Cerveceria- Kuntsmann

Kunstmann Brewery HIGH-CLASS CRAFT BEER MADE IN SOUTHERN CHILE

www.cerveza-kunstmann.cl

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HIGH-CLASS CRAFT BEER MADE IN SOUTHERN CHILE Kunstmann Brewery Kunstmann Brewery’s story began 30 years ago, in 1991. Back then, the brewery’s founder Armin Kunstmann wanted to return the joy of making beer to the city of Valdivia (Chile) RESEARCH BY

Ricardo Saguier

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unstmann Brewery’s story began 30 years ago, in 1991. Back then, the brewery’s founder Armin Kunstmann wanted to return the joy of making beer to the city of Valdivia (Chile). Especially after a massive earthquake the year before its foundation ended with emblematic producers in the southern part of the country.

The brand carried out their first formulas in the Kunstmann family’s home kitchen, where the whole household helped with different tasks. After several trials, they managed to

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optimize the procedure until finally crafting their specialty: Kunstmann Lager. With this first success, the family installed a small plant in the Torobayo sector.

The brewery’s social calling Business Excellence had the opportunity to interview Armin Kunstmann and his secondgeneration son and general manager, Alejandro Kunstmann. They talked to us a bit more about the company’s foundations, their present, and vision. “We are located

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“We constantly work to be an engine of change and positive impact for the Los Ríos Region through different actions”

in the south of the country. From there, we constantly work to be an engine of change and positive impact for the Los Ríos Region through different actions”, mentioned Alejandro.

Some of those actions include: - Carrying out alliances with local producers to boost the area’s economy.

- Supporting public and private institutions to promote the development of entrepreneurship

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INDUSTRIAL GRAPHICS 2R For us, being able to work for Cervecería Kunstmann has been a beautiful challenge, designing their requirements and then manufacturing them fills us with pride, especially when seeing them already implemented in national retail.

This relationship led us to grow as a company and opened doors for us such as with CCU where we are now tendered suppliers of the beer area for the south of Chile, We are very grateful to Don Armin, his daughter Paula, and Nicolas Sepulveda who trusted us and started With Kunstmann’s requirements, we started manufacturing small orders and as of today we take care of annual requirements and we are very happy.

Thanks to entrepreneurs like Don Armin who trust in the national product that small companies

Confidence-building professionalism Large format printing service and all kinds of advertising media.

T: +56 9 8341 0912 E: juliorebolledo@graficaindustrial2r.cl Please visit our website: www.graficaindustrial2r.cl

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like ours can grow and achieve stability, we hope to continue being one of their main suppliers in the marketing area for many years to come. www.graficaindustrial2r.cl

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“It is the affection and sense of responsibility with our hometown, Valdivia, that guides our sustainability actions”

- H igh-impact programs to reduce the ecological footprint

Responsible craftmanship For Kunstmann Brewery, creating quality beers through responsible processes that don’t impact the environment negatively are paramount. They are committed to the region’s development. Plus, the region’s richness, from abundant soft water to the Valdivian jungle’s essence, is the company’s inspiration.

“It is the affection and sense of responsibility with our hometown, Valdivia,

that guides our sustainability actions. We work on a daily basis to contribute to the city, economically and environmentally”, explains Mr. Kunstmann senior. The company is especially concerned about water care, considering that it is one of the ingredients of the secret formula. “The waters of this area are characterized by being the softest in the country and make Kunstmann a unique product,” he goes on.

The brewery’s interest in caring for water has led to an agreement in its final stages with the Centro de Humedales Río Cruces (Río

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A WORD FROM OUR PARTNERS CRISTALERÍAS DE CHILE, LEADER IN THE MANUFACTURE OF GLASS CONTAINERS AND BOTTLES At Cristalerías de Chile we have a purpose that guides all of our actions: “WE CREATE PACKAGES THAT CARE FOR LIFE” and we are constantly seeking to share our purpose with our customers to add value in a sustainable way, providing quality packaging, friendly to the environment. environmental and innovative.

Working with Cervecera Kunstmann has not been the exception since we have jointly promoted initiatives that have allowed us to be a contribution to the planet and consumers.

This is how in 2018 we launched the Kunstmann Lager Unfiltered product in our EcoGlass bottle, which weigh 14% less and contain 25% recycled glass, thus reducing the carbon footprint of this product.

From the beginning of Kunstamnn, Cristalerías de Chile supported the brewery through the development of its own bottles that enhanced the brand and the concept of a craft beer.

“As a company we always believed in Kunstmann’s success, together, over time, we have developed various formats that have enhanced its growth and product diversity. We congratulate Cervecera Kunstmann for its 30 years of history”

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SANTA ELENA LTD We have been working with “Cerveceria Kunstmann SA” for twenty years, with different executives and areas, we have also seen the evolution during the last years in terms of its size, development of its new products and innovation, today a new generation is assuming its administration.

Our main input is to provide different glasses and jars which are very important to develop a good presentation of your beer and we decorate them in our own plant in Santiago de Chile. We have always known how to satisfy the different requirements and needs of the company, giving a plus to each of the brands.

Santa Elena Ltd is a company with more than 50 years in our country, its Core Business is the importation and distribution of products for restaurants, homes, hotels and retail, it also has a decoration plant which is the leader of the Chilean market, its El The distribution center is in Colina and from there we can reach all parts of our country.

Along with this, the Company has a chain of stores located in the most important malls of our country under the brand name “El Volcán”, which is an expert company in the sale of gastronomic equipment and supplies.

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CMPC BIOPACKAGING Beers competitive scenario requests the maximum visibility thru the packaging.

Kunstmann has its back covered. CMPC Biopackaging, a Chilean natural fiber packaging firm with regional presence, is their partner in sustainable packaging with the clear target to protect, transport and promote its beers until the hands of the consumer. CMPC vertical integration includes recycling, papermaking and the design & production of fiber packaging solutions, collaborating with their strategic partners to contribute to the environment by providing a product that is 100% recyclable.

CMPC offers packaging solutions that deliver results, by developing packaging that allows them to optimize logistics costs, reduce risks & improve sales thru brand visibility. This is possible thanks to CMPC Biopackaging R&D team collaborative work with our customers, helping them address the needs of the consumer. Last year, CMPC developed Valdivia Pale Lager 6x500cc, Kunstmann Torobravo 12x330cc & Kunstmann Pack de Favoritas 12x330cc, with great success in sales, not only in modern channel but also in e-commerce.

Surging worldwide online orders have boosted demand for corrugated cardboard boxes.

Chile is not a way of this context and different companies have struggled to have their boxes as they expected. Counting with a reliable partner enables Kunstmann to continue to do what they do best: tasty beers. CMPC understands the importance of the correct box in the correct moment is the only way its customers can create the best products. That is why they are 100% committed with their customers. No surprises,

“Surging worldwide online orders have boosted demand for corrugated cardboard boxes. Chile is not a way of this context and different companies have struggled to have their boxes as they expected. Counting with a reliable partner enables Kunstmann to continue to do what they do best: tasty beers”

no issues. COVID-19 has challenged supply chains but CMPC with the largest installed capacity in Chile, never stopped supplying, even in times of strict quarantine.

What is next? +30MM USD investment projects for the next 2 years, include two new corrugating machines and two converting machines with the best printing quality. Furthermore, the new CMPC Biopackaging Excellence Center will be ready 2022 to design, test & deliver unique solutions, achieving the best possible shopping experience for customers.

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Cruces Wetlands Center). In collaboration with them, Kunstmann Brewery will support the protection of these ecosystems in southern Chile through a mutual plan of action.

From Valdivia to the world Kunstmann is a brewing family that’s passionate about making specialty beers.

“Even though the competition in Chile and the region - is enormous, we do not compromise on quality,” states its founder.

“Our brewmasters are professionals trained in the best brewing schools in Europe.

Each variety we offer is specially designed

and analyzed for fans of craft beers. The ingredients used are also important. We favor the use of local ingredients, which enhance the area’s economic development since our activity’s focus is Valdivia”.

Currently, Kunstmann Brewery leads the craft beer market in Chile, with 17 different specialties. “We want to have a specialty for each particular taste so that beer lovers can find a unique experience. This challenges us to constantly search and experiment, to offer new specialties and surprise in each of our new presentations”, noted the youngest of the Kunstmann’s.

“Our brewmasters are professionals trained in the best brewing schools in Europe. Each variety we offer is specially designed and analyzed for fans of craft beers”

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Family Kunstmann

Bierfest Kunstmann, an event that has become a tradition The company has been celebrating the largest beer festival in the south of Chile for 17 years, called Bierfest Kunstmann. Every year the festival brings together thousands of fans of craft specialties. “It’s a unique event that we carry out in the Valdivian summer, which celebrates the German cultural roots and mobilizes the entire community,” said Mr. Kunstmann senior. “We offer the best of experiences around Valdivia’s craft culture, considered the beer capital of Chile and Latin America’s pint rendezvous”.

Currently, dozens of institutions benefit from this beer festival, such as the Firemen of Valdivia. This institution managed to build its headquarters due to fundraising from the event. Despite the Covid-19 pandemic, the Bierfest Kunstmann innovation team decided to go through with the event anyway, making it the first online Bierfest in the country. It’s

also an excellent opportunity for local folk groups to meet and promote their traditions through this celebration.

Consequences of the pandemic Nonetheless, Mr. Kunstmann senior did express that the pandemic was a worldwide catastrophe that took them by surprise. “Our priority and concern is the safety and health of our collaborators,” he explained. That’s why the company had to formulate strict protocols that would minimize the risks of infection.

The brewery constantly promotes self-care in compliance with the internal and external measures dictated by health authorities. Some Government authorities’ actions imply that the company’s beer bars throughout the country have to close for unknown periods. But that hasn’t stopped this brewery from doing what they love. The pandemic forced the company to create their e-commerce, promoting not only beer varieties but also experiences.

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Alejandro Kunstmann, gerente general

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“The Kunstmann consumer has chosen us over time because they enjoy the whole experience. We constantly seek to provide a brewing experience based on the quality of our various beers. We even like to share our brewing process, so people get to know which are the faces behind this family business, our collaborators”, says Armin Kunstmann proudly.

Present and future Kunstmann is the largest brewery with craft varieties in the Chilean market. They have 17 specialties to date, plus a line of experimental beers that change periodically, considering innovation and experimentation are in the company’s DNA. All of those varieties are produced in their only factory located in Valdivia, south of Chile.

Peru, Argentina, Paraguay, Uruguay, Colombia, Bolivia, and Brazil are some of the countries the Kunstmann experience has arrived. Their workforce is made up of 182 collaborators who are crucial for the development of the brewery.

Regarding their long-term vision, the brewery seeks to strengthen its craft leadership in Chile. Their goal is to increase production volumes and market share. They also wish to continue being a benchmark in brewing innovation, both in processes, products, and experiences. “We also hope to consolidate our recognized specialty Kunstmann Torobayo as the icon beer of the craft movement in Chile and South America”, specified Alejandro Kunstmann. So, if you’re ever in South America and come across a Kunstmann beer, make sure to raise a glass in Kunstmann’s name.

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