Business Enquirer Magazine | SiGMA Europe Special Edition 2024

SIGMA´S BIGGEST EVENT YET

27,000 TURN OUT FOR SIGMA EUROPE 2024

TOP SPEAKERS SHAPING THE FUTURE OF IGAMING & DIGITAL TRANSFORMATION

These experts weren’t just talking about the future; they’re driving it. Here's why they made our Top 10 List

TOP MALE SPEAKERS

ROBERT ABELA

A political leader with a digital vision, shaping Malta’s future as a tech hub.

TONY VENTURA

A visionary who connects digital transformation with real-world gaming solutions.

GIOVANNI KESSLER

The regulatory authority providing crucial guidance on how to navigate complex laws while innovating.

DAVID FLYNN

Innovator in the betting world, integrating AI to revolutionize sports gaming.

IVAN GOJIC

Driving next-gen trading products at Superbet, making sports betting smarter with data.

TOP FEMALE SPEAKERS

MIRIAM DALLI

European Commissioner with insights on green tech and its intersection with gaming.

AREGNAZ HAKOBYAN

Expert in global gaming trends, driving connections between operators and tech innovators through strategic marketing at Digitain

JESSICA ROSS

Leader in responsible gaming, ensuring the future of gaming is ethical and sustainable.

SVETLANA KIRICHENKO

Specialist in tailored marketing solutions, bridging gaming operators with cutting-edge platform technology at Slotegratobetween operators and tech innovators.

Each of these speakers brought something unique to the table. Whether you were looking for cutting-edge insights on AI, regulatory frameworks, or next-gen betting models, SiGMA 2024 provided the perfect platform to connect with these thought leaders shaping the future. For a deeper look into their talks and the event, visit the official SiGMA Malta site.

HERE ARE 5 NOTABLE SPEAKERS FROM AIBC EUROPE 2024 AND A BRIEF OVERVIEW OF THEIR CONTRIBUTIONS

DR. SARA AL MADANI

As a prominent Emirati entrepreneur, Dr. Al Madani is known for her work in technology, business innovation, and social impact. She is a trailblazer in leveraging emerging technologies to transform industries. Her talk focused on the integration of AI in business, exploring its capacity to create new opportunities and drive growth, particularly for women in tech

CHARLES MIZZI

The CEO of the Malta Gaming Authority, Charles Mizzi brought a wealth of expertise on regulations and compliance in the gaming and blockchain sectors. His presentation delved into how regulatory frameworks are evolving to meet the challenges posed by the decentralized finance (DeFi) world, offering valuable insights for businesses navigating legal landscapes

MARK BLANDFORD

As the founder of Burlywood Capital, Mark Blandford is a leading voice in investments in blockchain technologies. At AIBC, he explored the growing importance of investment in Web3 projects and blockchain innovation, addressing how these technologies are reshaping traditional finance and business models

ANTON GOLUB

CEO of Solana Ventures, Anton Golub is a leading figure in the blockchain space. He discussed the future of blockchain scalability and interoperability, specifically highlighting how Solana’s technology is pushing the boundaries of what’s possible in decentralized applications (dApps) and its role in creating a more efficient blockchain ecosystem

VIKRAM NAGRANI

A specialist in AI-driven business models, Vikram Nagrani spoke about the synergies between AI and blockchain technologies. His talk addressed how artificial intelligence is enhancing blockchain applications, particularly in terms of security and scalability, offering key insights for businesses looking to innovate through AI and smart contracts

DR. SARA AL MADAN

A true multi-industry leader, Sara Al Madani brought a fresh perspective to SiGMA Malta 2024. With her deep roots in technology, fashion, and entrepreneurship, Sara's keynote focused on innovation, resilience, and leadership. As a founder of multiple businesses and a prominent advocate for women in business, she continues to redefine what success looks like in today’s fast-paced world.

RUTHY KAIDAR

Microsoft’s Health Industry division head in Central and Eastern Europe, with expertise in medical devices and digital health, who contributed to the Med-Tech track

TALYA MALINA

EMILY MICALLEF

CEO of SiGMA Group, who gave a keynote speech about SiGMA’s global impact and Malta’s leadership in the gaming sector

CAROLINE DEWITT

Serving as COO at Paf, Caroline is instrumental in driving the company’s sustainability efforts and ensuring that iGaming stays on the cutting edge. At SiGMA Malta, she shared her insights into the future of the industry, with a special focus on responsible gaming and creating more sustainable business models.

Head of Digital Marketing at SoftSwiss, Talya is a recognized expert in digital marketing strategies. At SiGMA, she discussed the evolving role of digital marketing in iGaming, particularly around personalization and customer engagement, two key drivers of success in the competitive iGaming landscape.

SARAH O’MEARA

Founder of Women in Tech Malta, who addressed diversity and inclusion in the tech sector at SiGMA

ALISON LENNY

Co-founder of Kairon Labs, specializing in blockchain technology, who spoke about the future of the digital ecosystem

SALLY WELLWOOD

As Head of Communications at Yggdrasil, Sally is helping to shape the way brands communicate within the gaming industry. At the event, she led discussions around the importance of brand storytelling and how effective communication can elevate a brand’s presence, even in such a crowded market.

KATYA PUKHRIKOVA

With her expertise in regulation and compliance, Katya is a go-to leader for navigating the increasingly complex legal and regulatory landscape of iGaming. At SiGMA, Katya provided valuable insights into how operators can stay compliant while continuing to innovate in an evolving industry.

OLGA OLTMANNS

CEO and founder of a cybersecurity startup, who discussed the role of cybersecurity in protecting digital ecosystems

WOMEN LEADING THE CHARGE AT SIGMA MALTA 2024

SiGMA Malta 2024 was not just an event about industry innovation - it also showcased some of the most influential figures in the iGaming world. Here’s a quick look at some of the key women making waves and contributing to the future of the sector

These female leaders are shaping the direction of the iGaming industry and playing pivotal roles in its growth and transformation. Their contributions at SiGMA Malta 2024 are a testament to the evolving leadership landscape in the gaming world.

KEY INSIGHTS FROM SIGMA AND AIBC MALTA

At SiGMA and AIBC Malta 2024, AI wasn’t just the talk of the townit was the headline act. Industry leaders came together to discuss how artificial intelligence is shaking up responsible gaming, and it’s clear that this technology is now a game-changer in protecting players and keeping things compliant.

One of the major takeaways from the event was how AI is helping operators stay one step ahead in real-time behavioral monitoring. Thanks to machine learning models, operators can spot risky player behavior-like sudden spikes in deposits or marathon gaming sessions - before they even hit the radar. This allows for proactive measures such as personalized deposit caps, session reminders, and even self-exclusion prompts. It’s not just about responding to issues; it’s about preventing them in the first place.

AI is also transforming the way customer support is delivered. Operators shared how AI-powered chatbots are now offering 24/7 access to responsible gaming tools, guiding players to take a break, set limits, or access selfexclusion options. It’s customer care, but with a digital twist and a whole lot of efficiency.

When it comes to compliance, AI is proving indispensable. Automating reporting and providing detailed player analytics has made meeting regulatory requirements much easier and more transparent. With regulations tightening, AI is helping operators stay ahead of the game - making sure compliance is covered so they can focus on delivering a top-tier experience for players.

Of course, with all this innovation comes the need for caution. At SiGMA and AIBC, discussions around the ethical use of AI were front and center. Data privacy, algorithm transparency, and the potential for bias are all concerns that need to be carefully managed as AI continues to evolve. The consensus was clear: AI is a powerful tool, but it needs to be deployed responsibly to maintain player trust and fairness.

In a nutshell, AI is reshaping responsible gaming, bringing smarter, faster, and more personalized solutions to the table. And as this technology continues to develop, it will undoubtedly set new industry standards for safety, compliance, and player protectionproving that in the world of iGaming, AI is more than just a trend; it’s the future.

SIGMA´S BIGGEST EVENT YET: 27,000 TURN OUT FOR SIGMA EUROPE 2024

SiGMA´s biggest event yet: 27,000 turn out for SiGMA Europe 2024

Despite weather channels predicting a week of gloom for SiGMA Europe 2024, the sun came out just as doors opened, welcoming 27,000 delegates to the Mediterranean Maritime Hub. We couldn’t have planned it better ourselves.

Held on the eve of our 10 year anniversary celebrations, SiGMA´s Malta Week summit is undoubtedly our biggest yet and is the result of significant investment into the quality of the event – transforming 45,000 square metres into a hub of exhibition, conference, and networking in just three weeks. Warmed by the late autumn sun, outdoor spaces were transformed, with big brand booths such as Pin Up Global, Riddick, Melbet Partners, Barbara Bang, and Pragmatic Pay adding to the unique festival vibe.

The expo floor has seen a sizable increase to its footprint due to an unprecedented amount of new exhibitors clamouring for a spot. To cater for this we introduced a fourth shed, which offered an additional 15,000 sqm of much needed space to the venue, including new networking areas, a media lounge and meeting rooms.

Conferences: Exploring new frontiers in gaming

SiGMA Europe 2024 hosted a dynamic range of conferences covering critical topics, from the potential of e-sports to shape betting’s future to insights into the Brazilian regulatory landscape. Big industry names brought high value content to the stage, providing actionable strategies for navigating new markets and capitalising on emerging opportunities. Top speakers included Joe Pisano, founder and CEO of Jade Entertainment and Gaming Technologies, Uri Poliavich, founder and CEO of Soft2Bet, Alex Tomic, Founder of Alea, Vitali Matsukevich, COO at Softswiss, and Charles Mizzi, CEO of the MGA.

A series of highly attended workshops on the 11th offered an immersive learning experience ahead of the main event. The sessions were so popular that many attendees had to make do with standing room only. XGENIA, an AI-powered leader in game development, claimed victory in the SiGMA Europe Startup Pitch, while Silo Team, specialising in training and compliance, earned top honours as the AIBC Pitch winner.

The first day of Malta Week kicked off with a press conference for the official launch of the SiGMA Poker Tour. Operations Manager, Ivonne Montealgre, announced the launch of two official tour locations for 2025 – Brazil and Malta. The firstever edition of the Hendon Mob Latam Championships (THMC Latam) will take place during the Brazil leg of the tour.

The first of two award ceremonies saw a spectacular turnout, welcoming just under 700 individuals from prestigious gaming and tech companies, with the gala evening also serving to officially kick off celebrations for our 10th anniversary. The night also acted as the perfect launchpad for a special announcement introducing our new destinations and dates for 2025: SiGMA Central Europe runs from the 23rd to 26th November in Milan and SiGMA Euro-Med, rebranding from SiGMA East Europe, moves to a September slot at the MMH in Malta.

SiGMA Awards: Recognising excellence in gaming

SiGMA Poker Tour launches new locations for 2025

We are the trusted payment partner for the iGaming

Industry.

We have industry knowledge and experience; European Correspondents and are regulated in Malta by the MFSA. Finductive is the partner for you when it comes to payments.

Services we offer:

• Dedicated IBANS

• iGaming Eco-System

• Segregated Accounts

• Multi-Currency Accounts

• SWIFT & SEPA Payments

• Payment Currency Exchange

• Dedicated Client Relationship Manager

Who is Finductive?

Finductive is the payment partner you need for corporate payment accounts. A regulated, EU-licensed financial institution based and supervised in Malta; it is on hand to support you with your payment needs.

Finductive is moving away from the restraints of traditional banking systems, enabling clients to be in control of their money with the click of a button. Our online payment platform gives clients the freedom and flexibility to make payments when needed, in their own time.

This modern approach to payments is valued by clients and is why Finductive has become an award-winning payment provider in such a short time.

Whether you are an affiliate, iGaming, or a corporate services provider, Finductive has a payment solution tailored to your industry’s specific requirements. Our online payment platform provides various solutions including dedicated Maltese IBANS and SWIFT and SEPA payments.

While primarily a euro account, the Finductive payment account is much more than that, with advanced multi-currency functionality empowering you to send and receive funds in various currencies, enabling seamless global financial interactions.

Our mission is to provide innovative and userfriendly financial products and services that simplify complex processes and empower clients to make better decisions about their finances.

Why chose Finductive as your Payments Partner?

As a financial services company specialising in the iGaming industry, we offer a

comprehensive iGaming Eco-system designed to cater to all your payment needs in one convenient location. We aim to make payments easier and as cost-efficient for clients as possible. Our payment eco-system enables clients to move money within a secure system specifically aimed at the B2B, iGaming and Affiliates industry with access to SWIFT & SEPA Payments, dedicated IBANS and European Correspondents.

With accessibility to the payment platform 24/7 and the ability to view and download transactions immediately, clients have full control over their operations. With the everchanging and evolving world of payments, Finductive knows the need for continuous improvement and innovation.

Our services include segregated accounts, ensuring your funds are securely managed. We also provide Multi-Currency Accounts, and Mass Payments offering you the flexibility to handle transactions in various currencies. With real-time exchange rates, you can stay updated with the latest financial trends.

Beyond these, our industry knowledge and expertise set us apart. We understand the unique dynamics of the iGaming industry, and we’re committed to leveraging our insights to support your business growth and success.

The strategy that differentiates Finductive from other Financial Institutions is the ability to offer clients a ‘personal touch’. Dedicated client relationship managers mean that clients can contact and reach the same person each time. This service gives clients the confidence to know that when they reach out with a query, their dedicated account manager will have the background knowledge and understanding of their business to be able to handle their request in an efficient and timely manner.

Finductive prides itself on being the ‘Trusted Partner for Moving Money Worldwide.’ Moving away from the restraints of traditional banking systems, our payment platform provides clients with the functions they need to ensure smooth, secure and streamlined payments. With the industry knowledge of our founders, they understood the challenges that the gaming industry faced when it came to payments and bank accounts and Finductive was born out of this gap in the market, that provides payment accounts to the Gaming and Affiliates Industry.

Client Security is key

Cyber Security is on the rise and new threats continue to emerge which means that the need to be able to identify and address weaknesses in an organisation is paramount when it comes to the security of data.

Finductive Ltd has completed and implemented the ISO27001:2022, ISO27017:2015 and ISO27018:2019 certifications.

With this implementation, Finductive has demonstrated its commitment to protecting sensitive data, managing risk, and ensuring confidentiality, integrity, and availability of information assets.

As Finductive continues to grow, and with the increasing number of cyber threats, this framework provides a proactive way to safeguard data from breaches and attacks. This certificate assures clients, partners, and stakeholders that the security of data is taken very seriously and there is the need and want to instil trust that measures have been implemented to protect data and maintain the highest standards of security.

Finductive now has the frameworks in place to be able to respond to cyber-attacks and new threats that emerge and protect data across the organisation, ultimately being

able to reassure clients and stakeholders of the commitment Finductive has in managing information securely and safely.

Core Values

Our Team embraces 4 core values; Agility to embrace change through innovation; Integrity by doing the right thing, every time; Passion, being committed towards achieving excellence in everything we do; and Teamwork, where together everyone achieves more. These values guide our decisions, shape our culture and define our success. Which we strive to pass on to our clients.

Opening an Account with Finductive:

Applications are made easy with the online onboarding platform, which makes opening an account a streamlined experience from start to finish, every step of the application can be done digitally, so there is no need for a physical meeting, saving time and enabling Finductive to service clients on a global level. Customised onboarding means that each client is reviewed with a complete risk review across numerous industries and jurisdictions ensuring that the business is understood holistically.

Finductive is dedicated and commited to providing its clients with the highest standard of service from the initial application stage through to maintaining meaningful and successful relationships with our clients.

Contact Us:

If you would like to find out more about the services, we can offer to you please send an email to letsmeet@finductive.com or visit apply.finductive.com

www.finductive.com

We Help Your Business Grow

At Arosal, we simplify the customer experience in the increasingly complex and regulated world of tax and corporate services. Based in Cyprus, we serve as a single point of entry for both business and personal needs, offering a full range of solutions, designed to meet every aspect of our clients’ requirements.

With specialized expertise across a wide range of sectors including iGaming, Information Technology, Finance and Investments, and Real Estate, we provide businesses with both local insight and international knowledge. Our integrated services help clients navigate the complexities of global regulations and industryspecific challenges, freeing them to focus on driving their businesses forward while we take care of the details.

As a continuously growing company in Cyprus, we combine our deep sector expertise with a global perspective to help you unlock your full potential and stay ahead in a dynamic and evolving business landscape.

Audit and Assurance, Tax, Advisory, and Accounting.

Core Services Business Strategy

We start with the vision, needs, and goals of each client individually. We provide financial advice and consulting for both legal entities and physical persons.

Business Planning

We help to set up the most efficient structure, support in operating your business and ensure legal requirements are met.

Professionalism & Expertise

We are members of the Institute of Certified Public Accountants of Cyprus (ICPAC) and the Association of Chartered Certified Accountants (ACCA).

Introducing Arosal

Founded in 2015, Arosal has become a trusted partner for many successful corporations and private clients. Under the visionary leadership of Arofat Salayeva, the firm bridges the gap for clients navigating the complexities of international tax, audit, and financial management. As a Fellow member of the ACCA and holder of the ADIT qualification, Arofat envisioned a firm that delivers more than just services—it offers tailored solutions. From its boutique beginnings, Arosal has grown into a dynamic organization with a team of 30 professionals, known for its dedication to quality, innovation, and personalized client service. As the accounting industry undergoes rapid transformation, driven by technology and evolving client expectations, Arosal is committed to staying ahead of the curve. Addressing these challenges is essential to ensure that the firm continues to provide unparalleled value.

Accounting in the Digital Age

The digital age has introduced profound shifts in the accounting industry. Automation and artificial intelligence (AI) are disrupting traditional practices, performing routine tasks with unprecedented speed and precision. Cloud computing has revolutionized data management, enabling real-time collaboration and decision-making, while also raising important questions about data security and privacy. Data analytics offers new possibilities for strategic financial insights, but it demands that accounting professionals develop skills beyond the traditional scope of their training. Additionally, the growing importance of cybersecurity requires firms to safeguard sensitive financial data against increasingly sophisticated threats. These challenges highlight the critical need for adaptation and innovation within the profession.

Arosal’s Response

At Arosal, we view these challenges as opportunities to enhance our services and improve our clients’ outcomes. We have embraced digital transformation by investing in cutting-edge technologies that streamline processes, improve accuracy, and enhance efficiency. Automation has allowed us to minimize time spent on routine tasks, freeing up our professionals to focus on delivering high-quality, efficient, and value-added services. Our commitment to innovation extends beyond technology. We prioritize the continuous development of our team members in using modern tools and methodologies to ensure they remain versatile and adaptable. Our professionals possess a diverse skill set, from technical proficiency to a growth mindset and non-technical capabilities. This dual focus ensures our people are not only technically adept but also equipped to safeguard our clients’ success and continuity.

Supporting Clients in a Changing Landscape

Our clients are at the heart of everything we do. We actively support their transition into the digital age by offering tailored advice on leveraging new technologies to improve their accounting and financial operations. From streamlining processes to enhancing data security, we work collaboratively to ensure our clients are well-positioned to thrive in an evolving marketplace. At Arosal, our mission is to provide services that not only meet immediate needs but also anticipate future challenges. By staying at the forefront of industry trends and maintaining a steadfast commitment to excellence, we continue to build lasting partnerships with our clients, helping them achieve long-term success.

Arofat Salayeva, Managing Director Arosal Audit

Arofat Salayeva,

talking toJ essica Collins, Director of Media and PR at iGaming Enquirer

Making an impact through charitable auctions

“Today we feel there is no SiGMA without the SiGMA Foundation,” remarked SiGMA Group founder Eman Pulis when thanking H.E the President of Malta following the on stage presentation of a donation to the MCCF on behalf of SiGMA. Since its launch in 2021, the SiGMA Foundation has gone from strength to strength, bringing its philanthropy to a number of global projects. Between 2023 and 2024, SiGMA raised just under a million Euros through its charity auctions. At this year’s B2B

charitable auction, the highest bid item, “Bronze Lady” by Tommy Zegan, sold for €65,000 to SoftConstruct, a leading technology provider redefining the iGaming experience. The B2C auction, powered by VBET, saw “Ace Beyond Limits” by Veronika Bjurfjäll sell for €12,000 to Highbet, an established online sportsbook and casino operator.

IGAMING SIGMA EUROPE 2024

Visits from government officials, sporting and diplomatic ambassadors

H.E the President of Malta, Myriam Spiteri Debono, the Hon Robert Abela, Prime Minister of Malta, Minister for the Economy, Enterprise and Strategic Projects, Hon. Silvio Schembri, government officials and international ambassadors, including a delegation from Ghana received an official tour on the second day of the event.

In her keynote, the President of Malta lauded SiGMA’s commitment to philanthropy and its global impact, stating, “SiGMA exemplifies Malta’s leadership in the gaming sector and its dedication to meaningful progress.”

Meanwhile, football legend Ronaldinho caused a stir, making an appearance as an ambassador for Betify, while Boomerang was represented by AC Milan icons Massimo Ambrosini and Serginho, who also made their presence felt at the company’s booth. UFC champ Alex Pereira attended as a representative for Spribe.

Sporting competitions, poker tournaments and an MMA fight night

The event kicked off with exhilarating sports activities, including a fun run, golf and poker tournament, football match, and a boat cruise, creating an exciting atmosphere for participants to bond while promoting health and wellness. These activities set the tone for vibrant networking opportunities throughout the week.

Centurion Fighting Championship brought adrenaline-pumping MMA action to Malta, thrilling audiences with intense bouts that added a unique

energy to the event.Thiago Lima emerged as the champion his team anticipated him to be.

And That’s a Wrap

Next up, the SiGMA Eurasia summit, which is being held in Dubai from the 23rd to 25th of February. 2025 promises a full calendar line up, with events planned in Cape Town, South Africa, São Paulo, Brazil, Manila, Philippines, Valletta, Malta, Milan, Italy, and Colombo, Sri Lanka, solidifying SiGMA as the world’s undisputed heavyweight business in gaming.

www.sigma.world/europe

INSIDE THE WORLD OF SIGMA PLAY:

As the bustling halls of SiGMA buzzed with energy on its final day, the spotlight turned to Mex Emini, CTO Leader and Strategist at SiGMA. Known for spearheading cutting-edge initiatives, Mex took time to sit down with Jess, iGaming Enquirer’s Director of Media and PR, to shed light on the role of SiGMA Play, its technological strides, and the future of iGaming. Here’s what we uncovered in this insightful conversation.

Unveiling SiGMA Play: The B2C Powerhouse

“SiGMA Play is the B2C part of SiGMA,” Mex began, distinguishing it from the event’s well-established B2B persona. While SiGMA dominates the businessto-business market with its iconic events, SiGMA Play extends its reach to affiliates, players, and the broader B2C community.

“We see immense potential in this space. By building a cohesive ecosystem, we aim to bridge the gap between the B2B and B2C worlds. This initiative helps us capitalise on opportunities and create a richer, more inclusive environment for all stakeholders,” Mex explained.

Affiliates as Catalysts for Change

When asked about the role of affiliates in the iGaming landscape, Mex emphasized their importance in connecting players and operators. “Affiliates bridge the gap by offering transparency and unbiased information, contributing significantly to destigmatising gambling. Our goal is to create a safe ecosystem where players can entertain themselves responsibly.”

He also highlighted the importance of aligning with emerging social media trends. “The future lies in personal experiences. Players want tailored interactions, and we aim to deliver that through innovative strategies.”

Leveraging Technology for a Competitive Edge

Innovation is at the heart of SiGMA Play’s operations. “Technology is our cornerstone,” Mex noted. “We’ve developed robust platforms like our proprietary ADR system and geotargeting solutions. These tools, combined with a comprehensive big data platform, enable us to make datadriven decisions, providing a competitive

BRIDGING INNOVATION AND COMMUNITY

advantage in this dynamic industry.” This technological backbone allows SiGMA Play to remain agile and responsive, ensuring that it stays ahead in a competitive marketplace.

Harnessing the Power of Data

As data becomes increasingly vital in the iGaming industry, SiGMA Play is focused on understanding the user journey from start to finish. “We’ve merged user behavioral data with commercial insights to optimize the journey in realtime,” Mex shared. “This approach fosters a level of personalization that is critical for player engagement. The future of iGaming is deeply rooted in personalised experiences.”

Expanding Horizons: Vertical and Horizontal Growth

Looking ahead, SiGMA Play has ambitious plans for expansion. “We’re growing vertically by introducing new verticals like poker,” Mex revealed, hinting at further developments yet to be announced.

“Horizontally, we’re targeting two new markets every quarter. Our ultimate goal is to establish SiGMA as the global authority in iGaming, offering the most relevant and up-to-date information.”

The Road Ahead

As the conversation wrapped up, Mex’s vision for SiGMA Play’s future resonated deeply. By blending innovation, transparency, and personalization, SiGMA Play is not just expanding its reach but redefining the iGaming experience. Whether it’s connecting players to operators, leveraging data, or embracing new markets, SiGMA Play is poised to lead the industry into its next chapter.

As the SiGMA event concludes, one thing is clear: SiGMA Play is not just a part of the broader SiGMA ecosystem—it’s a driving force shaping the future of iGaming. With leaders like Mex Emini at the helm, the journey ahead looks promising and innovative.

www.sigma.world

TECH HORIZONS WITH TONY VENTURA AI, INNOVATION, AND STAYING AHEAD OF THE CURVE

In the ever-evolving landscape of technology, few individuals stand out as true pioneers bridging the gap between innovation and accessibility. At SiGMA Malta, I had the privilege of sitting down with Tony Ventura, a tech hunter and global innovator, to discuss the transformative potential of emerging technologies and how they’re reshaping industries - particularly iGaming.

The Tech Hunter’s Journey

Tony’s introduction to the world of technology is as fascinating as his insights. “I’m a tech hunter,” he explained. “I travel the world, exploring and sharing the best technologies and apps that people can use in life and business.” For Tony, technology isn’t just about staying updated; it’s about empowering individuals and organizations to unlock new possibilities. His work has taken him across continents, connecting with companies and audiences eager to embrace the latest innovations.

TONY VENTURA

AI: The Game-Changer

When asked about the most exciting emerging technologies, Tony was unequivocal: artificial intelligence (AI). “AI is a game changer,” he emphasised. “It’s reshaping industries, reinventing ideas, and creating unique solutions. Think about the tech companies 25 years ago. Now imagine them starting over with AI embedded into their core. The possibilities are endless.”

Tony believes AI’s transformative power lies in its ability to revolutionise daily operations and long-term strategies. From enhancing communication to optimizing business processes, AI is poised to redefine the rules of the game. In the iGaming sector, Tony sees AI as a tool for analyzing data faster and providing actionable insights that can drive productivity and client acquisition.

Innovation vs. Creativity

At SiGMA, innovation is a central theme. For Tony, the distinction between creativity and innovation is critical. “Creativity is having an idea. Innovation is making that idea work,” he said. “To stay ahead, you must keep innovating because your competitors are watching and ready to replicate your success.”

Tony highlighted the importance of adaptability and resourcefulness, urging businesses to look globally for inspiration.

“Take Zoom, for example. During COVID-19, it transformed from a meeting platform into an events platform, simply because someone used their creativity to address a new need.”

Simplifying Complexity

One of Tony’s standout qualities is his ability to demystify complex technologies. “Many speakers make the mistake of using overly technical jargon,” he shared. “That’s not helpful. People already think technology is complicated. My goal is to combine my communication skills with my curiosity to make technology simple and accessible.”

Tony Ventura talking to Paris Cressy, iGaming Enquirer

TONY VENTURA

TONY VENTURA

Tony’s success lies in breaking down intricate concepts like AI into digestible pieces, ensuring his audience not only understands but also feels empowered to leverage these tools.

Tech and Gaming: A Synergistic Future

When it comes to the intersection of technology and gaming, Tony foresees a bright future. “AI will revolutionise productivity in the gaming industry,” he said. “It can analyze data in real time and offer strategic insights for the weeks, months, and years ahead.”

Tony also pointed to tools like Cloud. ai, a competitor to ChatGPT, as gamechangers. “Cloud.ai is transforming the way we approach problem-solving,” he explained. “It allows users to create functional tools, like calculators or even social networks, in seconds. In the next few years, the value of ideas will skyrocket because AI will handle execution effortlessly.”

Curiosity: The Key to Staying Ahead

As our conversation wound down, Tony shared his advice for businesses and individuals aiming to lead in iGaming innovation: “Stay curious. Every day, there are new tools and solutions online that can save you time and money. Many of these solutions already exist - you just have to find them.”

Tony’s passion for discovery is contagious, and his insights serve as a reminder of the power of curiosity in a rapidly changing world.

Looking Ahead

As SiGMA gears up for its next event in Milan, Tony’s enthusiasm for innovation remains steadfast. “I always attend SiGMA events to share the latest tools and technologies with people,” he said.

Tony Ventura’s journey is a testament to the limitless potential of technology when paired with creativity, innovation, and an unwavering curiosity. Whether you’re a seasoned professional or a tech novice, his insights offer a roadmap for navigating the dynamic world of technology and staying ahead of the curve.

www.tonyventura.co

A VISION FOR THE FUTURE OF I-GAMING

“It’s a very exciting time to be a part of the business,” said Casumo’s Chief Technology Office (CTO), Cristina Turbatu, who joined the company in July 2023 as part of a complete C-suite overhaul.

The change of leadership has reignited a spark within the company to push boundaries and drive innovation within the i-gaming industry.

Forming part of Casumo’s vibrant, new identity, it has made significant investment into its front end, which has seen responsiveness improve by up to 70%.

“The business has seen a real turnaround in the last year and I am thrilled to be part of a team pushing boundaries,” shared Cristina, “we’re looking forward to measuring the impact that the changes we are making have had”.

2023 saw pivotal change for one of Europe’s most innovative online gaming platforms, Casumo.

CASUMO

PROJECT

DIRECTED BY: JESS COLLINS

ARTICLE

WRITTEN BY: LAURA WATLING

CTO Cristina Turbatu

Following over a decade working in technology and innovation, CTO Cristina joined Casumo to support the business in building a robust technology strategy which is secure and scalable, ensuring ongoing growth of the business and its capabilities.

Inheriting a team which needed a renewed sense of guidance and purpose, Crisitna has imparted a culture of inclusivity, innovation, and decisiveness within her team, whilst also prioritising creativity.

“It’s also crucial that tech development isn’t isolated, and so I drive an environment of transparency, opencommunication, and cross-functionality,” explained Cristina.

Cristina also highlighted the internationality of the technology team, which fosters an environment of kindness and challenge with respect.

Despite Cristina’s focus on creativity, she also highlighted the importance of utilising data to drive improvements.

Partnerships Optimise Security

Casumo, which holds licences in Matla, the UK, Sweden, and Spain, offers gamers distinctive and innovative online casino experiences, as well as sports betting.

With this in mind, it is crucial that the business implements banking standards to ensure security for its customers. To support this, in 2023 Casumo migrated its platform to Google Cloud, in a move which Cristina described as a “game changer”.

“Our relationship with Google Cloud and their sales partner in Malta, AmagisTech, has been a true partnership, with their team offering a lot of support and training to ensure a smooth transition and enabling us to build a more robust platform,” she said.

Casumo has developed a rigorous protocol to ensure Casumo gamers can enjoy i-gaming safely and securely.

The business has implemented advanced encryption to ensure data protection, as

well as a complete and transparent audit trail for all transactions.

Partnerships, such as its one with Google Cloud, are crucial for Casumo’s growth, with Cristina commenting that these relationships help to “build trust and leverage” with customers.

Additionally, it supports the business in enhancing and expanding, on its mission to become an entertainment platform and not simply a gambling platform.

“It’s incredibly important to us that we encourage our users to play for entertainment and not to encourage unhealthy gambling habits,” said Cristina.

Industry-Leading Transformation

Alongside Casumo’s rebrand and c-suite reorganisation, the business has been implementing its digital transformation strategy in order to develop a seamless and efficient experience for users.

“We have been transforming both internally and externally in order to better our user experience,” explained Cristina.

The business is currently focussing on its backend system, ensuring that it is fit for efficient scalability and plugging-in of new innovations.

In order to deepen engagement with its users, the online casino platform is enhancing its user experience by utilising AI technologies.

“AI has enabled us to develop an algorithm to offer personalised game suggestions based on user preferences. We plan to develop this further to offer our users the most personalised experience on the market,” explained Cristina.

“As we move forward, Casumo wants to influence market standards and lead by example,” she added.

Leading by example, Casumo has a strong representation of women in leadership roles, reflecting the company's commitment to diversity and inclusivity at the highest levels of the company.

“Our diverse and inclusive environment sends a strong message that we employ based on talent and experience, seeking the best people from around the world to drive Casumo forward for the benefit of our users,” said Cristina.

www.casumo.com

NAVIGATING INNOVATION AND RESPONSIBILITY: A CONVERSATION WITH ENTAIN’S STEVE DEGIORGIO

The iGaming industry has seen incredible growth over the past decade, becoming a hub of innovation, creativity, and competition. At the center of this vibrant landscape is Entain, a global leader in sports betting and gaming. I had the opportunity to sit down with Steve Degiorgio, Entain’s Head of Gaming Revenue for the Nordics and Baltics, during this year’s buzzing SiGMA conference.

With nearly 15 years in the gaming industry, Steve has a wealth of experience and insight. From his journey within the industry to Entain’s strategies for innovation and responsibility, our conversation covered it all. Here's an inside look into the strategies and values that drive one of the most dynamic companies in iGaming.

SiGMA: A Hub for Collaboration and Connection

Fresh off a series of meetings and networking events, Steve described the atmosphere at SiGMA as electric. “SiGMA is always busy and exciting,” he began. “It’s a fantastic opportunity to connect with partners and colleagues you’ve only spoken to remotely. Plus, it’s great to catch up with old friends and make new ones. It’s all about collaboration.”

For Steve, the biggest takeaway is the chance to build relationships. “Putting

PROJECT DIRECTED BY: JESSICA COLLINS, DIRECTOR OF MEDIA AND PR AT IGAMING ENQUIRER

faces to names is invaluable. We often have countless conversations with partners and colleagues throughout the year but rarely meet in person. Events like these bring people together, making collaboration more personal and effective.”

Entain Nordics & Baltics: A Safe and Engaging Gaming Environment

Entain is a global powerhouse in sports betting and gaming, and its footprint in the Nordics and Baltics reflects a strong commitment to innovation, sustainability, and responsibility. Steve oversees the commercial operations in these regions, working to ensure both growth and player satisfaction.

“Our goal is to be a driving force in innovation and entertainment,” Steve explained. “But everything we do is built on the foundation of safety and security for our players.”

Entain’s approach combines cuttingedge technology with a strong focus on responsible gaming. The company delivers immersive, best-in-class experiences while ensuring players can enjoy these safely. This balance of entertainment and ethics sets Entain apart in a crowded market.

A Career Rooted in Relationships

Steve’s journey to his current role is as engaging as the industry itself. With nearly 15 years of experience, he has worn many

Steve Degiorgio and Jessica Collins

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hats, each adding a unique layer to his expertise.

“I started in VIP,” he recalled. “My job was to build and retain strong relationships with our biggest players. I was fortunate to host events around the world, creating memorable experiences for our VIPs.” Over time, Steve transitioned from VIP management to player retention, expanding his focus to the broader customer base.

“Moving from a niche segment to managing retention strategies for the entire player base was a fascinating challenge,” he said. “It required adapting strategies to different segments, but with the help of a great team, it was a rewarding experience.”

Now, as Director of Gaming Revenue, Steve focuses on commercial growth, working closely with third-party providers to drive success.

“It’s a different section of the business, but just as interesting,” he said. “Collaboration and innovation remain at the heart of everything we do.”

Sustainability at the Core of Strategy

A recurring theme in our conversation was sustainability. Steve emphasized the importance of building long-term strategies that ensure both business success and player well-being.

“For us, sustainability isn’t optional - it’s essential,” he asserted. “Whether it’s responsible gambling, player protection, or avoiding burnout, every strategy we deploy is designed with longevity in mind.” This philosophy extends to Entain’s regulatory approach. Operating in the highly regulated markets of the Nordics and Baltics requires careful navigation of compliance requirements.

“There’s no one-size-fits-all solution,” Steve explained. “Each market has its own regulations, and what works in one may not work in another. Flexibility is key. We design our systems to adapt to

local requirements while maintaining compliance across the board.”

Innovating Loyalty and Engagement

Entain has set a high bar for player engagement, particularly in the Nordic market. By implementing a fully pay-andplay system, the company has streamlined the gaming experience.

“In the Nordics, speed and flexibility are paramount,” Steve said. “Our pay-and-play system eliminates lengthy registration and verification processes, giving players immediate access to our full suite of content.”

This system also includes a real-time loyalty program, allowing players to track their progress and redeem rewards without interrupting their gameplay. “Everything happens in real-time,” he continued. “Players don’t need to leave the game or navigate through multiple screens. It’s a seamless experience that keeps them engaged.”

This innovative approach not only enhances player satisfaction but also reinforces Entain’s commitment to providing user-friendly and engaging solutions.

The Power of Partnerships

For Steve, strong partnerships are integral to Entain’s success. From game providers to local collaborators, these relationships enable the company to deliver innovative solutions and maintain a competitive edge.

“Partnerships are essential,” he said. “No one can succeed alone in such a vast and complex industry. We rely on our partners for their expertise, and together, we achieve mutual growth and success.”

Steve highlighted the importance of shared knowledge, explaining how partners often provide insights that Entain uses to refine its strategies.

“They have a bird’s-eye view of trends and player preferences across entire networks,” he said. “This information helps us deliver

the best possible experiences for our players.”

Player Protection: The Ethical Imperative At the core of Entain’s operations is a commitment to ethical practices and player protection. Steve spoke passionately about the company’s proactive approach to responsible gaming.

“Player safety is not just a duty—it’s the foundation of a sustainable business,” he said. “We monitor player activity, ensure responsible behavior, and intervene when necessary. It’s about creating a safe environment where players can enjoy themselves without risk.”

This focus on responsibility extends to every aspect of Entain’s operations, from game design to customer support.

“If you want to deliver a sustainable business, you must prioritize player safety,” he emphasized. “Our goal is to prevent burnout and promote ethical gaming practices across the board.”

Looking Ahead: Growth and Innovation

As we wrapped up, Steve shared his excitement for the future. Entain’s plans include expanding into new markets, enhancing existing partnerships, and continuing to innovate in player

engagement and loyalty systems. “2025 is shaping up to be an exciting year,” he said. “We’re constantly looking for ways to stay ahead of the curve and deliver meaningful experiences for players while maintaining our commitment to responsibility.”

Steve also expressed gratitude for the collaborative efforts that drive Entain’s success. “None of this would be possible without our partners, both internal and external. It’s a team effort, and I’m proud to be part of such a forward-thinking organization.”

A Vision for the Future

From his early days in VIP management to leading Entain’s operations in the Nordics and Baltics, Steve Degiorgio exemplifies the leadership and innovation that define the iGaming industry. His unwavering focus on sustainability, responsibility, and player satisfaction ensures that Entain remains at the forefront of the digital gaming revolution.

As the industry continues to evolve, one thing is certain: with leaders like Steve at the helm, the future of iGaming looks brighter than ever.

www.entaingroup.com

SHAPING THE IGAMING LANDSCAPE: KPMG

IN MALTA’S STRATEGIC ROLE UNDER RUSSELL MIFSUD

PROJECT DIRECTED BY:

JESSICA COLLINS, DIRECTOR OF MEDIA AND PR AT

IGAMING ENQUIRER

he iGaming industry is a dynamic and evolving ecosystem, requiring a nuanced understanding of regulatory challenges, emerging technologies, and global market opportunities. At the forefront of this transformation is Russell Mifsud, Director and European Betting and Casino Leader at KPMG in Malta. His leadership has positioned KPMG in Malta globally as a trusted partner in the iGaming sector, influencing strategy, driving innovation, and fostering sustainability. A Multi-Layered Strategic

KPMG in Malta’s approach to the iGaming sector operates on three interconnected levels. Domestically, the focus lies in identifying value-add opportunities across core services, including audit, tax, and advisory functions. By anticipating industry evolutions and addressing skills gaps through upskilling and hiring, the firm ensures it remains ahead of the

Russell Mifsud

On a global scale, KPMG adopts a borderless strategy. With 170 gaming professionals spanning multiple jurisdictions, the company provides tailored solutions for clients with operations in diverse markets. Regular strategy meetings, global client service team meetings, and collaborative efforts ensure a unified approach across regions like the UK, US, and emerging markets such as Brazil.

Malta’s status as KPMG’s Gaming Global Regulatory Hub further amplifies KPMG’s influence. Leveraging Malta’s leadership in iGaming regulation and its ecosystem, the firm jointly crafts strategies that not only address local requirements but also aligns with global trends. This enables KPMG in Malta to guide its international counterparts in capitalising on opportunities in newly regulated markets. Additionally, the firm plays a key advisory role for jurisdictional authorities in crafting enticing regulatory frameworks that balance high channelisation rates with territorial goals.

Building Visibility and Relationships

Since joining KPMG in Malta 11 years ago, Mifsud has spearheaded initiatives to elevate the firm’s presence in the iGaming industry. One of his early moves was partnering with SiGMA, a leading gaming conference, to host the KPMG Malta Gaming summits. This collaboration fostered relationships with industry leaders and provided valuable exposure, laying the foundation for future initiatives. The creation of KPMG’s Gaming Faculty marked another milestone. This dedicated resource hub enables the firm to stay attuned to industry trends and align its offerings with client needs. The establishment of an ESG (Environmental, Social, and Governance) in Gaming Roundtable further highlights KPMG’s commitment to sustainability. Bringing together industry leaders, this platform explores the role of ESG principles in reshaping the iGaming narrative and fostering responsible practices.

Strategic Partnerships Driving Innovation

Partnerships are at the heart of KPMG’s success. Collaborating with law firms, digital solution providers, specialised boutique firms and global corporations such as Microsoft and Coca-Cola, KPMG ensures its clients benefit from comprehensive, synergistic solutions. For instance, in deal advisory projects, KPMG in Malta’s Deal Advisory team leverages its cross-border Merger and Acquisition network and dedicated gaming professionals to identify, execute, and support throughout the entire transaction cycle and beyond. These collaborations exemplify how the firm combines expertise across disciplines to deliver unmatched value.

Embracing ESG and Sustainability

ESG has become a cornerstone of KPMG in Malta’s strategy under Mifsud’s guidance. Recognising the reputational challenges faced by the iGaming industry, KPMG aims to drive positive change by integrating ESG principles into its operations and client offerings. One notable achievement is the development of the Malta Gaming Authority’s voluntary code of good practice for ESG, which provides a framework for sustainability across the industry.

KPMG in Malta’s efforts extend to building out robust ESG strategies, helping clients improve governance and align with sustainability principles, particularly in compliance with the Corporate Sustainability Reporting Directive (CSRD). By embedding reporting tools and governance frameworks, KPMG enables businesses to achieve competitive advantages while navigating complex requirements.

The Role of Digital Transformation

The technology landscape within the gambling and casino industry is evolving rapidly, making successful transformation increasingly complex. Meanwhile, customers and stakeholders demand seamless, immersive digital experiences,

while cyber security threats are escalating, and regulatory requirements are constantly shifting.

By leveraging AI, mobile capabilities, and data strategies, it helps clients address regulatory changes while maintaining competitive operations. This includes the implementation of AI systems to identify problem gambling behaviours and the optimisation of digital experiences. KPMG’s technology consulting practice, with over 20,000 global experts and a broad portfolio of products, solutions, and accelerators is well positioned to help clients integrate these technologies effectively.

Navigating Regulatory Complexity

The rise of localised regulations has transformed the compliance landscape for online sportsbooks and casinos. In response, KPMG developed regulatory mapping tools that detail obligations across over 25 jurisdictions. This innovative solution helps operators and suppliers navigate complex requirements, reducing the risk of costly penalties.

KPMG’s global gaming team, comprising 170 leaders worldwide, ensures clients have access to localised expertise in every market. By leveraging localised insights from regional counterparts, the firm provides tailored solutions, whether for new markets like Brazil or existing ones undergoing regulatory shifts, such as Italy.

Future Challenges and Opportunities

Looking ahead, KPMG is preparing its clients for challenges like tax reforms and cybersecurity threats. With initiatives such as data mapping and alliances with associations like iGen, the firm ensures its clients remain compliant and competitive. Cybersecurity has become a critical focus area. KPMG’s global network of over 273,000 specialists collaborate to safeguard online operators, ensuring robust security protocols that build consumer trust.

A Vision for the Future

Russell Mifsud’s leadership continues to position KPMG in Malta as a transformative force in the iGaming sector. By combining strategic foresight, innovative partnerships, and a commitment to sustainability, the firm is helping to shape the industry’s future as the convergence of spheres becomes more apparent (Technology, Gambling, videogaming and Media). As markets evolve and new challenges emerge, KPMG remains steadfast in its mission to drive growth and resilience across the global iGaming landscape.

With its proven expertise and forwardthinking strategies, KPMG remains dedicated to driving meaningful innovation and sustainable growth in the iGaming sector. The firm invites industry leaders to partner on shaping a sustainable, innovative future within the iGaming industry.

www.kpmg.com

Russell Mifsud

HARDER, BETTER, FASTER, STRONGER: WHERE TECHNOLOGY CAN BRING YOU

In a rapidly evolving digital landscape, the iGaming industry is witnessing transformative changes driven by product innovations and advancements in technology.

At the forefront of this evolution is Playson, a leading content provider that has made significant strides since its inception in 2012. After a technology upscale under the guidance of Oleksii Mylotskyi, who joined Playson in 2019 as Chief Technology Officer, the company has emerged as a major player in the gaming sector.

Mylotskyi brought a wealth of experience in software engineering and technical leadership from his previous roles and now oversees a team of talented PO's and IT specialists that ensure Playson's technological leadership. His insights into the challenges faced by the industry, alongside a vision for the future of technology in iGaming, have been instrumental in shaping Playson’s technological trajectory.

In a conversation with Business Enquirer, Mylotskyi shared his thoughts on the

PLAYSON PROJECT

DIRECTED BY: JESS COLLINS ARTICLE WRITTEN BY: LAURA WATLING

CTO, Oleksii Mylotskyi

company's journey, the current state of the industry, and where technologаy can take it.

Playson’s Evolution

Playson has transformed from a small startup into a prominent iGaming content provider, known for its innovative slot games and commitment to quality. The company began its journey with a vision to deliver a superior gaming experience through engaging content and robust technology.

What sets Playson apart is its unwavering commitment to delivering MORE: a philosophy that emphasizes enhancing both entertainment value and technological capabilities.

"We believe that our players deserve the best, and that’s why we are committed to providing not just great games, but a seamless experience across all touchpoints,which is only achievable with scalable and reliable technology behind it" Mylotskyi explained.

The introduction of solutions like xPlatform exemplifies this commitment, showcasing Playson’s operational excellence, scalability, as well as ensuring compliance with industry regulations and seamless integration of gaming features for its global partners.

All of this is possible with a fostered culture of ownership among engineering teams, where each unit is willing and able to take control over their product, make informed decisions and take

responsibility. The fruit of this effort is a group of strong technology leaders with a key focus on product perfection, who drive innovations across various technological platforms.

"Being at the helm of technology at Playson means constantly pushing the boundaries of what’s possible," said Mylotskyi.

CTO’srole involves high-level oversight of technical product delivery and exploring innovative solutions that align with the evolving demands of the gaming market. This vision extends to various aspects of the company, from cloud infrastructure to agile development practices, all designed to scale technology and delivery structures in line with the industry’s evolving demands.

Bridging the Technology Gap in iGaming

Despite the progress made in iGaming technology, significant gaps remain in delivering an immersive player experience at scale.

"Many providers focus on rapid transaction processing and scalability, but few prioritize creating an experience that feels as immersive and exciting as traditional landbase gaming machines," he explained.

Mylotskyi envisions an ideal state where games offer a consistent rhythm and responsiveness akin to physical machines, enabling full immersion in gameplay. The challenge lies in integrating the best features of physical

gaming with the versatility of online platforms.

"Imagine a world where online gaming captures the essence of being in a casino, where every spin and every interaction feels intuitive and engaging. That should be our target as an industry".

A Collaborative Approach to Player Experience

At Playson, enhancing player experience is a company-wide endeavour that involves collaboration across different domains. Mylotskyi explains that Playson product delivery operates within three main domains: the platform, promotional features, and game production.

Each domain addresses unique challenges while contributing to the overall goal of improving player experience.

Platform Domain: This domain is responsible for managing player sessions and integration with partners. Rather than focusing solely on improving the average player session, the Platform team aims to enhance even the worst 1% percentile of player experiences. "We strive to ensure that even in the worst-case scenarios, the impact on gameplay is minimal. Every player deserves a top-notch experience," Mylotskyi emphasized.

Game Production Domain: Seeking to eliminate "losses in translation" between the artists’ vision and the final product, the team is developing tools that enable art to integrate seamlessly with technology. "Our goal is to empower our artists with the tools they need to create without constant engineering support," Mylotskyi added. This way the artist’s vision is fully realized without compromise, enhancing the gaming experience and providing players with the utmost joy.

Promo Features Domain: This unique domain combines technical solutions with artistic elements, offering networked features and engaging mini-games to the core rounds that enhance the

multiplayer experience. "We focus on scaling our promotional features rapidly and effectively. Real-time streaming of player progress and achievements makes the gaming experience more engaging and competitive."

Challenges of Scalability in iGaming

The iGaming industry faces significant challenges when it comes to scalability. Mylotskyi explained that many operators manage scalability semi-manually, preparing for expected traffic spikes but often struggling to handle sudden increases in demand.

"This can lead to performance issues during peak times, ultimately impacting the player experience. We need to be proactive,"

To address these challenges, Playson is focused on designing scalable SaaS solutions like xPlatform that can effortlessly process thousands of transactions per second.

"Our architecture supports multi-region setups and handles traffic fluctuations without breaking a sweat, as we are talking about such a number as 200 million transactions daily," Mylotskyi added.

Adopting a micro-service architecture allows to provide operators and players with the seamless scaling they expect, and top-notch availability.

The Impact of Scalability on Growth

Improvements in scalability, faster load times, and higher reliability are essential for driving growth in the iGaming market. Mylotskyi draws a parallel to streaming services, where slow load times or service interruptions can lead to user attrition.

"In iGaming, if your platform can’t handle traffic efficiently, players will simply leave and never return. Because the competition is very high, we can’t afford to be slow or unavailable."

Faster spin time contributes to a smoother player experience, increasing engagement and session times. Mylotskyi emphasises that even a few milliseconds of delay can make a difference in player retention.

"If we can maintain average spin times of 150 milliseconds, we can keep players engaged longer, which ultimately boosts revenue for operators," Reliability is another crucial factor. Downtime or server issues can lead to frustration and a loss of trust among players. "A platform that offers near-perfect reliability creates a secure environment for players, enhancing satisfaction and driving growth in a competitive landscape," said Mylotskyi.

Reducing Latency and Load Times

In the pursuit of real-time gaming experiences, reducing latency and load times is paramount. Mylotskyi highlights that players expect instant outcomes, whether they are engaged in a live casino game or a fast-paced slot session.

"We must optimise our infrastructure to handle high volumes of data with minimal delay. Players shouldn’t have to wait at all," he shared.

Geographically distributed infrastructures and faster data processing pipelines are critical to minimising latency.

"Bringing games closer to players, combined with persistent connections such as WebSockets, is key to delivering a real-time gaming experience," Mylotskyi explained.

Additionally, optimising game assets and utilising distributed Content Delivery Networks (CDN) can significantly improve load times, ensuring that players can quickly access their favourite games.

Overcoming Obstacles to Reliability

Achieving near-perfect reliability in iGaming is a complex challenge. Mylotskyi identifies several key obstacles, including infrastructure vulnerabilities like server failures, network outages, and unexpected traffic spikes.

"We need to invest in redundant systems and failover protocols to ensure continuous uptime, even during peak usage periods. It is a complex endeavour of handling petabytes of analytical data in storage that are processed on dozens of servers," he stated.

Playson, for example, addresses these challenges by utilising a crossregional SaaS platform that is carefully tuned to scale efficiently during traffic spikes.

"By employing regional canary deployment strategies, we can minimise downtime and maintain service continuity for tens of thousands of users simultaneously playing on the platform around the world," Mylotskyi added.

The company also implements a comprehensive monitoring system that includes anomaly detection, allowing for proactive identification and resolution of potential issues before they impact the player experience.

Setting Higher Standards for Performance

To elevate performance standards in the iGaming industry, companies must prioritise understanding players' experiences and behaviours. Mylotskyi believes that technical leaders should not only compare themselves to other online game providers but also benchmark against industries where every millisecond matters, such as high-frequency trading and live streaming.

"We must strive for excellence not just in our industry but in comparison to the best out there. By embracing innovation and pushing for continual improvement, we can raise the bar in the iGaming sector," explained Mylotskyi.

This commitment to excellence is reflected in the company’s DNA, where the philosophy of delivering MORE drives every aspect of its operations.

The Role of Emerging Technologies

As the iGaming industry evolves, emerging technologies such as AI, 5G, and edge computing are poised to revolutionise scalability, latency, and reliability. Mylotskyi acknowledges that while AI is still in the early stages of adoption within iGaming gameplay, it has significant potential in areas like concept development, localisation, and business intelligence. "We are excited about the possibilities that AI brings to the table," he stated.

5G mobile networks are set to enhance connectivity, enabling more players to engage in real-time gaming without sacrificing performance. "With 5G, the potential for seamless gaming experiences will skyrocket, creating exciting opportunities for the industry, but the main challenge is to make this technology available to the broader audience" Mylotskyi remarked. Additionally, edge computing can facilitate faster data processing by bringing computation closer to the user, further reducing latency and improving reliability.

Future-Proofing Technology Stacks

As the iGaming landscape continues to shift, businesses must adopt measures to future-proof their technology stacks. Companies should invest in flexible, modular architectures capable of adapting to changing market demands. "Having embraced a microservices approach, with more than a 100 in use, we can ensure our technology can evolve alongside the industry," Mylotskyi added.

Additionally, fostering a culture of continuous improvement within engineering teams is crucial.

"Empowering our engineers to explore new solutions and innovate will help us stay ahead of the curve and deliver exceptional experiences," Mylotskyi explained.

This collaborative approach, combined

with investment in cutting-edge technologies, will ensure that Playson and the iGaming industry remain agile and responsive to emerging trends.

Security and Compliance

With the increasing scrutiny on data protection and compliance, security measures must be integrated into the technology stack from the outset.

Mylotskyi underscores the importance of robust cybersecurity protocols and continuous monitoring to protect both players and operators. "As the industry grows, so do the threats. We must stay one step ahead and prioritise security at every level of our operations,".

Investing in advanced encryption technologies and secure access controls is vital for safeguarding sensitive player

data. CTO and the entire engineering team at Playson work closely with the compliance team, fostering a collaborative approach that anticipates regulatory changes and responds proactively. By conducting retrospectives on industry cases, this partnership has established a comprehensive set of procedures that include regular security audits and strict adherence to industry standards to ensure ongoing compliance.

"We are committed to upholding the highest security standards to build trust with our players and partners," he stated.

A Vision for the Future

As the iGaming industry faces unprecedented changes driven by technology, companies like Playson are leading the charge toward a future defined by innovation and excellence.

With well-designed operational structure and strong teams under Oleksii Mylotskyi's technical leadership, Playson is not merely adapting to these changes but actively shaping the technological landscape of the iGaming sector.

Through a commitment to delivering enhanced player experiences, embracing emerging technologies, and setting higher standards for performance, Playson strives to be a role-model for the iGaming industry. Company's vision of providing MORE—more entertainment, more innovation, and more value—sets a powerful precedent in an industry poised for remarkable growth.

"Our aim is to not only meet but exceed player expectations," Mylotskyi concluded.

As players’ expectations continue to evolve, Playson stands ready to meet the challenge, transforming the iGaming experience for the better. The synergy of technology, creativity, and strategic foresight will be paramount, ensuring that Playson and the iGaming industry continue to thrive in the face of change.

www.playson.com

QGREENTUBE MYNT

What is Mynt and how does it improve Greentube’s operations?

AAs a global iGaming provider since 2000, we rely heavily on tech and our remote gaming server (RGS) is our main vehicle to deliver our products to our operator partners. To ensure we stay ahead of the game, we realised there was a need to upgrade our tech stack and that’s how Mynt was born. We have worked hard to develop this new state-of-the-art RGS for producing and supplying games and the result is a more streamlined experience for both operators and players.

The platform has been designed with a wide range of next-level engagement

and retention options in mind, providing operators with tools that are extremely important to help drive profitability in a super competitive market.

Player retention tools are presented as a pre-installed in-game widget with overlay functionality, limiting the amount of work for operators, while Greentube Mynt’s full-blown back-end ensures an easy preconfiguration of end-player promotional campaigns and campaign tracking.

While offering comprehensive Free Spins, further community features are next in line to be added to the platform, including Prize Drops and Tournaments. In the nearfuture, capabilities for more white-label options will be added to the stack.

All these features we consider to be crucial

GREENTUBE MYNT

in iGaming and to allow Greentube’s more than 18 game studio partners to produce even better game content in less time, the Games Development Kit – now Greentube Mynt Create – has been rebuilt from the ground up.

The new tech stack is also supported by a state-of-the-art microservices platform that provides a secure, reliable, robust and scalable framework, along with carefully designed tool support.

By offering a true revolution in technology and gamification, Greentube is set to make further inroads into regulated markets worldwide as it aims to further accelerate its growth plan.

QMynt is now live in a few markets, what has the initial feedback been and where will we see it launch next?

AWe have rolled out the platform in several markets now, and we used it to make our debut in South Africa. As the platform is both cloud and on-premise ready we can serve both remote markets and those that require a local setup. This will ensure we can tackle any new market opening and our strategy going forward is to use Mynt and not the old tech stack. So far, the feedback has been as expected, and we will work closely with partners to make any improvements required to further improve the product.

One advantage of the platform is that we will be able to use it to bring new exclusive studios and games to the market. This is another important proposition for us as a content supplier as this helps operators stand out from the crowd and attract players to their online casinos.

LatAm is the next big opportunity for the industry and there we are preparing to use the aggregation platform of our Italian subsidiary Capecod to combine games from Mynt, our old stack, and proprietary titles from Capecod to serve markets with the biggest possible collection of group content.

Bernd Baumert, Director of Games Production and Operations at Greentube

QAs tech continues to evolve, what are the most significant enhancements you’ve observed in the sector and how do you expect it will evolve your offering in the future?

AThe biggest change is that the tech is becoming more and more advanced, offering full-service solutions including engagement and retention tools, compliance support and marketing. This ‘one-stop shop’ is something we need to be able to offer to be the supplier of choice for operators.

The most important thing for a platform is to fully understand the development journey and ensure that the creative ideas of a studio can rapidly become an exciting game that is put in front of the players without much hassle.

That’s the reason why Mynt is not only an RGS but rather a complete suite of modules which will help our studios through the entire value creation chain from game development to certification and even operator onboarding. New platform tech enables more rapid releases, more streamlined and simpler development of features and also allows game performance to be tracked very easily - all crucial components for studios.

Going forward, we expect new tech will further aid us in delivering more thrilling and entertaining games to players. New generations coming of age will force us to look at our offerings as they will demand different types of content. We also imagine that as AI evolves and becomes more sophisticated, it will be implemented more to enhance iGaming provision as well, taking it to new heights.

SOFTSWISS AT SIGMA EUROPE 2024: SETTING THE PACE IN IGAMING INNOVATION

SoftSwiss has once again proven why it’s a frontrunner in the iGaming space. At SiGMA Europe 2024, the company took centre stage, not only walking away with the coveted "Best Platform Provider" award but also setting the tone for what’s next in iGaming transformation. Known for its pioneering solutions, SoftSwiss' presence at the event showcased how its cuttingedge technology continues to shape the industry. The company’s standout role in the ongoing digital transformation was further highlighted by its spotlight on blockchain, cryptocurrency, and secure gaming solutions.

A Strong Leadership Driving the Future

At the heart of SoftSwiss’ rise in the iGaming world is its leadership team, with CEO Ivan Montik at the helm. His commitment to innovation and market

adaptability has been instrumental in the company’s success. Under his guidance, SoftSwiss has evolved from a start-up into a global iGaming leader, with a reputation for providing integrated solutions that elevate the player and operator experience.

During SiGMA Europe 2024, COO Vitali Matsukevich represented SoftSwiss, engaging with industry leaders on the cutting-edge trends reshaping the sector. Matsukevich emphasized the pivotal role that cryptocurrency and blockchain technologies now play in the industry, positioning SoftSwiss as a thought leader in secure, transparent gaming. His discussions aligned with the release of SoftSwiss' 2025 iGaming Trends Report, which offers valuable insights into how the sector will continue to evolve in the face of technological advancements and regulatory changes.

The SoftSwiss Advantage: A Suite of Seamless Solutions

SoftSwiss' participation at SiGMA Europe 2024 wasn’t just about celebrating success; it was a powerful reminder of why the company is a cornerstone of iGaming innovation. SoftSwiss’ holistic ecosystem approach, featuring their renowned Casino Platform, Game Aggregator, and Sportsbook solutions, has become essential for operators worldwide. These services aren’t just about delivering gaming products—they are about providing a fullstack solution that responds to the everevolving needs of the market. Whether it's offering seamless user experiences, enhancing personalization through AI, or supporting the security and compliance that operators require, SoftSwiss has positioned itself as an indispensable partner.

The company’s integration of cryptocurrency solutions continues to make waves in the industry. As more players turn to digital currencies for their gaming experience, SoftSwiss is leading the way by offering secure, transparent, and reliable methods for transactions in a growing digital economy. This focus on technology goes hand-in-hand with SoftSwiss’ goal to empower operators with solutions that ensure scalability, security, and seamless performance in increasingly competitive markets.

Award-Winning Success: Best Platform Provider

SoftSwiss’ triumph at the SiGMA Europe Awards 2024, where it won the title of "Best Platform Provider," speaks volumes about the effectiveness of its platform and the value it brings to the iGaming ecosystem. This recognition is not just about having the most advanced technology—it’s about delivering reliable, flexible solutions that allow operators to thrive. With SoftSwiss’ platform, operators gain access to a range of customizable features designed to optimize performance, increase player retention, and drive growth.

The award also highlights SoftSwiss' ability to stay ahead of industry trends. Their platform has evolved alongside market demands, embracing new technologies such as blockchain and cryptocurrency, all while remaining deeply committed to ensuring a secure and trustworthy environment for both players and operators. By listening to the evolving needs of its clients, SoftSwiss has maintained its reputation as a forwardthinking provider with a laser focus on the future of iGaming.

A Vision for the Future of iGaming

As SoftSwiss looks ahead, its mission remains firmly rooted in its commitment to innovation and customer-centric solutions. The company is well-positioned to continue its growth as a driving force in the transformation of the iGaming industry. With its comprehensive suite of solutions, SoftSwiss is helping operators scale their businesses and stay competitive in an increasingly crowded market.

SoftSwiss is also pushing the envelope when it comes to regulatory compliance, particularly with regard to cryptocurrency casinos. The company is actively working on further enhancing its platform to integrate security and compliance features that are critical to operators as new regulations continue to emerge globally. By staying at the

forefront of these changes, SoftSwiss is ensuring its place as an industry leader in both technology and regulatory standards.

Looking Ahead: A New Era in Gaming

As the iGaming industry continues its digital transformation, SoftSwiss remains one of the key players driving change. The company’s success at SiGMA Europe 2024 is just a glimpse of what’s to come as it continues to innovate, adapt, and deliver world-class solutions. With its expert team, visionary leadership, and award-winning platform, SoftSwiss is positioned to lead the charge into a new era of iGaming.

At SoftSwiss, they’re not just providing the tools for today’s gaming landscape— they’re building the foundation for the future. And as the industry continues to evolve, one thing is certain: SoftSwiss will be constructing the future of iGaming, one platform at a time.

www.softswiss.com

BETCONSTRUCT SHAPING THE FUTURE OF IGAMING WITH INNOVATION AND CELEBRATION

BetConstruct, a pioneer in the global iGaming industry, continues to solidify its position as a driving force in gaming technology. Founded in 2003, the company has built a reputation for providing end-to-end solutions that empower operators with a diverse range of products, including sportsbook platforms, casino games, esports solutions, and cutting-edge technologies such as blockchain and AIdriven personalization tools. Its unique approach blends technical innovation with a customer-centric focus, making BetConstruct a go-to partner for operators seeking to stay ahead in an increasingly competitive market.

At SiGMA Malta 2024, BetConstruct took full advantage of the platform to showcase its newest innovations, network with key industry players, and host its legendary Dream Party. Under the guidance of Vigen Badalyan, the company’s co-founder and CEO, BetConstruct reaffirmed its status as one of iGaming's leading disruptors, seamlessly combining entertainment with cutting-edge technology.

As one of the most influential figures in iGaming, Vigen Badalyan has been instrumental in transforming BetConstruct from a regional startup to a global player. His forward-thinking vision and relentless drive for innovation have been key to the company’s success. With a focus on expanding the company’s portfolio and integrating the latest technologies, Badalyan has positioned BetConstruct as a key player in emerging fields such as blockchain, VR gaming, and AI solutions.

At SiGMA Malta 2024, Badalyan’s leadership was recognized with the prestigious “Leader of the Year” award, further solidifying his influence within the iGaming ecosystem. His philosophy of anticipating industry trends rather than just reacting to them has helped BetConstruct stay ahead of the competition, consistently offering products that shape the future of gaming.

Vigen Badalyan: The Visionary Behind BetConstruct’s Success

Tech Innovations on Display at SiGMA

BetConstruct’s presence at SiGMA Malta 2024 was marked by impressive product displays that brought its vision to life. The company’s booth featured a comprehensive showcase of its sportsbook solutions, casino platforms, and VR-powered gaming options. Attendees were particularly captivated by BetConstruct’s latest AI-powered tools designed to boost operational efficiency and personalize the player experience.

Another highlight was BetConstruct’s deep dive into blockchain technology, where the company demonstrated how it is leveraging blockchain to create secure, transparent, and more efficient solutions for both players and operators. With Web3 integrations and forward-thinking innovations, BetConstruct’s portfolio made it clear that the company is ready to lead the charge in the next generation of iGaming solutions.

The Dream Party: Networking with Style

As expected, BetConstruct’s Dream Party was one of the most talked-about events at SiGMA 2024. Hosted at one of Malta’s most exclusive venues, the event was a blend of high-energy entertainment and top-tier networking. Industry leaders, operators, and influencers mingled in a dynamic setting, creating valuable connections while enjoying a night of fun and celebration. This event encapsulated the BetConstruct brand - where technology meets entertainment and business networking is done with flair.

Behind the Scenes: The BetConstruct Team

The success of BetConstruct at SiGMA Malta 2024 was not only due to its product innovations but also the dedication and expertise of the team behind the company. From seamless booth operations to the flawless execution of the Dream Party, BetConstruct’s team proved to be just as innovative as the products they create. Their ability to execute at

IGAMING EDITION BETCONSTRUCT

such a high level reflects the company’s deep commitment to excellence across all areas, from tech development to client relations.

Looking Ahead: The Future of iGaming with BetConstruct

As SiGMA Malta 2024 comes to a close, BetConstruct’s momentum shows no signs of slowing down. The company is set to continue its trajectory of growth, driven by a commitment to staying at the cutting edge of iGaming. With emerging technologies such as AI, VR, and blockchain at the core of its offering, BetConstruct is well-positioned to help operators thrive in a future where personalized gaming experiences and operational efficiency are paramount.

Under the leadership of Vigen Badalyan, BetConstruct is not just participating in the iGaming revolution - it is actively shaping it. And with the team’s dedication to innovation and excellence, the future of BetConstruct and iGaming as a whole looks brighter than ever.

BetConstruct isn’t just building solutions - they’re constructing the future of iGaming, one groundbreaking product at a time.

THE FUTURE OF IGAMING: INSIDE GR8 TECH’S VISION WITH YEVHEN KRAZHAN

In an industry that thrives on innovation and relentless evolution, GR8 Tech is not merely keeping pace - it’s setting the tempo. With around three decades of operational expertise and a burgeoning presence in B2B gaming solutions, GR8 Tech has its sights firmly set on reshaping the future of iGaming. Yevhen Krazhan, the company’s Chief Business Development Officer (CBDO), offers a front-row seat to this dynamic journey.

A Vision Rooted in Evolution

“We have just started our B2B journey two years ago,” Krazhan begins, reflecting on GR8 Tech’s transition into the business-to-business domain after 30 years of operational experience. This strategic pivot positions GR8 Tech as both a veteran and an innovator in the iGaming ecosystem. Krazhan emphasizes the growing demand for “highly effective, highly performing platforms,” a challenge GR8 Tech is uniquely equipped to tackle. With a focus on strategically chosen regions such as Southeast Asia,

BY PARIS CRESSY, IGAMING ENQUIRER

Yevhen Krazhan, the company’s Chief Business Development Officer (CBDO

Europe, and Latin America, the company’s approach is measured, deliberate, and impact-driven. “We don’t want to catch and capture all opportunities,” he explains. “We go step by step, offering services that are not just experimental but proven operational success cases.”

Challenges and Triumphs in Business Development

Krazhan is candid about the challenges inherent in tech-driven iGaming. “Clients don’t come to us unless something is wrong,” he notes. GR8 Tech often functions as a fixer for existing platforms, while simultaneously catering to newcomers eager to test and innovate within the space.

For startups, GR8 Tech’s value lies in speed, cost efficiency, and differentiation. Training and onboarding are pivotal, as Krazhan points out, ensuring that clients not only receive a tailored platform but also the tools and knowledge to operate independently. This empowerment of clients, coupled with hands-on support, sets GR8 Tech apart in an increasingly crowded marketplace.

Innovating Beyond Buzzwords

“Innovation in this industry is all about digital,” says Krazhan, adding a caveat that distinguishes GR8 Tech’s approach. “We don’t talk about it - we put it into practice.” This philosophy drives the integration of cutting-edge technologies like artificial intelligence (AI) and machine learning (ML) into GR8 Tech’s platforms.

Key innovations include AI-powered recommendation engines akin to Netflix, fully automated risk management systems, and an adjustable widget-based interface for enhanced user experience. Whether for sports betting or trading, these tools are designed to streamline operations and elevate the player journey to increase player engagement by +30% and reduce the manual work of operators by 95%. “Every platform we develop has these features embedded,” Krazhan states, underscoring the company’s commitment to practical, impactful innovation.

The Sportsbook DNA

At the heart of GR8 Tech’s offerings is its flagship product: the Sportsbook.

“Sportsbook is our DNA,” Krazhan declares. Over the next three to four years, GR8 Tech aims to revolutionize this cornerstone of iGaming, transforming it from a complex, dataheavy tool into an intuitive, user-friendly platform.

“Our goal is to make the Sportsbook as simple and accessible as slot machines or table games,” he explains. This vision is not only ambitious but also timely, given the global expansion of sports betting markets. By focusing energy and resources on simplifying and refining Sportsbook technology, GR8 Tech is positioning itself as a leader in the next wave of iGaming innovation.

Global Strategy and Human-Centric Partnerships

Krazhan’s approach to partnerships is refreshingly human. “No over-promises,” he stresses. “Under-promise and overdeliver.” In an industry often perceived as impersonal and tech-driven, GR8 Tech prioritizes staying close to its clients, particularly during challenging times.

This client-first ethos is especially critical in regions with varying market demands. GR8 Tech tailors its strategies to meet diverse global needs, ensuring its platforms are not just technologically robust but also culturally and operationally aligned with regional expectations.

The Road Ahead

Looking forward, Krazhan identifies emerging trends that will shape GR8 Tech’s future trajectory. From the increasing adoption of AI-driven personalization tools to a focus on simplifying complex gaming infrastructures, GR8 Tech is at the forefront of these advancements. The company’s commitment to continuous learning and adaptation ensures it remains agile in a rapidly evolving industry.

“We are building for the future,” Krazhan says. “And that means staying true to our roots while embracing the innovations that will define tomorrow.”

A GR8 Future

Under the stewardship of leaders like Yevhen Krazhan, GR8 Tech is charting a path that balances technological prowess with human connection. Its vision, deeply rooted in operational excellence and innovation, is redefining the standards of iGaming.

As the industry continues to expand across continents, one thing is clear: GR8 Tech is not just keeping up - it’s leading the way. With its focus on high-performance platforms, client empowerment, and intuitive Sportsbook solutions, GR8 Tech is poised to leave an indelible mark on the future of gaming.

For the iGaming industry, the future is not just bright - it’s GR8.

www.gr8.tech

COO, Samir Beg Ceric

BREAKING NEW GROUND IN SPORTS-TECH: BLOCKSPORT AG’S VISION FOR A DIGITAL REVOLUTION

BY JESSICA COLLINS, DIRECTOR OF MEDIA AND PR AT IGAMING ENQUIRER

The intersection of sports and technology has been a dynamic space for innovation, but few companies embody this synergy quite like Blocksport AG. At the helm of this pioneering force is Samir Beg Ceric, the company’s Chief Operating Officer, whose vision and leadership are steering Blocksport to redefine fan engagement, elevate sports brands, and harness the transformative power of cutting-edge technologies.

In an exclusive interview, Ceric sheds light on Blocksport’s mission, the challenges facing the sports-tech industry, and the company’s ambitious plans for global expansion.

The Mission: Empowering the Sports Industry with Technology

For Ceric, Blocksport’s mission is clear: to bridge the gap between traditional sports entities and 21st-century technological advancements. “Our mission is to help the sports industry fully understand the power of technologyblockchain, data, and more - and use it to engage fans globally while creating new revenue streams,” he shares.

Ceric underscores a critical pain point in the industry: the struggle of major sponsors to achieve a satisfactory return on investment. “Big players are investing billions in sponsorships, yet the ROI isn’t there. We aim to educate and empower stakeholders to harness modern technology effectively.”

Through strategic education initiatives, Blocksport is transforming how sports organizations approach fan engagement and sponsor partnerships, ensuring a future where technology and sports are seamlessly integrated.

Driving Innovation: The Role of Blockchain, Web3, and AI

Ceric envisions a future where blockchain, Web3, and AI revolutionize the relationship between sports brands and their fans. These technologies, he argues, hold the key to unprecedented levels of engagement and transparency. “There’s never been a more exciting time to be involved in the sports industry,” Ceric states. “We want to lead this transformation in a fair, transparent, and democratic way. That’s what drives us.” By positioning Blocksport at the forefront of these innovations, Ceric and his team revolution - they are leaders shaping its

Overcoming Challenges: Education as the Catalyst for Change

Despite the promise of technology, Ceric acknowledges significant hurdles, particularly a lack of education among sports professionals about the potential of data and digital solutions. “Data is the new gold, yet many in the industry haven’t fully grasped its value,” he explains. Blocksport tackles this challenge headon through workshops and long-term partnerships with clubs, leagues, and federations. “Our role is to demystify technology and make it accessible. By driving education and fostering collaboration, we position ourselves as trusted partners rather than mere service providers.”

A Showcase of Innovation: The Deutsche Telekom Partnership

Among Blocksport’s standout projects is its collaboration with Deutsche Telekom Group, a $200 billion telecommunications giant. This partnership exemplifies the company’s commitment to innovation and fan engagement.

“We launched a fan engagement solution for the Champions League basketball winner at the Telekom Dome Arena in Bonn,” Ceric reveals. “With 5G connectivity and live app interaction, fans engaged with the game in real time, creating an electrifying experience for over 6,000 attendees.”

For Ceric, moments like these affirm Blocksport’s mission. “Seeing fans interact with the solutions we design and buildit’s an unbelievable experience that makes all the challenges worthwhile.”

Security and Privacy: A Swiss Standard of Excellence

In an era of heightened concern over data security and privacy, Blocksport takes no shortcuts. Headquartered in Switzerland, the company adheres to some of the world’s strictest regulations.

“Working with trillion-dollar companies means we can’t afford mistakes,” Ceric emphasizes. “Our protocols, compliance measures, and reliance on secure servers ensure that user data is protected at the highest level.”

This commitment to security not only safeguards users but also reinforces Blocksport’s reputation as a trustworthy partner in the digital sports ecosystem.

Global Expansion: A Vision for 2025 and Beyond

With a presence on four continents and plans to enter a fifth, Blocksport is on the brink of a major global breakthrough. The company’s strategy hinges on building strong local partnerships, understanding cultural nuances, and maintaining a steady, sustainable pace of growth.

“We’ve launched partnerships across Europe, Africa, Asia, and LATAM, and we’re particularly excited about North America,” Ceric says. “The franchise structure in American sports and their investment in data-driven connectivity present enormous opportunities.”

Ceric also highlights the importance of employing high-quality talent and taking the time to manage growth effectively.

“This is a long-term game. We’re setting the foundation for something truly impactful, and 2025 promises to be a pivotal year.”

Looking Ahead: A Legacy of Innovation

As Blocksport AG continues to expand its global footprint, it remains steadfast in its mission to empower the sports industry through education, innovation, and technology. Under Ceric’s leadership, the company is poised to not only navigate the evolving landscape but also define it. For Ceric, the journey is as much about transformation as it is about collaboration. “Unless you have reliable partners, it’s tough to break into the sports industry. Partnerships are integral to everything we do.”

With its unwavering commitment to excellence and innovation, Blocksport AG is not just keeping pace with the digital revolution - it’s leading the charge.

www.blocksport.io

FINDUCTIVE: DRIVING INNOVATION AND PARTNERSHIPS IN THE IGAMING INDUSTRY

PROJECT DIRECTED BY:

JESSICA COLLINS, DIRECTOR OF MEDIA AND PR AT IGAMING ENQUIRER

In the bustling corridors of SiGMA, I sat down with Carsten, co-founder and director of Finductive, to delve into the company’s mission and its pivotal role in the iGaming industry. Despite the noise of a packed conference hall, Carsten’s enthusiasm for Finductive’s journey and vision shone through as he detailed the company’s innovative strides and strategic priorities.

A Mission Born from Industry Experience

Started in 2019, Finductive benefitted from its founders’ knowledge of the iGaming and sports betting industries. “We saw a gap in the market for secure, efficient financial services tailored to the unique needs of the iGaming sector,” Carsten explained. With deep roots in the industry, the founders understood the challenges operators face in managing payments, currency conversions, and regulatory compliance.

“Our mission was clear: to provide the iGaming industry with a proper banking payment platformproduct - one that offers safer, more secure payments and streamlines financial processes,” Carsten said. Finductive began small but quickly grew, leveraging its founders’ expertise to design solutions that addressed the sector’s most pressing needs.

Carsten Schaefer, Director

Building an Ecosystem of Partnerships

At the heart of Finductive’s strategy is collaboration. Carsten spoke passionately about their vision for a Finductive Ecosystem, a network that connects iGaming operators with auxiliary service providers such as marketing firms, financial institutions, and payment processors.

“Our ecosystem allows partners to connect with each other free of charge,” Carsten explained. “This fosters collaboration and innovation while helping businesses reduce costs and streamline operations. It’s not just about supporting the operators; it’s about strengthening the entire industry.”

This approach has attracted a wide range of partners from across the globe, spanning Europe, North and South America, Asia, and Australia. According to Carsten, these partnerships are instrumental in driving Finductive’s growth and influence.

Innovating for the Future of iGaming

With rapid advancements in fintech, Finductive is continuously evolving its services to meet the demands of the modern iGaming landscape. “When we started, we relied on external banking software. But as we grew, we realized the need for a more scalable solution,” Carsten revealed.

Finductive has since developed its own cutting-edge banking payment software, designed to handle higher transaction volumes and offer advanced features such as local multi- currency accounts and specialized onboarding solutions. “We’ve invested heavily in technology to ensure our platform can scale with our clients’ needs,” Carsten said.

One of Finductive’s key innovations is its focus on streamlining compliance. By partnering with a software provider tailored to the gaming industry, the company has simplified the onboarding process for clients while ensuring adherence to complex regulations.

Navigating a Regulated Market

The iGaming industry is known for its stringent regulatory requirements, which vary across regions. However, Carsten views regulation not as an obstacle but as an opportunity to demonstrate Finductive’s expertise.

“We’ve been in this industry long enough to understand its complexities,” he said. “Whether it’s navigating national or international markets, our in-depth knowledge allows us to guide our clients effectively and ensure compliance.”

Standing Out in a Competitive Space

Finductive’s deep industry roots set it apart from other financial service providers. “Being founded by people from the iGaming industry gives us a unique edge,” Carsten noted. “We understand our clients’ needs on a granular level, from account setups to handling multi-company agreements. This level of insight allows us to tailor our services and build strong, lasting relationships.”

Expanding Influence and Vision for the Future

Looking ahead, Finductive is focused on expanding its brand awareness and entering new markets. “Our name is well-known among many, but there’s still a lot of ground to cover,” Carsten admitted. The company plans to achieve this through strategic partnerships and innovative product offerings, including retail solutions and enhanced digital services.

Carsten also hinted at exciting developments on the horizon. “We’re exploring new card solutions for customers and refining our services to better cater to e-commerce and gaming clients. Our goal is to support businesses as they scale and help them navigate the ever-changing landscape of the iGaming industry.”

A Wrap-Up of Excellence

As our conversation concluded, Carsten reflected on Finductive’s journey. “We’ve come a long way since 2019, but our mission goal remains the same: to empower the iGaming industry with secure, innovative financial solutions. We’re excited for what the future holds.”

Finductive is more than a financial service provider; it’s a trusted partner for the iGaming industry, driven by innovation, collaboration, and a deep understanding of its clients’ needs. With its ambitious plans and commitment to excellence, the company is poised to shape the future of iGaming finance.

www.finductive.com