Business Enquirer Issue 108 | Bond Interiors | Nov'22

Interior Design: Businesses’ Secret Weapon Bond Interiors

PROJECT DIRECTED BY WRITTEN BY Chiara Salter Frew Murdoch

Interior Design: Businesses’ Secret Weapon

Interiordesign can often be relegated to the domain of fashionistas, high-net-worth celebrities, and the centerfolds of glossy, upmarket home decor magazines. Yet, interior design plays a crucial, often underrated role in the business world. A well-designed organizational interior can make a substantial difference to employee productivity, customer attraction, company culture, and the shaping of an individual’s moods, attitudes, and drive within that designated space.

Effective interior design uplifts employees, leadership, customers, and clients. It offers the opportunity to communicate the company’s brand across various touchpoints, from offices, boardrooms, and staffrooms to shops, galleries, airport lounges, hotel receptions, and so forth.

Hell’s Kitchen, Marie Claire, and British Airways are three companies that, although vastly different in industry, have enlisted the services of high-end interior fit-out company Bond Interiors to leverage interior design, and improve customer and employee satisfaction.

Bond Interiors began life as a small interior maintenance company in 1986 in the United Arab Emirates. The company completed its first five-star hotel project, JW’s Steakhouse, in 1995 and in 1999, Bond moved into its own purpose-built head office and factory in Sharjah. Throughout the 2000s, the organization expanded, opening several new

Bond Interiors designs flexible, functional, and beautiful spaces that appeal to conscience-led generations

company divisions and factories for metal, glass, and solid surface processes.

As the company expanded so did its recognition and accomplishments. Bond Interiors received the Dubai Chamber CSR Label three times consecutively - the prestigious framework and development tool that awards companies for their Corporate Social Responsibility strategies. In addition, the organization received multiple honors including the Dubai Industrial City Advanced Machinery Award 2019, the Middle East Design Awards 2019, and the Surge title of the Most Sustainable Contractor in 2019, among others.

The company operates in seven international locations: Dubai, Abu Dhabi, Sharjah, the Philippines, India, China, and Italy, across eight sectors, including food, hospitality, healthcare, banking, and aviation. Bond Interiors has completed a diversity of design projects; over 4000 in its 30 years of existence. Some notable examples are the Five Palm Dubai hotel, Palazzo Versace, Jumeirah Beach Hotel, Nike’s flagship store, Almas Tower, and Sharjah Islamic Bank Headquarters.

The multiformity of Bond’s design projects showcases how integral interior design is

across different industries, yet, it remains a well-kept secret. Over the years, the company has grown courtesy of its team’s quality work and portfolio of projects, which range in value, size, and complexity. This could only be made possible through the Bond Interior’s leadership team and workforce.

Pillar of the community

“Bond is not just a company, it is a community,” said Saad Moaswes, Managing Director at Bond Interiors. The cohesion of a company’s people directly influences the customer experience, shaping the services,

Bond Interiors

product quality, customer support, and so much more. Bond’s leadership team comprises long-standing employees who have led the transformation from a small interior fitout company with only 20 employees to an award-winning organization with thousands of successful projects and over 2800 employeessome of who are second-generation.

The driving force behind Bond’s unity and teamwork is the company’s values. Bond demonstrates the value of leadership by challenging industry standards in terms of quality, time frames, and sustainability. Through empowerment, the workforce is motivated to mobilize towards common goals as a community.

Transparency within their organizational teams leads to constructive group feedback that helps to achieve better results. Lastly, Bond prizes the value of agility by focusing on getting things done, on time, every time.

Delivering the best fit, responsibly

If a company does not have a grasp of the importance of sustainability, it simply will not make it long-term. As environmental degradation is becoming more evident, going green is a necessity for survival. However, survival is the bare minimum that sustainable practices afford. Organizations also have the opportunity to thrive, as these practices can lead to reduced business costs and a better reputation. In addition, by embracing sustainability, businesses can also lead by

Bond Interiors

example and inspire their employees and clients to improve their lifestyle habits.

In 2016, Bond established their sustainability division, led by an expert team of certified energy managers, and measurement and verification professionals. As a registered Energy Service Company (ESCO), the business assists organizations to become more efficient by providing energy audits, monitoring, and management; renewable energy/solar solutions; and the implementation of solutions across engineering, procurement, and project management. In this way, Bond aids companies to adopt greener practices and interiors.

Sustainable interiors are not solely attractive from a productivity or responsibility perspective. These can also act as a magnet for talent and consumers. Baby Boomers are no longer the largest generation or the one that wields the bulk of purchasing power. Generation Z and the Millennials now hold the cards, which means companies need to adapt to meet their unique demands, especially considering that these two generations are the most likely to make buying decisions based on social and environmental values. Sustainable interior design is one way that brands can resonate with these conscience-led consumers.

Bond Interiors produces flexible, imaginative, and functional environments that deliver on the client’s brief, from full fit-outs and project management to design, development, and build. Any organization can benefit from an optimized interior design and sustainability update. This is a way to stand out and positively shape the perceptions of every individual and stakeholder who enters the brand space.

“Our vision at Bond is to be the industryleading interior fit-out company in the MENA region. To evolve with time, delivering distinctive, durable spaces in a sustainable manner that surpass our clients’ expectations,” states Bond Interiors www.bondinteriors.com

Bond Interiors

www.bondinteriors.com

info@busenq.com www.busenq.com