The Business Bulletin
Planning for Facebook Ads Unless you’re incredibly lucky, the success of your Facebook and/or Instagram advert very much depends on how well you’ve planned it. It may sound obvious, but if you’re new to social advertising, it is surprising how much there is to get right before launching a campaign.
During this past year, I have invested
in running a campaign. I also love
the sooner you can start to
a lot in training and business
the vastness of the audiences, the
build relevant data for your
development. Six months into
ability to laser-target your ideal client
target audiences.
running my VA business, I took
and the power of aligning all the
a swerve and a deep dive into
key ingredients to create a high-
Facebook Ads. Why? Because I am a
performing advert.
bit of a nerd and I love the planning, data and analytics that are involved
If that sounds appealing and you’re thinking about having a go at Facebook and Instagram ads in your business, read on. In this article, I share a few ways in which you can start laying the foundations for achieving, what all marketers want, a great ROAS (return on ad spend), before you’ve even opened your Ads Manager.
Sarah German VAVA Sarah helps small businesses with training, workshops and full management of Facebook, Instagram and Pinterest Ad campaigns. Together with her team, Sarah also provides a variety of social media and marketing support services, enabling her clients to outsource time-consuming tasks and spend more time focusing on their zone of genius. 07817 907730 info@va-va.co.uk va-va.co.uk
6 | Issue 10 – Sales and Marketing
■ First off, go to Business. Facebook.com/create
■ Quality check. You may have heard of ad accounts being rejected for one reason or another. To run ads, you will need to own and verify your domain. Facebook will also check that you have the correct policies on your website, so do make sure these are in order and that your Facebook Page is optimised and active to avoid running into issues.
to set up your Business
Planning
Manager.
While all that’s cooking, start
■ Next, install the Pixel. Say what? The Pixel is a piece of code that sits on your website and allows you to
planning! What do you want to achieve with your ads? And who do you want to see them?
track your web visitor and
Objective
ad activity. Either follow the
What’s the end result you want to
instructions on Facebook
achieve? Do you want to generate
(go to Settings, Data
awareness, leads or sales? Knowing
Sources, Pixel) or ask your
this will help you to select the correct
web developer nicely. The
Facebook Objective for your campaign
sooner you get it installed,
and will also have a bearing on your
