The Business Bulletin Issue #10 - Focus On Sales & Marketing

Page 50

The Business Bulletin

SME Survey What are your predictions for sales over the next 12 months?

Small to medium sized enterprises/

were expecting no growth or a decline

businesses (SMEs/SMBs) contribute

in sales. 9.8% were uncertain which

significantly to UK plc. In 2019, there

is understandable as they may not

were 5.82 million small businesses

undertake sales forecasting and their

in the UK1. These accounted for 60%

industry sector maybe unpredictable;

of the employment and around half

particularly if impacted directly by the

of the turnover in the UK private

pandemic.

sector2. On that basis, then the future economy heavily rests on the success of SMEs in the marketplace. The Bank Of England is forecasting a 7.25% growth in 2021 (source: Financial Times) which is encouraging given the COVID-19 pandemic and the completion of Brexit.

Delving a little deeper to find out

To take part in the next survey – it looks at what outsourced services you use (if any) as a business owner – visit here: https://forms. gle/8hDdByTqFvQMTqFK7. The

what the main contributors would be

results will be shared in the next

to this growth, figure 2 shows the top 5

edition of this magazine.

reasons that businesses were expecting an increase in revenue. It is good to see, that despite the challenges a lot of business owners have experienced during the pandemic, they are still

Therefore, this survey looks at how

Get involved

Sources

looking at investing in marketing

some of those small businesses (61

and are optimistic about the market

1.Department for Business,

responses) are expecting to perform in

conditions they are facing.

Energy and Industrial Strategy

terms of sales over the next year. And there is good news (as can be

Overall, this is a very positive picture giving the confidence that SMEs will

seen in figure 1), with the vast majority

bounce back and impact the growth

of those surveyed (85.2%) predicting

of the economy this year and for years

sales growth going forward. Only 5%

to come.

Figure 1

50 | Issue 10 – Sales and Marketing

2.Federation Of Small Businesses

Figure2


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