Print still beats digital when it comes to big decisions

To understand how content drives purchasing decisions, Ah Um, the Londonbased tech and AI agency, has released a study revealing how decision makers and decision shapers in tech, AI and analytics consume content.

The study, based on responses from 286 leaders at top US technology, AI, and analytics companies with over 5,000 employees, reveals content consumption habits of some of the most influential people when it comes to purchasing and procurement decisions in the b2b tech sector.

The findings show leaders in the industry want the content they consume to be visual, varied and valuable.

With over 7,500,000 new posts published online every single day by big brands and independent content creators, remaining innovative and cutting through the noise has never been more critical for selling services and aiding business growth.

Key stats:

• 67% of senior decision makers read print

• 65% of business leaders are drawn in by visuals when browsing b2b content

• 63% prefer to consume video content above other formats

• 59% of respondents said they read all of the content provided to them at events

Ah Um’s Managing Director, Adrian McCusker said: “The science and data that drives seemingly ‘everyday’ decision making has given us fascinating insight into the world of b2b content consumption.

“Every good marketer is aware of the standard, and somewhat stale, performance marketing metrics that are used daily. But what we’ve done is expose the behavioural patterns that drive that activity. We’ve managed to capture something unique within the space to help our clients truly understand their prospective buyers; arming them with the tools to influence the buying cycle.”

Low-quality apps in Google Play store jumped by 80,000 year-over-year

low-quality apps are removed from recommendations, including apps with a user-perceived crash rate above 1.09% and a user-perceived ANR rate of 0.47%.

Google Play has put considerable effort into protecting Android users from low-quality apps. First, there was a series of new policies regulating app developers, followed by a new app monitoring system introduced in November last year. But despite all efforts, the number of low-quality apps continues rising.

According to data presented by SportsLens.com, the number of lowquality apps in the Google Play store jumped by 80,000 in the last year, reaching over one million last week. Google’s new app monitoring system, which started on November 30, 2022, makes discovering high-quality apps easier. That means that higher-quality apps become more visible. In contrast,