Master of enterprise 2015

master of enterprise 2015

mbs.unimelb.edu.au/programs/management/moe

global. business. leaders.

Master of Enterprise 2015 The Master of Enterprise aims to create skilled leaders, executives and general managers who can drive their organisations forward. This innovative degree provides advanced knowledge in the core subject areas of enterprise and innovation required by modern leaders who want to take their career and organisation to the next level of success.

Program outline The Master of Enterprise consists of 12 subjects, comprising seven core enterprise subjects, two core innovation subjects, two capstone subjects and one elective.

The course is designed to be completed in 1.5 years of study but may be taken over an extended time period.

Who is it for?

The program is designed for individuals with three or more years of professional experience, currently working in middle to senior management positions across a variety of sectors and industries. Small class sizes facilitate the development of valuable relationships with fellow students from a wide variety of industries.

Career outcomes: >> CEO >> Managing Director >> General Manager

Assessment Assessment in core subjects includes a take home exam, an assignment and a workplace field project.

All projects are applied by the participant to their real work environment to deliver immediate benefits to the organisation.

Program details All core subjects are offered in intensive mode. Two subjects are taught in each intensive week.

Participants can elect to complete either one or two subjects in each block. The final capstone project subject is taken over the course of one semester.

Parkville campus Entry requirements: >> an undergraduate degree in a relevant discipline >> a minimum of 3 years of documented full time, relevant, professional work experience

Applicants must also be able to demonstrate the capacity to

successfully undertake the program which may be at the discretion of the Program Director.

Minimum entry requirements do not guarantee entry.

Fees Program length is 150 credit points (12 x 12.5 point subjects)

Local students: $3,672 per 12.5 credit point subject.

International students: $4,556 per 12.5 credit point subject.

Fees quoted are 2015 fees only and are subject to an annual increase.

Application Deadlines Local students: 30 November for Semester 1 (February entry) 31 May for Semester 2 (July) entry

International students: 31 October for Semester 1 (February entry) 30 April for Semester 2 (July) entry Apply online at: mbs.unimelb.edu.au/study/ how-to-apply

The proof can be found in the hard numbers. Since commencing and implementing the innovations that are a direct result of what I have learnt in the Master of Enterprise, our revenue has increased 70% with significant increases in gross profit. Whilst we were already growing steadily, I totally attribute the difference in the rate of change to the accumulation of projects and learning that came from MOE. Peter Richardson is the Managing Director of Doorstep Organics. Peter completed the Master of Enterprise in 2013

cORE ENTERPRISE SUBJECTS Marketing for Managers This subject introduces the basic conceptual frameworks of marketing, including segmentation, targeting and positioning, as well as an introduction to buyer behaviour and how customers think. Topics include the nature and importance of customer loyalty, building customer retention, customer lifetime value, managing positive customer experiences and brand management. Participants are also introduced to basic concepts in market research and marketing ethics.

Production and Operations Management This subject brings into focus the role and contribution of the systems and processes of making and delivering the organisation’s goods and services, with high levels of efficiency and effectiveness. Participants will learn about making the link between strategy and operations, productivity, planning and control of inventory, continuous improvement, quality management, best practices, project management, supply chain management, and systematic innovation capability.

Financial and Performance Management This subject provides the financial analysis and other methods that managers need to lead organisations, monitor and control operations and allocate resources. It also provides an understanding of specific non-financial measures and metrics associated with long-term sustainability and business success.

Quantitative Analysis for Managerial Decisions This subject involves skill building in decision analysis methods for managers, including probability, decision trees and linear programming, and correlation and regression techniques. Decision trees and related processes are used as a way of supporting managerial decisions, and leading to higher levels of organisational effectiveness. We will gain an appreciation of how quantitative methods can deliver better information for managerial decisions.

leadership and Management This subject provides the concepts and skills in leadership and management, including the perspective of the CEO and business unit manager, and introductions to the major topics of strategic leadership, business/ organisational behaviour and effective performance outcomes. Topics include, leadership and management, motivation and teamwork, new product development and commercialisation, becoming the excellent organisation – business improvement strategies, and the core principles of excellent organisations.

Managerial Economics This subject provides the core concepts of price theory, and economic policy and management for professional managers. It provides participants with the knowledge of rational micro and macro frameworks that are necessary for professional managers to be effective in decision making and resource allocation. It relates basic economic theory to organisational and market behaviours, and to business strategies.

Behaviour and Leadership in Organisations Participants will develop knowledge of theories of human behaviour to help meet the practical challenges of leadership in today’s organisations.

The subject draws on two important conceptual developments that have emerged in recent times. The first is the realisation that leadership is best understood as being exercised through formal and informal social networks. The second is that the responsibility to be a leader is not restricted to the upper echelons of management but is distributed through all levels of an organisation.

cORE INNOVATION SUBJECTS Innovation and Entrepreneurship STRATEGY This subject examines the strategic and competitive advantage which comes from innovation strategies and entrepreneurial activities in organisations. The core building blocks of these strategic elements are illustrated with case study examples and research findings. Elements of business strategy, measures, resourcing and behaviour are included in the holistic approach.

New Value Creation Provides frameworks for entrepreneurial activity and commercialisation of new ideas, which will add value to organisations and to customers in markets or societies. It covers creativity and ideation processes and how to prioritise, make decisions, allocate resources and evaluate ideas as they pass from invention through to commercialisation. Also covers the integration of market, economic, financial, societal, sustainability and production concerns.

CAPSTONE SUBJECTS STRATEGY, ETHICS AND GOVERNANCE Provides students with the integrative frameworks needed to bring together knowledge and capabilities developed throughout the course into a coherent and high level frame of logic. It brings together the innovation aspects with the overall business and organisational requirements. It also brings together elements of a firm’s activities such as marketing and production operations, with due consideration of governance mechanisms and ethical standards.

INNOVATION AND ENTREPRENEURSHIP PROJECT Taken in the final semester of study, this subject enables students to demonstrate the application of knowledge and skills gained during the course to plan and execute a substantial research-based project.

ELECTIVE SUBJECT Students must complete one elective subject from the University’s graduate level offerings, approved by the program director as relevant to the innovation interests of the student.

Possible subject areas include: social entrepreneurship, biotechnology, information technology, sciences or engineering.

For a list of suggested intensive-format subjects, please visit: handbook.unimelb.edu.au

Core subject delivery dates 2015* Dates

Subject

Time

9 – 13 February 2015

Marketing for Managers

8.30am – 12.30pm

Strategy, Ethics and Governance

1.30pm – 5.30pm

New Value Creation

8.30am-12.30pm

Innovation and Entrepreneurship Strategy

1.30pm-5.30pm

Production and Operations Management

8.30am – 12.30pm

Quantitative Analysis for Managerial Decisions

1.30pm – 5.30pm

10 – 14 August 2015

Leadership and Management

8.30am – 12.30pm

Managerial Economics

1.30pm – 5.30pm

16 – 20 November 2015

Financial and Performance Management

8.30am – 12.30pm

Behaviour and Leadership in Organisations

1.30pm – 5.30pm

23 – 27 February 2015

18 – 22 May 2015

Each subject will also require students to attend an additional two group case analysis sessions, held from 6-9pm throughout the intensive week.

Innovation and Entrepreneurship Project 16 – 17 February and 1 – 2 June 8.30am – 5.30pm OR 20 – 21 July and 30 November – 1 December 8.30am – 5.30pm This is a capstone subject and must be taken in the final semester of study.

*Dates are correct at time of printing but may be subject to change.

“It’s real life education – much more practice than theory – combined with practical scientific methods that teach you to think laterally, to be an opportunity creator and master of your own destiny.”

Michael Saba is Director/Partner of Swisse Wellness. He completed the Master of Enterprise in 2013.

Contact us Melbourne Business School The University of Melbourne 198 Berkeley Street, Parkville Victoria 3010

Tel: +61 3 8344 1670 or 1800 227 117 Fax: +61 3 9349 5021 Email: mbs-enquiries@unimelb.edu.au www.mbs.unimelb.edu.au

Authorised by: Deputy Dean, Melbourne Business School Published by: Melbourne Business School Copyright: The University of Melbourne November 2014 CRICOS Provider code: 00116K Intellectual Property: For further information refer to Statutes and Regulations.

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For specific enquiries about program and subject content please contact the Program Director, Professor Danny Samson Tel: +61 3 8344 5344 Email: d.samson@unimelb.edu.au

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