Suffolk Edition Issue 14 - Autumn
Suffolk's Premier Business Magazine
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Local Networking Events Suffolk Business News - Features & More
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In this edition...
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Get In Touch
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Tel: 01702 513113
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> Õ Vi Ì i >Õ V v ÕÀ >ÌiÃÌ Ûi Õi° Richard Pond MANAGING DIRECTOR
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Where it all began
Lucy and Jane wanted to put their knowledge and experience into building a recruitment agency based on transparency, trust and from the crowd.
In an average year we make over 350 permanent placements
85% of our business comes from client/candidate
On average, 87% of candidates, once placed by us, remain in their
and referrals
Working with You
A friend recommended I
Our team of talented frogs have the skills, experience and passion to deliver a professional, personal and quality service to clients and candidates alike. member of our clients’ team. We treat each candidate as an individual and get to know them on both a
help me with my job search. I was very impressed with the informal chat very useful, helped me to understand
chosen career path.
in a job. I felt encouraged and valued, and am now excited about taking up my new post. Louise, Candidate
Your career and future important so why extremely are extremely important so ǁŚLJ ƐĞƩůĞ ĨŽƌ ƐĞĐŽŶ
Our vision is to be seen as a reputable and reliable recruitment service across East Anglia.
The recruitment Discover what process can bedo a stressful and we can for your Business
Cambridge 01954 213 400
Ipswich 01473 213 136
Norwich 01603 337 000
www.polkadoƞrog.co.uk
ZĞĐƌƵŝƚŵĞŶƚ ^ƉĞĐŝĂůŝƐƚƐ ƉŽůŬĂĚŽƚĨƌŽŐ ĂƌĞ ŝŶǀĞƐƚŝŶŐ ŝŶ ĨƵƚƵƌĞ ƚĂůĞŶƚ ǁŝƚŚ &Žƌŵ ƚŚĞ &ƵƚƵƌĞ ĂƐƚ ŶŐůŝĂŶ ƌĞĐƌƵŝƚŵĞŶƚ Ĩŝƌŵ ƉŽůŬĂĚŽƚĨƌŽŐ ŚĂƐ ĂƚƚĞŶĚĞĚ Ă ŶƵŵďĞƌ ŽĨ ĞǀĞŶƚƐ ůĞĚ ďLJ &Žƌŵ ƚŚĞ &ƵƚƵƌĞ ƚŚŝƐ LJĞĂƌ͕ ŽĨĨĞƌŝŶŐ ŝŶĨŽƌŵĂƚŝǀĞ ĂĚǀŝĐĞ ƚŽ ƐƚƵĚĞŶƚƐ ĂŶĚ ŚĞůƉŝŶŐ ƚŚĞŵ ƚŽ ďĞ ďĞƚƚĞƌ ƉƌĞƉĂƌĞĚ ĨŽƌ ƚŚĞŝƌ ĨƵƚƵƌĞ ĐĂƌĞĞƌƐ͘ &Žƌŵ ƚŚĞ &ƵƚƵƌĞ ŝƐ Ă ŶĞǁ ƐŽĐŝĂů ĞŶƚĞƌƉƌŝƐĞ ƚŚĂƚ ŝƐ ĐŚĂŶŐŝŶŐ ƚŚĞ ǁĂLJ LJŽƵŶŐ ƉĞŽƉůĞ ůĞĂƌŶ ĂďŽƵƚ ĂŶĚ ƉƌĞƉĂƌĞ ĨŽƌ ƚŚĞŝƌ ĨƵƚƵƌĞ ĐĂƌĞĞƌƐ͘ /ƚ ĚĞůŝǀĞƌƐ ^ŝŐŶƉŽƐƚ Ϯ ^ŬŝůůƐ ĨŽƌ ƚŚĞ 'ƌĞĂƚĞƌ ĂŵďƌŝĚŐĞ ŝƚLJ ĞĂů͕ ůŝŶŬŝŶŐ ƐĐŚŽŽůƐ ǁŝƚŚ ůŽĐĂů ďƵƐŝŶĞƐƐĞƐ ƚŽ ƌĂŝƐĞ ƐƚƵĚĞŶƚƐ͛ ĂƐƉŝƌĂƚŝŽŶƐ ĂŶĚ ďĞƚƚĞƌ ƉƌĞƉĂƌĞ ƚŚĞŵ ĨŽƌ ĨƵƚƵƌĞ ĐĂƌĞĞƌ ŽƉƉŽƌƚƵŶŝƚŝĞƐ͘ dŚĞLJ ĂƌĞ ĂůƐŽ ĂĚĚƌĞƐƐŝŶŐ ƚŚĞ ƐŬŝůůƐ ƐŚŽƌƚĂŐĞƐ ĂĨĨĞĐƚŝŶŐ ŵĂŶLJ ŽĨ ƚŚĞ ƌĞŐŝŽŶ͛Ɛ ďƵƐŝŶĞƐƐĞƐ ĂŶĚ ƉƵƐŚŝŶŐ ĨŽƌ ŐƌĞĂƚĞƌ ŐĞŶĚĞƌ ĚŝǀĞƌƐŝƚLJ͕ ƉĂƌƚŝĐƵůĂƌůLJ ďLJ ŐĞƚƚŝŶŐ ŐŝƌůƐ ŝŶƚŽ ^d D ĐĂƌĞĞƌƐ͘ dŚĞLJ ĂƌĞ ƐƵƉƉŽƌƚĞĚ ďLJ ^ŽĐŝĂů /ŶĐƵďĂƚŽƌ ĂƐƚ ĂŶĚ ďĂƐĞĚ Ăƚ ƚŚĞ &ƵƚƵƌĞ ƵƐŝŶĞƐƐ ĞŶƚƌĞ ŝŶ ĂŵďƌŝĚŐĞ͘ ŶŶ ĂŝůĞLJ͕ ŽͲ&ŽƵŶĚĞƌ ŽĨ &Žƌŵ ƚŚĞ &ƵƚƵƌĞ ƐĂLJƐ͖ ͞tĞ ďĞůŝĞǀĞ ƚŚĂƚ ƚŚĞ ďĞƐƚ ǁĂLJ ĨŽƌ LJŽƵŶŐ ƉĞŽƉůĞ ƚŽ ůĞĂƌŶ ĂďŽƵƚ ĐĂƌĞĞƌƐ ĂŶĚ ƚŚĞ ƐŬŝůůƐ ƚŚĞLJ ŶĞĞĚ ƚŽ ďĞ ƐƵĐĐĞƐƐĨƵů ŝƐ ďLJ ŵĞĞƚŝŶŐ ĂŶĚ ǁŽƌŬŝŶŐ ǁŝƚŚ ŝŶĚƵƐƚƌLJ ƉƌŽĨĞƐƐŝŽŶĂůƐ͘ ,ĂǀŝŶŐ Ă ŵŽĐŬ ŝŶƚĞƌǀŝĞǁ Žƌ ŚĞůƉ ǁŝƚŚ Ă s ĨƌŽŵ Ă ƉƌŽĨĞƐƐŝŽŶĂů ƌĞĐƌƵŝƚĞƌ ŵĂŬĞƐ ƚŚĞ ĞdžƉĞƌŝĞŶĐĞ ŵƵĐŚ ŵŽƌĞ ƌĞĂů ĨŽƌ ƚŚĞ ƐƚƵĚĞŶƚƐ ĂŶĚ ĞŶƐƵƌĞƐ ƚŚĞLJ͛ƌĞ ŐĞƚƚŝŶŐ ƚŚĞ ŵŽƐƚ ĂĐĐƵƌĂƚĞ ĂŶĚ ƵƉ ƚŽ ƚŚĞ ŵŝŶƵƚĞ ĂĚǀŝĐĞ͘͟ ^ŚĞ ĐŽŶƚŝŶƵĞƐ͕ ͞tĞ ĂƌĞ ƐŽ ŐƌĂƚĞĨƵů ƚŽ ƚŚĞ ƚĞĂŵ Ăƚ ƉŽůŬĂĚŽƚĨƌŽŐ ǁŚŽ ŚĂǀĞ ũŽŝŶĞĚ ƵƐ Ăƚ ƐĞǀĞƌĂů ĞǀĞŶƚƐ ƚŚŝƐ ůĂƐƚ LJĞĂƌ͘ dŚĞŝƌ ƐƵƉƉŽƌƚ ŝƐ ŝŶǀĂůƵĂďůĞ͘͟ ƉŽůŬĂĚŽƚĨƌŽŐ͛Ɛ ^ƉĞĐŝĂůŝƐƚ ŽŶƐƵůƚĂŶƚƐ ŚĂǀĞ ĐŽŶĚƵĐƚĞĚ ŵŽĐŬ ŝŶƚĞƌǀŝĞǁƐ ǁŝƚŚ LJĞĂƌ ϭϬ ƐƚƵĚĞŶƚƐ Ăƚ Ă ŶƵŵďĞƌ ŽĨ ƐĐŚŽŽůƐ ĂĐƌŽƐƐ ĂŵďƌŝĚŐĞƐŚŝƌĞ͖ ĂĚǀŝƐŝŶŐ ŽŶ ŝŶƚĞƌǀŝĞǁ ƉƌĞƉĂƌĂƚŝŽŶ͕ ƋƵĞƐƚŝŽŶƐ ƚŽ ĂƐŬ ĂŶĚ ŚŽǁ ƚŽ ĐŽŶĚƵĐƚ ƚŚĞŵƐĞůǀĞƐ͘ KƵƌ ŽŶƐƵůƚĂŶƚƐ ĂůƐŽ ǁŽƌŬĞĚ Ăƚ ĐĂƌĞĞƌƐ ĂĚǀŝĐĞ ĞǀĞŶƚƐ ǁŝƚŚ zĞĂƌ ϳ ƐƚƵĚĞŶƚƐ͘ :ĂŶĞ ,ĂƌƌŝƐ͕ ŝƌĞĐƚŽƌ Ăƚ ƉŽůŬĂĚŽƚĨƌŽŐ ƐĂLJƐ ͞dŚĞ ĐƵƌƌĞŶƚ ƐŬŝůůƐ ƐŚŽƌƚĂŐĞ ĂŶĚ ĐŽŵƉĞƚŝƚŝǀĞ ũŽď ŵĂƌŬĞƚ ŵĞĂŶƐ ŝƚ ŚĂƐ ŶĞǀĞƌ ďĞĞŶ ŵŽƌĞ ŝŵƉŽƌƚĂŶƚ ĨŽƌ ďƵƐŝŶĞƐƐĞƐ ƚŽ ĨŽĐƵƐ ƚŚĞŝƌ ĞĨĨŽƌƚƐ ŽŶ ĚĞǀĞůŽƉŝŶŐ ĂŶĚ ĂƚƚƌĂĐƚŝŶŐ ŶĞǁ ƚĂůĞŶƚ͘ KƵƌ ƚĞĂŵ Ăƚ ƉŽůŬĂĚŽƚĨƌŽŐ ďĞůŝĞǀĞ ƚŚĂƚ ďLJ ŝŶǀĞƐƚŝŶŐ ŝŶ ƚŚĞ ĞĚƵĐĂƚŝŽŶ ŽĨ LJŽƵŶŐ ƉĞŽƉůĞ͕ ƉĂƌƚŝĐƵůĂƌůLJ ǁŚĞŶ ŝƚ ĐŽŵĞƐ ƚŽ ƉƌĞƉĂƌŝŶŐ ƐƚƵĚĞŶƚƐ ĨŽƌ ƚŚĞ ǁŽƌŬƉůĂĐĞ͕ ǁĞ ƉůĂLJ Ă ƐŵĂůů ďƵƚ ǀŝƚĂů ƉĂƌƚ ŝŶ ĚĞǀĞůŽƉŝŶŐ ŽƵƌ ĨƵƚƵƌĞ ǁŽƌŬĨŽƌĐĞ͟ ƉŽůŬĂĚŽƚĨƌŽŐ ŚĂƐ ĂůƌĞĂĚLJ ƐŝŐŶĞĚ ƵƉ ƚŽ ĨƵƌƚŚĞƌ ĞǀĞŶƚƐ ůĞĚ ďLJ &Žƌŵ ƚŚĞ &ƵƚƵƌĞ ĂŶĚ ǁŝůů ĂůƐŽ ďĞ ƐƉŽŶƐŽƌŝŶŐ ƚŚĞŝƌ ƚŚŝƌĚ ĂŶŶƵĂů ĂƐƚ ĂŵďƌŝĚŐĞƐŚŝƌĞ ϮϬϭϲ ĂƌĞĞƌƐ &Ăŝƌ Ăƚ ůLJ ĂƚŚĞĚƌĂů ŽŶ ϭϵƚŚ KĐƚŽďĞƌ ϮϬϭϲ͘ ƉŽůŬĂĚŽƚĨƌŽŐ ŚĂƐ ďĞĞŶ ĞƐƚĂďůŝƐŚĞĚ ƐŝŶĐĞ ϮϬϬϯ ǁŝƚŚ ŽĨĨŝĐĞƐ ŝŶ EŽƌĨŽůŬ͕ ^ƵĨĨŽůŬ ĂŶĚ ĂŵďƌŝĚŐĞ͘ KƵƌ ĞdžƉĞƌƚŝƐĞ ŝŶ ŽƵƌ ^ƉĞĐŝĂůŝƐƚ ^ĞĐƚŽƌƐ ŝƐ ƵŶƌŝǀĂůůĞĚ͘ tĞ ŽĨĨĞƌ ĨƌĞƐŚ͕ ĨŽƌǁĂƌĚͲƚŚŝŶŬŝŶŐ ĂŶĚ ĨůĞdžŝďůĞ ƐŽůƵƚŝŽŶƐ ĨŽƌ ďŽƚŚ ƚĞŵƉŽƌĂƌLJ͕ ƉĞƌŵĂŶĞŶƚ ĂŶĚ ĐŽŶƚƌĂĐƚ ƉŽƐŝƚŝŽŶƐ͕ ƚĂŝůŽƌĞĚ ƚŽ ŽƵƌ ĐůŝĞŶƚƐ͛ ƐƉĞĐŝĨŝĐ ŶĞĞĚƐ ǁŝƚŚŝŶ ƚŚĞ ĨŽůůŽǁŝŶŐ ĂƌĞĂƐ͗ ͻ KĨĨŝĐĞ ͻ ^ĂůĞƐ ͻ &ŝŶĂŶĐĞ Θ ĐĐŽƵŶƚĂŶĐLJ ͻ >ĞŐĂů ͻ /d ͻ dĞŵƉ ͻ ^ŚŝƉƉŝŶŐ Θ dƌĂŶƐƉŽƌƚ ͻ ,Z ͻ DĂƌŬĞƚŝŶŐ͘ &Žƌ ŵŽƌĞ ŝŶĨŽƌŵĂƚŝŽŶ ĂďŽƵƚ ƉŽůŬĂĚŽƚĨƌŽŐ͕ ǀŝƐŝƚ ǁǁǁ͘ƉŽůŬĂĚŽƚĨƌŽŐ͘ĐŽ͘ƵŬ͘
www.polkadoƞrog.co.uk
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VoIP Hosted
Unlimited calls* | Huge feature set
MASSIVE SAVINGS! Could your business benefit from a phone system that guarantees high quality calls to anyone, from anywhere, for a fixed monthly fee? Plus with advanced features and more flexibility, you’ll save money every month on line rental, costly hardware and ISDN/PSTN telephone costs. More flexibility Access VoIP Services wherever there is Internet availability, so you can manage calls whilst on the go. Greater productivity Use your smartphone as an extension to your office phone system. Seamless integration Incorporate multiple sites and employees into one system.
£0 0 £9.95 £19.95
Option one
100%
CLOUD BASED
In the event of a power outage or disaster, business can continue remotely.
Includes: • switches and routers • dedicated broadband line • full telephone features such as: – IVR – ring groups – voicemail 2 email
Option two
Setup
£
Monthly from
Monthly from
Excludes calls.
FREE TRIAL
Setup
Includes all calls (01,02,03,07)
Still unsure? How about a 3 MONTH FREE TRIAL, or a no obligation consultation to look at cost comparisons?
Ready to make the switch? Visit chicane-internet.co.uk/hosted-voip or call 01473 358222 today to find out how VoIP can change the way you do business.
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The format at every event is as follows:
CETQUU C XCTKGV[ QH SWCNKV[ XGPWGU #V GCEJ OGGVKPI YG V[RKECNN[
7:30am open networking
CVVTCEV DGVYGGP CPF FGNGICVGU 1WT EWTTGPV XGPWGU CTG
8:15am breakfast
DGNQY 6JGTG KU PQ OGODGTUJKR TGSWKTGF LWUV EQOG CNQPI YJGP
9:00am Speakers, and prize draws
you can.
9:15am Open networking
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www.businessconnected.co.uk
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Business Connected Digital Marketing Course
DIGITAL MARKETING ONLINE COURSE If you are currently responsible for growing a business you are probably aware that marketing, especially digital marketing, is the key to success. We have developed a 12-month online digital marketing course to share this knowledge with you. Each month we will send you an extensive “how to guide”
DETAILS Creating a comprehensive marketing plan - Digital sales funnels - Customer avatars - Setting metrics & KPI's Google Analytics - How to increase sales from LinkedIn - How to use Facebook for business - Effective use of Twitter for your brand - Scheduling tools - Implementing a digital workflow - Lead magnets, landing pages & lead capture boxes - Choosing the right CRM - Email campaigns & newsletters - Implementing automation Guide to Google AdWords - Social media advertising - Producing effective blogs & vlogs - Guide to SEO Creating videos for website & social media - Implementing live streaming - Hosting your first webinar Implementing YouTube into your business - Instagram for business - SMS marketing - Creating Apps Hosting a podcast - Lead generation tools - How to become an online influence
COURSE DELIVERY
SUPPORT
COSTS
The course is delivered online, you will be sent each month on the same day you sign up
We will support you throughout the course. Our team are on hand to answer all questions.
The cost for the course is just £25 per month and is designed for beginners to experienced marketers
GET IN TOUCH:
01702 513113
info@businessconnected.co.uk
www.businessconnected.co.uk
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Corporate Wellbeing Packages
We inspire with science and hard-hitting facts, in a format that is interactive and fun. A key focus during our workshops is to inspire and motivate change. We cover a huge range of wellbeing topics including: Nutrition Sleep Digestion Mood Fats & Hormones Water Supplementation
Mind & Motivation Resilience Emotional Intelligence Motivational Mapping Conflict Resolution Reaching for Excellence
Fitness & Relaxation Posture and Body Language Move More, Sit Less Full Fitness/Health Assessment Group Personal Training Indian Head Massage & Reiki
These practical and reality based sessions are tailored to address the challenges people face, offering the opportunity to reflect on their physical and mental health. Interactive workshops are informative, powerful and thought provoking. Practical advice. Strategies to pick up and take away. Relevant to the audience. Tools to measure growth. Series linked workshops available to build knowledge. The interactive style in which we deliver our workshops challenges everyone to identify the areas where they can make improvements and commit to change.
To enquire please email info@truedgefitness.co.uk
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DEVELOP YOUR
sustainable business growth strategy The event for SMEs looking to grow, develop or diversify business 80+ free to attend seminars and workshops – be inspired by business leaders
150+ SME friendly suppliers and service providers in the exhibition
Conference hosting a speaker line-up of successful entrepreneurs and titans of industry
Network with thousands of SME owners and decision-makers and dedicated drop-in areas
Join the very best of the UK’s small and medium sized businesses to secure growth and build a smarter enterprise. PRESENTING BUSINESS LEADERS & SUCCESSFUL ENTREPRENEURS, INCLUDING:
LARA MORGAN
MARK FOSTER
OLI BARRETT MBE
Register for your FREE ticket elitebusinessevent.co.uk @EliteBizEvents
EliteBizEvent
Elite Business Live
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