THE ART OF SPREADING HAPPINESS
The Art of Spreading Happiness
Atahighlevel,sharingjoyseemssimple. ButspeakingtoJean-DavidSarfati,Brand Director(NotoandCasaAmor)ofMoma Group,itisclearthatthereisfarmoreto thistaskthanmeetstheeye.
SinceBusinessEnquirerlastspokewith MomaGroup,itsfootprinthasexpanded evenmore,withsuccessfulopeningsofits brandsacrosstheglobe,includingNotoin Marrakech.
“Noto’sopeninginMarrakechwas incrediblywellreceived,I’mdelightedto sharethatit’sfullybookedsevendaysa week,”saidJean-David.
In addition, Moma Group has tactically opened a club next door to its Noto venue in Deauville, with intentions of rolling this out in Marrakech and Paris.
“This gives our customers several choices - join us for part of the night or all of the night. Whichever suits, we are always ready to welcome guests through the doors,” added Jean-David.
Currently, Moma Group represents a portfolio of 26 restaurants, two clubs, and two beach clubs, which can be found across the world in cities in France, Greece,
the UK, Saudi Arabia, Qatar, Morocco, and the US.
Whilst Jean-David comments that the year ahead will see no signs of slowing down, it will be taking a more paced approach to its openings.
“Over the next 12-18 months we will be creating a balance between developments Moma Group will be doing alone alongside continuing to develop partnerships with the likes of Casino Barrière,” explained Jean-David.
Whilst expanding its footprint and
keeping its existing venues thriving, Moma Group has also continued its Moma For Good community projects.
Included in this initiative is its support of Les Restos du Coeur, a French charity working to distribute food packages and hot meals to those in need.
At each opening of a new Moma Group venue, the volunteers and beneficiaries of Les Restos du Coeur are welcomed to the first three sittings, which, Jean-David recognises, also offers a good training opportunity for new staff.
Jean-David Sarfati, Brand Director (Noto and Casa Amor) of Moma Group
The Key to Success
Ifyou’venevervisitedoneofMoma Group’svenues(thefirstquestionis “why”?),you’llexperienceaneveninglike neverbefore.
Theundisputedpioneerofthe‘party restaurant’(withintheParisienmarket), restaurantslikeNotoallowgueststo experiencelivemusicandaconvivial atmospherealongsidethehighestquality food.
AndwithMomaGrouptakingthefestive spiritfromParisaroundtheworld,JeanDavidhasmadeonethingclear-“keeping thebrand’sDNAiscrucialtosuccess”.
ThechallengefortheGroupacrossits extendingbrandsisunderstandingthe nuancesofthecitiesinwhichitisopening, notonly fromaneconomicperspective, butconsideringtheuniquenessoflocal customersandstaff.
“Wewantourgueststoreceivethesame experiencewhicheverNotovenuethey visit. MomaGrouphavebecomeexperts indeep-divingintothelocalcultureof avenuetoachievethis.Thisincludes creatinguniquetrainingpackagesforstaff tohelpthembestunderstandtheDNA,” explainedJean-David.
AcrossMomaGroup’svenuesisone overarchingmessage-celebrating
happiness. A challenge, Jean-David said, when the public are acutely aware of anything but happiness experienced by those facing war and adversity across the world.
“It simply means that across our venues we have to offer ten times more joy. Visiting a Moma Group venue is our guest’s opportunity to decompress from negativity for as long as they choose to stay with us,” added Jean-David.
Underpinning Moma Group’s DNA, no matter the venue, is four key pillars: food; vibe; design; and service.
Experiencing Noto
MOMO GROUP FOOD & DRINK
Named after the Sicilian town of the same moniker, Noto is an ode to Italian cuisine.
The brand, which has venues in Paris (its seminal offering), St Tropez, Deauville, Nice, Marrakech, and Jeddah, offers a seasonal menu curated by Michelin experienced chef, Emilio Giagnoni.
Celebrating the essence of festivity at every touch point, Noto’s food is designed to be shared - generosity and joyfulness is at the heart of Emilio’s culinary style.
Favouring the best of local produce, each Noto venue’s menu differs slightly, and offers enough variety to allow guests to return as many times as they’d like and still experience choice.
“My favourite Noto dish, Spaghetti Al Pomodoro, exemplifies the Italian cuisine we offer - quality, simplicity, and authenticity,” shared Jean-David.
As far as authenticity goes, you couldn’t get much closer with Emilio’s Spaghetti Al Pomodoro, which is his grandmother’s recipe.
Representing a truly immersive experience, at Noto guests are entertained with live music to enhance the celebratory, joyful vibe of the venue.
“Our live performers play mainstream music across the generations, meaning visitors enjoy the atmosphere, whether they’re seven or 77,” added Jean-David.
The design of the venue also plays a vital role in the overall atmosphere.
Noto’s founding venue in Paris was designed by renowned interior designer Laura Gonzalez, alongside Moma Group’s Chairman, Benjamin Patou. With their touch, Noto transports its guests into the timeless elegance of Italian Baroque style.
“Our Noto venues combine comfort with chic style. It is really important to us that guests feel comfortable when they visit our venues, to allow them to fully immerse themselves into the atmosphere of fun and happiness,” explained Jean-David.
Finally, a key element of Noto’s offering is its high-quality service, something which you will find doesn’t differ whichever Noto location (or other Momo Group venue for that matter) you visit.
“Crucial to our service is ensuring colleagues understand and have knowledge of the concept, enabling our guests to celebrate happiness,” JeanDavid continued.
One way in which this is achieved is by allowing training staff to experience the venue as a guest themselves.
MOMO GROUP FOOD & DRINK
Spreading Joy Across The Globe
Whilst Noto continues to expand its footprint, with more venues expected to open in Jeddah, Nice, and Italy, Jean-David also highlighted exciting developments with Moma Group’s Casa Amor beach clubs.
Renowned as one of the most exclusive beach clubs on the French Riviera, Casa Amor is receiving an increasing number of guests and requests for licences.
Jean-David foresees Casa Amor to become the biggest up-and-coming beach clubs, ready to rival stalwarts such as Nikki Beach.
Incorporating Moma Group’s crucial DNA, Casa Amor offers music at its heart, top quality food from Chef Zohair (St Tropez), and design from none other than Dolce and Gabbana.
Opening in October 2024, Casa Amor’s latest venue will be located at Dubai’s five-star Mandarin Oriental Hotel, a move which heralds a new chapter for the brand.
“Customers are in love with the bohemian experience they receive at Casa Amor, and we’re incredibly excited to share this in more locations across the globe,” said Jean-David.
www.moma-group.com www.noto-paris.com
