How the Mobile Web will Change SEO In 2015
Mobile web: Relevance to Google search
As more and more people use Internet on the go, mobile web is the future. This is apparent as the sales of phones, tablets, phablets and now smart wearable devices like the Apple Watch skyrocket
Mobile is increasingly figuring as a large source of traffic for websites.
This is why Google search is slowly going to be dominated by mobile search
Google Algorithm: Powering the Mobile Web
Google’s new algorithm could reduce SEO rankings for websites that are not optimised for mobile devices. More details on this can be seen at digital marketing firm in Sydney’s website: http://www.thinkbigonline.com/
Google is making these changes so that mobile users can use it to find more highquality content for their devices
Google has provided a Mobile Friendly Test to enable websites to check if their website is optimised for mobile
How Google analyses a website for mobile Shown - mobile test: Aussie newspaper ‘The Australian’ A few simple ways to optimise for the mobile web ● Avoid software not found n most phones/tablets ● Text should be easily readable without zooming ● Content: easily readable/viewable without scrolling ● links: spaciously placed for easy thumb clicking
How can you adapt to critical SEO changes ● Keep an eye on design and User Interface best practices ● Work with a mobile team experienced in Android and iOS redesign ● It is advisable to bring onboard an established mobile website design firm like Think Big Online which has experts in UI, app design, mobile web and SEO to provide you a comprehensive strategy
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