS 1205

Bunnies By The Bay 速 Style Guide

full logo variations

The full logo is the preferred version. MINIMUM SIZE: The logo text and tagline should always be clearly visible. COLOR: Full color. DO NOT use as black and white or any other color treatments. A SCALLOP EDGE USE: To be used on applications where a softening effect is needed, and/or added contrast between the logo and a background. Always follow the path of the scallops if the logo is to be die cut. USE ON BACKGROUNDS: Yes B NATURAL EDGE USE: To be used on applications when the scallops are not needed to provide contrast. USE ON BACKGROUNDS: Yes C SQUARE EDGE USE: To be reserved for applications where the logo will be cut out with a square die cut, such as hang tags and signage. USE ON BACKGROUNDS: No

updated 2/3/14

D NO CHARM USE: Allowable for hand painted applications only. Logo edge options are the scallop or natural edge. USE ON BACKGROUNDS: Yes

Bunnies By The Bay 速 Style Guide

international logos Japan

Denmark

Greece

Finland

Italy

Brasil

Sweden

updated 2/3/14

Bunnies By The Bay 速 Style Guide

text logo with carrots

The text logo with carrots should only be used when the full logo is unreadable and/or too busy. MINIMUM SIZE: Logo must always be clearly visible. A FULL COLOR - preferred USE: The preferred text logo with carrots choice. COLOR: Full color USE ON BACKGROUND: Yes C

B ONE SPOT COLOR SHADED USE: To be used when limited to one spot color. (Example: order guides and price sheets) COLOR: PMS 463 USE ON BACKGROUND: No C ONE SPOT COLOR SOLID USE: To be used when limited to one spot color and the application does not allow shading, or the shaded version would be unreadable due to size. COLOR: PMS 463 or black USE ON BACKGROUND: No

updated 2/3/14

D BLACK & WHITE USE: To be used when limited to black & white. USE ON BACKGROUND: No E THREE SPOT COLORS USE: To be used when limited to three spot colors. COLOR: PMS 463 (brown), PMS 7492 (green), PMS 144 (orange) USE ON BACKGROUND: No

Bunnies By The Bay 速 Style Guide

text logo

These logos should only be used when the full logo is not suitable and when the three carrots or carrots in a row are already used in the design. MINIMUM SIZE: Logo must always be clearly visible. A FULL COLOR - preferred USE: The preferred text logo choice. COLOR: Full color USE ON BACKGROUND: Yes B ONE SPOT COLOR SHADED USE: To be used when limited to one spot color. COLOR: PMS 463 USE ON BACKGROUND: No

EXAMPLES How the logo text may be used when the three carrots or carrots in a row are already used in the design.

C ONE SPOT COLOR SOLID USE: To be used when limited to one spot color and the application does not allow shading, or the shaded version would be unreadable due to size. COLOR: PMS 463 or black USE ON BACKGROUND: No updated 2/3/14

D BLACK & WHITE USE: To be used when limited to black & white. USE ON BACKGROUND: No THREE CARROTS

CARROTS IN A ROW

Bunnies By The Bay 速 Style Guide

text logo variations These logos should only be used when the full logo and the preferred text logo are not suitable. MINIMUM SIZE: Logo must always be clearly visible. A

A ARCHED LOGO TEXT OVER CARROTS

(With or without scallop background)

USE: To be used on curved or narrow horizantal applications, only if the full logo and preferred text logo are unreadable. The curve may be adjusted according to the design, as well as the size of the carrots. COLOR: Full color USE ON BACKGROUND: Yes B STRAIGHT LOGO TEXT WITH CARROTS USE: To be used on very narrow horizantal applications, such as ribbon, only if the full logo and preferred text logo are unreadable. COLOR: Full color or spot colors USE ON BACKGROUND: Yes

updated 2/3/14

EXAMPLES How this logo may be used on curved or narrow applications.

EXAMPLE How this logo may be used on very narrow applications.

Bunnies By The Bay 速 Style Guide

logo carrots The logo carrots may be used with the logos (as previously described) or separately as a design and branding element.

A FULL COLOR - preferred USE: The preferred carrot choice. COLOR: Full color USE ON BACKGROUND: Yes B THREE SPOT COLORS USE: To be used when limited to three spot colors. COLOR: PMS 463 (brown), PMS 7492 (green), PMS 144 (orange) USE ON BACKGROUND: No C ONE SPOT COLOR SHADED USE: To be used when limited to one spot color. COLOR: PMS 463 USE ON BACKGROUND: No D BLACK & WHITE USE: To be used when limited to black & white. USE ON BACKGROUND: No

updated 2/3/14

E ONE SPOT COLOR SOLID USE: To be used when limited to one spot color and the application does not allow shading, or the shaded version would be unreadable due to size. COLOR: PMS 463 or black USE ON BACKGROUND: No

Bunnies By The Bay 速 Style Guide

tagline A

The Give Glad Dreams tagline is to be used with the full logo and can also be used as a seperate title or phrase. DO NOT use in conjunction with any of the the text logo variations. MINIMUM SIZE: Must always be clearly visible.

B D

A LOGO FONT USE: Give Glad Dreams must appear only in this style when used in the full logo. The first letter of each word must be capitalized. COLOR: Full color

B - C DO NOT USE WITH OTHER LOGOS Do not use Give Glad Dreams in conjuction with any of the text logo variations. D - E TITLES USE: When used as a title, Give Glad Dreams can be used in different formats and fonts in addition to the style that is used on the full logo. The first letter of each word must be capitalized when used as a title. updated 2/3/14

F - G BODY TEXT USE: Either of these variations can be used when Give Glad Dreams is used as part of a body of text, depending on its position in the sentence. DO NOT use either of these as titles.

lad Dream G e v i s G

Give Glad Dreams F

Give glad dreams G

give glad dreams

Bunnies By The Bay ® Style Guide

Bunnies By The Bay® Bunnies By The Bay® as written out in text.

A CAPS AND LOWER CASE USE: To be used when written out in text. When used on marketing and branding material the font should be either Celestia Antiqua MVB or Aunt Mildred MVB. GRAMMER: Capitalize the first letter of each word. LEGAL: The registered symbol must follow directly behind “Bay” without any spaces in between. B CAPS USE: To be used when written out in text as a title. When used on marketing and branded material the font should be either Celestia Antiqua MVB or Aunt Mildred MVB. GRAMMER: Capitalize the first letter of each word, or capitalize every letter in each word. LEGAL: The registered symbol must follow directly behind “Bay” without any spaces in between. C - E WEBSITE USE: To be used when the Bunnies By The Bay® website is typed out as a web address. GRAMMER: All lower case

updated 2/3/14

Bunnies By The Bay® B

Bunnies By The Bay® C

www.bunniesbythebay.com

Bunnies By The Bay 速 Style Guide updated 2/3/14

brand elements 19 20 21 22 23 24 25 26 27 28 33

art color palette fabric color palette paint color palette scallops purple borders green borders carrot row carrot print background washes background art marketing phrases

Bunnies By The Bay 速 Style Guide updated 2/3/14

art color palette

PMS 258

PMS 522

PMS 257

PMS 523

C: 42 M: 53

PMS 270

PMS 542

PMS 277

PMS 544

PMS 2707

PMS 656

PMS 7495

PMS 583

C:36 M: 7 Y: 78

PMS 7492

PMS 580

PMS 585

PMS 586

PMS 615

PMS 7413

PMS 144

PMS 141

PMS 127

PMS 7402

PMS 1205

PMS 7542

PMS 629

PMS 628

PMS 7457

PMS 1805

PMS 1797

PMS 1795

PMS 485

PMS 204

PMS 197

PMS 706

PMS 705

PMS 698

PMS 462

C: 40 M: 70 Y: 93 K: 45

PMS 463

PMS 464

PMS 7504

C: 38 M: 66 Y: 93 K: 6

PMS 7407

C: 24 M: 34 Y: 61 K:1

PMS 7499

C: 5 M: 7 Y: 24

C: 4 M: 7 Y: 18

C: 3 M: 4 Y: 17

C: 1 M: 3 Y: 17

C:1 M: 1 Y: 10

C: 4 M: 5 Y: 10

C: 2 M: 2 Y: 6

C: 1 M: 2 Y: 5

Bunnies By The Bay 速 Style Guide updated 2/3/14

fabric color palette

PMS 257

PMS 522

PMS 523

PMS 542

PMS 284U

PMS 2707

PMS 7542

PMS 628

PMS 144

PMS 2008

PMS 141

15-3214TPX

15-3212TPX

14-3812TPX

16-4132TPX

14-4121TPX

14-4112TPX

15-4005TPX

13-5306TPX

15-1150TPX

14-1050TPX

13-0942TPX

PMS 583

PMS 7492

PMS 580

PMS 7499

PMS 2001

PMS 1795

PMS 7625

PMS 204

PMS 197

PMS 705

C: 3 M: 4 Y: 17

15-0538TPX

14-0434TPX

13-0319TPX

11-0617TPX

12-0826TPX

17-1553TPX

17-1547TPX

16-1723TPX

15-1717TPX

12-1706TPX

11-0107TPX

PMS 464

PMS 7407

PMS 7504

18-0933TPX

16-1144TPX

17-1418TPX

HOME DEPOT Ralph Lauren

WALMART

INDEPENDENT

Glidden

Behr

Dutch Boy

Kilz

Color Place

Benjamin Moore

TENDER ROSE 10 YR 16/407

SAHARA SUN 1805D-5

TOMATO SALSA R020

CORNELIAN RED A27

FLAME CREEPER 91092

HOLLY BERRY 1321

RED

Bunnies By The Bay 速 Style Guide

paint color palette

RELAY RED 1B59

YELLOW

CHAMPAGNE SPARKLE 35YY 81/174

CLAM CHOWDER 330C-3

COCOA BUTTER Y014

ILLUMINATE C1

NEW SQUASH 93213

BARLEY 199

SAGE SWEATER VM105

ZEN MIST 90YY 67/245

CORN HUSK GREEN 400D-4

VALLEY VIEW G049

GENTLEMAN C12

ABSINTHE 92292

PALE SEA MIST 2147-50

SPRING VIOLET VM162

DUSK 70RB 36/156

GARDEN FLOWER 670D-5

RIVERA SUNSET P035

BLACKBERRY SMOOTHIE G20

PURPLE FRUIT 91013

HYDRANGEA 1390

GREEN

GINGER ML04

PURPLE

updated 2/3/14

NOTE: Some colors may need to be diluted and added little by little to look the best, as some paints are more of a stain and will take the paint differently depending on the grain of the wood. Always lightly sand first. Some may need varnish to finish for a good match.

Bunnies By The Bay 速 Style Guide

scallops These are the three versions of scallops that may be used for branding. A SOLID SCALLOP USE: To be used in small scale design applications as a bar, border or as filled frame. It may be filled with a solid color, color wash, artwork or photo when used as a square or rectangle. DO NOT distort the artwork by stretching it. B CREAM SCALLOP USE: For use as a frame or bar. DO NOT fill the scallops with other colors or artwork. The inside of the frame may be filled with artwork and/or may be softened with transparency, as long as the scallops remain as is. DO NOT visibly distort the artwork by stretching it. COLOR: Full color (see matching swatches below) C SCALLOP WAVE USE: This wave follows the curve of the dirt hill on the carrots in a row artwork. It may be used in conjunction with that artwork as a die cut. DO NOT use for any other applications. DO NOT distort the artwork by stretching it.

updated 2/3/14

C: 38 M: 66 Y: 93 K: 6

C: 1 M: 1 Y: 10

Bunnies By The Bay 速 Style Guide

purple borders

The purple border is another signature Bunnies By The Bay速 design element. It is most often used with the green border on the inside. A PURPLE BORDER FROM LOGO - preferred USE: Use this border for all square or rectangle frames. Please use the thin brown outline on the inside of the purple border. The logo charm may be used with this frame. DO NOT visibly distort the artwork by stretching it. COLOR: Full color (see approximate swatches below) B ROUND PURPLE BORDER USE: Use this border when the format requires a round border rather than the preferred square one. Use the thin brown outline on the inside of the purple border. COLOR: Full color (see approximate swatches below) C CURVED PURPLE BORDER USE: Use this border for formats that are curved. Use the thin brown outline on the inside of the purple border. DO NOT visibly distort the artwork by stretching it. COLOR: Full color (see approximate swatches below)

updated 2/3/14

PMS 522

PMS 523

Bunnies By The Bay 速 Style Guide

green borders

The green border with red dots is the signature

Bunnies By The Bay速 branding border. A GREEN BORDER - DOTS INSIDE USE: For use as a border or bar. Mostly used for branding purposes. In some cases it may also be used without the dots in applications when the dots make the design too busy, although the dots are preferred. Use the brown line as an inside outline. DO NOT alter the size and spacing of the dots in proportion to the frame. DO NOT visibly distort the artwork by stretching it. COLOR: Full color (see approximate swatches below) B GREEN BORDER - DOTS OUTSIDE USE: For use as a border or bar. To be used when there is a white or cream space outside the frame. Mostly used for illustrative purposes. DO NOT visibly distort the artwork by stretching it. COLOR: Full color (see approximate swatches below)

updated 2/3/14

C BROWN LINE USE: To be used as a divider and/or as an outline on the inside of borders. COLOR: PMS 464 or 38C 66M 93Y 6K (browns)

C: 36 M: 7 Y: 78

PMS 7492

PMS 585

PMS 485

C: 38 M: 66 Y: 93 K: 6

Bunnies By The Bay 速 Style Guide

carrot row The carrot row is used as a repeating pattern for the bottom of a design. It must include the registered mark to the right of the very last carrot in the row. A FULL COLOR - preferred USE: To be used for all full color purposes. The dotted green border is optional. The sky background may be removed or adjusted in some cases. COLOR: Full color LEGAL: Use the registered mark to the right of the very last carrot in the row. B ONE COLOR USE: To be used when only one spot color is available, or to be multiplied over a background. COLOR: One color LEGAL: Use the registered mark to the right of the very last carrot in the row.

REGISTERED MARK updated 2/3/14

Bunnies By The Bay 速 Style Guide

carrot print The carrot print is a group of tiny carrots that can be duplicated as a pattern and used as a background. A

A CARROT PRINT USE: Can be used in two color or full color applications. Carrots must not be used larger than the actual size of carrots in the file. The pattern may be slightly altered as needed. COLOR: Two color or full color

PMS 583

updated 2/3/14

PMS 144

Bunnies By The Bay 速 Style Guide

background washes Washes should be used instead of a solid background color, unless the background is cream or white.

A SKY WASH - preferred USE: To be used as the signature background wash for Bunnies By The Bay速 branding. COLOR: Full color B ONE COLOR WASH USE: To be used instead of a solid background or solid fill. NOTE: Yellow is the preferred one color wash and is often used in conjunction with the green border on displays. COLOR: Any color in the Bunnies By The Bay速 color scheme may be used as a wash.

updated 2/3/14

Bunnies By The Bay 速 Style Guide

background art A CRICKET ISLAND MAP USE: May be used as a background for signange or marketing materials, or as a stand alone piece. COLOR: Full color B THE WORLD - garden only USE: May be used as a background for branding materials and as a backdrop for displays. COLOR: Full color

updated 2/3/14

Bunnies By The Bay ® Style Guide

background art D THE WORLD - with Bunnies USE: May be used as a background for branding materials and as a backdrop for displays. COLOR: Full color E THE WORLD - with Bunnies and Skipit USE: May be used as a background for branding materials and as a backdrop for displays. COLOR: Full color F THE WORLD - with Bunnies - “Vintage” USE: May be used as a background for branding materials and as a backdrop for displays. COLOR: “Vintage”/”Aged”

updated 2/3/14

Bunnies By The Bay 速 Style Guide

background art G CRICKET ISLAND LANDSCAPE MAP USE: May be used as a background for branding materials and as a backdrop for displays. COLOR: Full color H GREEN HOUSE PORCH USE: May be used as a background for branding materials and as a backdrop for displays. COLOR: Full color I GRAMS ROOM USE: May be used as a background for branding materials and as a backdrop for displays. COLOR: Full color G

updated 2/3/14

Bunnies By The Bay 速 Style Guide

background art J GARDEN USE: May be used as a background for branding materials and as a backdrop for displays. COLOR: Full color K WATER USE: May be used as a background for branding materials and as a backdrop for displays. COLOR: Full color L FENCE USE: May be used as a background for branding materials and as a backdrop for displays. COLOR: Full color

updated 2/3/14

Bunnies By The Bay 速 Style Guide

background art M AUTUMN GARDEN USE: May be used as a background for branding materials and as a backdrop for displays. COLOR: Full color N WINDER GARDEN USE: May be used as a background for branding materials and as a backdrop for displays. COLOR: Full color O LANDSCAPE GARDEN USE: May be used as a background for branding materials and as a backdrop for displays. COLOR: Full color

updated 2/3/14

Bunnies By The Bay ® Style Guide

marketing phrases A

These phrases are commonly used for Bunnies By The Bay®. They should not replace “Give Glad Dreams”. A DELIGHTFULLY ENDEARING GIFTS... USE: For use on signage and marketing as a title. Is not limited to a particular font or color. GRAMMER: The first letter of every word must be capitalized except “for”, unless all letters in the phrase are capitalized. LEGAL: Use the TM symbol in circle to the bottom right. B DO YOU BELIEVE IN HAREYTALES? USE: For use on signage and marketing when the Bunnies By The Bay® Hareytale story is being featured, either by copy or through art or a visual display. GRAMMER: The first letter of every word must be capitalized except “in”, unless all letters in the phrase are capitalized. The “Harey” in “Hareytales” must always be italicized (or set up as normal type if the whole phrase is italic). LEGAL: Use the TM symbol in circle to the bottom right.

updated 2/3/14

C BELIEVE IN HAREYTALES USE: For use on signage and marketing when the Bunnies By The Bay Hareytale story is being featured, either by copy or through art or a visual display. GRAMMER: The first letter of every word must be capitalized except “in”, unless all letters in the phrase are capitalized. The “Harey” in “Hareytales” must always be italicized (or set up as normal type if the whole phrase is italic). LEGAL: Use the TM symbol in circle to the bottom right.

Delightfully Endearing Gifts for Wee Ones B

Do You Believe in Hareytales? C

Believe in Hareytales

TRADEMARK SYMBOL

Bunnies By The Bay 速 Style Guide

brand fonts 35 37 38 39

updated 2/3/14

text 12 pt + text 11 pt Character fonts web fonts 11 pt -

Bunnies By The Bay ® Style Guide updated 2/3/14

brand fonts Text 12 pt and larger

Aunt Mildred MVB Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!?.,;’”

Aunt Mildred MVB Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!?.,;’”

Aunt Mildred MVB Regular SC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!?.,;’”

Aunt Mildred MVB Bold SC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!?.,;’”

body copy & headline

headline & signage

Aunt Mildred MVB Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!?.,;’”

Aunt Mildred MVB Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!?.,;’”

body copy & headline

headline & signage

Aunt Mildred MVB Italic SC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!?.,;’”

Aunt Mildred MVB Bold Italic SC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!?.,;’”

body copy

body copy & headline

headline & signage

Bunnies By The Bay ® Style Guide

brand fonts Text 12 pt and larger

Amelie Regular

Submarine

(for girl product) titles & embroidery

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!?.,;’”

Jheri Curls

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!?.,;’” (for girl product) titles & embroidery

Slumberless ABCDEFGHIJKL MNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!?.,;’” (for boy product) titles & embroidery

Slumberless Fat updated 2/3/14

ABCDEFGHIJKL MNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!?.,;’” (for boy product) titles & embroidery

(for boy product) titles & embroidery

Kokekoko Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!?.,;’” book copy, captions & embroidery

Bunnies By The Bay ® Style Guide

brand fonts Text 11 pt and smaller

Celestia Antiqua MVB Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!?.,;’”

Kokekoko Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!?.,;’”

Celestia Antiqua MVB SC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!?.,;’”

Aunt Mildred MVB Bold SC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!?.,;’”

body copy

body copy & headlines

Celestia Antiqua MVB Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!?.,;’” body copy updated 2/3/14

Celestia Antiqua MVB Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!?.,;’” headlines

captions

headlines

Bunnies By The Bay ® Style Guide

Character brand fonts Bao Bao: Kristen ITC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!?.,;’”

Bloom: Your Font

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!?.,;’”

Blossom: Amelie

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!?.,;’”

Bud: Kokekoko Light updated 2/3/14

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!?.,;’”

Elsie: Sweetie Pie ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!?.,;’”

Emmie: Stern

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!?.,;

Emmit: Slumberless Fat ABCDEFGHIJKL MNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!?.,;’”

Skipit: Tempus Sans ITC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!?.,;’”

Tadbit: Submarine ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!?.,;’”

Bunnies By The Bay ® Style Guide updated 2/3/14

Brand fonts Web fonts 11 pt and smaller

Verdana Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 ! ? ., ; ’ ”

Georgia Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!?.,;’”

Verdana Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!?.,;’”

Georgia Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!?.,;’”

body copy

body copy & headlines

Verdana Bold

Georgia Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!?.,;’”

body copy

headlines

Verdana Bold Italic

Georgia Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!?.,;’”

body copy

body copy & headlines

headlines

Bunnies By The Bay 速 Style Guide updated 2/3/14

character art 41 characters 42 Blossom 50 Bloom 56 Bud 66 Elsie Attaberry 70 Skipit 81 Emmie 84 Emmit 87 Tadbit 92 Lily Mae Leap 95 Bao Bao

Bunnies By The Bay 速 Style Guide

Meet the bunnies and their friends Elsie Attaberry

Glory Bee

Heavens to Betsey

Bloom

Blossom

Bugsie

Bud

Bao Bao

updated 2/3/14

Emmit

Bao Bao

Tadbit Lily Mae Leap

Emmie

Bud

Skipit

Bunnies By The Bay ® Style Guide

Blossom art

ILLUSTRATION SWATCHES

The big sister who has a generous heart and loves taking FUR:

care of her friends and family. She’s never without Bao

C: 1 M: 2 Y: 5

Bao bear, which she found one day on her doorstep. Her floppy round ears, which are always falling in her eyes,

DRESS:

look like the petals of her favorite flower, Cabbage Rose.

PMS 698

BAO BAO BEAR:

± COLLECTION COLORS:

C: 4 M: 7 Y: 18

ICON: PMS 7499

updated 2/3/14

PMS 7402

PMS 698

± ICONS: Cabbage rose & garden boots ± BEST FRIEND: Bao Bao Bear ± WIT: Best Friends Indeed! ± CHARACTER FONT: Amelie

ACCESSORIES:

Blossom

FRIEND:

Bao Bao Bear

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Blossom art

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Blossom art

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Blossom applications

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Blossom applications

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Blossom applications

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Blossom applications

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Blossom applications

Bunnies By The Bay ® Style Guide

Bloom art

ILLUSTRATION SWATCHES

The younger sister whose tomboy adventures can some-

FUR:

times land her in trouble. Her best friend Emmie, a little

C: 3 M: 4 Y: 17

duck, is always one waddle behind trying to keep up

SHIRT:

with her busy friend. Bloom’s ears are always perky wait-

PMS 1205

ing to hear something to sprout about! She always carries a carrot in her pocket to nibble.

OUTFIT: C: 42 M: 53

PMS: 522

CARROT LEAVES:

COLLECTION COLORS:

PMS 7492

CARROTS WHITE

updated 2/3/14

PMS 270

PMS 1205

± ICONS: Carrot ± BEST FRIEND: Emmie Duck ± WIT: Something to Sprout About! ± CHARACTER FONT: Your Font

PMS 144

PMS 7492

ICON:

Bloom

FRIEND:

Emmie

PMS 141

ACCESSORIES:

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Bloom art

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Bloom art

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Bloom applications

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Bloom applications

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Bloom applications

Bunnies By The Bay ® Style Guide

Bud art

ILLUSTRATION SWATCHES

The baby who loves exploring Good Friends Garden FUR:

with Skipit as they play “Hide and Go Sniff ” between

C: 1 M: 2 Y: 5

the cabbage leaves. Always hungry he sweetly asks “Mowe Cawwots Peas?”

DRESS: PMS 544

ACCENT:

± COLLECTION COLORS: WHITE

updated 2/3/14

PMS 544

PMS 1797

ICON:

PMS 1797

± ICON: boat ± BEST FRIEND: Skipit ± WIT: ? ± CHARACTER FONT: Kokekoko Light

Bud

FRIEND:

Skipit

ACCESSORIES:

Bunnies By The Bay ® Style Guide

updated 2/3/14

Bud’s book art

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Bud art

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Bud applications

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Bud applications

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Bud applications

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Bud applications

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Bud applications

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Bud applications

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Bud applications

Bunnies By The Bay ® Style Guide

Elsie Attaberry art

ILLUSTRATION SWATCHES

Mother of three, Elsie is as busy as busy as a bunny could

FUR:

be. Lovingly she tends her garden while her best friend

C: 5 M: 7 Y: 24

Glory Bee watches over her children. “Goodness gracious aren’t you sweet!” Elsie delightfully proclaims to her

DRESS:

prize-winning carrots.

PMS 580

± COLLECTION COLORS: PMS 523

updated 2/3/14

PMS 580

ACCENT:

ICON:

PMS 141

± ICONS: Carrots, garden shoes and floppy hat ± BEST FRIEND: Glory Bee ± WIT: Goodness Gracious Aren’t You Sweet! ± CHARACTER FONT: Sweetie Pie

FRIEND:

Glory Bee

Elsie

PMS 523

SLIPPERS: PMS 141

ACCESSORIES:

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Elsie Attaberry art

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Elsie Attaberry art

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Elsie Attaberry art

Bunnies By The Bay ® Style Guide

Skipit art

ILLUSTRATION SWATCHES

Never without his slouching sailor hat, this lovable pup FUR:

is best friends with everyone on Cricket Island and is

C: 4 M: 5 Y: 10

always watching over the bunnies, especially Baby Bud, just watch out for his tail!

SPOTS: C: 24 M: 34 Y: 61 K: 1

± COLLECTION COLORS:

PMS 464

ACCENT: PMS 1797

HAT: PMS 583

PMS 544

PMS 542

± ICONS: Red rubber ball and sailor hat ± BEST FRIEND: Baby Bud ± WIT: Chasing Glad Dreams ± CHARACTER FONT: Tempus Sans ITC updated 2/3/14

C: 2 M: 2 Y: 6

PMS 1797

ICON:

Skipit FRIEND:

Bud

ACCESSORIES:

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Skipit art

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Skipit art

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Skipit art

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Skipit art

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Skipit applications

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Skipit applications

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Skipit applications

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Skipit applications

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Skipit applications

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Skipit applications

Bunnies By The Bay ® Style Guide

Emmie art

ILLUSTRATION SWATCHES

A little duckling that wants to be quick as a bunny like

BODY:

her best friend Bloom but waddling is harder than hop-

PMS 127

ping. Her favorite flowers are the daisy’s. They tell her she’s sweet because she doesn’t pull their petals.

BEAK & FEET: PMS 144

± COLLECTION COLORS: PMS 1205

PMS 203

PMS 706

± ± BEST FRIEND: Bloom ± WIT: Don’t Bug the Daisies ± CHARACTER FONT: Stern

ICONS:

ICONS: Daisies

updated 2/3/14

Emmie

FRIEND:

Bloom & Lily Mae

PMS 141

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Emmie art

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Emmie applications

Bunnies By The Bay ® Style Guide

Emmit art

ILLUSTRATION SWATCHES

A duck who loves to fish and is learning his ABSeas.

BODY:

Being the captain of the little Polly Waddle he can tell a

PMS 127

fishy tale or two.

BEAK & FEET: PMS 144

± COLLECTION COLORS:

COLLAR: PMS 628

PMS 127

ICON:

PMS 144

± ICONS: Fish ± BEST FRIEND: Tadbit ± WIT: If Wishes Were Fishes ± CHARACTER FONT: Slumberless Fat updated 2/3/14

ACCESSORIES:

Emmit

FRIEND:

Tadbit

PMS 141

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Emmit art

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Emmit applications

Bunnies By The Bay ® Style Guide

Tadbit art

ILLUSTRATION SWATCHES

Wearing his red flippers, Tadbit likes to show off his

BODY:

swimming and diving feats. His favorite meal is fast

PMS 7492

food, bugs that is. The bunnies tell him to eat carrots but he just says “Bugs are vegetable too!”

OUTFIT PMS 542

SHOES

± COLLECTION COLORS:

PMS 1805 AT 85%

ICON: PMS 1805 at 85%

updated 2/3/14

PMS 7492

PMS 542

± ICONS: Bugs and red flippers ± BEST FRIEND: Emmit ± WIT: Bugs are vegetables too! ± CHARACTER FONT: Submarine

ACCESSORIES:

Tadbit FRIEND:

Emmit

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Tadbit art

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Tadbit art

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Tadbit applications

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Tadbit applications

Bunnies By The Bay ® Style Guide

Lily Mae Leap art

ILLUSTRATION SWATCHES BODY: PMS 7492 (85%)

OUTFIT AND SHOES PMS 522

± COLLECTION COLORS: PMS 522

PMS 7492 (85%)

ICONS: dragonfly ± BEST FRIEND: Emmie ± ± WIT: ± CHARACTER FONT: Submarine updated 2/3/14

ICON:

ACCESSORIES:

Lily Mae Leap FRIEND:

Emmie

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Lily Mae Leap art

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Lily Mae Leap applications

Bunnies By The Bay ® Style Guide

Bao Bao art

ILLUSTRATION SWATCHES

Bao Bao is little stuffed bear that was left on the doorstep FUR:

with a note that said “Please take care of this little bear”.

C: 1 M: 3 Y: 17

BLANKET:

± COLLECTION COLORS:

Y: 1

ICON: C: 1 M: 3 Y: 17

PMS 7407

PMS 1795

± ICONS: Lady bug and red bug trail ± BEST FRIEND: Blossom Together at Last ± WIT: A red thread connects your heart to mine ± CHARACTER FONT: Kristen ITC updated 2/3/14

ACCESSORIES:

Bao Bao FRIEND:

Blossom

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Bao Bao art

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Bao Bao art

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Bao Bao applications

Bunnies By The Bay 速 Style Guide

updated 2/3/14

Bao Bao applications

Bunnies By The Bay 速 Style Guide

updated 2/3/14

100

Bao Bao applications

Bunnies By The Bay 速 Style Guide

general art 102 104 106 107 108 110

updated 2/3/14

101

books card art holiday applications red thread collection arts misc. art patterns

Bunnies By The Bay 速 Style Guide

updated 2/3/14

102

Books

Bunnies By The Bay 速 Style Guide

updated 2/3/14

103

Books

Bunnies By The Bay 速 Style Guide

Card art Together at Last

Much Love !

updated 2/3/14

104

Oh Boy

Boy! Wanna P l

ay?

W el

come Little O ne

Bunnies By The Bay 速 Style Guide updated 2/3/14

105

Card art Ah

oy Birthday Boy!

Hel

lo Little Bug-a-Bo

Bunnies By The Bay 速 Style Guide

updated 2/3/14

106

Holiday applications

Bunnies By The Bay 速 Style Guide

Back updated 2/3/14

107

Red thread collection art

Front

Bunnies By The Bay 速 Style Guide

updated 2/3/14

108

Misc. art

Bunnies By The Bay 速 Style Guide

updated 2/3/14

109

Misc. art

Bunnies By The Bay 速 Style Guide

updated 2/3/14

110

Patterns

Bunnies By The Bay 速 Style Guide

updated 2/3/14

111

Patterns

Bunnies By The Bay 速 Style Guide

legal 113 114 115 116

updated 2/3/14

112

trademarks & copyrights packaging & legal lines approvals international distributors

Bunnies By The Bay ® Style Guide

legal guidelines TRADEMARKS & COPYRIGHTS:

A LOGO LEGAL: Trademarked, must always appear with the registered symbol ® at the bottom right of the “Y” in “BAY”. B DIRT HILL CARROTS LEGAL: Trademarked, must always appear with the registered symbol ® at the bottom right of the third carrot. C BUNNIES BY THE BAY TEXT LEGAL: Trademarked, must always appear with the registered symbol ® at the upper right of the “Y” in “BAY”. D CHARM LEGAL: Trademarked, must always appear with the registered symbol ® at the upper right of the “s” in “dreams”, when the charm is not used in the logo. E HAREYTALE LEGAL: Trademarked, must always appear with the registered symbol ® at the upper right of the last “e”.

updated 2/3/14

113

F BAO BAO BEAR LEGAL: Copyrighted. All Bao Bao Bear merchandise, marketing and packaging must use the legal line “© 2010 Bunnies By The Bay” G CUDDLE COAT LEGAL: Trademarked, must always appear with the registered symbol ® at the upper right of the “t” in “Coat”.

Bunnies By The Bay®

Bunnies are our best friends indeed, they do delight and give glad dreams®

Hareytale®

Cuddle Coat®

Bunnies By The Bay ® Style Guide

legal guidelines PACKAGING REQUIREMENTS: ± Bunnies By The Bay® logo ± Registered, copyright & trademark information ± All necessary directions for correct use of the product ± All necessary safety warnings regarding use of product ± All safety inspections that the product has passed for the US and Europe ± A UPC code for resale ± Origin of the manufacture LEGAL LINE: For Bunnies By The Bay® merchandise: © 2010 Bunnies By The Bay®. All rights reserved. Short form: © 2010 Bunnies By The Bay®

updated 2/3/14

114

Bunnies By The Bay 速 Style Guide

design approval

questions/contact

All print and graphic files created by you and your

Art Director

agents must be submitted to Bunnies By The Bay速 for

Bunnies By The Bay速

approval.

P.O. Box 1630 Anacortes, WA 98221

Send mockup submissions via email to artdirector@

artdirector@bunniesbythebay.com

bunniesbythebay.com. Please include the graphic file,

360.293.8037 or 877.467.7248

attached as a pdf or jpg, along with a brief description of the intended use. Notes and approvals will be provided to you in writing. Please limit the total attachment size to 5 MB or less per email. Upon mockup approval, final graphic files may be uploaded to our FTP site in the Licensing folder:

FTP: ftp1.bunniesbythebay.com

User: bunniesadmin

Password: bunnyhop1219

updated 2/3/14

Bunnies By The Bay 速 Style Guide

international distributors Japan Dindon Co., LTD 5-10-3 Someino Sakurashi Chiba, Japan, 285-0831 Phone: +81-043-487-2044 Email: s.yamada@dindon.co.jp Susumu Yamada Director

Norway, Sweden and Denmark Lykkeland Nedre Lianvei 13 Lier 3400, Norway Phone: +004741922545 Email: lene@lykkeland.no Lene Anderson Director +004741922545 updated 2/3/14

116

Australia and New Zealand

Taiwan

Jasnor Pty Ltd Unit 5, 13-19 Coora Road Oakleigh South, Victoria, 3167

Cosmos Chant Enterprise, No.171, Anhe Rd., Jhonghe Dist., New Taipei City 235, Taiwan (R.O.C.)

Email: enquiry@jasnor.com

Contact: Miao Wang TEL:886-2-22435075 FAX:886-2-22437268 http://www.bbmall.com.tw http://www.kidsmall.tw http://tw.mall.yahoo.com/store/kidsmall

Phone:03 9562 9900 ex. 38 Australia: 1300 881 940 New Zealand: 0800 527 576

Chile Flagship Store: Nina Herrera Juan Bautista Pastene 3061 Victacura, Santiago Phone: +56 26549777 Email: info@ninaherrera.cl Maria Jose Zabala +56 26549777

Italy La Casa Di Sofia via San Giorgio 12, Chieri, Torino, 10023 Phone: +39 3343620369 Email: rossy@lacasadisofia.com Rositsa Filkova Director - Operations and Sales +39 3343620369