THE FUTURE OF IGAMING: INSIDE GR8 TECH’S VISION WITH YEVHEN KRAZHAN
THE FUTURE OF IGAMING: INSIDE GR8 TECH’S VISION WITH YEVHEN KRAZHAN
In an industry that thrives on innovation and relentless evolution, GR8 Tech is not merely keeping pace - it’s setting the tempo. With around three decades of operational expertise and a burgeoning presence in B2B gaming solutions, GR8 Tech has its sights firmly set on reshaping the future of iGaming. Yevhen Krazhan, the company’s Chief Business Development Officer (CBDO), offers a front-row seat to this dynamic journey.
A Vision Rooted in Evolution
“We have just started our B2B journey two years ago,” Krazhan begins, reflecting on GR8 Tech’s transition into the business-to-business domain after 30 years of operational experience. This strategic pivot positions GR8 Tech as both a veteran and an innovator in the iGaming ecosystem. Krazhan emphasizes the growing demand for “highly effective, highly performing platforms,” a challenge GR8 Tech is uniquely equipped to tackle. With a focus on strategically chosen regions such as Southeast Asia,
BY PARIS CRESSY, IGAMING ENQUIRER
Yevhen Krazhan, the company’s Chief Business Development Officer (CBDO
Europe, and Latin America, the company’s approach is measured, deliberate, and impact-driven. “We don’t want to catch and capture all opportunities,” he explains. “We go step by step, offering services that are not just experimental but proven operational success cases.”
Challenges and Triumphs in Business Development
Krazhan is candid about the challenges inherent in tech-driven iGaming. “Clients don’t come to us unless something is wrong,” he notes. GR8 Tech often functions as a fixer for existing platforms, while simultaneously catering to newcomers eager to test and innovate within the space.
For startups, GR8 Tech’s value lies in speed, cost efficiency, and differentiation. Training and onboarding are pivotal, as Krazhan points out, ensuring that clients not only receive a tailored platform but also the tools and knowledge to operate independently. This empowerment of clients, coupled with hands-on support, sets GR8 Tech apart in an increasingly crowded marketplace.
Innovating Beyond Buzzwords
“Innovation in this industry is all about digital,” says Krazhan, adding a caveat that distinguishes GR8 Tech’s approach. “We don’t talk about it - we put it into practice.” This philosophy drives the integration of cutting-edge technologies like artificial intelligence (AI) and machine learning (ML) into GR8 Tech’s platforms.
Key innovations include AI-powered recommendation engines akin to Netflix, fully automated risk management systems, and an adjustable widget-based interface for enhanced user experience. Whether for sports betting or trading, these tools are designed to streamline operations and elevate the player journey to increase player engagement by +30% and reduce the manual work of operators by 95%. “Every platform we develop has these features embedded,” Krazhan states, underscoring the company’s commitment to practical, impactful innovation.
The Sportsbook DNA
At the heart of GR8 Tech’s offerings is its flagship product: the Sportsbook.
“Sportsbook is our DNA,” Krazhan declares. Over the next three to four years, GR8 Tech aims to revolutionize this cornerstone of iGaming, transforming it from a complex, dataheavy tool into an intuitive, user-friendly platform.
“Our goal is to make the Sportsbook as simple and accessible as slot machines or table games,” he explains. This vision is not only ambitious but also timely, given the global expansion of sports betting markets. By focusing energy and resources on simplifying and refining Sportsbook technology, GR8 Tech is positioning itself as a leader in the next wave of iGaming innovation.
Global Strategy and Human-Centric Partnerships
Krazhan’s approach to partnerships is refreshingly human. “No over-promises,” he stresses. “Under-promise and overdeliver.” In an industry often perceived as impersonal and tech-driven, GR8 Tech prioritizes staying close to its clients, particularly during challenging times.
This client-first ethos is especially critical in regions with varying market demands. GR8 Tech tailors its strategies to meet diverse global needs, ensuring its platforms are not just technologically robust but also culturally and operationally aligned with regional expectations.
The Road Ahead
Looking forward, Krazhan identifies emerging trends that will shape GR8 Tech’s future trajectory. From the increasing adoption of AI-driven personalization tools to a focus on simplifying complex gaming infrastructures, GR8 Tech is at the forefront of these advancements. The company’s commitment to continuous learning and adaptation ensures it remains agile in a rapidly evolving industry.
“We are building for the future,” Krazhan says. “And that means staying true to our roots while embracing the innovations that will define tomorrow.”
A GR8 Future
Under the stewardship of leaders like Yevhen Krazhan, GR8 Tech is charting a path that balances technological prowess with human connection. Its vision, deeply rooted in operational excellence and innovation, is redefining the standards of iGaming.
As the industry continues to expand across continents, one thing is clear: GR8 Tech is not just keeping up - it’s leading the way. With its focus on high-performance platforms, client empowerment, and intuitive Sportsbook solutions, GR8 Tech is poised to leave an indelible mark on the future of gaming.
For the iGaming industry, the future is not just bright - it’s GR8.
www.gr8.tech
