LEADERSHIP COMMUNICATIONS COURSES Burson-Marsteller offers an unrivalled suite of communications training for clients who themselves are often communications experts and spokespeople in their own right. We create and facilitate training for senior executives from international companies, organisations, associations and governments in the areas of personal communications, public relations, issue and crisis management and public affairs. The experience of our trainers, the proprietary methodologies and technologies that underpin our offering, and the results they achieve are in part why the Holmes Report awarded Burson-Marsteller EMEA Consultancy of the Year in 2008.
FOR C-SUITE EXECUTIVES >
Media spokesperson training. Standard half- to full-day sessions for spokespeople with customisation for content, specialty, level. Conducted by award-winning former journalists and spokespeople and other highly trained professionals. >
On-Message training targeting Executive Board members, project committees, and other senior executives where messages are tested in controversial discussions. >
Crisis training targeting C-suite and senior communications executives. Modules include workshops on crisis management process development; role-plays, scenarios and simulations (versions tailored for live, online and multi-media); and training in particular crisis management skills. >
Public affairs modules including EU Institutions and Decision-Making; Strategies for Effective Lobbying; Public Affairs and the Media Environment; and Customer Stakeholder Engagement Strategies. >
Financial communications training enabling attendees to communicate the equity story. Components also include preparation for shareholder and analyst meetings and financial roadshows, financial market-oriented presentations/collateral and Q&A. >
Executive coaching. Bespoke training but most commonly focused on Public Speaking and Effective Presentation Techniques; Communications in Different and/or Specific Cultural Settings; Speech/Presentation Coaching; Analysis and Development Programme for Senior Management; CEO Positioning; and Interpersonal Communication. > Bespoke industry-specific knowledge forums created for senior management designed to enhance their expertise on a specific issue. Examples include Energy & Sustainability; Customised Digital Orientations; the NGO Environment and many others. >
Blogging for Leaders including guidelines, and do’s and don’ts at a general and customised level.
FOR COMMUNICATIONS DEPARTMENTS > Digital media training to better enable professionals to use dynamic platforms and tools to drive business forward. Modules include Digital Bootcamp (for newcomers); Search-Engine Optimised writing and social media releases (skills-focused); Blogging guidelines and management; Digital Tools and how to leverage them; Risks/Opportunities Analysis; and bespoke client workshops. >
Intercultural communications enabling senior executives and international communications teams to understand the impact of intercultural dynamics on messaging, strategy & planning, buy-in and execution. >
Media landscape workshop for audiences new to a country as well as foreign executives or communications specialists. Courses familiarise non-native executives to the intricacies of the complex media landscape and relevant media consumer mindsets. >
Message development workshops that are custom-designed to enable communications teams as well as other executives to define a core positioning, key messages and other content that creates and articulates a compelling, differentiated story -- either overall or on a specific situation or issue. >
Function-based communications. Workshop format with personalised evaluations and recommendations for individual participants. Courses include Investor Relations; Internal Communications, Organisational Communications; Product & Services Launches; Media Relations; Speechwriting; Employee Engagement; and Change & Organisational Performance. >
Skills-based communication training for junior and mid-level communications executives including Written and Oral Communications; Personal Communications Workshops for Managers; and Leadership and Management Communications Coaching and Training.
FOR EMPLOYEE GROUPS > Issues communication that train employees on the issues a company faces with a view of leveraging their position as ambassadors on behalf of a company. > Employee engagement programmes and workshops including toolbox development for managers, as well as vision workshops.
We offer an experienced team of former award-winning journalists and advisors of different nationalities and backgrounds; professional and discreet training facilities; tried and tested training and coaching methods; and multilingual capabilities throughout the EMEA region. > For more information See www.burson-marsteller.eu or contact Robin Kim [Robin.Kim@bm.com] All training tools and methodologies are the proprietary intellectual property of Burson-Marsteller