The Business Bulletin
Spotllight on…
Spotlight on Julie Futcher Julie is the lady when it comes to all things sales: training, consulting, management, recruitment and lead generation. She runs The Sales Ace. In this interview she talks about her business journey and how she came to be where she is today.
How did you end up where you are
we built it to a level with employees
and obviously know how to work with
today? What's your background?
doing training, consultancy
them to get over the challenges that
I had been 20 years within
recruitment and telemarketing.
they have and how we can get the
However, never wanting to be
best from them.
recruitment. When I came out of it, I was burnt out to be completely honest. After doing a brief stint with somebody I knew in a sales rep type role, I had the idea for sales training
daunted by a challenge, I was like a phoenix - I rose from the ashes! It's been an interesting journey in my life.
Do you feel that you are in a better place now?
The thing I suppose that I bring to
Yes! It was an interesting time. What
the table, which a lot of sales trainers
did I learn from it? I learned a hell of
don't, is I'm still a jobbing saleswoman.
a lot about myself and what I wanted
I'm still at the front line selling. I still
from my life going forward. I'm so sad
do a telemarketing campaign for
that I'm not working with the people
Unfortunately, due to good old
clients. I'm cold calling for clients once
that were with me then because
fashioned COVID, I had to shut it
a week, and I know what it's like. I
they were a great team. It ripped me
down. It was a real shame because
really know the pains of salespeople,
apart to end that. The journey that I
– that when The Sales Manager was created, which a lot of people will know me for. We built it to a great business.
34 | Issue 10 – Sales and Marketing
