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J O S H B U R D I C K | V E R I TA S M E D I A
Video truth-telling is hard but important Veritas Media aims to do right and help the community flourish Heather Lea In today’s world, there are few things more effective for promoting a product or business than video. And while video production was an industry that suffered throughout the pandemic — it’s tough to shoot remotely — Veritas Media CEO and founder Josh Burdick and his team innovated and were able to continue providing a high level of excellence. Veritas Media offers recruit-
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BUSINESSPULSE.COM | MAR/APR 2022
ment, training, human resources and e-learning video, along with sales and marketing content, to businesses and nonprofits. When Burdick started out in 2011, he was a college graduate, and Veritas was his side hustle. By 2016, he’d quit his job and was devoted to growing his company. These were financially tight days, but with every completed project, Burdick poured his time, money and
resources back into building Veritas. “I bought more gear, started hiring freelancers and eventually secured some office space,” Burdick said. “My first full-time hire came in 2017, and by 2021 I had seven (full-time) people on staff.” Burdick points out that his wife, Nicole Burdick, and his team members have contributed to his success. “Even though I am the sole oper-
