Changing digital media in 2015 http://
2015: The Year of Video Marketing Video marketing will soon drive 70% of consumer internet traffic. It is about how you promote your video: ● ● ● ●
Compact videos: catch attention in less than 30-40 seconds for instant engagement Social media: Facebook and Twitter, as well as mobile apps like Instagram and Whatsapp Video marketing schedule to sustain a campaign Give videos a call to action to subscribe and share
Copywriting for 2015 ● ● ●
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Google does not care for keyword stuffing, but good content Change SEO: Bing and Yahoo! search are both slowly picking up How does Google consider a site spam? o Bad editing and poor grammar structure o Too many banners o "Click here!" popping up everywhere o Irrelevant images and broken links Timely "trending" content Infographics, images and video
Online Reputation management ●
Critical to generate sales
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improve and monitor online reputation around the clock
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Create and sustain unique positioning for businesses
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Convert all this buzz into sales
Social media trends: 2015 Web Market Videos: Easy to consume and share Businesses can thrive without Facebook Pinterest and Instagram are becoming important In-app engagement: for targeted content "Social media buying� will grow in the coming years Real time response to customer posts is key
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