MScom Excellence-incommunications lecture Executive MScom Program University of Lugano via G. Buffi 13 6900 Lugano Switzerland
6th MScom Excellence-in-Communications Lecture Zurich, June 10, 2008, 18:30 hrs
ÂŤChanging the rules of the game: the convergence of media in the global information economyÂť
Uday Karmarkar L.A. Times Chair in Technology and Strategy, UCLA Anderson School of Management, Los Angeles, USA
MScom
MScom Excellence-in-Communications Lecture Series
Co-organizer
Location partner
Event partners The MScom lecture series brings international experts to Switzerland to speak on communication topics linked to best-in-class management practices. In addition to raising awareness of communications as a core competency in today’s business environment, the presentations and discussions are designed to forge closer links between academic research and corporate practice. The lecture series, which takes place twice per year and is hosted by major multinational companies in Switzerland, also offers a valuable networking opportunity for professionals.
The Executive Master of Science in Communications Management (MScom) is a part-time, postgraduate program for experienced communications professionals. As one of the first of its kind, MScom was founded in 1999 as part of the post-graduate studies program offered at the University of Lugano, Switzerland. Courses are conducted in English over a 21-month period. An international faculty of more than 30 professors from renowned institutions around the world ensures the program's academic excellence and its multi-national orientation. MScom cooperates with Copenhagen Business School on program content and joint sessions, including the summer session at the UCLA Anderson School of Management, Los Angeles, one of the leading business schools in the US.
The HarbourClub is a Swiss association of Chief Communications Officers. Its mission is to foster the professionalization of Corporate Communications through know-how exchange among leading professionals, to engage in the discussion of current and future challenges and to offer its members an exclusive networking platform.
Media partners
Agenda Agenda
18:00
Refreshments and networking
18:30
Welcome and introduction Michael Ringier, Chairman of the Board, Ringier AG Francesco Lurati, Academic Director Executive MScom Program, University of Lugano Lecture «Changing the rules of the game: the convergence of media in the global information economy» Uday Karmarkar, L.A. Times Chair in Technology and Strategy, UCLA Anderson School of Management, Los Angeles, USA
Discussion 20:00
Apéro and dinner buffet
Topic
ÂŤChanging the rules of the game: the convergence of media in the global information economyÂť
Director of UCLA Anderson's Business and Information Technologies (BIT) Project, Professor Uday Karmarkar, studies the ways new online information and communication affect business practices worldwide. He foresees radical changes in the way information is created, disseminated and consumed. His conclusions are based on the BIT survey that is being conducted on technology use in ten countries in different regions of the world. Based on his research and professional experience, Professor Uday Karmarkar will raise several key questions to help businesses more successfully navigate the changes: What will be the impact of new technologies on media and communications? How will media channels and consumer appliances converge? Which threats and opportunities will arise from these new trends and the changing competitive landscape? What are the fundamental changes in the way content will be created, distributed and consumed? Will we see outsourcing and off-shoring of media jobs? Which core competencies must be developed to meet the demands of future consumers?
Speaker
Uday Karmarkar L.A. Times Chair in Technology and Strategy, UCLA Anderson School of Management, Los Angeles, USA Professor Uday Karmarkar is the founder and Director of UCLA Anderson's Business and Information Technologies (BIT) Global Network, which studies the impacts of new information and online communication technologies on business practices worldwide with 18 research partners in 15 countries. Uday Karmarkar joined UCLA in 1994 after teaching at the Graduate School of Business at the University of Chicago (1975-1979) and the Simon School at the University of Rochester (1979-1994). He has published over 70 research papers and articles, has founded two academic journals and is on several editorial boards. His research interests include the information economy and e-business, technology management, manufacturing and service strategy, and performance-centered organization. Recent BIT sector studies have addressed financial services, electronic health care records and the retail distribution of video products and services. He has undertaken research and consulting projects for a wide array of companies in the United States, Europe and Asia including the Aditya Birla Group, Eastman Kodak, Ford, GM, Hindustan Lever, IBM, Thomson Publishing (several companies) and Xerox. Professor Karmarkar holds a B.Tech. from the Indian Institute of Technology, Bombay, and a Ph.D. in Management Science from M.I.T. He serves on the Board of Directors of the IITB Heritage Fund, and is on advisory and directors boards of new technology and traditional companies. He has received the Distinguished Alumnus Award from IITB, and an IBM Faculty Research award in 2004.
More about Professor Uday Karmarkar www.anderson.ucla.edu/x990.xml Video insight www.anderson.ucla.edu/documents/ areas/adm/web/vid_UKarmarkar.html
Date and location Organizational details
Date Tuesday, June 10, 2008, door opening as of 18:00 hrs. The lecture will start at 18:30 hrs. The event will be followed by an apĂŠro and a dinner buffet. Location Ringier AG Pressehaus 1 Dufourstrasse 23 CH-8008 Zurich
Inquiries Executive MScom Program University of Lugano Via Giuseppe Buffi 13 CH-6900 Lugano Phone +41 58 666 46 02 Fax +41 58 666 47 39 Email mscom@unisi.ch
Costs CHF 150 incl. apĂŠro and dinner buffet Participants The number of participants is limited to 80. Registrations are processed in order of receipt. Registration deadline The registration deadline is May 31, 2008. A confirmation and invoice will be sent after registration. For cancellations after the registration deadline, the full amount is still due.
How to get there How to find the event location
Ringier AG Dufourstrasse 23 CH-8008 Zurich Tuesday, June 10, 2008, 18:30 hrs, door opening as of 18:00 hrs. By train Regular connections from «Zurich Hauptbahnhof» to «Zurich Stadelhofen». Journey time 2 to 3 minutes. From the «Zurich Stadelhofen» station it is 5-minute walk to the Ringier Pressehaus. By tram To the «Opernhaus» stop with tram no. 2 or 4. Or to the «Stadelhofen» stop with tram no. 10 or 15. From there it is a 3- to 4-minute walk to the Ringier Pressehaus.
Registration Registration form to be returned by May 31, 2008
You can register for this event until May 31, 2008 on the MScom website (www.mscom.unisi.ch), by email to mscom@unisi.ch or by sending this form by fax to +41 58 666 47 39
6th MScom Excellence-in-Communications Lecture: «Changing the rules of the game: the convergence of media in the global information economy» Uday Karmarkar, L.A. Times Chair in Technology and Strategy, UCLA Anderson School of Management, Los Angeles, USA MScom Alumnus/Participant
.HarbourClub.
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MScom Excellence-in-Communications Lecture Series Executive MScom Program Università della Svizzera italiana Via Buffi 13 CH-6900 Lugano