Switzerland
Panoramic view of Berne, Switzerland
Adding F up the Numbers in Switzerland
ound landlocked by France, Germany, Austria, Italy and Liechtenstein, Switzerland is popular with tourists thanks to its diverse landscape and wealth of available activities. Tourism started in Switzerland in the early 1800’s, with British mountaineers crossing over to the European mainland for the Bernese Alps. The Alps cover 60% of Switzerland’s total area, with skiing and hiking being two of the most commonly sought attractions.
Switzerland knows how to clock up the numbers. It boasts 208 mountains and 7000 lakes across its 26 cantons, which you can access via the 57km long Gotthard Tunnel. If you have time, you could learn one of the four official languages spoken (German, French, Italian and Romansh) before you visit. Switzerland certainly offers something for everyone.
In 2018, prior to travel restrictions, tourism contributed 2.9% to Swiss GDP, with 11.7 million tourists recorded that year. The industry in 2018 employed 181,700 people (full time equivalents), with industry growth reaching a record high since 2013. To boost tourism post-pandemic, in September 2021 the Swiss government pledged CHF 60 million to support the sector in its recovery. As part of the country’s tourism strategy, past Swiss President and now Federal Councillor, Guy Par-
Business Enquirer Magazine · Issue 106
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