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Empowerment THROUGH LEARNING

Docebo

Training Feature

Empowerment THROUGH LEARNING 2

Issue 103 ·Business Enquirer Magazine

Issue 103 · Business Enquirer Magazine

PROJECT DIRECTED BY

WRITTEN BY

Sam Patrick

Jay Benmehidi

Docebo Docebo’s success in developing pioneering AI-powered learning solutions has rewritten the rules of the learning technology game. Where once, learning was lumped in with compliance as a box ticking exercise by business leaders, no longer. The digitalisation revolution has transformed the way we learn, and whereas older, more established industry incumbents focused their energies on traditional areas of business, Docebo instead focused on innovation and seizing the opportunities that digital presented to develop a suite of industry-first learning solutions. Today, the video-based, m-learning platforms that Docebo pioneered set the industry standard – for users, they certainly represent a more compelling solution: “Gone are the days of wanting to sit in front of a screen in order to take training. Click, click, click through a slideshow of 100+ slides - everybody knows that nobody wants to learn in that way. Learning has evolved in a much more interactive, social approach, and consumers, particularly the younger generations, require different learning styles,” explained Alessio.

Alessio Artuffo President & CRO, Docebo

n a fast-paced, fast-changing digital world that is growing ever more complex by the day, business leaders are increasingly turning to enterprise learning as a means of staying ahead of the curve and achieving the productivity gains needed to move the needle. The enterprise learning space is thriving, and for leading industry players like Docebo the rewards that come with building a reputation for excellence in this multi-billion-dollar sector are lucrative indeed. Not that revenue is the foremost driver of success in this industry – rather, as Docebo’s President and CRO Alessio Artuffo explains, adding value to organisations by sharing knowledge, reskilling, developing, and empowering people is the mission that drives Alessio and his team to excel:

Issue 103 · Business Enquirer Magazine

“At Docebo, our forte is helping a company not only train their employees but truly empower their partners, their customers, what we refer to as external audiences. If you ask 10 people on the street about what we do, you would probably hear from 70 to 80 percent of them that Docebo is a learning management system – or LMS. Our LMS technology allows corporations who are not so focused on the educational market to deliver training to their audiences, whether these audiences are their employees or their customers or their partners. It’s all about distributing knowledge and distributing value and tracking that knowledge, and understanding what impact that knowledge has on the individuals that we’re training. That’s the primary job of the Docebo.”

“Any corporation, whether it is a progressive software company or a bank or an insurance or a non-profit, may have a workforce made up of multiple audiences. You’re going to have the Baby Boomers, you’re going to have the very new generation that lives inside Instagram and consumes content in the form of Tik Toks. Docebo’s beauty is that you can really dress it in the manner that you prefer for your different audiences, whether these audiences are employees or segments of employees, or employees and customers, or employees and customers and partners. The flexibility of the system through our configuration engine allows you to have either a very simplistic interface or a highly engaging social interface, a la Facebook or a la other systems that we would be more familiar with from a UI X experience standpoint or, you know, use playlists that which is a concept that systems like Netflix would make popular in the consumer generation.”

Business Enquirer Magazine · Issue 103

Training Feature Since Docebo was first founded in 2005 by present day CEO, Claudio Erba, the company has rapidly gone on to capture an ever-growing slice of the industry’s market share. With more than 2,300 clients on its book and rising, Docebo has consistently posted year-on-year growth rates of 60% over the past decade, during which the company has built a global footprint stretching from Toronto to Milan, where it was first founded; the US, London, Paris, Munich, Dubai, and Athens. Bearing in mind that enterprise learning is not yet a ubiquitous feature on the business landscape, the potential for further growth on the part of Docebo, and indeed the wider sector is vast – as Alessio notes, “the addressable market is so large that there is space for many!” However, whilst there are many potential new clients out there to partner with, Docebo has already succeeded in forging strong relationships with a number of the world’s most prestigious A-list brands:

“We track more than 65 industries where our products are utilised. And it’s really such a diverse set of experiences, you know, from providing Docebo to some of the best and most famous sports associations in the world to some of the most incredible non-profit organisations, the best manufacturers you can think of in consumer electronics, beauty and retail. Docebo has been selected and awarded by some of the best companies out there. If I think of being associated with brands like Wal-Mart, being associated with brands like L’Oreal, being associated on the technology side with Amazon AWS, it’s incredible. These are all brands that when they select the provider, they’re very thorough. They evaluate not only software capabilities, they evaluate carefully company capabilities and scale, ability to scale technology and beyond. Working with these firms has challenged us but I would say it also really reflects the value that we’re able to bring to the market.”

Omniplex is a global digital learning solutions provider enabling thousands of organisations worldwide to design, create and deliver effective digital learning. Partnering with the best companies in the industry, we find the best solutions to help you deliver transformative learning experiences.

Powering Business Performance Measure the business impact of L&D in your organisation, today. www.omniplexlearning.com/learning-impact

Whether it’s your core learning platform, course authoring, training, consulting, or bespoke digital learning content development, we’re here to guide you all the way. E: learning@omniplex.co T: 08000 850 550 25-26 Thrales End Farm & Business Centre, Thrales End Lane Harpenden, Hertfordshire

Business Enquirer Magazine · Issue 103

Training Feature

Docebo

This might come as a surprise at first glance, considering the resources that are available to such companies. Amazon AWS, which is valued at over US$20 Billion, offers its own standalone academy that specialises in training staff how to deliver a superior customer experience. The world-renowned L’Oreal, which has a global portfolio of hair and beauty products, has its own training academy for aspiring hair and beauty technicians, whilst companies like Microsoft and Oracle generate hundreds of millions of dollars through their own training and education programs. The question is why would these companies rely on LMS platforms from smaller external customers such as Docebo? The answer is simple: as learning specialists, regardless of the enormous resources larger clients might possess, Docebo can still optimise their operations by adding value and improving revenue growth:

do I leverage content that I may have available elsewhere in the company as part of my learning experience?

“We’re seeing the best brands in the world focus on learning as part of their core go-to market strategy. If you think about them and read through the story of Amazon, but also others that we’ve published, what we’re trying to underscore there is that there are companies that used to see learning in the past as compliance, right? Like you go in, do your privacy courses. This is not the world that we play in anymore. We’re in a world in which we unlock potential. We unlock revenue. We ensure that revenue remains in growth with our customers,” said Alessio.

Alessio concluded: “We want to continue to grow the business. We want to continue to expand globally. We’re going to offer more products further afield in new markets. Currently, we have five products in the market, most of which are relatively new and we work hard to improve them every day. And yes, we are looking to enter new regions to expand our footprint, and become more specialised at industry level. We view the world in three to five year chunks, and over this time we’ll be approaching the market responsibly.”

When we talk to corporations, we’ve found the bigger they are, the bigger the issues they have in this area. They have an infinite number of systems that you want them to talk or interoperate with learning. We saw that industry was not doing this well at scale, and so we created a technology called Docebo Connect, a tool that allows customers to bridge the gap between data and action by connecting external systems to the Docebo Learning Suite.” So, the question is what next for Docebo? In light of the company’s meteoric success, Alessio is planning to continue growing the company, responsibly and organically, with a view to ensuing Docebo’s long-term business sustainability.

We’re seeing the best brands in the world focus on learning as part of their core go-to market strategy.

He continued: “In order to do this, organisations need to invest heavily in their learning readiness. So from a digitalisation standpoint, one key factor is enabling the integration of the learning ecosystem as part of every firm’s capability. The problem with that was, and to an extent industry-wise it remains one, is that when you buy, say, an LMS or other enterprise grade technology, your number one challenge number is how do I make the data available in the context of the broader systems of the company? How do I analyse the data through VI? How do I make my learning experience talk with my HR suite of products? How

Issue 103 · Business Enquirer Magazine

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