Work as a Team

Your dental office is busy, and it’s easy for team members to get caught up in the day-to day activities. Whitening treatments (and all case acceptance) is reliant on several things working well.

• The transition of information from the RDH to the doctor should engage the patient and include a thorough synopsis of the patient’s periodontal, restorative, and esthetic status .

• Provide the exam mid-way through the appointment to allow the patient time to process options .

• For larger cases, give a ballpark estimate to help the patient understand the type of investment they are making and potentially open further dialogue .

• Engage the patient again during the transition to the front desk . State the prioritized treatment to summarize and solidify the plan . It is just as crucial for the patient to hear the summary as it is the front desk team member providing estimates and scheduling treatment .

• Make whitening affordable and get it scheduled! Use phrases when patients do not schedule, such as “Are there any challenges I can help you with to get treatment started?” Often, the patient has a challenge they are not comfortable bringing up . An open-ended conversation with a sincere goal to help the patient can make that dialogue more comfortable

Reap the Rewards

Whitening is an excellent tool for practice growth, but only if you take the time to make it an important part of your practice’s everyday routine . It creates patients who are more invested in their smile, who are more likely to keep that smile healthy, and who often opt for additional elective treatment as well

By making a few minor changes and committing to promoting whitening, your practice can reap the benefits of a successful, sustainable whitening program while your patients enjoy their whiter, brighter smiles .

Written by the Practice Support Team

To learn more about Burkhart’s Practice Support Team, visit Burkhart-go . info/PST