The Business Bulletin
Ask the experts Do you have a burning question that you would like the answer to? Or maybe you’re looking for some advice to help your business? In each edition some questions will be shared and answered by some of The Business Bulletin experts.
Q. How much should I spend on marketing? A. I suppose the easy answer is that you should look to 8 – 10% of your turnover being re-invested as marketing, but the more realistic answer is that it will vary depending
Certainly never throw money you don’t have at marketing in hopes of a short term return (that’s not how it works) but never stop marketing under any circumstances. Kevin Robinson 13 Media
results you want to achieve and the budget you may have set aside. I have heard that you should be investing about 10% or more of your turnover into marketing. It’s important to also decide what marketing will have the most impact if you have only a small budget and want to
on your circumstances. Spend as much as you can but no more than
A. When it comes to marketing
concentrate your efforts. Keep in mind
you can afford.
budgets, it depends a lot on the
that when you are doing stuff yourself,
46 | Issue 10 – Sales and Marketing
