GHITHA ANNOUNCES STRONG MARKET EXPANSION AND OPERATIONAL SUCCESS
GHITHA ANNOUNCES STRONG MARKET EXPANSION AND OPERATIONAL SUCCESS
Considered one of the fastest growing and largest companies in the UAE, Ghitha, a part of International Holding Company, has a portfolio of more than 60 subsidiaries, associates and joint ventures.
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GHITHA PROJECT
DIRECTED BY: JAMIE WAITE
ARTICLE
WRITTEN BY: LAURA
WATLING
One of the largest vertically integrated food manufacturing and distribution companies in the UAE, the business’ brands operate within six business segments including dairy, poultry, protein, fresh fruits and vegetables, oils, grains as well as manufacturing, trading and distribution, and agriculture and investments.
Striving to support the UAE’s mission to diversify the non-oil economy alongside its Food Security Strategy, Ghitha has been heralded as the foremost contributor to the UAE’s national food security via the supply of food across different verticals.
At this year’s Gulfood, the holding company presented six of its most prominent food and distributing companies: Al Ain Farms; Al Ajban Poultry; Asmak; NRTC; ADVOC; and Royal Horizon.
The largest integrated dairy and poultry company in UAE, Al Ain Farms offers the highest quality products in fresh and long life dairy, poultry, juice, and camel milk products.
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Further to Al Ain Farm’s Poultry offering, Al Ajban Poultry brings to market the highest quality poultry products in UAE, as well as hatching eggs and day-old chicks.
Representing Ghitha’s seafood outputs, Asmak is the largest producer of fresh and frozen fish in the UAE, utilising state-of-the-art processing and freezing technologies. The business has been endorsed with top reputable certifications.
Considering fruit and vegetables, NRTC is one of the Middle East’s leading importer and exporters of fresh fruit and vegetables. It has more than 50 years of experience serving the HoReCa and wholesale markets, and boasts a network of more than 100 exclusive trading partners and suppliers across the globe.
ADVOC is one of the three fractionation plants in the GCC to make specialty fats and is the only highest-quality edible oil refinery in Abu Dhabi.
Finally, Royal Horizon is a group of companies established in the UAE which specializes in fast moving consumer goods and retail sectors, best known for distributing dry food products and rice grain.
Led by an Organizational Architect
“Ghitha actively pursues various opportunities to consistently enhance shareholders’ value, year after year,” shared CEO, Falal Almeen, “Our journey of substantial growth has been further reinforced by our core values”
The business core values consist of:
• Achieving portfolio growth; Improving performance through diversified investments;
• Elevating value by creating new business ecosystems;
• Sustaining returns by investing across global sectors.
Leading the business in meeting its objectives as well as supporting the UAE in its Food Security Strategy, Falal has more than 20 years of experience in
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CEO Ghitha Holding Falal Ameen
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driving business excellence, achieving continuous improvement in business performance, and accelerating growth by translating business concepts into tangible results.
Using entrepreneurial approaches to guide companies through change and difficulty towards profitable growth, Falal believes that leadership has to provide the supervision necessary to achieve excellent outcomes and meet business objectives, while promoting innovation, creating customer value, enhancing organizational capabilities and developing team leadership skills.
“As an organizational architect, this ethos has helped to establish the direction for companies to ensure the financial, operational, and reputational well-being of the organization,” he said.
Driving Transformation
Whilst Ghitha’s operational success supports the government through its
FoodSecurityStrategyatawiderlevel, thebusinessisfocusedoncreating opportunitiesandenhancingthe wellbeingofcommunitiesandindividuals, too.
“Business-driveninvestmentsareatthe heartofpositivelyinfluencingtheworld,” saidFalal.
Internally,Ghitha’smanagement philosophyplacesafirmbeliefinits people,whoarenotonlymotivatedbut alsooperatewiththeperspectiveofbeing shareholders.
“Thisvirtuouscycleofcontinuous businessgrowthfostersthedevelopment ofGhitha’shumancapitalandhas cultivatedanenvironmentthatsustains thegroup'songoingsuccess,”added Falal.
Ghithapridesitselfonfosteringapositive cultureofequalopportunitiesforall employees.Italsocontinuouslyinvests intothelocalEmiratitalentviaarangeof socialresponsibilityprograms
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OnesuchinitiativehasseenGhitha partnerwiththeUAENationalService andReserveAuthorityandADAFSAfor thelastsevenyears.Theprogramtrains 25UAENationalServicecadetswithin thebusinesseachyear.TheGroupisalso implementingtheAtharProgramof EmiratiDevelopment,whichsupports an 18monthtrainingcoursewithinthe company.
“Whentraineeshavecompletedthe course,theyleavefullyequippedfor industryspecificjobs,”sharedFalal.
Inadditiontocommunityadvancement, thebusinessiscommittedtofostering innovation,sustainability,andeconomic prosperityacrossitsoperationalmarkets.
“InalignmentwithAbuDhabi'sEconomic Vision2030andtheUAE'sNext50 developmentstrategies,weactively engagewithvariousbusinesses,witha strongemphasisonpreparingforthe future,fosteringcreativity,bolstering resilience,anddrivingthetransformation ofthefoodsectorviasustainablepractices andethicalfarming,”Falalexplained. Ghithafollowsethicalandsustainable practicesacrossitsportfolio,including animalwelfare,reductionofitscarbon
footprint by recycling water and expanding its R&D capabilities by offering local health innovation.
A Number of Milestone Achievements
Falal believes the outlook for the food sector in the UAE is strong, with growth expected to be driven by the increase in population, high level of tourist attractiveness and HoReCa segment growth, as well as the increase in per capita income of the population.
“This is all supported by the overall investments coming from the synergies of the government with local companies to further develop the local industry and enable unbeatable food security for the nation,” shared Falal.
Meanwhile, changing population dynamics and consumer needs are seeing health factors contribute to more categories being sub-segmented to offer value added products.
“With this in mind, we can see growth primarily in the premium food and drinks segment,” Falal said.
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Ghitha Holding Announces Expansion with Acquisition of MNG Airlines Shareholding
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