The Business Bulletin
The midges that bite – microcopy, omni-microcopy and your message If you read the title of this article and wondered what microcopy is, don’t worry, you are not alone. Despite it being a vital part of how your customers see your brand and, just as importantly, the breadcrumbs that take them on a journey through your website, many people are still unaware of what microcopy is.
22 | Issue 10 – Sales and Marketing
