Can MLB Teams Tweet Their Way to Higher Attendance?

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CAN MLB TEAMS TWEET

their way to higher attendance? Teams with higher Twitter volume tend to have higher average home game attendance‌ even if the team isn’t winning.

908

Twitter Mentions*

41,373

Average Home Game Attendance

37,586 473 34,069 378 28,737 361 45,314 311 37,306 291 27,825 255

42,873

191

41,545

189

41,212

186

39,908

184 165 162 156

30,681

22,327 21,933 25,790

136 134 131 104

33,575 24,271 19,911 21,168

98 95 85 70

33,259 25,002 22,709 25,154

68 65

35,622 26,112

61 52

723

31,921 23,171

49 14,665 40 20,500 25 20,834

STANDINGS American League East Baltimore Tampa Bay Toronto NY Yankees Boston

PCT 0.655 0.655 0.552 0.536 0.429

Central Cleveland Detroit Chi White Sox Kansas City Minnesota

0.607 0.5 0.433 0.321 0.25

West Texas Oakland Seattle LA Angels

0.655 0.517 0.452 0.433

National League East Washington Atlanta NY Mets Miami Philadelphia

PCT 0.643 0.6 0.552 0.517 0.467

Central St. Louis Cincinnati Houston Pittsburgh Chi Cubs Milwaukee

0.621 0.536 0.448 0.429 0.414 0.414

West LA Dodgers San Francisco Arizona Colorado San Diego

0.655 0.483 0.467 0.429 0.333

*Thousand of Tweets All data current as of May 8, 2012. Standings data from MLB.com Average Attendance data from espn.com


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