A name to remember
Catalina Valentino
A Name to Remember Catalina Valentino
Catalina
Billig
Laura Watling
As the CEO of a personal branding agency (Pivot), Catalina is practicing what she preaches - being authentic to drive her success. As such, she has rebranded herself from her birth name Cat (Catalina) Philp to Catalina Valentino, taking on her mother’s maiden name.
Heritage
Raised in the most part by a strong, latina mother, Catalina has always felt connected to her Colombian heritage.
Despite spending her formative years on the south coast of the UK (a very different climate and culture to that of her heritage), Catalina and her family have always been surrounded by Latin American culture.
“Family is the cornerstone of our culture, and even though we are thousands of miles apart we video call our family in Colombia everyday,” shared Catalina, “we ensure we speak Spanish at home and with our family, as well as enjoying hispanic food and traditions”.
Despite having made her mark in the entrepreneurial and social media marketing spaces as Cat Philp, Catalina is glad she has made the leap into her new identity.
“Rebranding into a name which I feel is more authentic to my spirit as a person has been really well received. From both a personal and professional perspective, people can see that my name now matches how I portray myself in person and online - clean cut and sharp, a strong business woman. Could I even say, “spicy?””, she explained, playfully.
Authenticity
Catalina’s personal rebrand has opened up opportunities for her to grow her core business, Pivot.
Having already established clients in the UK, the US, Norway and Dubai, tapping into her Colombian heritage has attracted Colombian and Spanish clients to Catalina.
She hopes to use this momentum to dominate the South American market.
“I’ve found that clients like to have a diverse portfolio of consultants and suppliers. My personal rebrand has helped to drive diversity for clients, too,” shared Catalina.
Despite her name change being a fairly straightforward business move, Catalina faced one, very modern day challenge - obtaining a reflective yet cohesive online handle (@ catalina.valentino).
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Valentino is making a name for herself in the entrepreneurial realm, leading with a pack of women determined to make a positive impact in business and society.
PROJECT DIRECTED BY WRITTEN BY Charlotte
Catalina Valentino
“I’ve developed a business which helps celebrities, politicians and CEOs to use their online presence to gain authority and influence to attract business. It’s crucial that I’m doing that too!” she said.
Positivity
It is said that positivity breeds positivity, and Catalina has curated a business network of female entrepreneurs looking to make a positive change in the world.
Recently, she featured on a panel for the Girls Who Gradfuel event, alongside Bronte King (event founder and social media influencer), Grace Beverley (CEO & Founder of fitness brands Tala and Shreddy) and Sophie Miller (Founder of Pretty Little Marketer).
“The event was a fantastic networking and learning experience for recent female graduates, it was full of inspiring young ladies
and it was a really positive and nurturing environment,” shared Catalina, “I met Megan there, and was able to offer her a job as Social Media Manager at Pivot. She’s been a really successful acquisition for the team”.
As well as her personal branding business, Pivot, Catalina owns an acquisition business, Valentino Holdings. Valentino Holdings acquires businesses with a clear purpose to deliver change, particularly within the marketing, tech, sustainability and education sectors.
“I have a passion for cultivating change. I believe education should be the first piece of the puzzle,” said Catalina.
With that in mind, Catalina is developing a SaaS business designed to build applications for education.
“I have a forward thinking approach to
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Catalina Valentino
education, and have the opportunity to combine that with an interest in tech. I see this as an opportunity to build a legacy for me as Catalina Valentino,” she continued.
Education also forms part of a wider strategy for Catalina to step into politics.
“Over the next seven years I will be supporting my business partner’s political campaign on social media. It’s a really exciting time and another opportunity to create positive change,” Catalina said.
Future
In 2022, Catalina won the Midlands Young Entrepreneur of the Year Award, so what’s next for the groundbreaking female?
With her personal rebrand opening up more conversations with international clients, Catalina is exploring opportunities to open up offices in the Middle East, Milan, and potentially creating a base at home in Colombia.
“In the next 12-18 months, not only will I look to globalise Pivot, I will be scaling the business to seven figures,” shared Catalina.
Inspiring her on her journey to greater success is mentor Steven Bartlett. “As an entrepreneur, mindset is key. Steven has taught me that progress is a long journey and things can’t and don’t happen overnight, I consider each milestone a checkpoint to a greater goal,” said Catalina.
One of these checkpoints will be Catalina’s 2023 graduation from a Masters in Digital Marketing and Data Analysis, which she is undertaking online in her spare time.
It’s a surprise a business woman such as Catalina has any spare time (although many well known entrepreneurs start their day in the early hours), as she continues to add to her portfolio of projects.
“I've just become a board member of a billion-pound empire, as I like to call it. I can't divulge the details yet, but I’m excited to be able to reveal more soon,” she shared.
Catalina will also be adding another award to her trophy cabinet, with Pivot having just been awarded Personal Branding Agency of the Year UK by the Global Corporate Livewire Awards.
“This is a fantastic achievement for the Pivot team, we’re looking forward to celebrating our hard work and meeting some other inspirational businesses at the ceremony,” said Catalina.
pivotmarketing.co.uk
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Catalina Valentino
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Catalina Valentino
www.pivotmarketing.co.uk
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