July/August 2011 by St. Cloud Area Chamber of Commerce

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“My outcome was as important to them as it was to me.” Mike Crow

Mike had heart problems for years, and until he had bypass surgery he accepted various limitations as part of life. Today, Mike is feeling better and is grateful for the care he received at the Central Minnesota Heart Center at St. Cloud Hospital. As a heart bypass patient, Mike is one of thousands whose outcome we carefully measure. Measuring quality—it helps patients like Mike get better, and makes us better too.

Quality care—it’s our passion.

care above all. 1406 Sixth Avenue North | St. Cloud, Minnesota 56303 | www.centracare.com

IN EVERY ISSUE 8

6 President’s Letter

Editor’s Note

Business Calendar

Network Central

Top Hats

CONTENTS

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JULY/AUGUST 2011

G R OW

Business Tools

22 Entrepreneurism

powerful lead-generating tool – with the right strategy.

30 PROFIT

30 COVER STORY 5G Fifth generation business owner,

Dan Miller, turns clients into lifelong friends. N E T WO R K

Upfront

What’s happening and who’s moving.

Your Voice In Government Fly-In The Chamber’s annual trip to Washington, D.C., helps create connections.

Business news from around Central Minnesota.

13 People to Know

10 News Reel

Book Review Looking Out For Number 2, by Bruce Miles, The Big River Group

Regional Round-Up Sauk Rapids celebrates Dick and Doris Busse

26 Economic Review

Innovation or Stagnation?

28 Going Green

D E

Win-Win Successful business

Connect LinkedIn can be a

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23 Management Tool Kit 24 TechStrategies

When work and play overlap good record-keeping becomes critical.

negotiations offer something to both sides.

Mixing Business with Pleasure

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This Issue 38 Feature

Change is Good

Supervisors have an important role to play in helping employees successfully deal with change.

40 Special Focus Equal Access

Changing the environment of your office to be more eco-friendly might do more good than you realize.

Women-owned small businesses are now guaranteed equal access to federal contracting opportunities.

Special Sections

Choices Advances in technology are helping seniors live independently, while providing their caregivers with peace of mind.

41 Women in Business 45 Senior Health Care & Living

Business Spotlight Sue Dropp, Dropp’s Unique Portrait Design

ONLY ONLINE •• Business Start-up assessment tool

•• Six steps for measuring social media

•• Start-up budget worksheet

•• Build your own app

www.BusinessCentralMagazine.com

PRESIDENT’S LETTER

NETWORK

What Happens in D.C. ...

Main Phone | 320-251-2940 Automated Reservation Line | 320-251-2940, ext. 126 Program Hotline | 320-251-2940, ext. 125 www.StCloudAreaChamber.com email: information@StCloudAreaChamber.com ST. CLOUD AREA CHAMBER OF COMMERCE STAFF President | Teresa Bohnen, ext. 104 Vice President | Gail Ivers, ext. 109 Director of Administration | Judy Zetterlund, ext. 106 Special Events Coordinator | Virginia Kroll, ext. 105 Communications & Workforce Development Coordinator | Jill Copeland, ext. 130 Membership Sales Specialist | Wendy Franzwa, ext. 134

Most of our 2011 Washington, D.C. contingent with Rep. John Kline (Standing center)

he Voice in Government column (see page 12) this month highlights the accomplishments of 20 dedicated Chamber volunteers who recently visited Washington, D.C. How about some insight into the people who did the work? (Even though they insist that what happens in D.C. stays in D.C.) Jami Bestgen is our exercise coach. Regardless what time we fall into bed, she’s up at 6 a.m. to guide the hardiest souls down the mall and through the monuments. No other morning walk is quite like it. John Herges made it on the second morning because he didn’t want to disappoint me. I stayed snug in my bed for an extra hour while he walked in the drizzle. Dan Ochsner got up early to open his show “Hot Talk” live from D.C. I sat next to Dan at a couple of dinners because he would tell me stories from his shows. I discovered that Jim Beck, Dave Borgert and John Herges are all good dancers. Jim knew lots of the disco steps I learned in college. We also made up a few of our own. Pam Raden calls D.C. her Disneyland for adults. This year she mistakenly addressed Congressman Chip Cravaak as “Your Royal Highness.” (In person he bears a striking resemblance to Prince Charming.) Dolora Musech and Kris Nelson concentrated on their photo journalism skills. They documented our Congressional visits, our dinners, our dancing, and the havoc the humidity played with everyone’s hair: mine got big, Gail Ivers’ went flat, and Kris Nelson’s got curlier and curlier.

Administrative Assistant | Vicki Lenneman, ext. 122

Diane Hageman seems to have conquered her fear of escalators.... I think it’s called escalaphobia. Dan Ochsner brought her information about the disorder. He’s so helpful. Deb Huschle is a wonderful, calm traveler. So are Melinda Sanders, Sandy Neutzling and Lysa Neitzke. Lysa didn’t pack any blue jeans. I thought that was a travel law. Gloria Vande Brake spreads sunshine when she’s around. Her smile and sunny attitude were infectious. Tama Theis usually travels with the builders, but this year decided to join us. She served a dual role, since she is Board Chair for Birthline, and her roommate was Executive Director Carrie Tripp. And finally, I was happy to have Sartell City Administrator Patti Gartland with us. Her issues were given lots of attention, and we’re hopeful she will see some resolution from one of our senators. I did not introduce her as being from the City of St. Cloud even one time. I believe it was the most productive trip to D.C. our Chamber has ever made. Oh wait, what about our leader – Chamber Board Chair Bernadette Perryman? Bernie proved her capable leadership, infectious charisma, outstanding advocacy skills, and extreme generosity and was “Host Supreme.” And gosh darn it, people like her. (Oh, wait, I think that’s a quote from Senator Franken.) I hope you’ll consider joining the fun (and work) next year!

Teresa Bohnen President 6

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Administrative Assistant | Cindy Swarthout , ext. 100 Administrative Assistant | Sharon Henry, ext. 124 CONVENTION & VISITORS BUREAU STAFF Executive Director | Julie Lunning, ext. 111 Sales Manager | Lori Cates, ext. 113 Director of Sales & Marketing | Judy Okerstrom, ext. 112 Director of Sports & Special Events | Kelly Sayre, ext. 128 Director of Visitor Services | Jean Robbins , ext. 129 Receptionist | Nikki Fisher, ext. 100 2010-11 BOARD MEMBERS Jim Beck | Minnesota School of Business Craig Broman | St. Cloud Hospital/ CentraCare Health System Brenda Eisenschenk | InteleCONNECT, Inc. Linda Feuling | Westside Liquor Todd Fritz | InteleCONNECT, Inc. Jayne Greeney Schill | St. Cloud Area School District #742 Steve Hahn | HahnMark, LLC John Herges | Falcon National Bank Joy Hornung | LarsonAllen LLP Dolora Musech | Batteries Plus Kris Nelson | Custom Accents, Inc. Bernadette Perryman | C & L Distributing, Board Chair Rick Poganski | Principal Financial Group Dr. Earl Potter, III | St. Cloud State University Dr. Mark Roerick | Advantage Chiropractic Melinda Sanders | Quinlivan & Hughes, P.A., Past Board Chair Jodi Speicher | The Good Shepherd Community Bill Winter | St. Cloud Federal Credit Union, Board Vice Chair

EDITOR’S LETTER

NETWORK

Just Impossible If no one tells you the job is impossible, it’s amazing what you can accomplish.

Miller Architects and Builders with editor Gail Ivers

y first professional job out of college was at West Central Community Services Center, now called Woodland Centers. This outpatient mental health center based in Willmar serves six counties in west central Minnesota. I was hired to fill a temporary communications position while the permanent employee was on medical leave. My responsibilities were pretty straight forward. I put out a newsletter, created brochures for the Center’s myriad of programs, worked on displays, and helped with special events. One day the Willmar Recreation Department called and asked if we would like to partner on an inaugural community health fair. Why not? I said. Our committee of two did all of the promotion, while planning a full day of activities, including speakers and health screenings. I was also put in charge of the committee assigned to plan the Center’s 25th anniversary events, including region-wide promotion and a celebration dinner. I created a 12 page tabloid-sized newspaper insert about the Center and its services, writing all the content, working on the layout, and finding financial sponsors. The local newspaper sold advertising and did the printing. I remember lying on the couch at my parent’s house in the evenings proofreading pages of newsprint. When it was done we had 6,000 copies that the Center’s maintenance man and I hauled

B u s i n e s s C e n t r a l M a g a z i n e • • J U LY / A U G U S T 2 0 1 1

Gail Ivers

Vice President

Editor

Photo by Joel Butkowski/BDI

Dan Miller,

around our five county service area and distributed at locations that I had pre-arranged. I share this to explain a fundamental principle that I have since learned: If no one tells you the job is impossible, it’s amazing what you can accomplish. I worked at the Center for 10 months. When I think back on the experience, I am astounded. Sometimes I think I’ve embellished it – except I still have the health fair t-shirt, (yes, I still have a t-shirt from the 1980s), the tabloid, and the timelines. I can’t imagine doing that work today, because today I realize that it is impossible for one person with limited resources and virtually no practical experience to complete such projects. It simply cannot be done. It’s a good thing no one told me that back then. I had this conversation recently with Dan Miller, owner of Miller Architects and Builders (see the story on page30) I asked him what it was like to take over the family business … was he just one of the guys one day and the guy in charge the next? After a long pause he said, “Yes. That’s pretty much what it was like.” How did that go, I asked. “I hesitate to even tell you about it,” Dan said. “It was really hard. We had problems meeting payroll, we had no work … it was tough. I’d kind of forgotten about that. I don’t know how we did it.” I do. No one told him it was impossible. Until next issue,

Publisher Teresa Bohnen Managing Editor Gail Ivers Associate Editor Dawn Zimmerman CONTRIBUTING WRITERS Lorena Cobo St. Cloud State University

Jill Copeland St. Cloud Area Chamber of Commerce Mary Edwards St. Cloud State University Fred Hill St. Cloud State University Gail Ivers St. Cloud Area Chamber of Commerce Chelsey Larson St. Cloud Area Chamber of Commerce Dawn Zimmerman The Write Advantage

Let’s make our own positive indicators.

ADVERTISING Associate Publisher/Sales Wendy Hendricks, Hendricks Marketing

Ad Traffic & Circulation Yola Hartmann, Hazel Tree Media ART Design & Production Yola Hartmann, Hazel Tree Media

Cover Photo Joel Butkowski, BDI Photography ACCOUNTING Accountant Judy Zetterlund

The economy is made up of millions of businesses – large and small. But we’re here to focus on the most important one. Yours. Let’s seize opportunities and get growing. Together. Building your business. Strengthening our economy. Let’s take action.

110 Sixth Avenue South

Your business. Our bank.

P.O. Box 487, St. Cloud, MN 56302-0487 Phone (320) 251-2940 • Fax (320) 251-0081 www.BusinessCentralMagazine.com For advertising information contact Wendy Hendricks, (320) 656-3808, 110 S. 6th Ave., P.O. Box 487, St. Cloud, MN 56302-0487. Editorial suggestions can be made in writing to: Editor, Business Central, P.O. Box 487, St. Cloud, MN 56302-0487. Submission of materials does not guarantee publication. Unsolicited materials will not be returned unless accompanied by a stamped, self-addressed envelope. © Copyright 2011 Business Central LLC Business Central is published six times a year by the St. Cloud Area Chamber of Commerce, 110 Sixth Avenue South P.O. Box 487, St. Cloud, MN 56302-0487 Phone (320) 251-2940 • Fax (320) 251-0081 Subscription rate: $18 for 1 year.

Downtown St. Cloud 251-3300 West St. Cloud 656-3300 • Sauk Rapids 252-1938 Sartell 255-7121 • Rice 393-2600 Call 1-800-908-BANK or visit Bremer.com. Member FDIC. ©2011 Bremer Financial Corporation. All rights reserved.

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Book Review

Point of View

Your Voice in Government

People to Know

Business Calendar

It’s Made Where?

Regional Roundup

UPFRONT

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States of America • 2010 ISBN 1-934478-24-5

Reviewed by Fred Hill

ruce Miles is the founder and chief executive officer of the Big River Group, LLC. He specializes in helping entrepreneurs, business owners and management teams more effectively lead their organizations. Reflecting on the genesis of his book, Looking out for Number 2, Miles writes: “At one point, I was thinking about my most effective clients and discovered that a key differentiator for

Group, LLC, United

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Strobl joins Quinlivan & Hughes

The presence of a strong, effective #2 person often makes the difference between a successful organization and one that never reaches its potential.

Big River Consulting

N E WS R E E L

Thinking Like an Owner

by Bruce Miles

NEWS & PEOPLE THAT MAKE UP THE CHAMBER NETWORK

BOOK REVIEW

Looking Out For Number 2

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those organizations was the presence of a strong, effective #2 person. The person you rely on when you cannot, or do not, have the personal resources to attend to all parts of the business on your own.” A couple of the talents the #2 person would have, according to Miles, are thinking like an owner, and effectively dealing with some role ambiguity. This book is designed to assist organizations in finding, selecting, training, and keeping outstanding #2 leaders. Based upon his research and interviews, Miles concludes that the #2 leader is the backbone of the business. They are always in high demand. Economic swings do not affect their ability to be sought by other companies. A good #1 leader knows the importance of their secondin-command and should understand how to keep #2 happy and productive; thus, staying with the organization. The book consists of 11 chapters. Four chapter titles are: Creating Followership, Sharing the Plan, Reinforcing Results, and Retaining Top Talent.

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There is a nice Appendix at the conclusion of the book which provides some excellent tools, including worksheets, sample visions, a skills assessment, goal prioritization, and others. These can assist #1 in helping #2, and #2 in helping the company or organization. My favorite portion of the book is Chapter 8: Getting Beyond the Blunders. In this chapter we learn that, too often, #1 doesn’t invest the time and energy in the early days of the #2 hire, which can result in floundering and projects gone astray. Miles suggests “be hard on the problem and easy on the people.” Delegating, for all its value, is all-too-often extremely difficult to do, especially at the level above #2. The skill and commitment of #1 at these delegating times can significantly enhance the success of #2. BC Dr. Fred E. Hill is a professor of Learning Resources and Technology Services, at St. Cloud State University.

Garin L. Strobl recently joined Strobl the law firm of Quinlivan & Hughes, PA. She will practice in the areas of automobile and employment law.

Chris Coborn’s is Ernst & Young Entrepreneur of Year, Coborn’s is Retailer of the Year

Chris Coborn, president of Coborn’s, Inc. is the Ernst & Young Retail Entrepreneur of the Year for the Upper Midwest. His name will be forwarded for the national competition in Nov. Grocery Headquarters magazine named Coborn’s, Inc. the Independent Retailer of the Year. Started in 1921 in Sauk Rapids, Coborn’s now owns 41 Coborn’s, Cash Wise Foods and Save-A-Lot grocery stores throughout the Upper Midwest.

BankVista receives award BankVista, Sartell, is among the 2011 Minnesota Small Business Week award winners, receiving the Community/Rural Lender of the Year award.

McDowall Company receives award

Carlisle Syntec awarded McDowall Company, Waite Park, the 2011 Perfection Award. This award annually recognizes the top 5 percent of Carlisle’s contractors. Recipients are chosen based on quality oriented metrics, including installation and warranty claim performance.

Nies Financial Group merges

Sartell based Nies Financial Group is joining KDV Wealth Management, a regional financial services and CPA firm.

POINT OF VIEW

Business Central asked readers: What is the best career advice you have ever received?

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Mike Reinert Martin Marietta Aggregates

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After retiring from the army, I was told to do what I love and find a career I’m truly happy in.”

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Robin Grote InteleCONNECT, Inc.

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Don’t anticipate starting at the top. Be okay with just getting your foot in the door.”

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Bob Rush FBG Service Corporation

Dana Thomsen Icing Dreams

Don’t be afraid to express your opinion, you don’t want people to assume you don’t have any ideas.”

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Start at the bottom because then you are able to see all aspects of what you are doing.”

Jackie Bauer St. Cloud Technical & Community College

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Be open to taking on new challenges and responsibilities to enhance your skills and strengthen your resume.”

Pam Maurus Girl Scouts of MN & Wisconsin Lakes Pines

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Follow your dreams because if you are passionate in what you’re doing you will be successful.”

Managing Print Expenses Get Input On Your Output Costs.

We hear you’re looking for ways to decrease costs. Expenses are justifiably top-of-mind for all businesses today. Marco’s team of print specialists can show you simple and productive ways to track and manage your printing costs. Our team not only knows the print industry, they’ve also been trained to listen. Want to chat about how much you could save? We’re all ears.

Marco helped a Minnesota school district save nearly $80,000 in print costs! Hmmm….guess we’ve earned an “A” for that one. To read the whole story, visit www.marconet.com/SmartSchools

marconet.com

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UPFRONT

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NETWORK

YOUR VOICE IN GOVERNMENT

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Fly-In

The Chamber’s annual trip to Washington, D.C., helps create connections. Pflepsen

Carter

Warrey

Marco acquires new business, staff receive certification, recognition Marco, Inc. recently purchased Best Business Products in South Dakota. Dan Pflepsen, technology advisor for Marco, Inc., completed three Cisco sales certifications. Lyle Carter, network engineer, received certifications as a Cisco routing and switching field specialist and Cisco web security field engineer specialist. Jonathan Warrey, regional sales director for Marco in Fargo, recently received the “Go-Giver” Leadership Award from HTG Peer Group – a worldwide network of IT solution provider executives.

Between appointments: Bernie Perryman (L), C&L Distributing; Gloria Vande Brake, Nextera Communications; Tama Theis, Greg E. Theis Remodeling; Carrie Tripp, Birthline; Sandy Neutzling, Jennings Insurance and Gail Ivers, St. Cloud Area Chamber

Rep. Michele Bachmann

Phillips joins Rinke Noonan Keri Phillips joined Rinke Noonan as a new attorney. Phillips is a graduate of the College of Saint Benedict and received her law degree from the Hamline University School of Law.

Hage named general manager Kathy Hage is the new general Hage manager of the AmericInn Lodge & Suites of St. Cloud. She has a background in hospitality management in both food service and lodging.

SMA Insurance recognized as top agency Shawn Wensel, account executive for SMA Insurance of St. Cloud, received the 2011 Grinnell Mutual President’s Club plaque. The award recognizes SMA Insurance as one of Grinnell Mutual’s top 50 agencies for outstanding production and profitability over a five-year period. Wensel

Melinda Sanders, Quinlivan & Hughes with Rep. Erik Paulsen

Bernie Perryman, C&L Distributing with Rep. Chip Cravaak

he St. Cloud Area Chamber of Commerce organized a fly-in to Washington, D.C. in April. Twenty volunteers and staff participated in the trip which put them in contact with all 10 of Minnesota’s Congressional delegation. While the trip primarily focused on relationship building, the group did address the following business issues at each stop. General Uncertainty Central Minnesota’s general business climate is slowly improving. Business owners still cite uncertainty about the financial state of our federal and state governments as major concerns. The overall environment seems to be better, but most people remain cautious with business decisions and are slow to employ or re-employ workers.

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John Herges (L), Falcon National Bank; Deb Huschle, Spirit 92.9; Kris Nelson, Custom Accents; Dolora Musech, Batteries Plus, Pam Raden, The Johnson Group Advertising with Sen. Amy Klobuchar

Under-funded entitlement programs Size of government “Married couples who earn more than $200,000” – Taxes on this income category hit small business owners hard and greatly limit growth and productivity of small businesses. Senator Al Franken

Health care Education Air Service

PEOPLE TO KNOW

Andrew Berger

Lamar Advertising (320) 253-3000 stepley@lamar.com Chair, Sauk Rapids Chamber The Sauk Rapids Chamber, a division of the St. Cloud Area Chamber of Commerce, promotes a healthy business environment in the community of Sauk Rapids. Volunteers and committee members work in cooperation with member businesses, local government, the public school system and other community organizations. Programs include the Sauk Rapids Citizen of the Year.

The Technology and Education Conference Committee organizes the Chamber’s annual fall conference covering technology and education topics related to medical, legal, business, and information technology. Volunteers recruit speakers and sponsors who provide educational seminars and display booths. The event is open to all Chamber members and the general public.

Jean Dotzler

City of St. Cloud (320) 255-7295 lisa.braun@ci.stcloud.mn.us Chair, Volunteer Coordinating Committee The Volunteer Coordinating Committee creates and maintains a system to communicate volunteer opportunities at the Chamber to interested members, helps recruit volunteers, and helps recognize current volunteers and their companies throughout the year.

Julie Forsberg

Events Extraordinaire by Jean, Inc. (320) 267-8609 jean@eventsbyjean.com Chair, Star-Studded Celebration The Chamber’s annual volunteer recognition event, known as the Star-Studded Celebration, focuses on networking and recognition. Volunteers plan the program, solicit sponsorships, and help during the evening.

Lisa J. Braun

Enventis (320) 227-1040 aberger@enventis.com Chair, Technology and Education Conference Committee

Sheila Tepley

Forsberg Investments & Insurance (320) 230-8300 julie@forsberginvestmentsandinsurance.com Chair, Waite Park Chamber The Waite Park Chamber, a division of the St. Cloud Area Chamber of Commerce, is a place where business, education and government come together for the betterment of the community. Programs include the Waite Park State of the City address.

replay Score without soreness When pain puts you on the bench, it’s time to see the pros. From rehab to replacement, the Orthopedic Sports Center will help you restore your flexibility and get you back in the game.

OrthopedicSportsCenter.com 320.259.4141 SCO BusinessCentral Ad.indd 1

Sports Therapy • Sports Medicine • Physical Therapy • Occupational Therapy • HEAT Program

5/3/11 9:43 AM J U LY / A U G U S T 2 0 1 1 • • w w w. B u s i n e s s C e n t r a l M a g a z i n e . c o m 13

UPFRONT

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NETWORK

Foundation names development director St. Cloud Technical and Community College Foundation named Kristina George as the new director of development. George will focus on working with the board of directors to grow the foundation’s scholarship programs. She is a 1991 graduate of the College of St. Benedict.

BUSINESS CALENDAR

Can’t-miss opportunities to influence, promote, and learn JULY-AUGUST 2011 Visit events.StCloudAreaChamber.com for a detailed calendar.

George

Privratsky

Muenchow

Privratsky, Muenchow join Granite City Real Estate Scott Privratsky and Julie Muenchow joined Granite City Real Estate. Privratsky will work in commercial real estate and Muenchow is the new leasing manager.

Omann Insurance Agency recognized Peter Omann of Omann Insurance Agency received the 2011 Grinnell Mutual President’s Club plaque. The award recognizes the company as one of Grinnell Mutual’s top 50 agencies for its outstanding production and profitability over a five-year period. Janell Barg was selected as part of an elite group of agency customer service Barg representatives to participate in Grinnell Mutual Reinsurance Company’s fifth annual Technology Advisory Group.

Tully Tube Network relocates The Tully Tube Network is relocating their business of indoor video billboards from Staples to the greater St. Cloud area due to increased local interest.

Business After Hours A complimentary open house for Chamber members and guests. Bring lots of business cards and prepare to grow your network!

4:30-6:30 p.m. July 21: Hosted by The College of Saint Benedict, at the Gorecki Conference Center, 37 S College Ave., St. Joseph August 12: Hosted by Brenny Transportation, Inc./ Brenny Specialized, Inc., at 8505 Ridgewood Rd., St. Joseph

Chamber Connection

For businesses interested in doing business in Waite Park. Lunch is provided by the host when you register at least two days in advance.

A fun and informal networking group open to all members of the St. Cloud Area Chamber of Commerce.

11:30 a.m. - 1 p.m.

7:30 - 9 a.m. *

July 20: Hosted by Bernick’s

August 26: The annual Gavel

Vending & Beverages with guest speaker Lori L. Athman, Rajkowski Hansmeier, discussing document retention Location: Waite Park City Hall, 19-13th St. N, Waite Park.

Change Celebration will honor retiring Chamber Connection chair Jim Gruenke, Mark J. Traut Wells •• Location: Whitney Senior Center, 1527 Northway Drive, St. Cloud

August 17: Hosted by Blooming Creations with guest speaker Dan Becker, District #742, discussing synthetic marijuana •• Location: Waite Park City Hall, 19-13th St. N, Waite Park

*The group meets every Friday morning from 7:30 - 9 a.m. at various locations.

Call (320)251-2940 for details.

Sauk Rapids Chamber For businesses interested in doing business in Sauk Rapids. Lunch is provided by the host when you register at least two days in advance.

11:30 a.m. - 1 p.m. August 25: The Sauk Rapids Chamber hosts the 2011 Member Showcase featuring 3-minute presentations by eight Sauk Rapids Chamber members Location: The Good Shepherd Fellowship Hall, 325 11th St. N, Sauk Rapids. Call (320)251-2940 for details.

Waite Park Chamber

B u s i n e s s C e n t r a l M a g a z i n e • • J U LY / A U G U S T 2 0 1 1

65th Annual Chamber Golf Open

An annual golf event offering the opportunity for people to promote their businesses, network and have an overall great time. This is a best ball tournament.

Shot-gun start times at 8 a.m. and 1:30 p.m. August 8: Hosted by St. Cloud Area Chamber •• Location: The St. Cloud Country Club, 301 Montrose Road, St. Cloud.

Chamber Golf Open photos by QuarterTon Productions

N E WS R E E L

IT’S MADE WHERE?

St. Cloud, Minn.

Photos courtesy of Mathew Hall Lumber

Mathew Hall Lumber, established in 1889, provides building materials and integrated products and services in the same downtown location where it all began. The company’s component division designs, builds and delivers floor and roof trusses. •• Attic trusses can provide one of the most economical spaces in a home when designed correctly. •• The company uses computerized component saws, Virtek® lazer projection systems and automated stackers.

MATHEW HALL LUMBER Loran Hall, President www.mathewhall.com

•• Detailed roof truss layouts are furnished with truss paperwork including extra copies for onsite use. •• Curved trusses complement windows and add flair to a home or business.

127 6th Avenue North St. Cloud, MN 56303-4749 (320) 252-1920

BusinessConnection Your connection to business answers.

Everyone’s got an answer...

...ours will GROW your business. We know times aren’t easy for Minnesota businesses these days. You need a resource that provides direct and immediate help for all of your important business questions. BusinessConnection is your free, go-to service in Minnesota for any and all business questions. Its purpose is to help Minnesota businesses grow by breaking down barriers, opening doors and answering questions – so you can get back to business.

Connect anytime: www.mnbizconnect.com Call toll-free: 1-888-MINN-BIZ / 1-888-646-6249 Personal assistance is available 9 a.m.-5 p.m. Mon.-Fri. BusinessConnection is a service of Grow Minnesota! and sponsored by the Minnesota Chamber of Commerce, its local chamber partners and the Minnesota Department of Employment and Economic Development.

Connect online: www.mnbizconnect.com BC_Ad7.5x4.875_020110.indd 1

2/1/2010 12:53:32 PM J U LY / A U G U S T 2 0 1 1 • • w w w. B u s i n e s s C e n t r a l M a g a z i n e . c o m 15

UPFRONT

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NETWORK

N E WS R E E L CenturyLink, Qwest merge The merger of Qwest and CenturyLink has created the third largest telecommunications company in the United States. The company will be branded as CenturyLink. Erik Genrich is the new vice president/general manager for the north, central and southwest Minnesota markets.

REGIONAL ROUNDUP

POWER Couple

Sauk Rapids celebrates Dick and Doris Busse

Sheila Tepley (R), Sauk Rapids Chamber Chair presents the Sauk Rapids Citizen of the Year plaque to the Busses.

Dierkhising joins Agency 128 Debbi Dierkhising is the new office manager for Agency Dierkhising 128. She brings 25 years of local small business experience to the position.

Milliron earns certification Bonnie Supan Milliron of Brenny Transportation Inc. Supan recently earned the certified transportation broker designation.

GrandStay expands, hires national sales manager GrandStay Hospitality opened four conversion hotels under its franchise in early 2011 and currently has plans for four more conversions as well as the construction of three new hotels in South Dakota, Iowa and Minnesota. Wendy Roe of Farmington, Minn., joined GrandStay Hospitality, as national sales manager. Roe

Minnesota PRSA honors top achievers The Minnesota Public Relations Society of America (PRSA) celebrated the best public relations campaigns of 2010 earlier this year. Amber Imdieke, St. Cloud State University, received the award for best student campaign for Planning with her Poland Study Abroad Program PR Campaign. Compiled by Chelsey Larson

By Chelsey Larson

ach year the Sauk Rapids Chamber of Commerce in conjunction with the Sauk Rapids community celebrates and honors a person who has exemplified superior service and volunteer work to make Sauk Rapids a better place to live. This year the Sauk Rapids Citizen of the Year Award celebrated a milestone, marking its 25th year. For the first time ever two people, volunteer power-couple Dick and Doris Busse, received the award. An April luncheon celebrating the couple’s achievements and those of other nominees was held at the Sauk Rapids-Rice Middle School. Master of Ceremonies and former Citizen of the Year recipient Greg Vandal explained that the award is not something earned over night. “The recipients must have had a lasting positive impression and presence in the community over a long period of time,” according to Vandal. “The Busses are no exception.”

“Doris is positive, upbeat, friendly and is always willing to lend an ear for those in need.”

B u s i n e s s C e n t r a l M a g a z i n e • • J U LY / A U G U S T 2 0 1 1

Dick, a former librarian and assistant professor at St. Cloud State University has volunteered in the community for over 12 years. His volunteer hours throughout that time at the Good Shepherd Community alone are valued at over $21,400, according to Jenny Zimmer, volunteer coordinator at Good Shepherd Community. “His time might be worth more than that,” hints Zimmer, explaining that Dick sometimes helps with the volunteer logging sheet. “I bet he puts in many hours that are not recorded,” she said. In those 12-plus years Dick has helped with numerous things. His involvement in the Sauk Rapids community has included the Retired and Senior Volunteer Program (RSVP), the Sauk Rapids Police Department, the City of Sauk Rapids, and District 47 Community Education. He also serves as a member of the Community Education Advisory Council for Sauk Rapids-Rice Schools. “He is invaluable!” Zimmer said. Describing the award as an “overwhelming awesome experience,” co-recipient Doris Busse is a former elementary school teacher, who is also no stranger to community involvement in Sauk Rapids. She spends her time helping with RSVP, filing at Good Shepherd, and also volunteers with the Boys and Girls Club and Sauk Rapids-Rice Community Education. “Doris is positive, upbeat, friendly and is always willing to lend an ear for those in need,” Zimmer said. Compliments abound for the couple. Diane Dwenger, the nutrition manager at Good Shepherd Community described Dick and Doris in one word: “awesome.” Dwenger sees a lot of the

Busses as they help with catering. “They are always reliable and willing to come in and help,” Dwenger said. Adding a finale to the luncheon, Sauk Rapids Mayor Mark Campbell proclaimed April 28 “Dick and Doris Busse Day” in Sauk Rapids. After receiving the award the Busses thanked all of the people who volunteer and make a difference in the community as well as at the Good Shepherd Community. In return, Jenny Zimmer thanked the Busses for all they do. “We are blessed to have them at Good Shepherd, they are more than volunteers, they are my friends,” she said. BC

SNAPSHOTS

Day of Honor Mayor Mark Campbell congratulates the Busses and proclaims “April 28 Dick and Doris Busse Day” in Sauk Rapids.

Surprise! Dick and Doris receive news at their home that they are the 2011 Sauk Rapids Citizens of the Year.

Chelsey Larson, was the communications intern at the St. Cloud Area Chamber of Commerce during spring 2011.

Tonya Hinkemeyer

Applauding the achievements of women in business. Stefanie Brown

We commend the exceptional business women of Central Minnesota. Pamela Steckman

Keri Phillips

At Rinke Noonan our commitment is evidenced by the leadership, achievements and talents our women attorneys lend to our community. Suite 300, US Bank Plaza . 1015 West St. Germain St. St. Cloud, MN 56301 . www.rinkenoonan.com J U LY / A U G U S T 2 0 1 1 • • w w w. B u s i n e s s C e n t r a l M a g a z i n e . c o m

UPFRONT

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NETWORK CENTRAL

R END

S APP

R END

The 2011 St. Cloud Area Business Awards Luncheon

Photography by Lisa Crayford, Country Gallery Photography Studio

Celebrating Business

S APP

s of the Year award from eives the Small Busines on Brownie Williams rec ud Federal Credit Uni Clo St. ter, Chair Bill Win Chamber Board Vice

The 2011 St. Cloud Area Small Business Award recipients: Brownie Williams (L), Williams/Integracare Clinic, Small Business of the Year; John Schlecht, Crafts Direct, Entrepreneurial Success Award; Dan Miller, Miller, Architects & Builders, Business Central Mark of Excellence – Family Owned Business.

Byron Bjorklund, Short Stop Custom Catering with Carl & Barb Caspers, former owners of TEC Interface Systems. Bjorklund was the 2009 St. Cloud Area Small Business of the Year and the 2010 Minnesota Entrepreneur of the Year. The Caspers were the 1995 St. Cloud Area Small Business Owners of the Year and 1995 Minnesota Entrepreneurs of the Year.

(Left) John Schlecht, owner, Craft s Direct; (Right) Bill Knoblach (R), Gilleland Chevrolet Cadillac presents the Business Central Mark of Excellenc e– Family Owned Business award to Dan Miller, Miller Architects & Builders. Gilleland Chevrolet sponsors the Mark of Excellence award.

ntral Mark of of the Business Ce 2009 co-recipient , nce ura Ins ald how Tom St. Hilaire, Ma ard. Owned Business aw Excellence – Family

B u s i n e s s C e n t r a l M a g a z i n e • • J U LY / A U G U S T 2 0 1 1

Andrew Lahr (L), Eric DelZoppo, and Andrew Geistfeld, Minnwest Bank

The Schlechts: (Front row from left) Eli, JP, Avalon and Faith (Back left) Jennifer, Jason, Kris row from tine, Diane, John, Sco tt, and Lori

Loren Viere (L), Kern DeWenter Viere and Dan Miller

rterTon Productions Mike Anderson (L), Qua t lech and John Sch

Chamber Top Hatter Bob Lien, Robert’s Fine Jewelry

The Millers: (Seated from left) Susan and Dan, Jim and Marion Miller; (Standing from left) Charisse Burgette, Tim Miller, and Lezlie and Bill Carlin

(Seated from left) Roger & Gary Bechtold, St. Cloud Overhead Door, and Darci Nagorski, Center for Diagnostic Imaging; (Standing from left) Robin Grote and Lisa Vouk, InteleCONNECT; Mike Fanslau, Image Builde rs. Roger Bechtold was the 1994 St. Cloud Area Small Business Owner of the Year.

Williams Integracare: (Seated from left) Domin ic Turner, physical therapist; Mark Williams; (Stand ing from Christine Tollefson,left) TullyMichae Tube Network and l Milbauer, DC; Ryan Granro th, DC; JulieMajik Janasz Don Blonigen, Dijital Computer Clinic ak, physic al therapy assistant; Arlene Williams.

J U LY / A U G U S T 2 0 1 1 • • w w w. B u s i n e s s C e n t r a l M a g a z i n e . c o m

HARNESSING TECHNOLOGY. UNLEASHING

YOUR POTENTIAL.

UPFRONT

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NETWORK

TOP HATS | New Members

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• Custom Applications Development • Dashboards and Reporting • Project Management • Network Design and Support

866.374.9066 www.jdb.com

ADT Security Services provides residential, commercial technology systems that protect property and people, 5910 Rice Creek Parkway, Suite 700, Shoreview. Pictured: Jill Magelssen, Phil Haataja and Shannon Templin.

Alzheimer’s Association, providing education, care and research of Alzheimer’s disease, 1301 W Saint Germain St., Suite 104, St. Cloud. Pictured: Dolora Musech, Carol Thelen, Diane Vosen and Jayne Greeney Schill.

Bounce Depot, family entertainment, fun things to do, 74 10th Ave. S, Waite Park. Pictured: Inese Mehr, Mike Gunderson and Tauna Quimby.

Cedar Creek Family Chiropractic, 203 N Cooper Ave., Suite 160, St. Cloud. Pictured: Owen Peterson, Dr. Michael Hanson, Dr. Abby Hanson, Libby Hanson and Luke Cesnik.

Featured Project GATR Truck Center

Highlights:

Content Management Solution Custom Banner Animation Vehicle Inventory Syncing www.gatr.net

• A healthy mix of ideas and instinct • A long history of sharp business decisions • Curious minds that don’t stop working at 5 p.m.

Coming September 2011

GROWTH GUIDE

Featuring: New Businesses • New Ownership New Locations • Expansions Smart Business Profiles

Central Minnesota Society for Human Resource Management (CMSHRM) promotes the professional development of the human resource profession, PO Box 824, St. Cloud. Pictured: Jill Magelssen, Tammy Anhalt-Warner and Shannon Templin.

Emerald Companies, Inc., grounds maintenance, snow plowing and professional holiday lighting, 110 2nd St. S, Suite 218, Waite Park. Pictured: Shannon Templin, David Brix, Jason Mugg, Tom Keehr and Chris Panek.

We know entrepreneurs—and a number of constellations too.

For more information contact Wendy Hendricks 320.656.3808 or whendricks@ BusinessCentralMagazine.com Audit | Accounting | Tax Consulting | Advisory

Noticeably Different. 20

Check us out online at www.BusinessCentralMagazine.com

B u s i n e s s C e n t r a l M a g a z i n e • • J U LY / A U G U S T 2 0 1 1

FBG Services Corporation, building services company including site services and management, 4896 52nd St. SE, St. Cloud. Pictured: Jill Magelssen, Bob Rush and Chris Panek.

Lodge Hotels and Resorts – Lodge at Brainerd Lakes, 6967 Lake Forest Road, Brainerd; and Lodge Hotels and Resorts – Riverwood Inn and Conference Center, 10990 95th Street NE, Otsego, meeting space, retreat, conferences, and events. Pictured: Chris Panek, Mark Paulson and Jill Magelssen.

NOT A MEMBER YET? Call Wendy Franzwa, Membership Sales Specialist at (320) 656-3834 for more information.

Business Banking. TOP HATS | Milestones

Stearns Bank Customers:

Steve & Curt Letnes, Owners Letnes Brothers Restaurants Inc

25 year Chamber member – AgStar Financial Services, providing financial services for farmers, agri-businesses and rural residents. 806 3rd St. S, Waite Park. Pictured: Dolora Musech, Bernie Quist, Cory Terres, Karol Fredrickson, Tammy Brausen, Roxy Philippi, Chris Minkel, Kim Anderson, and Jayne Greeney Schill.

25 year Chamber Member - Mark J. Traut Wells, well drilling, water purification, lawn care, water conditioning and sprinklers, geothermal drilling, 141 28th Ave. S, Waite Park. Pictured: Luke Cesnik, Mark Traut, Dave Traut and Inese Mehr.

“

We have found Stearns Bank to be a great financial partner. They are friendly, professional, responsive to our needs, and work to make both sides satisfied with the deal. You can’t ask for more than that.

“,”

TOP HATS | New Locations, New Ownership and Expansions

Call us about a Small Business Loan or Simply Business FREE Checking.

(320) 253-6607

BC July August_Layout 1 6/1/11 2:09 PM Page 1 FDIC. Equal Housing Lender. www.stearnsbank.com Member All Elements, commercial roofing systems, 1347 Dundas Circle, Monticello. Pictured: Roger Schleper, Shawn Brannan, Paul Levisee, John Thurber and Tauna Quimby.

Culligan Soft Water Service, 111 E Saint Germain St., St. Cloud. Pictured: Dolora Musech, Tim Gens and Jayne Greeney Schill.

Epilepsy Foundation of Minnesota, working to enhance the quality of life of those affected by seizures; also raises funds through the collection of donated used clothing, household items and furniture, 2229 Roosevelt Road, St. Cloud. Pictured: Roger Schleper, Kris Moen, Rosemary Burk, Jeff Pilarski, Lori Braegelmann and Owen Peterson.

Now IT Connects, technology value-added reseller specializing in PC and networking technologies and sales, 340 S Walnut, Suite A, Clearwater. Pictured: Becky Pilger, Brian Knoll, John Koshiol and Doris Illies.

TOP HATS | New Businesses Good Shepherd Households

Single source. Superior service. Remarkable results. Hardee’s, fast food restaurant, 151 County Road 120, St. Cloud. Pictured: Doris Illies, Dave Glodowski, Deb Offerdahl, Ron Johnson, Leah Pidde, Jayne Greeney Schill and Roger Schleper.

White Castle, fast food restaurant, 3240 W Division St., St. Cloud. Pictured: Jill Magelssen, Dolora Musech, Robert DeYoung, James Christensen, Allen Spreeman, Russ Palla, Ken Wilhelm and Chris Panek.

J U LY / A U G U S T 2 0 1 1 • • w w w. B u s i n e s s C e n t r a l M a g a z i n e . c o m

22 Entreprenuerism

Management Toolkit

Tech Strategies

Tech News

Economic Review

Going Green

BUSINESS TOOLS

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NETWORK

PROFIT

RESOURCES THAT HELP YOUR BUSINESS GROW

ENTREPRENUERISM

Mixing Business with Pleasure When work and play overlap good record-keeping becomes critical. working-vacation or a vacation-spentworking, travelers should keep records of all the expenses and any advances received from their employer. Following are tips from the Internal Revenue Service for what exactly constitutes work and recordkeeping guidelines if you decide you want to deduct some of those working vacation expenses. TRANSPORTATION What you can deduct: travel by airplane, train, bus, or car between your home and your business destination. If you were provided with a ticket or you are riding free as a result of a frequent traveler or similar program, your cost is zero.

ou may call it vacation, but sometimes work is not too far behind. Vacationers may find themselves stopping by a competitor’s or client’s business, meeting with prospects, and answering ubiquitous email and text messages from the office. Whether a

TAXI, COMMUTER BUS, AND AIRPORT LIMOUSINE What you can deduct: fares for these and other types of transportation that take you between: The airport or station and your hotel, and The hotel and the work location of your customers or clients, your business meeting place, or your temporary work location.

QUICK FACT Worldwide, there are more entrepreneurs in the 25 to 34 age group than any other age range. Source: Global Entrepreneurship Monitor 2010 Report

B u s i n e s s C e n t r a l M a g a z i n e • • J U LY / A U G U S T 2 0 1 1

CAR What you can deduct: operating and maintaining your car when traveling away from home on business. You can deduct actual expenses or the standard mileage rate, as well as business-related tolls and parking. If you rent a car while away from home on business, you can deduct only the businessuse portion of the expenses. LODGING AND MEALS What you can deduct: your lodging and meals if your business trip is overnight or long enough that you need to stop for sleep or rest to properly perform your duties. Meals include amounts spent for food, beverages, taxes, and related tips. MEALS AND ENTERTAINMENT What you can deduct: business related meals. Business-related entertainment is generally only deductible at fifty percent of expense. CLEANING What you can deduct: dry cleaning and laundry. TIPS What you can deduct: tips you pay for any expenses noted in this list. OTHER What you can deduct: other similar ordinary and necessary expenses related to your business travel. These expenses might include transportation to or from a business meal, and computer rental fees. Remember, the better records you keep, the easier it is to reconcile your working vacation. BC Compiled by Jill Copeland

MANAGEMENT TOOLKIT

Win-Win

Successful business negotiations offer something to both sides.

f you enter a business negotiation with the idea that you have to win, you probably will. But relationships based on “I win – You lose” are not sustainable. When you give a little, you often can get a lot and in the long run, isn’t that the real goal? Here are a few things to ponder as you prepare for you next business deal.

HAVE A PLAN. What are your goals? Is

If you set the goals before the negotiation,

Whatever you do…

the negotiation strictly about money? Do

you’ll be better prepared to…

DON’T GLOAT. If you cut a sweet deal,

you want to maintain a relationship? Is

LOOK FOR THE POSITIVES IN EVERY

don’t do the happy dance, at least not in

timing an issue? Will the offer impact

POSSIBLE CIRCUMSTANCE. Sure you might

public. Stay professional and know that

others in your company who are not part

have to give something up to get something

sometimes you get to dance …

of the negotiation? Is that ok with you, or

more important to you, but so will the other

and sometimes you don’t.

should that impact be considered during the

party and that can be the beginning of a

negotiation?

long-term – and profitable – relationship.

A Tradition of Building Success for More Than 50 Years

1/12 Page Ad_1/12 pg Ad 5/26/11 11:36 AM Page 1

Since 1874

We invite you to experience the Rice difference.

Architectural Design, Development, Construction Services 1.800.772.1758 www.millerab.com

Our unique in-house capabilities, knowledge of municipal processes, time-tested subcontractors and expansive client list prove Rice Building Systems to be the leader in design/build construction. You can depend on Rice Building Systems to handle everything from concept and design through to the completion of your project.

Building Relationships Since 1953

BUILDING SYSTEMS, INC.

1019 Industrial Drive South Sauk Rapids, MN 56379 320.252.0404

www.ricebuildingsystems.com

J U LY / A U G U S T 2 0 1 1 • • w w w. B u s i n e s s C e n t r a l M a g a z i n e . c o m

BUSINESS TOOLS

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G R OW

TECH STRATEGIES

Connect

LinkedIn can be a powerful lead-generating tool – if you have a strategy. generation. Like any effective marketing effort it takes both intention and strategy. Here are seven ways you can leverage LinkedIn to increase your visibility, Google ranking, and sales results.

Build an effective profile. While a profile does not need to be 100 percent complete according to LinkedIn standards, it should provide a memorable representation of your professional brand. Think of it as an extension of your organization’s website. Here are six steps you can take to increase your profile’s effectiveness:

Make strategic connections. Be smart

By Dawn Zimmerman

our years ago, I invited St. Cloud Area Chamber of Commerce President Teresa Bohnen to connect with me on LinkedIn. Admitting she had never heard of it before, she said, with some hesitation, that she would create a profile and accept my invitation because she trusted me. What a difference a few years makes. Today, LinkedIn is a recognized social media platform and is fast becoming commonplace for building business connections and landing jobs. LinkedIn reports that it has 100 million users that include 2 million C-level executives, leadership at 499 of the Fortune 500 companies and 13 million small businesses. LinkedIn is more than just another networking tool. It can be a powerful people-finder and a major tool for lead

about who you associate yourself with. Who you are connected with can build your credibility. If people you are trying to connect with do not know you, but know people in your network, they are more likely to accept your invitation.

Load up your network with customers. Search for existing or past clients and send them invitations to connect. They likely are connected with potential prospects. Get power connectors as your first level. Connect with people with an above average number of connections – thousands or even close to 10,000. This allows you to gain visibility into their network and quickly build your network.

Leverage the search capabilities. LinkedIn’s search features allow you to find a specific title or role at one of your target accounts or industries, build a list of prospects, and create a “Saved Search” to keep track of new contacts based on keywords.

About the writer Dawn Zimmerman i is CEO of The Write Advantage, Inc., a St. Cloudbased writing and communications firm that specializes in social media strategy and implementation.

B u s i n e s s C e n t r a l M a g a z i n e • • J U LY / A U G U S T 2 0 1 1

GETTING NOTICED ON LINKEDIN •• Upload a professional photo. •• Showcase your capabilities by writing a short, memorable headline that appears under your name. This typically defaults to your most recent job title. •• Flood the specialties section, in particular, with keywords. •• Set your profile to “Full View” to make it public and increase its ranking on Google searches. •• Create a custom URL (Linkedin.com/in/yourfullname) to make it easier for people to find you, increase your ranking on Google, and allow you to use it with an email signature. •• Collect diverse recommendations to build credibility and LinkedIn visibility.

Integrate with traditional networking efforts. Get in the habit of sending an invitation to connect to everyone you receive a business card from or meet at a business event or meeting.

Join relevant groups. This can help you extend your network and identify new prospects and partners. It also provides an opportunity to add value and showcase your thought leadership in an industry or community. LinkedIn provides an opportunity to connect and begin building a relationship – in a non-threatening way – with professionals that once were unreachable. With some time and intention, you can build a network that helps you achieve your business goals. BC

TECH NEWS

EASE OF MIND

ZOOM!

Echo SmartPen photo courtesy of LiveScribe

There is nothing worse than listening to the seconds tick away while waiting on your internet. Wait no more. Two research groups just set a world record by sending more than 100 terabits of data per second through a single optical fiber. That’s enough to deliver three months of HD video or the contents of 250 double-sided Blu-ray discs. Source: newscientist.com

TECH NEWS

FACT OR FICTION?

Join science and technology, mix with vision and perseverance, add excellent timing and a dash of good luck and what do you get? Today’s crazy idea turned into tomorrow’s megabusiness. Bloomberg Businessweek offers their take on 20 small businesses that might be in our future including space tourism, bottled air, and the first jet-pack dealership. Learn more at www.businessweek.com

Note Taking Made Simple

The Echo SmartPen from LiveScribe offers its operator every imaginable gadget to help with the note taking process: a micro-USB connector to transfer notes and audio to your computer or to recharge; an audio jack for earphones; microphone to record lectures and voice notes; built-in play-back speaker; a replaceable ink tip; and an old-fashioned rubber grip for comfort. Source: livescribe.com

Corporate eduCation & outreaCh offers the training you need for the job you do.

We work with you to develop specialized training to advance or upgrade your workforce:

Soft, Hard or Technical Skills Topics designed for your business needs Workshops Seminars Conference planning

More Information: Tammy

tammy@scsutraining.com 308.4252

Gail

sc . ww

t su

gail@scsutraining.com 308.5759

i n i a

o c . g

CEO

Corporate Education & Outreach

J U LY / A U G U S T 2 0 1 1 • • w w w. B u s i n e s s C e n t r a l M a g a z i n e . c o m

BUSINESS TOOLS

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G R OW

ECONOMIC REVIEW

Innovation or Stagnation

By Mary E. Edwards, Ph.D., with assistance from Lorena Cobo

ocal economies are biological ecosystems, under continuous change. Successful entrepreneurs must adapt to the ever-changing environment. A knowledge economy/business ecosystem facilitates such change by providing readily available support for those who need to streamline production or to those whose business models require they enhance profits by pioneering product changes or creating new products and thereby expand their markets. The alternative to innovation is stagnation and a dying community. Researchers from Purdue and Indiana University annually compile an Index of Innovation Potential, using 23 components summarizing each county’s human capital, economic dynamics, productivity and employment, and economic well-being. Since comprehensive universities often assist local businesses with such applied research, we compare Stearns County to the nation, the state, and each county in Minnesota with a 4-year comprehensive university. As Figure 1 shows, the innovation potential for Stearns County may not be impressive when compared to the state or nation, but it ranks in the top third of the nine Minnesota counties with fouryear universities.

STEARNS COUNTY’S INNOVATION STRENGTHS Researchers most often use patent counts to measure actual innovation. The top ranking counties in patents also rank high in innovation potential. Winona County averaged 0.15 patents per 1,000 workers. Stevens is second with 0.13. Stearns and Polk Counties tie for third. We could do better: Minnesota averages 0.79 patents per worker (Figure 2). Venture capital funding in Stearns County facilitates innovation potential. Between 2003-2008, the venture capital investment per $10,000 GDP

B u s i n e s s C e n t r a l M a g a z i n e • • J U LY / A U G U S T 2 0 1 1

averaged $18.86, compared to second place St. Louis County ($2.42), and $0 for the other seven counties. But we could do better: Minnesota’s $39.10 dwarfs that of Stearns County. A third strength of Stearns County is the amount of

establishment churn (Figure 3). Churn is the ratio of firm births, deaths, expansions and contractions to total firms. Without question, establishment churn is unsettling. Churn demands innovation for firms to succeed. It also provides opportunities for workers to carry knowledge from another industry into their new jobs. Such knowledge integration promotes innovation and growth. Large establishments with more than 500 employees can be a double-edged sword for a local economy. Stearns County totals 1.49 large establishments per 10,000 workers. Minnesota averages 1.15. As evidenced by Mayo Clinic, Microsoft Corporation, IBM, large firms often become the cornerstone of a knowledge economy with the financial ability to catalyze innovation. As often, large enterprises suffer from a hierarchical bureaucratic business model and resist change.

Source: Innovation in American Regions. http://www.statsamerica.org/pre/innovation2/index.html.

The innovation potential for Stearns County may not be impressive when compared to the state overall, but it ranks in the top third of similar Minnesota counties.

HOW CAN STEARNS COUNTY IMPROVE ITS INNOVATION POTENTIAL? Large firms may have the financial ability to innovate, but small establishments (fewer than 20 employees) respond more readily to changes in their industrial ecosystems. Clusters of small firms often delineate a local knowledge economy. Stearns County maintains fewer small firms than most other counties with 4-year universities. (Figure 4) Between 1997 and 2009, the amount of high tech employment in Stearns County fell by 3.9 percent. Only Winona County ranked lower, losing 7 percent of their high tech employment. In comparison, Minnesota lost 0.9 percent while Polk County gained 1.6 percent. How do we attract high paying jobs in technology-based knowledge occupations? Industries such as engineering; health care and medical science; information technology; mathematics, statistics, data and accounting; natural science and environmental management; and post secondary education and knowledge creation crave access to quality employees.

Now online

To view the resources used in this article and to read a more comprehensive evaluation of how Stearns County compares with other university counties, visit www.BusinessCentral Magazine.com

BY THE NUMBERS

Bright Spot Exports increased to most of the state’s 20 largest markets in 2010

$4.6 billion

the dollar value of exports from Minnesota to Canada

45%

the increase in Minnesota exports to China over 2009

Stearns County ranks seventh of these nine counties in the percent of adults with at least a bachelor’s degree (24.6 percent), and sixth of nine for the percent of adults with some college (34.8 percent). Keeping highly skilled workers from leaving requires they receive wages comparable to what they would earn elsewhere. Regions that base economic development primarily on attracting low-wage employers trap firms unable to keep up with their competitors that offer greater compensation. CONCLUSION If we want to be at the cutting edge, we must stand out. We must facilitate spin-offs, small enterprises, and firms that are willing and able to benefit from innovation. Establishments that cluster together facilitate innovation and create

knowledge economies. Such firms will create good-paying opportunities for our graduates, thereby increasing the innovation potential. BC Mary E. Edwards, Ph.D. is a professor of economics at St. Cloud State University. Lorena Cobo is a graduate student, Master of Science Program of Applied Economics.

13th largest

Ireland is Minnesota’s 13th largest export market

no.1 export

Computers and electronics are Minnesota’s #1 export industry

HOW DO YOU RATE?

QUALITY RULES

When asked what was most important when relocating a business, readers of SmartBrief on Entrepreneurs picked “a better quality of life.” Almost half of the respondents selected quality of life over a distant second place “lower taxes.”

47.03% Better Quality of Life

24.26% Lower Taxes

15.84% Lower Cost of Living

12.87%

Less Regulation

Source: SmartBrief on Entrepreneurs

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BUSINESS TOOLS

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G R OW

GOING GREEN

Green at Work

By Chelsey Larson

hroughout this past decade there has been more and more advocacy to go green. A lot of people try to implement this into their everyday lives, but what about the office? Changing the environment of your office to be more ecofriendly might do more good than you know. It not only promotes conservation of our earth, but it can also save you money in the long run. Originally started by the U.S. Green Building Council in 1998 in Washington D.C., Leadership in Energy and Environmental Design (LEED) was set up as a certification program. It is a way to provide builders and operators a clear set of guidelines for implementing earth-friendly

Changing the environment of your office to be more eco-friendly might do more good than you realize. Larger renovations can vary in cost depending on how much the client is willing to spend, though it’s important to know a business does not have to do a total renovation at one time. Changing simple things throughout time can end up saving the business and the environment in the long run. As a business, it’s only natural to want to see some payback for an investment. Many of these projects tend to have a payback within a short period of five to seven years.

building designs. According to LEED the following things should be considered when building green: energy savings, water efficiency, CO2 emissions reduction, improved indoor environmental quality, and efficient frugal use of resources. Typically only 25 percent of people who train to be LEED certified actually pass. This certification is still relatively new — so new in fact, that college professors haven’t begun to teach these techniques to their students. Locally, Winkelman Building Corporation has three staff members who are LEED certified. Some of their projects include: St. Cloud Orthopedics, C&L Distributing, Inc., Kennedy Community School in St. Joseph, and their own office building.

AIR QUALITY As far as mechanical systems go, air flow is a top priority. A business should have an open office environment to maximize air flow. Installing computer adjusted heating and cooling can allow for less waste as far as temperature control. An example of this would be to set a timer for the office to not be as warm in the winter or as cool in the summer on the weekends when nobody is in the office. And finally one of the simplest things a business can do to help control air quality is to have carbon dioxide sensors. LIGHTING When thinking about light in the office, put a strong emphasis on using as much

natural light as you can. This is achieved by having as many windows as possible in the office to make full use of daylight. For the spaces in the middle of the office, where light from the windows might not reach, skylights can help. If you are able, try to make the windows Low-E insulated. For times when there is not enough natural light to use and electric lighting is required, try to switch your bulbs to T-8 high energy fluorescent lighting. Not only are these bulbs more earth friendly, Xcel Energy and Stearns Electric also offer rebates to businesses that use them. How many times have you forgotten to turn the light switch off when walking out of a room, or can’t find the switch in a darkly lit office? Sensor lights offer a solution to this problem. With sensor lights you are able to set a timer for when you want the lights to shut off after no motion has been detected. Installation of these sensors can make life a whole lot easier, and save energy. KEEP IT SIMPLE To think green, is to think simple. Glancing around Winkelman Building’s office forces one to think back to the basics. Changing to green

CHECK IT OUT!

If you’re looking to green up your business, but don’t quite know how to go about it or the significance of doing so, check out the LEED website at www.usgbc.org. Learn about all the latest LEED has to offer. Also, at the website you can find a list of who is LEED certified in your area. 28

B u s i n e s s C e n t r a l M a g a z i n e • • J U LY / A U G U S T 2 0 1 1

eco-friendly natural cleaning products and hand cleaners and soaps. It might sound like a lot of changes need to be made, but that’s not the case. This is often a step-by-step process, but each change can make the difference. It not only helps your business in the long run with costs and efficient energy use, but it promotes a healthy way of living for your employees as well. BC Chelsey Larson was the communications intern at the St. Cloud Area Chamber of Commerce during spring 2011.

DID YOU KNOW?

Typically only 25 percent of people who train to be LEED certified actually pass.

The Trusted Leader in Commercial Real Estate Since 1971

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operating elements in the office can make a significant difference. Recycling is easy and inexpensive. Place interior recycling bins at each work station for all office paper and cardboard. In the break room and meeting rooms add in the aluminum, glass, and plastic recycling bins. For actual office materials, try to use all recycled paper products. This includes toilet paper for the restrooms, paper for the printer and copier machine, and paper towels. Another simple change is to switch to non-toxic, chemical-free, and

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B u s i n e s s C e n t r a l M a g a z i n e • • J U LY / A U G U S T 2 0 1 1

n business o ti a r e n e g Fifth Miller turns owner Dan ng friends. lo fe li to in clients

BY GAIL IVERS

BDI EL BUTKOWSKI, PHOTOS BY JO

e atmosphere of ux Community, th Sio r pe Up unity on e th th g wi wer Sioux Comm st started workin rked with the Lo wo we per Sioux.” e hen Dan Miller fir Up us e ca th be th in the door wi . “We got the job us t ble go lpa ey pa s th d wa an st distru ed our work was no trust,” he said. “They lik eeting that there ” m n, st tio fir nc at Ju th t in po l Jack d just tel ntage of us.’” s made. “You coul iller. n’t you take adva t mean the sale wa Do n’ le. did op at pe th d t ou Bu what motivates M pr nse of ‘We’re a cts into friends is se pe al os re pr a s ption s es ce wa re sin e re bu s finished, th friendship… he added. “The s Edge Casino wa st…wariness into ie’ tru air Pr to there. in en be st ’d wh tru ey ip, th dis else – and ux leadersh Turning ence or anything with the Upper Sio fer g re ents tin a cli r ee r fo m ou – al e of e fin im At their dships. Som uld call anyt ch wonderful frien “They told me I co t. su en lop fer ve dif de dly ou ke “Y was mar ess,” Miller said. t about this busin That’s what’s grea ng friends.” have become lifelo

J U LY / A U G U S T 2 0 1 1 • • w w w. B u s i n e s s C e n t r a l M a g a z i n e . c o m

BUSINESS PROFILE

Miller Architects and Builders PO Box 1228 3335 W Saint Germain St. St. Cloud, MN 56301-7343 PHONE: (320) 251-4109 FAX: (320) 251-4693 EMAIL: mktg@millerab.com WEB: www.millerab.com BUSINESS DESCRIPTION: A full service design-build commercial construction firm OWNERSHIP: Dan Miller, CEO, sales, client development, strategic planning Joe Seifert, president, production, project management, supervises construction superintendents Dave TeBrake, executive vice president of sales and marketing NUMBER OF EMPLOYEES: 35

iller’s business is Miller Architects & Builders, a fifth generation commercial construction company that can trace its roots back to 1874. That’s when 17-year-old Fred Miller moved from Germany to Lincoln, Nebraska and took up carpentry. Fred’s oldest son, Wilhelm, also took up carpentry, specializing in barn straightening and farm building repair. In 1932 Wilhelm’s oldest son, Al, joined his father in what was now the family business. Al had a vision to expand the company. In addition to farm building and repair, he sought out work building new farm structures. He moved his family to St. Cloud and started doing residential and commercial remodeling. He expanded the service area from Minnesota to include North and South Dakota. Then the unthinkable happened. At 47 Al had a heart attack and died. He left behind unfinished projects, a growing business, and a lot of debt. His 19-year-old-son Jim, who had only recently joined his father in business, took it upon himself to meet with Al’s creditors and guarantee repayment.

GROWTH YEARS

im built on what his father had started. He continued with the agriculture work, reaching a high of 14 crews covering five states. He expanded the residential remodeling to include new-home construction. He started a new division to construct pre-engineered steel buildings for commercial and industrial users. In 1963 he revolutionized the construction industry when he became one of the first contractors in the state to bring an architectural draftsman on staff, leading to what is now commonly known as the design-build construction system. Jim was just getting started. In 1961 he established Miller Lumber and Supply to sell retail construction materials. In 1970 he started a real estate division. In 1972 he purchased an architectural business which added a registered architect to the Miller staff and palette of services. In 1978 he started the Prime Rate Hotel franchise.

B u s i n e s s C e n t r a l M a g a z i n e • • J U LY / A U G U S T 2 0 1 1

“

They told me I could call anytime – for a reference or anything else – and they’d be there. That’s what’s great about this business. –DAN MILLER

“

STARTING OUT

………………………………… FIFTH GENERATION

etween 1976 and 1979 brothers Tim and Dan Miller began working with their father. For Tim it was the culmination of a lifelong dream. He studied carpentry in school and spent summers working on construction crews for his father’s company. Dan Miller’s career path was not quite so seamless. He spent summers straightening barns and recalls crawling under the barns in order to do underpinning. But that was just a summer job. Dan Miller’s passion was aviation. He graduated in 1984 from St. Cloud State with a degree in business finance and a minor in aviation. He and a friend set off to the west coast in search of work. “I always knew I wanted to own a business, I just thought it would be in aviation,” Dan said. “We had some kind of idea that we would find a small business, like an aviation charter company, and buy it.” Six weeks later they returned to St. Cloud…broke. “It’s hard to make money in aviation,” he said with a grin. “Jim told me I could help by leasing office space for some of his buildings that weren’t full. It seemed like as good an idea as any.” Dan found he enjoyed the work and he was good at it. He liked meeting people and developing the relationships that were necessary to close the deals. But the times were changing. New tax laws in the 1980s made holding commercial real estate for later development almost impossible.

TIMELINE

1874 Fred H. Miller moves from Germany to Lincoln, NE where he becomes a carpenter. He is 17 years old. EARLY 1900S Fred’s oldest son, Wilhelm, becomes a carpenter, working primarily in remodeling and barn straightening. 1932 Albert “Al” Miller, Wilhelm’s oldest son, begins working with Wilhelm. 1936 Al Miller moves his family to St. Cloud and expands the business into residential and commercial remodeling. Al expands the agricultural business to North and South . Dakota and throughout Minnesota 1955 Al dies suddenly of a heart attack, leaving his wife and oldest son, James W. Miller, to run the

A 5 generations of Millers l B Prime Rate, Inc. a franchise mote pany Com r Mille the by ged chain mana C The Miller family including baby Al [sitting on the railing], circa 1910 truck D Jim Miller in front of company E An advertisement for Miller farm

building repair

business. 1956 Jim Miller purchases the business from his mother. He continues with farm building construction and repair. He expands into building new homes and concrete work. 1960 Miller expands to new commercial construction with the addition of a new division that will construct pre-engineered steel buildings.

1961 Miller Lumber and Supply is established to sell retail construction materials. 1963 Miller establishes its own drafting department by hiring an architectural draftsman. 1970 Miller establishes a real estate division. 1972 Miller purchases Penalt & Truzinski architects, bringing a registered architect on the staff. l Miller is one of the first commercia contracting companies in Minnesota to provide the services of a registered architect to clients. 1974 Miller establishes a new division to build apartment buildings. 1976-1979 Tim and Dan Miller start working with their father, Jim.

1976 Miller establishes a real estate department and a property management department. The company establishes a new division that builds and manages motels. 1978 Jim Miller creates Prime Rate, Inc., a franchised motel chain built and managed by Miller Companies. 1984 Dan Miller starts working in the business full time. LATE 1980S Miller sells the Prime Rate motel franchise. 1990 Brothers Tim and Dan Miller purchase the construction and architectural business from their father. Jim Miller continues to own Miller Properties and Investments. 1995 The company changes its name from Jim W. Miller Construction to Miller Architects and Builders.

2000 Dan Miller purchases Tim Miller’s shares in the business. 2006 Dan Miller brings in two long-time employees as partners.

J U LY / A U G U S T 2 0 1 1 • • w w w. B u s i n e s s C e n t r a l M a g a z i n e . c o m

Miller has worked on many familiar buildings in the St. Cloud Area, including this one for Stearns Electric on I-94 and County Road 2.

down and come up with a plan to make it happen. “We’re going to sit in the back room and figure this out and tomorrow at sunrise we’ll announce it,” Dan recalls his father saying. “We didn’t have a lot of capital. Jim had to let people go. We asked some to stay on and they agreed, but good people lost jobs. It was stressful. For the first two years or so it was a weekly challenge to make payroll. Our biggest asset was Jim. He was our biggest client.” For the first five years, Dan and Tim continued to do a number of building projects for Jim, who now focused primarily on commercial development. “We decided we better get something else going, we can’t build buildings for Jim forever,” Dan said. The two held a strategic planning session with key employees and out of that came the idea of targeting niche markets.

NICHES

“

At our age it was a lot to bite off. Looking back now I realize that, but we didn’t think about it then.

“

–DAN MILLER

………………………………

Jim’s interests moved away from creating new businesses and he started to divest himself of some of the companies and division he had started. He approached his sons about buying the construction portion of the company. “Jim had so many different businesses,” Dan said, “all of which began from the construction. When it grew to the size it had I think he just said ‘I can’t, or I don’t want to deal with this anymore.’ Tim had gone to school for construction management. We had worked in the business for a number of years. He figured at our age we should be able to handle it.” Today Dan isn’t so sure that was true. “At our age it was a lot to bite off. Looking back now I realize that, but we didn’t think about it then.”

TRANSITION

p to this point, Dan and Tim had not been decision-makers in the business. Dan pauses to think. “No,” he says at last. “No, I can’t say that we were running the business in any sense before we actually bought it.” Jim told his sons that if they wanted to buy the business, they needed to sit

B u s i n e s s C e n t r a l M a g a z i n e • • J U LY / A U G U S T 2 0 1 1

he goal, according to Dan, was to determine what types of industries were reasonably recession proof, might have more of an entrepreneurial mind-set or ownership, and could get financing. And of those, which ones would have plenty of individual properties in a given geographical region. Two employees had connections in the funeral home industry. They suggested that this might be a good niche and they had connections to help the company get started. The niche marketing concept was off and running. “Today we market our funeral home expertise heavily in seven or eight states. We’ve built about 150 funeral homes over the last 20 years or so,” Dan said. Senior housing has also proved to be a good fit for Miller Architects and Builders. The company already had a relationship with The Good Shepherd Community in Sauk Rapids. Miller has built on that experience and pursued other senior living construction work in Minnesota, Wisconsin and Iowa. Worship centers, and most recently casinos, are

PERSONAL PROFILE

www.beautifulresults.com

Dan Miller AGE: 48 FAMILY: Wife Susan, daughters Lauren, 15 and Kaydee, 13 EDUCATION: Bachelor of Science from St. Cloud State University with a major in business finance and a minor in aviation HOBBIES: Outdoor activities – hunting, fishing, golf, and of course, flying WORK EXPERIENCE: Summers were spent on work crews straightening and under pinning barns for his father’s construction business. Following graduation he worked for his father leasing and managing buildings. Owner of Miller Architects & Builders. Dan continues to work with his father, Jim Miller, on development projects. BEST ADVICE: “My father, who has always been my mentor, said ‘Never give up. Always keep trying. Never give up on your dreams.’”

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additional niche markets that have helped the company grow.

CHANGE

rom the original 10-12 people who joined Dan and Tim when they bought the company, Miller Architects and Builders has grown to 35 employees today. Once three projects kept them busy, today Dan starts to squirm if they don’t have at least 30 in pre-construction and 10 to 12 under construction. And today’s projects are far bigger. “When we started, a $500,000 project was a good project. We could comfortably handle $1-$1.5 million back then. Today our target is projects that are $5 - $15 million and we can comfortably handle $25 million projects,” he said.

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Size isn’t the only thing that has changed. In 2000 Dan bought out Tim’s share of the business. In 2005 he brought in two long-time employees, Joe Seifert and Dave TeBrake, as minority partners. The move was partly succession planning and partly strategic planning. “It gives us more options to keep the company going,” Dan said. “I’d like to see the business continue, but I don’t know if my daughters will be interested. Lots of people have worked hard to create something worthwhile here. I’ve worked hard. My father worked hard. His relatives worked hard. Now I have two partners who are great and passionate about what we do.” From a strategic standpoint, Dan appreciates having others who are equally committed to growing the company. “With partners we can say ‘Now what?’ That’s easier to do with two partners than it was when it was just me. Sometimes it’s just nice to have partners to share things with.”

Business Central, Gilleland Chevrolet honor Dan Miller

ifth-generation business owner, Dan

started working with his father, developing

Miller, is the 2011 Business Central

and leasing the company’s properties. In

Mark of Excellence-Family Owned

1990 Dan and his brother, Tim, purchased

Business Award recipient. The award is

the construction portion of the business

sponsored by Gilleland Chevrolet Cadillac

from their father. In 2000 Dan bought out

and Business Central Magazine.

Tim and in 2006 Dan brought in two long-

term employees as minority partners.

Miller, owner of Miller Architects

and Builders, traces his roots in the

construction industry back to the 1800s

Miller Architects and Builders experienced

when his great-great grandfather arrived in

a record year for profitability in 2010.

the U.S. from Germany and put his cabinet

“That’s partly because job cycles can be

and carpentry skills to work.

two to three years out,” Dan Miller said.

“The pipeline of work was starting to look

With the ups and downs of the

Though the recession set them back,

economy and its impact on commercial

a little empty for awhile, but we’re filling up

construction, Miller has always been

again so 2011 is looking pretty good, too.”

one to seek out long-term niches. In

the 1960s and 1970s the company

Business Awards Luncheon in May

was heavily involved in the agriculture

along with Brownie Williams, Williams

industry. At one point they had 14 crews

Integracare Clinic, the St. Cloud Area Small

working to shore up barn foundations on

Business Owner of the Year, and John

farms throughout the Midwest.

Schlecht, Crafts Direct, the St. Cloud Area

Dan grew up in the family business,

Entrepreneurial Success Award Recipient.

spending his summers straightening barns.

The awards are presented annually by the

Shortly after graduating from college he

St. Cloud Area Chamber of Commerce.

Dan Miller was honored at the 2011

B u s i n e s s C e n t r a l M a g a z i n e • • J U LY / A U G U S T 2 0 1 1

THE GREAT RECESSION

“L

ast year was a record year for profitability for us,” Dan said. That’s due primarily because job cycles are often two to three years out in the commercial construction industry. Miller has been working on jobs that were sold and financed before the recession began. “The pipeline of work is a little empty right now,” he said. “That makes the next few years a source of concern.” But, he adds, the pipeline is filling up again. At one point down to about 15 jobs, it is back closer to 25 jobs in pre-construction planning. However, recovery continues to be hampered by financing. “Banks took such a hit that it’s slowing down commercial recovery,” Dan said. “That’s our biggest challenge. Three or four years ago you could get lending for anything. Not anymore.” The company has seven projects currently under construction. Financing is just one challenge as businesses adjust to what appears to be the new normal. “It’s hard enough to put

THEN AND NOW

Things have changed since Dan and Tim Miller purchased Jim W. Miller Construction from their father in 1990.

THEN

NOW

COMPANY NAME: Jim W. Miller Construction Miller Architects & Builders ______________________________________________________________________________________________________________________ NUMBER OF EMPLOYEES: 10-12 35 ______________________________________________________________________________________________________________________ SERVICE AREA: St. Cloud, greater Minnesota Midwest ______________________________________________________________________________________________________________________ IDEAL NUMBER OF PROJECTS UNDERWAY: 2-3 30-35 in pre-construction, 10-12 under construction ______________________________________________________________________________________________________________________ SIZE OF PROJECTS: $500,000- $1.5 million $5 - $25 million ______________________________________________________________________________________________________________________ OWNERSHIP:

in the resources, find the people, create the team, and market your business,” Dan said. “But what’s happened in the world makes it impossible to plan with any certainty. I can tell you what sales will be in six months, but I can’t see with

Dan and Tim Miller

any clarity beyond that. It puts you in a defensive posture. When I first started in this business there were far fewer outside – international – influences so business planning was more predictable.” Suddenly Dan grins and laughs.

Dan Miller, Joe Seifert, Dave TeBrake

“But you’re never bored. I guess that’s what keeps you interested.” BC Gail Ivers is the vice president of the St. Cloud Area Chamber of Commerce and managing editor of Business Central Magazine.

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FEATURE

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PROFIT

IS GOOD

Supervisors have an important role to play in helping employees successfully deal with change.

By Tracy Knofla

CHANGE IN YOUR WORLD Did you make coffee in a coffee maker this morning? The kind that makes one cup at a time? Did you TiVo a television program that you didn’t have time to watch when it originally aired? Maybe you used your GPS to get to a new restaurant last night. Think of all the new things that you have learned to do in the last few years. Some of them were easy to master. Others not so easily conquered. And yet, 15 years ago most people did not have a cell phone and couldn’t text, and now most of us can’t imagine a world without them. We can see that as much as we might want to deny

it, we really are quite adaptable creatures. Why is it then that we still approach new situations with a mixture of anxiety and fear? Why does change, or even the prospect of change, create stress, insecurity and resistance? CHANGE IN THE WORKPLACE Numerous articles have outlined the need for businesses to change in order to stay competitive. Change is essential to keep/ increase market-share, make the most of diminishing resources and remain ahead of current trends. However, this puts employees in the hot-seat of change on a regular basis. Continuous change means

About the writer Tracy Knofla is co-owner and featured presenter with High Impact Training www.highimpacttraining.net

B u s i n e s s C e n t r a l M a g a z i n e • • J U LY / A U G U S T 2 0 1 1

continuous stress, insecurity and resistance. In your personal life there is little to be lost if you do not master change. There is no real consequence if it takes five minutes to text your daughter three lines. No one is completing an assessment if you miss a spot mowing the lawn with a new mower. In the workplace however, competence is highly valued, evaluated, praised, and rewarded. Competition for jobs in this economy, and really any economy in the past quarter century, is fierce. Employees are extremely protective of their jobs. Given that pressure, it makes sense that employees want to be viewed in a favorable light by their supervisors. One of the hardest parts of the change process is the period of time when you have not mastered the change or are behind the learning curve. Employees know this, and thus, it is one of the many reasons for resistance to change.

WHAT DO EMPLOYEES WANT FROM THEIR WORK? There is a well-defined set of criteria that describes what workers at all levels of the organizational chart want from their work. They include: •• Having clearly defined organizational goals. Employees want to know what the plans for the company are and how their work will help it achieve its goals. •• Feeling confident in their work. It is important for employees to have a sense of mastery in their position and to receive training and critical feedback as needed, not just on an annual basis. •• Having the proper tools to accomplish their tasks. Employees need those things that help them maximize efficiency and effectiveness at the ready, without red tape or excuses. •• Earning the respect of co-workers and supervisory staff. While there may be no official way to measure the “respect of co-workers,” efforts should be made to ensure that all employees see the value of their work and that of their co-workers. •• Receiving recognition for their efforts. Employees want to know that management acknowledges the effort they put forth. This is above and beyond recognition through compensation. When these issues are factored in, it is easy to see why change creates apprehension and resistance from employees. Change gets in the way of what you want in your job – at least for a time. Once a new skill, task or procedure has been successfully implemented, employee confidence once again returns. COACHING EMPLOYEES THROUGH CHANGE Answer the question, “Why are we changing?” – before it is asked. Tell employees the reason for the change. What is the ultimate goal of the change? How will the company, customers, their jobs, or a service function be improved by this change? Too many changes happen without telling employees why. They will not feel the need to embrace the changes unless they can see the necessity of it in

FOR THE BETTER?

THE PROCESS OF CHANGE CAN: Impede your ability to feel competent in your position.

Distract you from your immediate organizational goals.

Make you think your co-workers don’t respect your abilities.

Take away tools that were effective for you.

Make you feel unworthy of recognition.

No wonder people resist change! However, once the change has been successfully implemented – a new skill learned, a new procedure implemented – confidence returns and most employees will embrace the change.

the context of their position. Continually remind them of the importance of adopting the change. Address the emotional component of the change process. Not only may employees feel uncertain of their ability to master the new process, they may have a lot emotionally invested in the customers, co-workers or systems affected by the change. The emotional component often is the biggest reason for resistance. For instance, if you are moving a salesperson to a different territory to bolster sales in a new area, you must contend with the relationships that have been formed – and may be responsible in great part – for that success in the first place. The same is true when you break up work teams that have performed well together. Use phrases that acknowledge the emotions that may be involved in the change. Make an effort to honor relationships that may be changing. Create opportunities for employees to vent frustrations about the change. Listen to their feedback with an open mind and if possible/practical, take action on their comments. Engage in continual evaluation of the change to determine to what extent it is being implemented and if there are any areas that need to be adjusted. If possible, create an “Implementation Committee” to monitor progress and employee morale. Most changes do not work in the “real world” as quickly and effectively as they do on paper. Tweaking is very common as a change

is implemented. Offer opportunities for employees to give suggestions for smooth adoption and implementation. Offer on-going opportunities for training on new technology or techniques. Do not make follow-up trainings punitive – only designed for those who are slow to adapt to the changes. Use training as a positive force. Involve employees who have been able to master the change as trainers to other staff and praise both the teacher and the learner for their roles in helping the company reach its goals. Everyone has a different learning style and some people will gain competency in the change more naturally than others. Be gentle, but persistent, in helping people learn new material. Manage the change. This may be the most important tip of all. Employees, particularly long time employees, have seen hundreds of changes implemented during their tenure with your company. Some changes were successfully implemented, some not. These employees tend to be more skeptical about the need to adopt the changes, knowing they may not be held accountable. So they wait until the next change comes along. A plan should be in place for supervisors to assess employee adoption of the change and individual attention paid to employees who fail to even try to make the change. Holding people accountable will ultimately make it easier to implement future changes. Change is inevitable. Fear, resistance and stress about change are not. BC

J U LY / A U G U S T 2 0 1 1 • • w w w. B u s i n e s s C e n t r a l M a g a z i n e . c o m

SPECIAL FOCUS

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WO M E N I N B U S I N E S S

Equal Access

Women owned small businesses are now guaranteed equal access to federal contracting opportunities.

s of February 2011, women business owners have a better chance to receive a federal contract. That’s when the U.S. Small Business Administration published a final rule aimed at expanding federal contracting opportunities for women-owned small businesses. This rule identifies 83 industries in which WOSBs are under-represented or substantially under-represented in the federal contract marketplace. In addition to opening up more opportunities for WOSBs, the rule is also another tool to help

achieve the statutory goal that 5 percent of federal contracting dollars go to women-owned small businesses. The Women-Owned Small Business Federal Contract program authorizes contracting officers to set aside certain federal contracts for eligible: • Women-owned small businesses (WOSBs) or • Economically disadvantaged womenowned small businesses (EDWOSBs) Women-owned businesses are one of the fastest growing

BY THE NUMBERS

7.2% increase

Women’s share of corporate board seats increased by 7.2 percent between 1997 and 2009

47%

Women comprise 47 percent of the overall labor force

6 percent of corporate CEOs are women

86% increase

Between 1997 and 2009 women’s share of top executive positions increased by 2.8 percent – an 86 percent increase

B u s i n e s s C e n t r a l M a g a z i n e • • J U LY / A U G U S T 2 0 1 1

sectors of our nation’s economy, according to the SBA. Even during the economic downturn of the last few years they have been one of the key job creation engines across the country. Federal contracts provide critical opportunities for owners of small firms to take their business to the next level and create good-paying jobs. Despite their growth and the fact that women lead some of the strongest and most innovative companies, women-owned firms continue to be underrepresented in the federal contracting marketplace. This new program is intended to provide better opportunities for women-owned small businesses to compete for and win federal contracts. To be eligible, a firm must be 51 percent owned and controlled by one or more women, and primarily managed by one or more women. The women must be U.S. citizens. The firm must be “small” in its primary industry in accordance with SBA’s size standards for that industry. Women-owned small businesses can either self-certify as “WOSBs” or to be certified by third-party certifiers. A study done by the Kauffman-RAND Foundation identified 83 industries in which women-owned small businesses were underrepresented in federal procurements. These include residential building construction, structural metal

manufacturing, specialized freight trucking, support activities for air and road transportation, the motion picture and video industries, architecture and engineering services, automotive repair and maintenance, and publishing. There are many resources available to help womenowned small businesses find and procure contracts at Federal agencies, including the Small Business Development Center, Women’s Business Centers, SCORE, and Procurement Technical Assistance Centers. In addition, Women’s business ownership representatives in every SBA district office coordinate services for women, helping them access appropriate training, counseling, mentoring, federal contracting opportunities, financing, and more. The SBA’s district offices provide counseling on government contracting to women-owned small businesses. BC For more information, visit www.sba.gov

WOMEN IN BUSINESS

About 30 percent of businesses in Central Minnesota are owned by women. This special section introduces you to some of the women who are having an impact on the region.

ment

WOMEN IN BUSINESS

Providing a Clear Direction for Your Legal Needs in the areas of:  Business

 Estate Planning

 Family Law

 Employment

 General Litigation

 Real Estate

St. Cloud, MN 320-251-1055 www.rajhan.com

Find Facebook! Find usus onon Facebook! Susan M. Kadlec

Kristi D. Stanislawski

C entral M innesota H abitat

for

Lori L. Athmann

Jessie L. Sogge

Victoria A. Johnson

H uManity

Opportunities Abound for WOMEN BUILD 2011 Your Involvement

Women Build is a celebration of women, community and opportunity.

We invite you to get involved! The Women’s Fund of the Central Minnesota Community Foundation congratulates CINDY FAYE JOHNSON, 2011 ATHENA Award recipient.

Ask your circle of friends to join you in this worthwhile effort. Contact Michelle Redding at (320) 656-8890 or visit www.cmhfh.org J U LY / A U G U S T 2 0 1 1 • • w w w. B u s i n e s s C e n t r a l M a g a z i n e . c o m

WOMEN IN BUSINESS

When the most influential women in the area come together, substantial relationships are formed. Be a part of the one local organization where experience and connections enrich every aspect of a professional woman’s character.

Be connected. Join us today. FEWStCloud.org 320.229.6135

B u s i n e s s C e n t r a l M a g a z i n e • • J U LY / A U G U S T 2 0 1 1

marymacdonellbelisle

writerforhire

Gwen Anderson f/k/a Gwen M. Sefkow graduated

www.wordingforyou.com

• Real Estate • Estate Planning • Probate

Wording for businesses and nonprofits.

Business • Creative • Promotional • Speech Writing

• Family Law

320-224-2706 marymbelisle@wordingforyou.com

763-262-2889 171 Lake St, Big Lake

320-240-9423

803 West St Germain, St. Cloud

from St. Cloud State University in 1982. Ms. Sefkow received her Juris Doctorate in 1985 from Hamline University School of Law. She is a member of the Minnesota State Bar Association and the Stearns-Benton Bar Association.

320-348-2001

101 Red River Ave. N, Cold Spring

B u s i n e s s C e n t r a l M a g a z i n e • • J U LY / A U G UThe S T 2team 010

Women Build provides the opportunity to build friendships and networks, personally and professionally.BC_JA10_FINAL.indd

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leader who inspired her co-workers to join her team and unite in a movement for an entire generation.

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Jan manages accounts through RBC Wealth Management’s Portfolio Focus program, Skinfitnessmd ............................................................................. 11 a personalized portfolio management Regional Diagnostic & The Vein Center ................. 29 program forRadiology which only a select group Robert’s Fine Jewelery .............................................................. 22 Financial Advisors qualify. Minnesota Chamber of Commerce .......................................... 19 ®

• is • Divorce & Family Divorce & Family Kay is aa partner partner in in the the Divorce & Family Kay • Kayfirm is a partner in the law of Jeddeloh and • Guardianship/ Guardianship/ law firm of Jeddeloh and Conservatorship • Guardianship/ law firmShe of Jeddeloh and Snyder. serves on the Conservatorship Kay Snyder Snyder. She serves on the Kay Snyder Conservatorship Snyder. She serves on the St. Cloud Area Legal Kay Snyder • Wills & Trust St. Cloud Area Legal • Wills & Trust St. CloudBoard Area and Legal Services the Volunteer Attorney • Wills & Trust Probate Services Board and the Volunteer Attorney • Probate Services Board and the Volunteer Attorney Program Probate Program Advisory Advisory Board. Board. She She practices practices in in • Real Estate • Real Estate Program Advisory Board. She practices in the area of family law. the area of family law. Real Estate • Business the area of family law. • Business • Business 763-262-2889 320-240-9423 763-262-2889 320-348-2001 320-240-9423 763-262-2889 320-240-9423 171 Lake St, 803 West St Germain, 101 Red River Ave. N, 171 Lake St, Big Lake 803 West St Germain, St. Cloud 763-262-2889 320-240-9423 171 Lake St, Big Lake 803 West St Germain, St. Cloud Big Lake St. Cloud Cold Spring 171 Lake St, Big Lake 803 West St Germain, St. Cloud

Rice Building Systems, Inc. ...................................................... 13 Jan Bensen Schlenner CFP® Wenner & Co., CPAs .............................................. 23 Financial Advisor Shingobee Builders, Inc. ............................................................ 33 320-251-4213 www.jan.bensen.com St. Cloud Hospital / CentraCare Health System....................... 3 St. Cloud Medical Group ........................................................... 15 © 2011 RBC Wealth Management, a division of RBC Capital Markets, LLC, Member NYSE/FINRA/SIPC.

St. Cloud Orthopedic Associates, Ltd. ..................................... 17 St. Cloud State University ............................................................ 9

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1 1 1

The Real

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In the second season of the6/3/08 original 9:08:00 hit TV series, The Real Women of Gaslight Creative – Kelly Zaske, Jodie Pundsack, Krista Kalthoff, and Megan Harris – formed an alliance and developed creative, effective marketing campaigns. As the third season kicks off, the gal pals are faced with rebranding, public relations campaigns and retail advertising. Therapy Acupuncture How•will they do it? Stay tuned.

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• Chiropractic • Massage • Nutritional Counseling • Rehabilitation 320.257. 2242 www.synergychirowellness.com (320)257-8266

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Strack Construction Co. Inc. ..................................................... 24 Tri-County Abstract & Title Guaranty, Inc. .............................. 23 Wells Fargo Bank ....................................................................... 51 Westside Liquor .......................................................................... 43 Westwood Professional Services.............................................. 25 Xcel Energy .................................................................................. 52 WomEN IN BuSINESS Brenny Transportation, Inc........................................................ 47 Center for Diagnostic Imaging .................................................. 45 Central Minnesota Community Foundation ............................ 46 Central Minnesota Habitat for Humanity................................. 49 43 Cynthia Moran, DDS ................................................................... 45

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Deadline: July 26, 2010

SPECIAL FOCUS

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GROW

Choices

Advances in technology are helping seniors live independently while providing their caregivers with peace of mind. By Chelsey Larson

At home using the GrandCare System

ove over Generation X, there’s new technology in town, and it’s not for you. A growing list of innovative products are addressing the major quandary of how to prolong independence for a large, aging demographic, while ensuring safety and affordability. The GrandCare System, developed by Charlie Hillman and currently headquartered in West Bend, Wisc., is one answer. This tool is designed specifically for the aging population and their loved ones. In Central Minnesota, Tom Ardolf, CEO of Cybermation, recently became a GrandCare dealer. While at a Las Vegas technology convention he came across the system and was awed. The system offers an alternative to traditional health-care models, allowing loved ones to remain in their own homes, while still keeping them safe and healthy. “A GrandCare

• Caregivers are able to monitor their clients’ health and daily activities. This is done with the help of a series of GrandCare System accessories, including a prescription medication dispenser, blood pressure cuff, glucometer, and strategically placed sensors for weight and motion. Following the client’s normal movements, the sensors will detect a pattern for what the normal daily and weekly living movements should be. If something seems out of the ordinary an alert is sent via text message to the designated caregiver or loved one. • Perhaps most important, GrandCare helps ease the worry of loved ones. While sustaining a reasonable distance, family members can still keep a close eye on their loved ones, including two-way video chats and photo sharing. BC Chelsey Larson was the communications intern at the St. Cloud Area Chamber of Commerce in winter 2011.

DID YOU KNOW?

DRIVING MRS. DAISY

Some older adults no longer drive, can’t drive, or don’t like driving in traffic. Public transportation isn’t available everywhere. Reliable, comfortable transportation with friendly, responsible drivers will appeal to those who can’t or won’t rely on family members to help them get around town.

B u s i n e s s C e n t r a l M a g a z i n e • • J U LY / A U G U S T 2 0 1 1

Out of the Box

Have you been thinking about starting a business? Not too sure what you should do? Maybe it’s time to reach out to the growing market of older adults. This is not just one giant group of consumers. A healthy 75-year-old who is still working part time has much different needs than a 65-year-old with poor health. A 90-year-old living at home needs one set of products and services. A 90-year-old in a nursing home needs another. Opportunities are limited only by your imagination and energy. Here are a few that may pique your interest. PERSONAL TRAINERS FOR SENIORS 60 is the new 50 and why not? DISCOUNT CARDS Many places provide discounts for seniors, you can consolidate the list or expand on it. EMPLOYMENT AGENCY FOR SENIORS Reasons for working may have changed for older adults, but employers are looking for reliable employees. RELOCATION SERVICES Many seniors are moving closer to their children or selling homes to move to independent or assisted living facilities. Many people would appreciate help removing the complications and frustrations from relocation.

Sources: Entrepreneur.com; Iddictive.com; Cybermation photo courtesy of Cybermation, Inc.

system can reduce the cost for professional care-giving and delay the transition to an assisted living facility,” Ardolf said. GrandCare serves three main purposes: • The system allows clients to stay in their homes longer and maintain an independent lifestyle.

Be Genuine

Source: Enterpreneur.com

he senior audience has seen it all. They’ve been listening to advertisements on the radio and watching them on TV for decades. They are more mature about their decision making than teenagers, so they are a harder sell. When marketing to seniors, here are a few things to keep in mind:

••Seniors are savvy consumers. They ask themselves: Do I really need this? ••Make sure your promotion and advertising materials do not stereotype. ••Provide training to your sales force to help them avoid being condescending, impatient, or pushy. ••Seniors are a large market. Try to segment or target your marketing efforts by education, cultural values, employment, health status, or some other narrow niche other than age.

••People do business with people they know, even if they’re retired. Network with people who work with seniors, or participate in groups where you are likely to interact with older adults.

AVOID ASSUMPTIONS. According to the U.S. Census Bureau, people over the age of 65 spend more than $7 billion dollars per year online.

SENIOR HEALTH CARE & LIVING

On the following pages you can learn more about the

many programs and services available for older adults in Central Minnesota.

SENIOR HEALTH CARE & LIVING

ENTERTAINMENT. SECURITY. CONVENIENCE

Who we are: Cybermation was founded in 1996 with the purpose of integrating technology, entertainment, and security into the home. What we offer: Using a combination of remote environmental sensing, passive physiological sensing, artificial intelligence, and networking technologies, Grandcare Systems allows the caregiver to remotely and passively monitor a loved-one without compromising dignity or privacy. This reduces caregiver stress by providing peace of mind all around. What sets us apart: Family can easily stay connected by virtually sending communications to the loved one’s TV or TouchScreen. This not only improves the quality of life for an individual living alone, but also enhances memory! Cybermation, Inc. 415 3rd Street North, Suite 100, Waite Park Phone: (320) 255-7027 Website: www.cybermationinc.com

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SENIOR HEALTH CARE & LIVING

Who we are: St. Cloud Hospital Link to Life, formerly known as Lifeline, is an easy-to-use, affordable personal emergency response system that puts a call for help right at a person’s fingertips. Link to Life reduces stress and worry and provides peace of mind and comfort that help is instantly available. Additional services include a medication dispenser and fall detector. What we offer: Link to Life helps provide independence, health and safety at home for people of all ages. What sets us apart: Link to Life services cost one to two dollars per day, allowing people to continue living safely and economically at home.

Who we are: Located in Sartell & Buffalo Minnesota, Adult & Pediatric Urology is the largest urology clinic in Greater Minnesota. What we offer: The only full-service urology provider in Central Minnesota serving patients at 13 outreach locations. What sets us apart: Adult & Pediatric Urology is comprised of a group of highlytrained medical professionals and support personnel whose clinical experience qualifies them for the specialized practice of urology. Urology is a medical-surgical specialty which addresses diseases of female urinary systems and male genitourinary systems.

Who we are: Country Manor is a 15 acre campus devoted to enriching the lives of all our residents. The five star accommodations of our Long Term Care and Rapid Recovery facility is matched by our five star CMS government rating for quality care and service. What we offer: Each resident of Country Manor is greeted and guided throughout their journey by a personal care team constructed of professionals based on individual needs and goals. We offer a multitude of lifestyle choices from short term care in our Rapid Recovery & Aquatic Center to extended care in the Long Term Care Center, Apartments or Villas. What sets us apart: Vast amenities include 3 state of the art therapy gyms, HydroWorx warm water therapy pool, Cutting Edge Salon and Spa, Cobblestone Eatery, Country Store & Pharmacy, Subway, quick clinic, Bremer branch bank, transportation and more!

St. Cloud Hospital Link to Life

Adult & Pediatric Urology

Country Manor Campus

1406 Sixth Avenue N. St. Cloud

2351 Connecticut Ave S., Suite 200; Sartell

520 First Street NE, Sartell

Phone: (320) 255-5700

Phone: (320) 259-1411 tf: (888) 559-1411

Phone: (320) 253-1920

Website: www.centracare.com

Website: www.apumn.com

Website: www.countrymanorcampus.org

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SENIOR HEALTH CARE & LIVING

Who we are: The Good Shepherd Community provides a ministry of specialized health care and housing services for young and older adults in Central Minnesota. We serve people from a Christian perspective by ministering to the whole person through a continuum of quality services.

Personal Care with the Comforts of Home

ooking for a nursing home? Move to Good Shepherd and enjoy private suites, cozy home-like settings, great amenities and care and life enrichment programming. We invite you to visit and see for yourself all that The Good Shepherd Community has to offer!

What we offer: Our Sauk Rapids campus encompasses four apartment buildings, assisted living services, a home health care agency, a skilled health care facility, a chapel, and four memory care cottages. Our Becker campus features an apartment building, assisted living services and two memory care cottages. What sets us apart: Residents and tenants of the Good Shepherd Community enjoy private suites, great amenities and life enrichment programming. Contact us for a tour and experience our compassionate care with the comforts of home. The Good Shepherd Community 1115 Fourth Ave. N, Sauk Rapids Phone: (320) 259-3476 Website: www.goodshepherdcampus.org

apartments • assisted living • chapel • home health • memory care nursing home /sub-acute • spiritual care • volunteers 1115 Fourth Avenue North Sauk Rapids, MN 56379

(320) 259-3476 www.GoodShepherdCampus. org

SMART BUSINESS

NEW Face, NEW Treatment at Adult & Pediatric Urology

dult & Pediatric Urology (APU) announces the addition of Lori A. Pinke, M.D., a Board

Certified and Fellowship-trained Urologic Oncology surgeon, to its Sartell office. A Mayo trained physician, Pinke treats benign and malignant urologic diseases, and will lead APU in the fight against

“I’m happy to offer another option and good continuity of care for patients during prostate treatment.”

metastatic prostate cancer, using a new weapon – Provenge Therapy. “Provenge Therapy uses the body’s immune system to fight off cancer by mixing the patient’s white blood cells with a protein that helps them differentiate cancer cells from other fast-growing normal cells,” says Pinke. “It is a sophisticated, targeted treatment.” — mary macdonell belisle

Provenge Therapy and Lori Pinke – two state-ofthe-art additions at … ADULT & PEDIATRIC UROLOGY 2351 Connecticut Avenue S. #200, Sartell, MN 56377 •• (320) 259-1411 www.apumn.com

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SENIOR HEALTH CARE & LIVING

Onsite, compassionate care Dr. Tamara Congdon offers patients in the Short Stay Unit at St. Benedict’s Senior Community something no one else does in Central Minnesota — an onsite physician. She works collaboratively with patients’ primary physicians or other specialists to ensure consistent care. Dr. Congdon’s thoughtful attention combined with a team of caregivers specializing in short stay care, helps make the transition from St. Cloud Hospital to home easier for patients.

Call (320) 654-2355 for a free DVD and tour.

Who we are: Our mission that “All Shall Be Treated As Christ” guides us as we strive to nurture the spirit, which is as essential as caring for the body. What we offer: We offer a full spectrum of services from independent living, assisted living, memory care, short stay and long-term care. What sets us apart: An interdisciplinary team encourages residents to stay active, challenged and stimulated with a variety of social and recreational activities. No matter what chapter of your life you are in, St. Benedict’s Senior Community is a vibrant place to help you live life to the fullest.

St. Benedict’s Senior Community 1810 Minnesota Blvd. SE, St. Cloud

www.centracare.com

Phone: (320) 252-0010 Website: www.centracare.com

Your Comfort. Our Pleasure. Your Comfort. Our Pleasure. Locally Owned and Operated Assisted Living, Memory Care and Senior Townhomes

Locally Owned and Operated Assisted Living, Memory Care and Senior Townhomes For information “After seeing Mom and Dad, I noticed they “After seeing Mom and Dad,tour, I noticed they or a personal were having trouble taking care of their home were having trouble taking care call David or Jodi atof their home and themselves. I was so worried until I and themselves. I was so worried until I called The Legends. They offer home cooked 320-281-3343 called The Legends. They offer home cooked meals, laundry, housekeeping, assistance with meals, laundry, housekeeping, assistance with www.mnassisted.com medications and so much more!” 673 & Brianna Dr., Sartell medications and so677 much more!”

Who we are: At The Legends at Heritage For information Place you’ll find a sense oftour, community and or a personal family; acall haven of safety and a life David or Jodicomfort; at filled with caring, compassion and the warmth and joy of being at home.

320-281-3343

www.mnassisted.com

What we offer: Our staff of fully trained 673 & 677 Brianna Dr., Sartell caregivers is on hand 24 hours a day to provide individualized personal care assistance. We offer both full time and short-term care to meet the needs of the community. What sets us apart: We offer Townhomes, Assisted Living, and Memory Care as part of a plan to ensure that our residents remain in the community they are accustomed to.

The Legends at Heritage Place 673 & 677 Brianna Drive, Sartell Phone: (320) 281-3343 Website: www.mnassisted.com

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ADVERTISER INDEX

ADVERTISER Bernick’s - Beverages & Vending............................... 49 Bremer...............................................................................9 Charter Communications................................................2 Central Minnesota Federal Credit Union.................... 37 Coldwell Banker Commercial - Orion........................ 29 College of Saint Scholastica............................................5 Falcon National Bank.................................................... 52 JDB Associates....................................................... 36, 37 Jennings Insurance....................................................... 23 LarsonAllen LLP............................................................ 20 Marco, Inc....................................................................... 11 Miller Architects & Builders, Inc........................... 21, 23 Minnesota Chamber of Commerce............................. 15 Quinlivan & Hughes, P.A..................................................7 Regional Diagnostic Radiology & The Vein Center.... 35 Rice Building Systems, Inc........................................... 23 Rinke Noonan................................................................. 17 Schlenner Wenner & Co., CPA’s................................. 37 St. Cloud Hospital/CentraCare Health System.............3 M

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St. Cloud Orthopedic Associates, Ltd.......................... 13 St. Cloud State University............................................. 25 St. Cloud Surgical Center............................................. 29 Stearns Bank.................................................................. 21 Strack Construction Co. Inc......................................... 25 Tri-County Abstract & Title Guaranty, Inc.................. 29 US Bank.......................................................................... 51 Westside Liquor............................................................. 49 SENIOR LIVING & HEALTH SERVICES Adult & Pediatric Urology....................................... 46, 47 Country Manor Health Care Campus......................... 46 Cybermation, Inc............................................................ 45 St. Benedict’s Senior Community................................ 48 St. Cloud Hospital/CentraCare Health System.......... 46 The Good Shepherd Community.................................. 47 The Legends at Heritage Place.................................... 48

WOMEN IN BUSINESS Alzheimer’s Association............................................... 43 Brenny Transportation, Inc........................................... 43 Central Minnesota Community Foundation............... 41 Central Minnesota Habitat for Humanity.................... 41 Forum of Executive Women......................................... 42 Gaslight Creative, LLC.................................................. 43 Jeddeloh Snyder............................................................ 43 mary macdonell belisle - writerforhire....................... 43 Plaza Park Bank............................................................ 42 Quarry Title & Closing................................................... 42 Rajkowski Hansmeier Ltd............................................ 41 RBC Wealth Management............................................ 43

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BUSINESS SPOTLIGHT

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PROFIT

Grandma Sue Sue Dropp wears many hats in her photography business, eveything from counselor to clown.

At a Glance Dropp’s Unique Portrait Design

By Gail Ivers

48 3rd St. NE Waite Park, MN 56387-1226 Phone: (320) 252-2258 Fax: (320) 252-1435

Owners: Dave & Sue Dropp Number of employees: 5 Opened: 1978 Joined the Chamber in 1996

portrait@uniqueportrait.com

www.uniqueportrait.com Business Description: Photography for families, graduates, children, weddings, pets and more, using the latest in design and technique. On location or in-studio.

Personal Sue Dropp, 57 •• Education: Photojournalism and public relations with a speech minor; classes from St. Cloud State University; degree from Minnesota State University, Mankato. •• Family: Husband Dave Dropp, a retired educator; four adult children •• Hobbies: gardening, bird watching, travel

Business Central: How did you become a photographer? Sue Dropp: I started out as a theater major in college, but decided I couldn’t make money in the theater. My counselor suggested I pursue something in photography. I loved photography, I just didn’t think of it as a career. When I graduated the St. Cloud Times wasn’t hiring photojournalists. 50

My college roommates started calling me to photograph their weddings. Then their sisters started calling and I thought, “Hmm, maybe there’s a job in this.” BC: Let me guess what the biggest change is that you’ve seen… Sue: The conversion from film to digital in 2004. Huge. But

B u s i n e s s C e n t r a l M a g a z i n e • • J U LY / A U G U S T 2 0 1 1

BC: How do you feel about that? Sue: I believe in the free enterprise system. I’m good friends with many of them. We trade equipment, help each other out. We get together and share ideas. Do I tell them my marketing strategy? No. But I’m their mentor and I want them to be successful. BC:How do you stay fresh? Sue: I further my education every year. I go to conventions. I take classes, I enter competitions where I get feedback and ratings of my work. Just because you can point a camera doesn’t mean you’ve learned it all. I’m continually educating myself. BC: What’s your biggest challenge? Sue: Two-year-olds. (Laughs)

Management. I’m definitely an artist brain – not organized. The recession has been a challenge. People would rather put a meal on the table than a portrait on the wall. In the early 1990s I employed 15 people. It’s hard to see your business drop. BC: What do you like best about your work? Sue: Every shoot is totally different. I like the flexibility of scheduling…the creativeness… the diversity. You have to be a child psychologist, counselor, paparazzi, clown… When the children come I tell them to call me “Grandma Sue.” That’s a comforting name for kids and it helps them relax. I’m not just taking pictures — it’s much more involved. I love what I do. I can’t imagine changing careers. BC

FUN FACT

Sue Dropp originally charged $25 to photograph a wedding

Photo by Sue Dropp, Dropp’s Unique Portrait Design

also, the amount of competition. When I started there were only four studios in town. Now there’s what…50? And I helped start a lot of them. I’ve employed a ton of photographers that are out on their own now.

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When you share your plans with us, we listen and then get creative; we find solutions to meet your needs.

Falcon business specialists Josh nelson, John Herges, & Jessica bitz

Falcon Helped Turn THeir plans inTo realiTy.

dan & Mark barth

paco, alina & don Manea

tama & Greg theis

Pioneer Place

Manea’s Meats

Greg E. Theis Remodeling

ST. CLOUD 320-223-6300 1010 West st. Germain st. suite 150

FOLEY 320-968-6300 183 cedar drive