BusinessDay Weekender 31st Edition by BusinessDay

SATURDAY 27, FEBRUARY 2021

EDITION 31 I 27, FEBRUARY 2021

SUSTAINABILITY IS NOT JUST A TREND IT IS THE PRACTICE OF A HEALTHY LIFESTYLE GET IT RIGHT

BRANDS MAKING A DIFFERENCE WITH EXPERIENTIAL MARKETING

RELATIONSHIP WISDOM FOR SINGLES

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Contents

SATURDAY 27, FEBRUARY 2021

C O N T E N T S

7 FINANCE TOONS

8 ENERGY IS YOUR BUSINESS FIT FOR COMMERCIAL SOLAR POWER?

11 LEAD STORY

BUSINESS Treat others how you/ they want to be treated: The workplace

ENTREPRENEUR

BRANDS MAKING A DIFFERENCE WITH EXPERIENTIAL MARKETING

BAKED FLOUNDER WITH LEMON AND BUTTER

SIZING UP AN ENTREPRENEURIAL OPPORTUNITY

BOOK REVIEW UNDER 40 CEOS: HOW WE MADE IT IN AFRICA, VOL 1

INNOVATION INNOVATIONS AND GENDER EQUALITYTHE TRUTH ABOUT LEAVING NO WOMAN BEHIND

SUSTAINABILITY IS NOT JUST A TREND; IT IS THE PRACTICE OF A HEALTHY LIFESTYLE. GET IT

RECIPE

HEALTH TODAY WITH ALL THE ATTENTION ON COVID 19… ARE WE ALLOWING OTHER HEALTH PROBLEMS SLIP THROUGH THE CRACKS?

SPORTS EUROPA LEAGUE: MAN UTD GET TOUGH AC MILAN DRAW, ARSENAL PLAY OLYMPIAKOS Businessday.ng

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Editorial

Editor’s Note SATURDAY 27, FEBRUARY 2021

Dear weekender readers, I hope you are reading this edition in good health and in good spirits. Can you believe we are already approaching the third month of the year? March is right around the corner and I honestly feel like 2021 is going to go by faster than the year 2020. As the saying goes ‘The bad news is time flies, the good news is you're the pilot’. I hope you are finding a way to take control of your time and doing what you can, given the current uncertainty of the world. Our front-page story explores sustainable fashion and what that really looks like for us. Sustainability is not just a concept; it is a conscious decision to practice a healthy lifestyle.

PUBLISHER/EDITOR IN CHIEF Frank Aigbogun MANAGING DIRECTOR Ogho Okiti EDITOR BUSINESSDAY SATURDAY Lehlé Balde EXECUTIVE DIRECTOR, OPERATIONS Fabian Akagha MANAGER, CONFERENCES & EVENTS Obiora Onyeaso MANAGER, ADVERTS Ijeoma Ude COPY SALES MANAGER Florence Kadiri DIGITAL SALES MANAGER Linda Ochugbua

Inside: With all the attention on Covid 19… are we allowing other health problems slip through the cracks? Read more about this in our health column. Familusi Babajide has been an ambassador for young African entrepreneurs for some time with his TV show Under 40 CEOs. The show is shot and viewed in about 24 African countries covering interviews of 100s of young African business leaders. The book Under 40 CEOs: How We Made It in Africa, Vol 1 adds a feather to his cap and crowns his efforts on empowering the next generation of business leaders. Babajide is very much an entrepreneur, and his book about the stories of 52 young entrepreneurs from across Africa strongly encourages us to be the same – “these stories were firstly designed to inform, inspire, educate and equip the next generation of African Business Leaders” , he says. Check out the book review inside. Are you patiently waiting for the one? Work on your self-esteem, blossom while waiting, selfdiscovery, are all tips that our relationship expert suggests in her article wisdom for singles. In our brand's column we explore experiential marketing: At its core, experiential marketing is all about creating a meaningful connection between a brand and its customers. More than just promoting a certain product to a passive audience, it is designed to have customers actively engage with a brand’s identity and its core values. For customers, it provides them with a chance to directly interact and build a meaningful relationship with a brand. Learn more about this inside. In the news roundup: Nigeria to receive 4 million vaccine doses next week; Ghana has become the first country to receive Covid-19 vaccines through the World Health Organization's COVAX program; Nigeria appoints Abdulrasheed Bawa as new EFCC chairman; Jim Ovia is set to earn N9.58 billion in dividend for FY 2020; Violence cost Nigeria $1.3 trillion in 13 years; Whatsapp to disable messaging for users who reject new terms; President Biden revokes Trump’s ban for green card applicants entering the US; Spotify launches in Nigeria; NASU, SSANU agree to suspend the nationwide strike. And as usual, expect a sports round up, delicious recipes and much more... BD

Lehlé Baldé is the Editor of BusinessDay Weekender email: lehle.balde@businesssday.ng | social: @lehlelalumiere Businessday.ng

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HEAD OF DIGITAL SERVICES Onyinyechi Eze HEAD, HUMAN RESOURCES Adeola Obisesan DESIGN AND ART DIRECTION Tolulope Ayo-Olubiyo. CONTRIBUTORS Mercy Ayodele Imasuan Okubgbowa Anthony Nlebem Feyisitan Ijimakinwa Bella Ikeme Titilade Oyemade Dr Monisola Adanijo PHOTO CREDIT Freepik, Google Images, Pexels ENQUIRIES lehle.balde@businessday.ng samuel.anyanwu@businessday.ng ADVERTS Ijeoma Ude' ' +2348033225506 PUBLISHED BY BusinessDay Media Limited The Brook, 6 Point Road, GRA, Apapa, Lagos, Nigeria. 01-2799100 www.businessday.ng LEGAL ADVISERS The Law Union

News Roundup

FEBRUARY 2021 SATURDAY 27,

Nigeria to receive 4 million vaccine doses next week MERCY AYODELE

Over 300 school girls abducted in Zamafara state

fter a year since the first Covid19 case was discovered in Nigeria, about 4 million doses of AstraZeneca vaccine will land in the country next week in the first tranche of COVAX facility consignment to the country. This was announced by the special assistant to the President on digital and new media, Tolu Ogunlesi on Thursday. It was also announced that preparations are being made to get the

5 5

next batch as the 4 million doses come from the 16 million doses allocated to Nigeria by the global facility, leaving the country with a balance of 12 million doses.

nidentified gunmen have kidnapped 317 schoolgirls in the northwest Nigerian state of Zamfara on Friday, the second such kidnapping in little over a week. Eyewitnesses say the gunmen came in a midnight raid and went away with the girls. This is the fourth of such massive kidnap by terrorists in Northwest Nigeria

Ghana is the first country to receive Covid-19 vaccines through the World Health Organization's COVAX program

n comparison to other regions, African countries have been slow to start vaccinating against Covid19 but Ghana has become the first country to receive Covid-19 vaccines through the World Health Organization's COVAX program. COVAX is an international coalition set up to give equal access to the vaccine to all countries. The shipment consists of 600,000 doses of the AstraZeneca vaccine and Ghana's information ministry says the vaccines will be first administered to health workers, people over 60, and those with underlying health conditions. Ghana has reported at least 80,759 cases of Covid-19 and 582 deaths.

Senate appoints Abdulrasheed Bawa as new EFCC chairman

he senate has appointed Abdulrasheed Bawa as the new chairman of the Economic and Financial Crimes Commission (EFCC). This appointment makes Bawa the youngest chairman of the EFCC as well as the first EFCC chairperson who was not previously a police officer. The 40-year-old is a trained EFCC investigator with vast experience in the investigation and prosecution of Advance Fee Fraud cases, official corruption, bank fraud, laundering & other economic crimes. Bawa is a graduate from the Usmanu Danfodio University, Sokoto, with a Bachelor of Science degree in Economics.

Whatsapp to disable messaging for users who reject new terms

plane carrying Zimbabwe’s first coronavirus vaccines, 200,000 doses donated by China, arrived in the capital Harare. The country has so far reported close to 35,000 confirmed cases of the virus and nearly 1,400 deaths. In future plans, the country plans to get another 600,000 doses from China which will arrive in early March. Zimbabwe’s Vice President Constantino Chiwenga says frontline health workers would be the first to be vaccinated.

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News Roundup

SATURDAY 27, FEBRUARY 2021

Jim Ovia is set to earn N9.58 billion as dividend in 2020

he founder and Chairman of Zenith Bank Plc, Mr. Jim Ovia is expected to earn a whopping sum of N9.58 billion in dividend for the financial year ended December 2020. Following the release of the bank’s fullyear result, the board of directors of the bank proposed a final dividend of N2.70, amounting to a total payout of N3.00 per share for the financial year 2020. Ovia is the single majority shareholder in the tier-1 bank, with a 3.45 billion units of Zenith Bank recorded its highest profit in shares held directly and 1.52 billion shares eight years at N230.5 billion, a 10 percent held indirectly, as at December 31, 2020. surge from N208.8 billion in 2019. Despite the Covid-19 headwinds in 2020,

Spotify launches in Nigeria and 39 other countries The world’s most popular global audio streaming subscription service, spotify is finally expanding to Nigeria and several other African countries. The company revealed that it has plans to launch in 85 new markets across Africa, Asia, Europe, Latin America and the Caribbean. Speaking on the expansion, Spotify’s chief freemium business officer, Alex Norström explained that having more listeners on the platform creates more opportunities for artists and podcasters to make a living from their work. And more creators mean more audio content for users to discover.

Violence cost Nigeria $1.3 trillion in 13 years

iolence has cost Nigeria a whole lot in monetary terms. Between 2007 and 2019, the cost of containing violence came at a bill of $1.34 trillion as revealed by the Economic Value of Peace report by the Institute for Economics & Peace (IEP). This is an amount that could have spurred additional economic activity and widened the economy. The rising cost of violence further illustrates the intensity of the country’s security challenges, from banditry, to herdsmen attacks, kidnapping, and insurgency in the Northeast, all of which essentially amount to terrorism. The report also re-

vealed that the more peaceful an economy is the lower its inflation rate and unemployment, this explains Nigeria rising prices and growing number of jobless people.

President Biden revokes Trump’s ban for green card applicants’ entering the US

S President Joe Biden has revoked a proclamation issued under the Trump administration that blocked many green card applicants from entering the United States. The order by former President Donald Trump, known as Presidential Proclamation 100014, cited a need to protect US jobs amid high unemployment rates caused by the pandemic. In a statement, the White House announced that Biden overturned the measure through an executive order, does not advance the interests of the United saying Trump’s ban separated families and States. Businessday.ng

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NASU, SSANU agree to suspend nationwide strike After three week, the Senior Staff Association of Nigerian Universities (SSANU) and Non-Academic Staff Union of the Universities (NASU) has called off the strike it began on February 5 to compel the Federal Government to address their demands. The decision was reached after signing a Memorandum of Action with the Federal Government team. The suspension of the strike takes effect from, Friday 26 2021.

SATURDAY 27, FEBRUARY 2021

FINANCE TOONS

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ENERGY

SATURDAY 27, FEBRUARY 2021

IS YOUR BUSINESS FIT FOR COMMERCIAL SOLAR POWER? CHIDI OBIKE

ith the rising cost of electricity and fuel prices the need for an alternative and sustainable source of power has become more of a necessity than luxury especially to business executives, who are look forward to reducing cost, and maximizing saving.

6. Organizations that have a commitment to clean energy and sustainability.BD

Also unreliability of power from the national grid continues to greatly hamper productivity of businesses. As an example, statistics from a survey done by Centre for Global development showed that 57% Tech firms experience power outages of over 30 times in a month, with each outage lasting about 3hours. Since solar power being a relatively new terrain for most businesses the question on the lips of most business executives tends to revolve around whether solar electric power is right for their business. The answer to this depends on many factors which we shall be addressing here. Which Businesses are Fit For Commercial Solar Power? 1. Organizations that run on diesel generators with huge fuel expenses. 2. Organizations that get electricity from the Grid using Tariff Band A or B. 3. Organizations with power load from 20KW to Megawatts range. 4. Organizations that want to offset the added expenses resulting from their growth-related investments, such as the additional electrical demand imposed by facility expansion. 5. Organizations that manage multiple locations with large rooftops, or have available land or a large parking structure adjacent to the facility. Businessday.ng

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Chidi Obike is the Founder & CEO of Powerup Renewables Ltd, a leading Renewable Energy company in Nigeria. An astute technology professional with 15years senior sales management experience, gained at multinational companies such as Ericsson and Huawei.

SATURDAY 27, FEBRUARY 2021

INNOVATION

INNOVATIONS AND GENDER EQUALITY- THE TRUTH ABOUT LEAVING NO WOMAN BEHIND TOLULOPE BABAJIDE

“No one is free until we are all free”. This quote by Dr. Martin Luther King couldn’t be truer as it concerns innovations as an enabler of gender equality and equity in Nigeria.

ew days ago, a friend who understood my passion of democratizing innovation for women- not only from urban/peri-urban areas but most especially women in rural and remote areas shared with me a brief analysis of the top eight trends of digital transformation in 2021 by Vala Afshar, a renowned digital evangelist. Trailing the first trend (the digital-ready culture) is Democratization of Innovation. Why is this important? Why it is pertinent that innovations are understood and made accessible for all, particularly rural women? One might ask. Innovations as we know could be relative. It can be simple or complex depending on the challenge presented. Innovations could be as simple as any idea or activity that makes one’s life/livelihood better, faster and significantly productive. While there have been some misconceptions on innovations in Nigeria and what it stands to achieve under the premise of women empowerment; it is important to note that the concept

of innovations has been around for countless centuries and is largely responsible for the present globalization we enjoy now. Right from the days of coal industrialization to the dingy days of computerization to the present widespread digitization; innovations have always been leveraged to make peoples’ lives better. What is particularly new is the ability of developing countries such as Nigeria to strategically leverage innovations as a platform to improving the agency of women and bring about substantial and revolutionary women economic empowerment. According to National Bureau of Statistics, 70% of poor Nigerians are women (mostly in rural areas) with little or no access to basic social amenities, financial services (digital inclusion). It is popularly known that poverty is feminized in Nigeria due to institutional barriers such as influencing patriarchal culture that seldom invalidates women’s access to lands, property, inheritance and markets. Most of these cultural Businessday.ng

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10 INNOVATION

SATURDAY 27, FEBRUARY 2021

nuances are prevalent in rural communities, hence limiting the potential of women living in these areas. The 2018 EFInA Access to Finance Survey in Nigeria shows that the national financial inclusion rate was 58.9% of women compared with 67.4% of men, leaving a gender gap of 8.5%. The gap is particularly grave in rural areas: 24% of women in rural areas register ownership of formal accounts as opposed to 54% of men. Nigerian men are considerably more likely to save in a bank, 25.8% of men ;16.3% of women. Women are likely to save with informal mechanisms only 21.9% of women and 15.1% of men. Women particularly in rural areas are less integrated into the digital world. While women have access to mobile phones in Nigeria; there is a significant gender gap with 35% of women as opposed to 50% of men according to 2019 GSMA data. This urgently calls for a strategic re-thinking of how development programmes and CSR initiatives are implemented for women in rural communities. The days of ‘give me fish to eat’ are long gone, now posterity demands of all the stakeholders to integrate a multidimensional approach to how women social programmes are designed and implemented in Nigeria. Innovations, inarguably remains one of the creative legs in the multi-pronged approach.

According to International Center for Research on Women (ICRW), “Innovations can benefit women simply by improving their wellbeing in terms of health, nutrition, income and even life span. Beyond these, innovations can lead to women empowerment, securing freedom and resources for women to make decisions, build confidence and act in their interests”. These innovations for women in rural communities in Nigeria should be focused on increasing their use of technology; influencing/ changing negative social norms and creating a sustainable economic resilience against shocks such as COVID-19. Until this is achieved in Nigeria, we are barely scratching the surface of women empowerment. In the context of this piece, urban women in Nigeria have managed to leapfrog right into the awesomeness of digitization by leveraging social media and e-commerce to grow their enterprises and advance their careers. None of these development strides could be shared as testimonies by rural women who still save

using informal methods; sell their produces for pittances; do not have access to a ready market and do not have any digital footprint. There ought to be a strategic consolidation of innovations for women in rural communities. Innovations such as a more integrative digital identification onboarding for rural women; this will ensure that these women have unrestricted access to credit, savings and digital footprint. Innovations including increased access to markets – digital and physical to mitigate wastage and innovations that make their livelihoods scalable and sustainable. In the commemoration of this year’s International Women’s Day, it is important for all stakeholders including the government, private sector, development agencies to actively begin to task innovations as a major platform of meeting the needs of rural women in Nigeria. It will not just serve these women but it also makes a good business case for Nigeria. BD

Chidi Obike is the Founder & CEO of Powerup Renewables Tolulope Babajide is a driven development professional with expertise in multi-sector partnerships, innovations and gender inclusion. She has extensive experience of building partnerships for social impact rooted in core business practices as well as championing innovative practices for communities and women which will cascade into sustainable economic empowerment in Nigeria.

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LEAD STORY

SATURDAY 27, FEBRUARY 2021

SUSTAINABILITY IS NOT JUST A TREND; IT IS THE PRACTICE OFA HEALTHY LIFESTYLE. GET IT RIGHT. ELVIS CHRIS

he world of the Fashion Industry according to a report by Globe News Wire, was estimated to between years 2019 and 2020, experience a fast decline from $35.8 billion to $31.4 billion, with Fast Fashion pioneering that disadvantageous movement. Experts say that the decline would be no less than -12.32% of Compound Annual Growth Rate, CAGR. With the Corona Virus being a major cause of this eye-opening jolt to reality, a lot of the industry's consumers are now shifting targets to more sustainable practices. A few reasons are seen below: Sustainable Fashion is way cheaper than Fast Fashion. Consumers are seeing the need to save amidst the impending economic backlash the pandemic has caused, and is still causing. Supporting and full remuneration of local artisans are now a top priority. As we battle the global pandemic that is the Corona Virus, climate decline and change in weather is also an issue we're finally tendering

to. More and more people are starting to see the need for ecofriendly practices, and sustainability provides just that.

it covers for over 67% of industries in the world, producing a global GDP of $2.5 trillion, it is high time we began to ask very reasonable and obtainable questions like how abused is the word Sustainability,

OliveHoney.

and to what end are its applications?

As we move closer towards more sustainable practices especially in the Fashion ecosystem seeing that

You see, most brands love to work on trends; and if we're being honest with ourselves, sustainability and Businessday.ng

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LEAD STORY

SATURDAY 27, FEBRUARY 2021

all its practices, have gotten a lot of attention these past few months. The latter ends of 2020 and the beginning of 2021 brought in a new wave of light towards the importance of sustainability and how valuable it is to continue practising. While this may be an extremely true fact especially seeing how brands have finally bought into the idea, we need to have certain conversations that includes how much of sustainability and its practices do we know, what exactly can we define it as, does it end on the borders of less is more, or on the shores of imbibing traditional techniques during production? Would you describe it as a practice of paying very substantial amounts to artisans, or using materials that are very eco-friendly, economical and/or biodegradable? For all we know, this practice has been a long time one which we had to consciously or unconsciously abandon as a result of the trendy Fast Fashion --- at least, the bulk of us did. Now that it seems as though

it is starting to gain an entrance into the fashion scene, most brands seem to now be "endorsing" the ideas of it without a thorough understanding of its practices, probably because it's trendy and might keep them relevant. It is suddenly now becoming a word that's routinely misused and ideally misunderstood. Businessday.ng

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Although some might argue that the intentions do not necessarily count so far the practice of sustainability progresses and continues, we have to be transparent about how intentional we want to be with it. Without total acknowledgement of the intents with which sustainable practices are being wrapped around, the abuse of its purpose is only a few blocks away. In order to get out and very much overrun this misunderstanding, we have to be very intentional about getting involved in it. We have to make very conscious decisions about its practices and doings. We have to see and foresee the extremities of its practices. It'll help us wholly grab its concepts about how it's not just a trend, but an entire lifestyle.

Financial Times. Remember, you're not just looking out for yourself, but for everyone. You're not just about to greedily exploit the existence of a lifelong practice for brief pleasure. Remember, you're using this process to conserve, preserve and support the continuous run of an entire culture. Sustainability is not just a concept, it is a conscious decision to practice a healthy lifestyle. Now, in the words of Fashion Designer Gianni Versace, "Do not be into Trends. Do not make fashion own you, but you decide what you are and what you express by the way you dress and how you live. It's an easy practice." BD

Elvis Chris is a performance-driven Fashion, Culture and Lifestyle Journalist, with years of demonstrated track records in positively impacting organizations through building and strengthening strategic communications, producing digital marketing contents, performing market research and managing projects. A creative content writer, creator, illustrator, and an overall lover of artistic fashion; currently using his skills to further explore the creative space, and give a voice to a culture he believes in.

BUSINESS

SATURDAY 27, FEBRUARY 2021

TREAT OTHERS HOW YOU/THEY WANT TO BE TREATED: THE WORKPLACE OLUWAFADEKEMI AREO

hope you enjoyed last week’s edition on treating your friends the way you want to be treated or the way they want to be treated. This week, we are delving into workplace relationships and how to treat your leaders and followers the way you/they want to be treated.

not have adequate knowledge of cannot yield unto you the best results, and this principle is very evident in the relationship between a leader and his followers.

The question now is, where does the golden rule (treat others how you want to be treated) or the platinum rule (treat others how they want to be treated) come in? No As a leader of a team, the Chief Executive Officer (CEO), one climbed to being a leader without being a follower at manager or any other leadership position, can you boldly some point. So to apply the golden rule, remember how say that you treat your followers well? As a follower, can being a follower was like for you and all the complaints you truthfully say that you treat your leaders well? you had about your leaders. You need to consciously ensure that you do not repeat that same pattern towards The questions above will produce numerous responses your followers. if we were to do an actual organisational survey, but the focus here is to contextualise how to build better If you did not like being publicly embarrassed in the workplace relationships. name of correction, do not do it to your followers. If you did not like the fact that your leader never sought or used your ideas, ensure to treat your followers how you really wanted to be treated when you were a follower. Building better relationships with your followers Do not see your followers as just people beneath you that you rule over but build healthy work relationships that Do you belong to the school of thought that believes have an appropriate feedback mechanism where each in shouting and creating fear to get the best result? The follower can talk about their concerns and where you as thing is, to adequately decide the technique to use; you the leader can also share your thoughts. need to know who the members of your staff are. The truth is, it is through the open communication Human resource management is so important that it line that you would be able to know when to apply the is a field of study in Universities, there are professional platinum rule. Some members of your team might have courses for it and almost every organisation has a team more speed or faster finishing time on a task; the deal of human resource personnel. is not to keep bombarding them with many tasks but It is important that the human resource team has a file to help them to grow to a point of speed. This can only on every member of staff containing everything about happen when there is a healthy communication line and them including their personality traits, updated strengths you are interested in growing your follower based on and weaknesses, IQ and other intelligence statistics, what you know about him/her. amongst others. Empathy might seem like a weakness to some people, As a leader of a team or group of persons, you can but remember when you were a follower and because either use the information with the human resource of how far your house was you always got late to work management team or you can get to know your team and always felt sad when your leader at the time never members by yourself. It has been said that what you do showed empathy or looked for a way to help you out. Businessday.ng

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BUSINESS

SATURDAY 27, FEBRUARY 2021

consequence. It is not in all scenarios that your leader would be the approachable time, so hone your observation skill and pay rapt attention to the behaviour and character of your leader to know how exactly to relate with them. Do your best as a follower to ask the right questions, carry out your tasks as asked, make your concerns known where necessary, and above all do your part in the whole process of achieving the common goal of the organisation. Living far away is just one example; it could be that your follower has a health challenge, family issue, or any other challenge. Be empathetic towards your followers and seek out ways to make their lives more conducive. This is because a happy staff can yield double the results of a sad staff. I understand that in an organisation there is so much work to be done and maybe no time to pay rapt attention to getting to know the members of your staff. You must have however forgotten that the best resources in your organisation are the people and being able to bring out the best from these people will go a long way in determining your organisational success. Your followers are all intelligent, smart, and hardworking and so on, but they are all different and do things differently. You cannot continue to treat them randomly. See them as a team you belong to and begin to treat them how you wanted to be treated while you were a follower. In addition, treat them how they would want to be treated based on the adequate knowledge you have of them. Building better relationships with your leaders In our world today, we are so quick to judge our leaders as bad, not caring and other hurtful phrases, but we have forgotten that to be a leader there must be a pack of followers. The truth is that the leadership model is not complete without the follower. In every relationship, agreements are of high importance as there would be no reaching a common goal if there isn’t an agreement. Never forget that your leader is a human being that has several weights on his/her shoulder and for every organisational goal not met, he/she bears the utmost Businessday.ng

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In a situation where you are not getting the best results due to different circumstances, do not stay silent as this would only gradually eat up the best of your mental abilities. The truth is, determining whether to apply the golden or the platinum rule to your leaders is very tricky. The golden rule is however the first go to option and should be employed by registering in your mind that your leader is a human being and should be treated fairly. That you are a follower today does not mean you cannot become a leader tomorrow. Ask yourself and answer honestly how you would want your followers to treat you. Begin to imbibe those answers first towards your leaders. Switch to the platinum rule as you move on and never stop observing your leader and learning about their likes and dislikes. Leader or follower, you are all a team and if one party fails to be interested in getting the best out of one another, the organisation will fall one way or another no matter how long it has been standing. In conclusion, work place relationships are not like the regular relationships we have with friends and family. Bear in mind, however, that as a leader, you do not want your followers to be easily poachable by your competitors. You can only get loyal followers based on how you treat them. Also, as a follower, you are mostly able to be ranked highly by your leaders when you help them make leadership easier. So do the right things

SATURDAY 27, FEBRUARY 2021

ENTREPRENEUR

SIZING UP AN ENTREPRENEURIAL OPPORTUNITY GLORY ENYINNAYA

efore launching a new business, you will need to size the opportunity by creating an opportunity report. The Opportunity Report can be viewed as a high-level business plan or a precursor to the feasibility study.

is key, you may also need to think about values for other stakeholders. Please also think about different aspects of value (e.g., functional vs. emotional).

Generally speaking, your opportunity report should contain the following sections: 1.1 Executive Summary The Executive summary articulates what your business is, and why it is attractive. The summary should be short, concise, appealing, and compelling. 1.2 Opportunity Description This section is used to describe the customer pain/ need you identified, your product/service, and your value proposition. The key question is why and how your product/service can solve the customer pain. The following questions may give you some thoughts. • What is the customer pain? • How painful is the pain? • Who are your customers? • What are their preferences and consuming behaviors? • Are end users and decision makers (buyers) different people? • What is your product/service? • How innovative is your product/service (e.g., new technology, new production, new features)? • What is your value proposition? How unique is your value proposition? Although value to customers

1.3 Revenue Model & Key Assumptions The term ‘’business model’’ refers to your secret sauce for creating, delivering and capturing value. Writers such as Alexander Osterwalder popularized the concept of business model generation in the past decade through Businessday.ng

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16 ENTREPRENEUR

their books and concepts. Essentially, your business model is about how you make money or more technically, your revenue streams and cost structures. The development of a business model requires some “design” work. Thus, being creative is often critical. • What are your major revenue streams? How do

SATURDAY 27, FEBRUARY 2021

your own market research. • When will you expect positive cash flow and breakeven? • Is this business opportunity scalable? Scalability and profitability may contradict. Under such a situation, you need to understand your priority. 1.4 Risk Factors & Mitigation Strategies Experienced entrepreneurs understand how to manage and avoid risks, rather than simply take risks. To manage risks, the first step is to identify potential risks. Questions below may give you some hints. • What can go wrong with your idea, how likely, and when? • Are these risks internal to your business (e.g., your technology just does not work) or external to the environment (e.g., a competitor has developed a better technology)? • To what extent can you manage these risks? 1.5 Multi-year financial projections You will need to create projected financial statements. The starting point of these financial statements should be your sales forecast, which you can derive from the findings of your market research. The basic financial statements to be prepared include: • Projected income statement • Projected balance sheet • Projected cash flow statement 1.6 Conclusion In summary, it’s important to always create an opportunity report for your new product, taking care to emphasize the following: • Why is your opportunity an attractive one? • Can you make money from the opportunity? Not every problem is a business opportunity. • What are the potential pitfalls you need to look out for? BD

these revenue streams interact (i.e., positively, negatively, or no relationship at all)? • What are your cost structures (fixed vs. variable, setup vs. operational)? A business model that has a low level of fixed costs generally has a low level of risks. However, competitive advantage can be built through proprietary investments, which often incur fixed costs. • What are the key assumptions of your business model? Your assumptions should be well grounded, for example, based on archival data and Businessday.ng

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Glory is an international business consultant who has advised over 200 entrepreneurs for clients such as the Centre for Global Enterprise (New York), the Entrepreneur Scan (Netherlands) and the International Business Accelerator (United States). She helps her clients launch new businesses, write business plans and access capital for expansion. You can download her free Entrepreneurship Roadmap and learn more at www.gloryenyinnaya.com.

SATURDAY 27, FEBRUARY 2021

RELATIONSHIP

WISDOM FOR SINGLES IBUKUN AKINBAMIJO

Open your mind to the possibility of meeting someone worthy of you.

any times, when singles try to attract a partner, it is not uncommon for them to shrink themselves because they want to be found or they want to find someone. They give up on their dreams, goals and desires because they don’t want to intimidate a partner. When I hear things like this; all I want to scream as loud as possible is: ‘the partner you need to shrink yourself to attract, is the very one you don’t need’. I think many times, we allow our myopic view of the world to define our realities and expectations. The fact that you’ve dated a few small-minded people does not mean that everyone is small minded.

Open your mind to the possibility of meeting someone worthy of you. But this is not going to happen magically. You have your own part to play. Here are a few things I think are important: 1. Work on your self esteem: Have you heard this saying before: You date at the level of your self esteem? Yes! That’s so true, you can’t date beyond your level of awareness in about yourself. You are a wonderful human being with flaws just like everyone else. Your flaws don’t make you unlovable. Your flaws don’t make you unworthy of love. Statements like: ‘maybe my height is why he/she doesn’t love me’ shouldn’t be heard from you. Because your internal dialogue (what you’re saying to yourself) is what you will attract. A statement like that will bring you men/women who will just take advantage of you. Rather say; ‘someone, somewhere is in love with me just the way I am’. And watch things align for you to meet that person Blossom while waiting: Get busy! Work on the things that are most important to you.Evolve in your personality and bloom in your doings. The partner you want to attract didn’t stop growing because they are searching; don’t do that to yourself. Keep working on your goals, a person headed somewhere is very attractive. No one wants a liability. Get busy with your life; your partner will meet you while you blossom Who are you? Who have you become? Who are you becoming? What are the things you’re passionate about? What are your breaking points? What are your deal breakers? What are your boundaries? What can you compromise on? What can’t you compromise on? What is your definition of friendship? What is your definition of a relationship? What does ‘partnership’ mean to you? What is your religious affiliation and how important is it in choosing a partner? What is your definition of gender roles and how far are you willing to compromise to make your relationship work? These questions and more will help you define your relationship goals better.BD

Ibukun Akinbamijo is a visionary who keeps adding value to men and women. She is the Founder of The Evolution Center; a coaching platform that offers edifying courses engineered towards the training of men and women, to help them live a holistic life. She holds a Bachelor's degreeinInternational Law and Diplomacy, and a Master's Degree in Political Science. A Certified Life Coach, Neuro-Linguistic Programming(NLP) Practitioner and an Emotions Therapist. She is also an Emotional Intelligence Specialist. Ibukun is a ball of fire who has authored 2 life-transforming books with a number of other book projects in the works, as well as being an Accredited Mediator and ADRRegistrar who specializes in peace and conflict resolutions. Connect with her via Email - akinbamijoibukun@gmail.com

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EVENTS

SATURDAY 27, FEBRUARY 2021

'MOËT & CHANDON HOSTS MEMBERS OF THE MOËT SOCIETY TO VALENTINE’S DAY DINNER

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SATURDAY 27, FEBRUARY 2021

BRANDS

MAKING A DIFFERENCE WITH EXPERIENTIAL MARKETING FEYISITAN IJIMAKINWA

eing different isn’t always popular. In some cases, it takes a lion heart to go outside the comfort and safety zone and stand different, as the odd one. Even at that, it has been proven that life rewards bravery, especially one that comes from being different. Think of it, it is very easy and convenient to flow with groove without rocking the boat, and being the different apple in the basket. Being different is what brings attention to brands and they drive these distinctions in different ways. Does brand advertising work by showing an advert once and getting an instant response? Of course, no! Branding is about storytelling. It is about an idea and trust. The connection that comes with brand advertising takes time. Consumers’ trust for a brand does not happen the moment they see a single advert or hear about a brand. The relationship is built over time through consistent and repetitive positive

experiences. That special connection between the consumer and the brand is trust, and it creates what Warren Buffett refers to as an “enduring moat” for the brand. The good thing is that for most brands, especially the ones that know how to consolidate the trust, that moat is almost unbreachable. That is just another way of saying there’s no shortcut to brand building. As mentioned earlier, brands use different means to fortify that moat and one that will deliver more to brands, especially in the post-pandemic period is experiential marketing. There is no doubt that the world is now digital, and that space has become the new marketplace. Even with this development, one major challenge for marketers and brand handlers is that most brand-influenced products still generate the majority of their sales offline. As a consumer, how many times have you bought your favourite fruit juice Businessday.ng

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BRANDS

SATURDAY 27, FEBRUARY 2021

beverage online? When was the last time you bought a bottle of Cola or a can of Energy drink online? How about a box of cereal? Or even a car? How about a million-Naira supply contract for your business? Of course, there are exceptions, just as it applies to everything in life. Yes, digital sales and transactions are on the increase, even in Nigeria, but when you look at the numbers, the stark reality is that most purchase behaviour is still happening offline, in physical spaces and done in person. According to the Nigeria Bureau of Statistics (NBS), of the N384 billion spent in Nigeria, in retail in 2020, only 1.7 percent was e-commerce.

experiences accounting for 50-80% of all word-of-mouth activities.

to all these questions, can you start thinking about incorporating experiential marketing in your strategy.

What to avoid in experiential Tell a compelling story marketing? Every successful experiential Many companies will attempt marketing campaign tells a experiential marketing for the sake compelling story and also invites of it, knowing that it’s a trendy and high-engagement practice. However, people to be a part of that story. The best stories are the ones that either without proper research and target your customer’s pain points preparation, a campaign can very with a solution or taps into a larger, easily blow up in your face. What is it about experiential more socially conscious story. With One of the biggest pitfalls in marketing? experiential marketing, a brand experiential marketing is to make At its core, experiential marketing can both acknowledge a customer’s the experience too ‘salesy’ (all is all about creating a meaningful challenges while also demonstrating focused on making sales). Sadly, connection between a brand and what their life could be like with that this is what many brands still do in its customers. More than just Nigeria. If you make the experience brand in their life. promoting a certain product to a too salesy, you’ll turn your audience passive audience, it is designed to have customers actively engage with off. Or even worse, they’ll share that Last line: As anyone in marketing a brand’s identity and its core values. they had a negative experience with communications will tell you, it is absolutely vital to keep the For customers, it provides them with your brand. relationship alive, through any While the advertising world is a chance to directly interact and means possible. Keep building on build a meaningful relationship with actively deploying experiential the momentum you’ve created a brand. For brands, especially small marketing, it is important and businesses, it is a golden opportunity strategic that brands think very well by following up via e-mail, social media or out-of-the-blue in person before launching an engagement to increase customer loyalty and engagements. Reinforce the message campaign. You must have answers direct sales. Successful campaigns of your key campaign and create for posers like “Is this right for our don’t just introduce people to re-targeting campaigns so you can brands, but serve as ways to activate brand? Can we devote the time, continue to nurture each lead and new customers and introduce them effort and money to doing it right? prospect on your warm list and Do we have a clear goal in mind? into their sales funnel. remain top-of-mind. BD Only after you have clear answers The real power of experience also sits in providing a way to Feyisitan Ijimakinwa is a Reputation and Perception Management increase brand awareness and expert. He is a prolific writer and researcher who, at different times, exposure, turning your audience served as Head of Corporate Communications of top brands quoted on the Nigerian Stock Exchange. A versatile communications into brand ambassadors and specialist, he practiced extensively as a print journalist and encouraging participants to share was variously engaged in the broadcast media, working on their experience on social media. radio and television. Feyisitan continues to write on corporate communications, brand reputation and perception management, Research has shown that, in and brand intelligence, among others. He organises the ‘Brand Nigeria, experiential marketing is Intelligence and the Marketplace’ masterclass. Feyisitan advocates the powerful catalyst for word-ofa pollution free and sustainable environment mouth marketing, with branded Businessday.ng

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SATURDAY 27, FEBRUARY 2021

BOOK REVIEW

Book Title: Under 40 CEOs: How We Made It in Africa, Vol 1 Publisher: Bata Media Limited Under 40 CEOs Year of Publication: 2019 Number of Pages: 225 Category: Business

INSPIRING AFRICAN BUSINESS LEADERS YOU SHOULD KNOW THEIR STORIES- A REVIEW OF UNDER 40 CEOS: HOW WE MADE IT IN AFRICA, VOL 1 TITILADE OYEMADE

Familusi Babajide has been an ambassador for young African entrepreneurs for some time with his TV show Under 40 CEOs. The show is shot and viewed in about 24 African countries covering interviews of 100s of young African business leaders. The book Under 40 CEOs: How We Made It in Africa, Vol 1 adds a feather to his cap and crowns his efforts on empowering the next generation of business leaders. Babajide is very much an entrepreneur, and his book about the stories of 52 young entrepreneurs from across Africa strongly encourages you to be the same – “these stories were firstly designed to inform, inspire, educate and equip the next generation of African Business Leaders” he says at the back cover of the book. From South Africa to Nigeria and Ghana, the faces profiled in the book are of actual founders, CEOs and leaders who are active in a wide range of endeavor and fields - from technology to real estate, media to engineering, finance to public service, entertainment and social enterprise etc. I follow all 52 of the faces featured and one might not be familiar with several of the prior to reading the Under 40 CEOs: How We Made It in Africa Vol 1, yet in making your way through the text, the value they offer

in terms of knowledge, experience, and ideas are succinct and comprehensible. Each chapter focuses on one business leader and the candid account of their successes and setbacks--from an intern to a young junior Engineer to Head of Engineering to Director of Business Development and Engineering to Managing Director. The narrative is sprinkled with anecdotes to keep things interesting and these stories make an enjoyable reading experience. In the span of 225 pages, an extraordinary amount of information is processed and documented. However, the reader does not need to read the chapters in sequence, one can simply select the business leader one is interested in and use the relevant recommendations that resonate. Disappointingly, 17 are women and 35 are men - it seems that men have a better shot at leadership positions in business and careers. There should be no mystery about what to expect in a book with this title, as the choice clearly shows there's so much information to absorb from this compendium. The insight in the book allows you to see the actions of those changing the world for the better and contributing to the continent’s economic growth across various sectors but you never feel too overly burdened which demonstrates a major strength of the Under 40 CEOs: How We Made It in Africa, Vol 1. This is the type of book you would need refer to again and again if you want to become an influential business leader in Africa and you could use a copy of the Under 40 CEOs: How We Made It in Africa Vol 1 as an essential reference book for years to come.. BD oye m a d e is a business execute in a leading organisation and holds a degree in Russian Language. She’s the convener of the Hangoutwithtee Ladies Event and the publisher of Hangoutwithtee magazine. She spends her weekends attending women conferences, events and book readings. She loves to have fun and to help other women have the same in their lives.

Email: titi.oyemade@gmail.com Social: @tiipree

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OPPORTUNITY

SATURDAY 27, FEBRUARY 2021

DEADLINE TO APPLY FOR THE TONY ELUMELU FOUNDATION ENTREPRENEURSHIP PROGRAMME FAST APPROACHING …. Benefits include world-class business training, mentorship, $5,000 in funding, and global networking opportunities

he Tony Elumelu Foundation (TEF), Africa’s leading philanthropy empowering African entrepreneurs is accepting applications now on www.tefconnect.com for its 2021 TEF Entrepreneurship Programme. With the deadline fast approaching, this year’s intervention which includes $5000 funding, mentoring and training for each selected business, prioritizes the economic recovery of young African entrepreneurs following the severe impacts of the Covid-19 pandemic. To address the unique challenges arising from the pandemic, lift millions out of poverty and create sustainable employment across the continent, the Foundation’s Entrepreneurship Programme will empower over 3,500 young African entrepreneurs.

The Tony Elumelu Foundation, which celebrated ten years of impact in 2020, is empowering a new generation of African entrepreneurs, through the TEF Entrepreneurship Programme. Successful applicants receive a world-class business training, mentorship, non-refundable seed capital up to $5,000, and global networking opportunities. The Programme is open to Businessday.ng

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entrepreneurs across Africa, both new start-ups and existing young businesses, operating in any sector. CEO of the Tony Elumelu Foundation, Ifeyinwa Ugochukwu stated, “The Tony Elumelu Foundation now more than ever is demonstrating our commitment to unleashing the potential of young African entrepreneurs, the key to Africa’s long-term economic transformation. The pandemic has created challenges across the continent, but we know that with the Tony Elumelu Foundation’s tried and tested Programme, we can execute the largest Covid-19 economic recovery plan for African SMEs and break the cycle of poverty in Africa.” The Tony Elumelu Foundation’s $100million Entrepreneurship Programme, launched in 2015 to empower 10,000 entrepreneurs over 10 years, is now entering its 7th year and has empowered to date, over 9,000 young African entrepreneurs from 54 African countries. Prospective applicants should apply on the digital networking hub for African entrepreneurs, www.tefconnect.com.BD

SATURDAY 27, FEBRUARY 2021

HEALTH TODAY

WITH ALL THE ATTENTION ON COVID 19… ARE WE ALLOWING OTHER HEALTH PROBLEMS SLIP THROUGH THE CRACKS?

DR MONISOLA ADANIJO

he Covid-19 pandemic hit us in Nigeria in March 2020, and to say our health sector was not prepared for it would be stating the obvious. There were already so many gaps in our healthcare system: the massive brain drain of healthcare personnel to other countries, the lack of an efficient and effective emergency response system, lack of infrastructure and basic medical equipment to mention a few. We were already grappling with childhood immunization coverage, hypertension, diabetes and heart disease, malaria, tuberculosis, HIV/ AIDS and so on; then this strange disease comes in to disrupt an already fragile situation. In the beginning, there was a lockdown, restricting movements and shutting down all but the most essential services. There was also a misconception that “Covid resides in hospitals”. This led to many people not getting care for severe/life threatening illnesses; either because they could not get to the hospital because of the movement restrictions, or because they were afraid to go to the hospital because of the fear of contacting Covid in the emergency room. There was also the spate of closing of hospitals where Covid cases were discovered, which led to many physicians turning away many cases that resembled Covid, for fear of being shut down by the government. With better understanding of the virus and its mode of transmission and the easing up of the lockdown, there has been a sharp increase in the number of Covid cases due to the community transmission. This has led to a huge emphasis on Covid treatment to the detriment of other illnesses especially preventive medicine.

What is the scope of the problem? Immunisation services has been adversely affected since the onset of the Covid pandemic in Nigeria. Authorities monitoring immunizations have noticed a decrease in immunisations in the months since the COVID-19 outbreak began. What this translates to, is that we may be faced with an upsurge of childhood diseases like measles, etc in the coming months. Upsurge in mental health problems in the community due to the loss off a loved one from Covid related deaths, fear of catching Covid, reduction in social interaction and compulsory isolation, as well as general uncertainty. There is also an increase in depression and burn out rates amongst healthcare personnel, from seeing all the Businessday.ng

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HEALTH TODAY

SATURDAY 27, FEBRUARY 2021

help lines as well as Covid protocol compliant or virtual group meetings may help alleviate some of the Covid related anxiety. The use of tele-medicine in the management of patients with chronic illnesses will help bridge the gap between clinic visits. Rapid triage and quicker/more efficient testing methods for Covid 19 infection that would give accurate test results within a few minutes. BD severe cases of Covid, colleagues dying from Covid and the fear of contacting Covid from patients they are caring for. Regular Non-communicable disease clinics (hypertension, diabetes etc) are cutting down on number of clinic visits by patients. This is because many health professionals are on isolation from time to time due to Covid infection and the drafting of extra health workers to Covid units and emergency rooms to cope with the upsurge of Covid cases. With this, many people don’t get to have their routine visits as often as they used to, leading to problems with drug compliance and complications like stroke, etc. Delay in care of patients. Some diseases like heart failure, embolism

and pneumonia have the same features as Covid (cough, difficulty in breathing). The only way to exclude Covid is to do a test, which may take as long as 48 hours before the results come back. Precious time would have been wasted. What can be done? Robust education and campaign on the dangers of non-immunization of children. Parents should be encouraged to keep up with immunization appointments and schedules. Hospitals need to set up a mental health unit and encourage their staff to seek care regularly. Community support by way of health education, mental health

Dr Monisola Adanijo FMCP a Cardiologist and the Medical Director at Naveen Healthcare. With experience spanning over 20 years, she built her pathway in medicine and cardiology working in reputable medical centres such as Mecure Healthcare Limited, Barnes Hospital, Lagos University Teaching Hospital, University College Hospital, Ibadan, Chevron Hospital, Lagos to mention but a few. Her passion for preventive cardiology led her to convene the Naveen Healthcare 10,000 Hearts Project, in order to help individuals detect, protect and correct cardiovascular diseases. Skilled in cardiovascular diagnostic procedures and treatment, a fellow of the National Postgraduate Medical College of Nigeria, a member of Nigerian Cardiac Society, American College of Physicians, Hypertension society of Nigeria and an international associate of the American College of Cardiology. She also has a Diploma in Leadership and Management from the University of Washington, USA, As a Continuous Medical Education (CME) provider, she has worked with the likes of Trigen Healthcare Solutions, Pfizer GP Academy, Diamond Helix Medical Assistance, Pfizer Pharmacy Academy, Global Health Project and Resources, Sanofi-Aventis Nigeria, Novartis Nigeria and Servier International. She has helped build capacity in Electrocardiogram interpretation, preventive cardiovascular diseases, management of heart failure, patient education and more. She launched the first TeleElectrocardiogram project in Nigeria and West Africa and does her part in contributing to good health and wellbeing, a Sustainable Development Goal (SDG3) of the United Nations. moni.adanijo@naveenhealthcare.com www.naveenhealthcare.com Instagram: https://Instagram.com/moni_adanijo https://Instagram.com/naveenhealthcare Linkedin: Monisola Adanijo Businessday.ng

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SATURDAY 27, FEBRUARY 2021

RECIPE

BAKED FLOUNDER WITH LEMON AND BUTTER

lounder is a mild white saltwater fish that is delicious when baked. The flatfish is low in mercury, making it safe for pregnant women and kids of all ages to enjoy. Fillets can be purchased at the fish counter or frozen, and both will work for this recipe. If your flounder fillets are frozen, defrost them in the refrigerator overnight before using. This recipe adds lots of flavor with lemon, paprika, and butter, while still highlighting the fish's mild taste. As the fish bakes, you'll have just enough time to whip up a sauce and side dishes. Flounder is especially good when served with homemade garlic aioli, or try it with a prepared tartar sauce or pesto instead. The recipe can be made with sole, haddock, or another mild white fish. Adjust the baking time if the fillets are quite thick; they may take a little longer. Serve the baked fish with baked potatoes or rice and a salad or steamed vegetables. Ingredients For the Flounder: 1 1/2 pounds flounder fillets (or sole) 1 teaspoon salt, or to taste 1/8 teaspoon black pepper 4 tablespoons butter, melted 2 tablespoons fresh lemon juice 2 teaspoons finely minced onion 1 teaspoon paprika For serving: Fresh parsley For serving: lemon wedges For the Garlic Aioli (Optional): Optional: 2 medium cloves garlic Optional: 1/2 cup mayonnaise Optional: 2 tablespoons olive oil Optional: 1 tablespoon fresh lemon juice Optional: Salt, to taste

Steps to Make It Note: While there are multiple steps, this recipe is broken down into two sections to help you better plan for preparing and cooking the baked fish and garlic aioli. Prepare the Fish Gather the ingredients Grease a shallow baking dish. Preheat oven to 325 F/165 C. Cut the flounder fillets into serving-size portions. Arrange the pieces in the prepared baking dish, and sprinkle fish with salt and the freshly ground black pepper. In a small bowl or measuring cup, combine melted butter, 2 tablespoons lemon juice, and minced onio Pour the lemon-butter mixture over fish Sprinkle the fish with paprika. Bake in the preheated oven for about 15 to 25 minutes, depending on thickness of the fillets, or until fish is cooked through and flakes easily with a fork. Garnish with chopped parsley, lemon wedges, and serve with garlic aioli (if desired).BD

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SPORT

SATURDAY 27, FEBRUARY 2021

ANTHONY NLEBEM

EUROPA LEAGUE: MAN UTD GET TOUGH AC MILAN DRAW

anchester United were handed a tough clash with AC Milan in the Europa League last 16 round draw. The draw means Manchester United will be reunited with former striker, Zlatan Ibrahimovic, when they face AC Milan in the last 16 of the Europa League; Arsenal face Olympiakos, Tottenham to play Dinamo Zagreb and Rangers drawn with Slavia Prague

a revenge mission with Olympiacos. The Greek side eliminated Mikel Arteta’s Gunners with their last-gasp goal at the Emirates in the Round of 32, 12 months ago. Across North London, Spurs were drawn to play their first leg away to Croatians Dinamo Zagreb. But with Uefa rules banning matches taking place in the same city on the same night, it is possible that the tie will be switched making Jose Mourinho’s men play at home in the first leg.

Arsenal, who pulled off the mother of all comebacks against Benfica on Thursday night, face an immediate return to Piraeus after being handed Uefa will confirm the dates later

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but unless Spurs’ game is pulled forward 24 hours to prevent a clash, as it was in the last round against Wolfsberger, Arsenal’s higher Uefa coefficient would ensure they play the second leg at home. Steven Gerrard’s Rangers, fresh from their remarkable 9-5 win over Antwerp, were paired with Leicester’s conquerors Slavia Prague. The first-leg of the Round of 16 will commence on March 11 with the return fixture seven days later. United’s tie with the San Siro giants will rekindle memories of huge meetings in the Champions League,

SPORT

SATURDAY 27, FEBRUARY 2021

ARSENAL PLAY OLYMPIAKOS

although the bulk have gone in favour of the Italian side. Sir Alex Ferguson’s United crushed Milan in their last meetings in 2010, with Wayne Rooney scoring twice in both legs as the Old Trafford side won 7-2 on aggregate. But a Rooney supershow in the semifinal first leg in 2007 was not enough as a Kaka-inspired Milan won 3-0 at home to go through 5-3. Milan also went through in

the other previous meetings, the last 16 Champions League clash in 2005, dethroning holders United in the 1969 European Cup semi-finals by the odd goal in three and also at the last four stage in 1958, weeks after the Munich air disaster.

Arabi netted seconds from the final whistle. Spurs have only met Zagreb once before, with Darren Bent scoring a hat-trick in a 4-0 win in the Europa League group phase in 2008. BD

Swedish superstar Zlatan, now 39, scored 29 goals in 53 appearances in his two seasons at United despiute a seven month injury absence. Arsenal have a score to settle with the Greeks following that upset last term. The Gunners won the away leg and were ahead on aggregate through Pierre-Emerick Aubameyang’s goal seven minutes from the end of extra-time before going out on the away goals rule when Yossef El-

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SPORT

SATURDAY 27, FEBRUARY 2021

EUROPA LEAGUE LAST-16 DRAW IN FULL:

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SPORT

SATURDAY 27, FEBRUARY 2021

NEW YORK TO STAGE CHAMPIONS LEAGUE FINAL

he Champions League final But that will signal the end of the could be held in New York in Champions League in its current Uefa’s dramatic revamp. format.

European chiefs want to agree the new 36-team model for their biggest prize will run for at least nine seasons from 2024.

Despite opposition from European top flight leagues, including the Premier League, Uefa is determined to plough ahead with its revamp concept.

And as part of the pitch to potential sponsors, Uefa is suggesting that the That will see the 36 teams - with showpiece event could take 'Old Big two of the four extra places awarded Ears' to the Big Apple. to clubs based on 'historical coefficients', representing a potential President Aleksander Ceferin backdoor route for the likes of floated the prospect of the Manchester United or Juventus - put Champions League final being in a single league. taken out of Europe shortly after his election in 2016. All teams will play ten games against seeded opponents to create a final He said: “I think it might be an idea table through the so-called 'Swiss in the future but we have to speak system'. about it. The top eight clubs will pass to the “To go from Portugal to Azerbaijan, last-16 knock-out stage by right, for example, is almost the same as if joined by the winners of play-off you go to New York. For the fans it’s involving those sides ranked from no problem.” ninth to 24th. Ceferin subsequently rowed back from the idea in the short-term and the upcoming finals will be staged in Istanbul in June, followed by St Petersburg, Munich and then Wembley in 2024.

But Uefa recognises the need to change its marketing strategy to get more high value sponsors on board. And appealing to the cash-laden US market could be the key to unlocking extra millions in revenue.

American fans are desperate to see Europe’s biggest sides play competitive games on their soil and no match means more than the Champions League Final. A 3pm Saturday afternoon kick-off on the East Coast would still mean the match began in its normal 8pm slot in the UK, 9pm in most of Europe, so it would not impact negatively on the 'home' market. But turning the final into a truly global event, not every season but on an occasional basis, would be a significant move. It could also spark a bidding frenzy from US broadcasters for TV rights to the crown jewel of European club football. One US soccer insider told SunSport: “We’ve seen crowds of 100,000 or more for pre-season friendlies involving big European sides over here. “Commercially it makes all the sense in the world for Uefa to explore this.”BD

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SPORT

SATURDAY 27, FEBRUARY 2021

PRESSURE IS LIKE OXYGEN TO MEMOURINHO

mid weeks of poor run in the Premier League, Tottenham Hotspur manager, Jose Mourinho, says he lives and breathes for pressure.

The Portuguese's future at Spurs has come under scrutiny, with a run of five defeats in six Premier League games leaving them ninth in the table. Mourinho said the last time he "felt in trouble" was when he was out of work for almost a year before taking the Spurs job in November 2019. "The problem is if you don't have pressure," he said. "It comes like oxygen, it is our life." Talking before Sunday's home game against Burnley , the former Chelsea and Manchester United manager added: "I don't think there is any coach in the world without objectives or any kind of pressure. "You just get used to it and also used to the way the press is at the time, you just have to adapt to it." Spurs' recent poor Premier League form leaves them nine points adrift of the top four and a spot in next Businessday.ng

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season's Champions League.

They can also qualify for Europe's premier competition by winning the Europa League this season, and face Croatian side Dinamo Zagreb in the last 16. "When you are in this competition and you get to this stage you don't get easy clubs," Mourinho said. "Croatian football is Croatian football, lots of talent. It's a football country. It's not a very difficult flight, not too far, I feel very positive, but the most important thing is that we get to the quarter-finals." BD

SATURDAY 27, FEBRUARY 2021

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