SKYREACH
SKYREAC
CH
ELEVATING THE INDUSTRY A highly regarded specialist, Skyreach is the largest privately owned supplier of Elevating Work Platforms (EWPs) and telehandlers on the east coast of Australia. It boasts 10 branches, located from Melbourne to Cairns and employs more than 150 people. Skyreach commenced operating in Brisbane in 1994 to compete with other existing rental companies that were supplying second hand equipment imported from the United States. Spotting a gap in the market, Skyreach began purchasing all new boomlifts and scissor lifts at a time when its competitors were offering dated and used equipment.
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Over the following years, it established itself as a specialised rental company and focused on providing the latest models. It flourished through combining its high quality, reliable and well-presented equipment with its superior levels of customer service, back up and support. The Skyreach rental fleet has since grown to comprise a vast range of sizes and models and are all fully equipped with the latest in manufacturers’ technologies and fully compliant with the Australian standards. Its ever growing range now includes duct lifters, man lifts, scissor lifts, boom lifts, knuckle booms, telehandlers, fork lifts, lighting towers and accessories.
ORGANISATIONAL STRUCTURE A privately owned family company, Skyreach was founded by Managing Director, Mr Rod Leech in 1994. Now, almost a quarter of a centure later, it is still a privately owned family company with Rod’s wife Alyson holding the position of Company Secretary. Keeping with the theme of a loyal workforce, Mr Geoff Giddings, the general manager, has also been with Skyreach for more than 17 years. Having diversified over the years, Skyreach also encompasses a bespoke design service and its subsidiary companies, Skyreach Sales Australia and Platform Attachment Rentals. These strands of its business enable the company
to offer a portfolio of products that meets all of its customer’s requirements, across a wide range of price points. SKYREACH SALES AUSTRALIA Skyreach Sales Australia, a subsidiary of Skyreach is the exclusive agent for SkyJack EWP’s and Merlo telehandlers, which also sells new Genie and JLG equipment to the end user market. It is this subsidiary that also sells all of Skyreach’s second hand equipment once the fleet reaches a certain age, enabling Skyreach to then in turn renew its fleet regularly. PLATFORM ATTACHMENT RENTALS Skyreach also incorporates another
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boom lift, which was used in the filming of Wolverine. This allowed the production crew to interchange the machine for use as either a boomlift for construction or a lighting tower for filming and special effects.
company, Platform Attachment Rentals, which designs, manufacturers and certifies attachments for EWP’s and Telehanders. This arm of the business enables Skyreach to offer attachments including; pipe racks, panel lifters and reo bar lifters for EWP’s and jib, hook and grab attachments for telehandlers. BESPOKE DESIGN If customers require a product to meet more exact requirements, Skyreach can develop machinery to order. The TV and film industries is one of the many sectors that Skyreach work with and an example of a bespoke product it recently designed and built is a special ‘one-off’ detachable lighting panel - incorporated on to a
DIFFERENTIATION Skyreach particularly prides itself on differentiating itself through the following: • Presentation - most of its rental equipment is branded in its company colours which not only makes equipment stand out, but also shows business partners the it takes pride in its fleet • Quality - a stringent process of testing new manufactures models available in the EWP market is carried out before purchasing • True Value - with competitive rental rates and the ability to continually provide the most reliable and latest model of rental equipment • Updated Rental Fleet - there’s certainly strength in numbers and economies of scale and Skyreach prides itself on having both. Skyreach has a large rental fleet and boasts a vast size and model range of EWP’s, whilst it is committed to continually updating the fleet • Efficient Transportation Service - its company branded, contracted delivery vehicles ensure deliveries are on time 24/7. • Service - a genuine 24/7 back-up support service and superior aftercare. • People that care - establishing good relationships with its business partners is paramount to Skyreach.
REACHING FOR THE SKY Recognising that its product portfolio, combined with its support and service sets it apart, Skyreach prides itself on being totally customer focussed. It continuously works on business partner relations to ensure its customers’ rental requirements are fulfilled and exceeded. It does so by delivering a truly high quality and reliable range of EWP equipment and backing that offer up by providing a genuine, technical customer support service through its sales, service and transport teams. Aiming to create long term relationships with its customers, suppliers and other stakeholders, Skyreach is also aware that instilling a team culture and loyalty
among its employees will help its staff to adopt the same culture and work ethic. Whilst it seems simple, many companies fail to recognise the importance of such endeavours. Skyreach however is committed to building and maintain a satisfied customer base through the provision of quality equipment, superior service and relationships built on mutual trust and respect. The company supports this by striving to continually renew its fleet and ensure that its equipment remains one of the youngest in the business, whilst remaining fully compliant with the latest Australian Standards. As Skyreach enters its 25th year, it will be one to watch in the future, as both its products, management and strategy continues to reach for the sky.
Oliver Moy Publisher
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