TOP 10 BRANDS
47,041 -18%
49,151 15%
182,951 68,870
VERIZON
-1%
CHINA MOBILE
19%
APPLE
AT&T 73,612 9%
MARLBORO
IBM COCA-COLA
74,286
115,985 15%
1%
MICROSOFT MCDONALD’S
76,651 -2%
107,857
95,188
-3%
17%
Values shown are in $ millions
NEWCOMERS NO E U T R T N E A C E V L K A T L
P A A E
ROLEX
THE HOME DEPOT
E C L T H I L
$13,940 B A N K $13,083 $11,838 $11,531 $9,273 $9,206 $8,852 $8,599 RON $8,519 S A G E N $7,813 E F ARM $7,601
36%
31%
FACEBOOK 74%
MASTERCARD
53%
VISA
HUGO BOSS
34%
33%
M
I ‘ O I T K F H O T H
M
S C M A M I K C V S D
TOP 10 RISERS 2011-2012
RALPH LAUREN
CLINIQUE
51%
43%
Values shown are in $ millions
YEAR ON YEAR CHANGE
HERMÈS
STARBUCKS
43%
61%
15%
15%
13%
LUXURY
FAST FOOD
APPAREL
8%
2%
OIL & GAS TECHNOLOGY
1ST AFRICAN BRAND
1%
0%
-1%
-5%
-5%
-7%
-7%
-16%
SOFT DRINKS
FINANCIAL INSTITUTIONS
BEER
PERSONAL CARE
RETAIL
CARS
TELECOM PROVIDERS
INSURANCE
BRANDS GETTING YOUNGER
2006
2007
2008
2010
2011
2012
AVERAGE VALUE WITH WOMEN IN THE BOARDROOM 2009
AVERAGE VALUE OF BRANDS WITH WOMEN $27Bn WITHOUT $13.2Bn
Candles indicate the average age of the Top 100 brands
BRANDZ PORTFOLIO VS. S&P 500 (APR 2006 - MAY 2012) 60%
BRANDZ™ PORTFOLIO
37.5%
40% 20% 0% -20%
S&P 500
-40% -60%
0.4%
Sep 06 Jan 07 May 07 Sep 07 Jan 08 May 08 Sep 08 Jan 09 May 09 Sep 09 Jan 10 May 10 Sep 10 Jan 11 May 11 Sep 11 Jan 12 May 12
To download the full report go to: www.millwardbrown.com/brandz