QGREENTUBE MYNT
What is Mynt and how does it improve Greentube’s operations?
AAs a global iGaming provider since 2000, we rely heavily on tech and our remote gaming server (RGS) is our main vehicle to deliver our products to our operator partners. To ensure we stay ahead of the game, we realised there was a need to upgrade our tech stack and that’s how Mynt was born. We have worked hard to develop this new state-of-the-art RGS for producing and supplying games and the result is a more streamlined experience for both operators and players.
The platform has been designed with a wide range of next-level engagement
and retention options in mind, providing operators with tools that are extremely important to help drive profitability in a super competitive market.
Player retention tools are presented as a pre-installed in-game widget with overlay functionality, limiting the amount of work for operators, while Greentube Mynt’s full-blown back-end ensures an easy preconfiguration of end-player promotional campaigns and campaign tracking.
While offering comprehensive Free Spins, further community features are next in line to be added to the platform, including Prize Drops and Tournaments. In the nearfuture, capabilities for more white-label options will be added to the stack.
All these features we consider to be crucial
GREENTUBE MYNT
in iGaming and to allow Greentube’s more than 18 game studio partners to produce even better game content in less time, the Games Development Kit – now Greentube Mynt Create – has been rebuilt from the ground up.
The new tech stack is also supported by a state-of-the-art microservices platform that provides a secure, reliable, robust and scalable framework, along with carefully designed tool support.
By offering a true revolution in technology and gamification, Greentube is set to make further inroads into regulated markets worldwide as it aims to further accelerate its growth plan.
QMynt is now live in a few markets, what has the initial feedback been and where will we see it launch next?
AWe have rolled out the platform in several markets now, and we used it to make our debut in South Africa. As the platform is both cloud and on-premise ready we can serve both remote markets and those that require a local setup. This will ensure we can tackle any new market opening and our strategy going forward is to use Mynt and not the old tech stack. So far, the feedback has been as expected, and we will work closely with partners to make any improvements required to further improve the product.
One advantage of the platform is that we will be able to use it to bring new exclusive studios and games to the market. This is another important proposition for us as a content supplier as this helps operators stand out from the crowd and attract players to their online casinos.
LatAm is the next big opportunity for the industry and there we are preparing to use the aggregation platform of our Italian subsidiary Capecod to combine games from Mynt, our old stack, and proprietary titles from Capecod to serve markets with the biggest possible collection of group content.
QAs tech continues to evolve, what are the most significant enhancements you’ve observed in the sector and how do you expect it will evolve your offering in the future?
AThe biggest change is that the tech is becoming more and more advanced, offering full-service solutions including engagement and retention tools, compliance support and marketing. This ‘one-stop shop’ is something we need to be able to offer to be the supplier of choice for operators.
The most important thing for a platform is to fully understand the development journey and ensure that the creative ideas of a studio can rapidly become an exciting game that is put in front of the players without much hassle.
That’s the reason why Mynt is not only an RGS but rather a complete suite of modules which will help our studios through the entire value creation chain from game development to certification and even operator onboarding. New platform tech enables more rapid releases, more streamlined and simpler development of features and also allows game performance to be tracked very easily - all crucial components for studios.
Going forward, we expect new tech will further aid us in delivering more thrilling and entertaining games to players. New generations coming of age will force us to look at our offerings as they will demand different types of content. We also imagine that as AI evolves and becomes more sophisticated, it will be implemented more to enhance iGaming provision as well, taking it to new heights.