Stop blaming your software! It might be you! I’m breaking up with you Ever had that awkward conversation with your CRM? “It’s not me it’s you” as you explain you have to dump them? As business owners, we’ve likely been through many software products in order to solve problems in our business. We adopt them with excitement and enjoy the honeymoon phase, only to drop them months later.
Have you stopped to consider why?
Apple, Commodore and countless
Do you wish you could have a long-
other micro-computers took off
term relationship with your software?
offering more than just games!
Make awesome memories? Be
Thousands of home and business
successful together?
applications popped up allowing business owners to build databases,
The good old days To help us understand what the problem is, let’s hop in a time machine and go to the late 1970s and early 1980s. Computers had finally gone from being an enterprise solution, to technology that was available to the home user and small business.
write letters, manage finances and even the holy grail; desktop publishing. Yet in those days,
Why aren’t we doing more with more? You’d think that with so much computer power in our pockets, we’d be super-efficient business owners, producing high-quality leads and converting high-ticket projects. We have wi-fi, the cloud, web-
individuals had to make do with the
based software, portable devices, “AI”
meagre technological resources
and so much more than the business
at their disposal. Whilst we talk in
owner of 40 years ago, yet somehow
gigabytes and terabytes, they were dealing in bytes! Yes, in just a few bytes (or kilobytes if you were lucky),
many of us still feel stuck!
My theory is this… Before our reliance on technology, we were forced to establish and
people were solving
document a process for our work.
business problems
Reminders and tasks had to be
and experiencing
written down. Letters had to be sent.
newfound success.
Phone calls had to be made. There
What an exciting
was no automation, everything had
time it was!
to be thought out and action taken.
Issue 19 | 35
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The Business Bulletin
